Digital Advertising Trends-Excerpt. Prepared for:
|
|
- Wilfred Nash
- 8 years ago
- Views:
Transcription
1 Digital Advertising Trends-Excerpt Prepared for: March 6, 2013
2 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002 in Boston Locations Led by 8 Directors and 7 Principals 90+ consultants in North America San Francisco New York City Boston London Munich Budapest Additional 40 consultants in Europe operating as Solon Management Consulting Value Proposition Telecom, Media, & Technology (TMT) focus results in better advice and speed Fact-based, analytical, and economicsdriven approach Serve corporate and private equity clients 60+ countries where AV&Co./Solon has assisted clients March 6,
3 Digital Advertising Ecosystem Digital advertising has a complex ecosystem with companies looking to take on a variety of roles Demand Side Sales Channel Supply Side Public Ad Server Ad Servers Cross- Channel Traditional Ad Sales SSPs Verification/ Viewability Privacy Publisher s Internal Sales Media Buyers Advertisers Personalization / Dynamic Creative Creative Optimization Ad Networks Site Experience & Customer Engagement Agencies DSPs Publishers Premium Trading Desks Ad Exchanges Display Mobile Video Mid-Tier Managed Services Attribution Private Exchanges Niche / Long Tail Data Management Platforms 3 RD Party Data Data Onboarding 1 st Party Data Whse/CRM Data Analytics Site Analytics Cookie and Tag Management Sources: AV&Co. Research & Analysis March 6,
4 Hours Consumer Media Trends Dramatic growth in mobile; TV sees its first decline in time consumed Average Time Spent per Day with Major Media by US Adults CAGR 12:00 Feature phone Smartphone Tablet Mobile 71.4% 9:00 Online (Desktop) Online -5.7% 6:00 Other (Digital) Other Print Radio Print -14.7% Radio -4.3% 3:00 4:34 4:38 TV 4:31 TV -0.5% 0: Sources: emarketer March 6,
5 Consumer Media Trends: Multitasking Half of young consumers are usually multitasking in front of the TV How often are you engaged in the following types of activities while watching TV shows or movies? Using smart devices such as a tablet, laptop, or smartphone (% responding Always or Usually ) % % Age % Programming Related Multitasking % 77% 56% % Base: All respondents, Inset base: Usually or Always multitasking respondents Source: 2013 AV&Co./Research Now Survey, AV&Co. Research & Analysis March 6,
6 Customer Buying Pathway Over the course of the sales cycle, the customer has many interactions with different online and offline influencers Awareness Direct Response Conversion Social Advocacy Day 1: 10 am Day 4: 10 am Day 7: 1 pm 2 Weeks Later Unbranded Search on Smartphone Consumer searches for best internet provider and sees link to brand.com Branded Search on Desktop Consumer searches brand online, visits website, and browses offers Visits Brand Website Consumer visits brand.com and selects offer, but abandons cart Post on Facebook Consumer comments about new service on brand page Day 3: 8 pm Day 4: 10:05 am Day 8: 3 pm Ad on TV Consumer sees brand ad on TV Retargeted Ad Consumer sees retargeted ad for deal Visits Brand Store Consumer visits retail location to make purchase March 6,
7 Ad Spend ($B) Advertising Spending Trends Digital is the fastest growing ad spend category; TV continues steady growth $250 $200 $212 US Advertising Spend by Major Platform $219 $224 $234 $237 $247 $250 Digital CAGR 10.4% $150 TV 4.8% $100 $50 $0 Print Radio Direct Mail Other % 1.5% -4.4% -1.6% Sources: emarketer, SNL Kagan March 6,
8 Growth in Digital Advertising Rapid growth in mobile and video use is driving increases in digital advertising spending $70 $60 $50 AV&Co. Digital Ad Spend Forecast by Format ($B) CAGR Total 10.4% Mobile Video 46.2% All Mobile 34.6% $40 $30 $20 Mobile Video Mobile Display Mobile Search Desktop Video Desktop Display Desktop Video 15.9% All Desktop 1.4% $10 Desktop Search $0 Other Sources: emarketer, SNL Kagan March 6,
9 A Shift in Digital Advertising Buying Programmatic buying for video and display on ad exchanges is expected to erode reservation buying through traditional sales and ad networks $40 AV&Co. Digital Display and Video Ad Spend Forecast by Tactic ($B) CAGR $35 $30 $25 $20 Typical Tactic Efficiency Retargeting 5x-20x Look-alike targeting 2x-5x RTB 23.7% $15 RTB $10 $5 Reservation Reservation 3.9% $ Sources: emarketer, SNL Kagan, AV&Co. Research & Analysis March 6,
10 Digital Advertising Trends What does this mean for 2014 and beyond? Consumers are rapidly increasing time spent with mobile and video, but advertisers have been slow to follow, with disproportional amounts of their budgets still spent on print media expect a shift to digital Multitasking is a growing consumer behavior; companies that address this in the form of targeted cross-platform ads will continue to emerge When it comes to attribution, it s not as simple as Last Click advertisers need to use data to understand the effectiveness of online and offline tactics RTB has increased efficiency, improved transparency, and is growing fast-- decreasing advertisers dependency on ad networks and leading them to question the value of agency trading desks March 6,
11 AV&Co. Contact Information Shruti Joshi Direct: rd Avenue 20th Floor New York, NY Telephone Fax BOSTON NEW YORK SAN FRANCISCO March 6,
BYOD: Maintaining Corporate Policies in an Untethered World. Monday, March 11, 2013 2:30-3:15 p.m.
BYOD: Maintaining Corporate Policies in an Untethered World Monday, March 11, 2013 2:30-3:15 p.m. PLEASE SILENCE YOUR CELL PHONES THANK YOU! Moderator: Jim Patterson, CEO, Patterson Advisory Group Speakers:
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationVIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.
MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site
More informationOutlook 2014: Data Driven Marketing in an. Senior Managing Director Chicago, IL October 15, 2013
Outlook 2014: Data Driven Marketing in an Omnichannel ih World Bruce Biegel DMA Annual Conference Senior Managing Director Chicago, IL October 15, 2013 About Winterberry Group Corporate Strategy Marketing
More informationData Management in a Marketing Environment. 2013 Chris Sukornyk
Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences
More informationThe Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting
The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands
More informationMOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved
February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and
More informationTHE BASICS OF PROGRAMMATIC
1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How to use real-time, automated technology for B2B digital advertising PROGR AMMATIC BA SICS Programmatic 101 for B2B
More informationROI of CTN Membership. Altman Vilandrie & Company
ROI of CTN Membership Altman Vilandrie & Company Live tweet - #telehealth2014 Agenda 1 2 Major Topic Areas Sub-Topics Estimated Time Intro Intro to AV&Co. ~2 mins Overview of CTN Benefits Value of CTN
More informationwww.wipro.com PROGRAMMATIC TRADING - BEST PRACTICES A Guide for Marketers Geetha Palakkad Parameswaran Media & Advertising
www.wipro.com PROGRAMMATIC TRADING - BEST PRACTICES A Guide for Marketers Geetha Palakkad Parameswaran Media & Advertising Table of Contents 03... Introduction 05... Key Concerns of Industry Users using
More informationMOBILE RETARGETING BEST PRACTICES
MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above
More informationby nugg.ad Europe s Audience Experts
by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience
More informationOnline Advertising Glossary. by Delta Projects
Online Advertising Glossary by Delta Projects Glossary Above-the-fold Most webpages are not entirely visible at the first glance, and you have to scroll down to see the entire page especially on mobile.
More informationData Management Platforms. Optimize advertising by gaining superior understanding of your customers
Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.
More informationBrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices
More informationProgrammatic Transparency is a Two-Way Street
AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked
More information2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationPROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC
PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC CASPER HENRIKSEN Senior Business Strategist Dentsu Aegis Network THE VISION OF PROGRAMMATIC PROGRAMMATIC AUTOMATED- DATA-DRIVEN- MEDIABUYING LET S GET THE
More informationHow to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.
How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings
More informationThe State of Programmatic in Norway
The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationPaid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
More informationWhere Is Interactive Marketing Heading?
Trend Report Changhee Han _ chang.han@cheil.com Chakyung Bae _ chakyung.bae@cheil.com 2013 ad:tech London Where Is Interactive Marketing Heading? ad:tech is an international seminar on interactive marketing
More informationDIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING
DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104
More informationMeasurement A Marketer s New Toolkit
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
More informationOnline Marketing Strategies & the connected consumer.
Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality
More information> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?
FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their
More informationStop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game.
Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach
More informationRetargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.
Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution
More information2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings
2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings introduction ChoiceStream- the next generation poll driven programmatic media optimization solution
More informationLocation-Based Marketing in the Smartphone Era
Location-Based Marketing in the Smartphone Era Mike Boland Chief Analyst & VP, Content BIA/Kelsey 1 About BIA/Kelsey Leading in Local Market Intelligence Industry forecasts, market data, defining the collision
More informationWhy Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search
Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative
More informationThe Hidden Power of Apps: Unlocking the Future of Marketing
The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+
More information1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA
More informationTRENDS IN PAID DIGITAL MEDIA
TRENDS IN PAID DIGITAL MEDIA AGENDA DIGITAL AD SPENDING TRENDS CROSS-PLATFORM POSSIBILITIES GETTING TARGETED PRICING MODELS 2 TRENDS IN PAID DIGITAL MEDIA DIGITAL AD SPENDING: TRAVEL THE STEADY RISE IN
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationThe Future of Telecom Digital Advertising. What Telecom Digital Advertisers Need to Know about First-Party Data and Targeted Advertising
The Future of Telecom Digital Advertising What Telecom Digital Advertisers Need to Know about First-Party Data and Targeted Advertising November 2015 TABLE OF CONTENTS 3 7 10 Why First-Party Data matters
More informationDigital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of
Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.
More informationAd Tech for Privacy Counsel November 5, 2014. Marc M. Groman, President & CEO Network Advertising Initiative
Ad Tech for Privacy Counsel November 5, 2014 Marc M. Groman, President & CEO Network Advertising Initiative Why? What We ll Cover This Morning: Basic Client Server Transactions Maintaining State What this
More informationABOUT IGNITIONONE. P r o p r i e t a r y & C o n f i d e n t i a l
ABOUT IGNITIONONE Digital marketing solutions company powered by the World s first integrated Tech Stack called the Digital Marketing Suite Centralized solution for search, display, mobile, Facebook and
More informationAlexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline
INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.
More informationagency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
More informationContents. Ad Tech Big Data Creative Information Security. Marketing Media, Planning & Buying. Project Management & Client Services
Salary Survey 2015 Contents Ad Tech 03 Big Data 05 Creative 06 Information Security 08 IT 09 Marketing 11 Media, Planning & Buying 13 Mobile 14 Project Management & Client Services 16 Tech 18 Foreword
More informationDATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING
DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation
More informationDigital Media and Analytics
Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market
More informationKey Findings From the. BrightRoll 2015 Advertising Agency Survey
Key Findings From the BrightRoll 2015 Advertising Agency Survey Survey Goals: The BrightRoll research team is committed to understanding what matters most to the world s premier advertising agencies. Year-over-year,
More informationTHE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.
THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s
More informationactionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationTHE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS
THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars
More informationWhy It Is Important? Retargeting. Common Objections
What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More information3 Data- Driven Marke.ng Strategies to Deploy For the Holidays
3 Data- Driven Marke.ng Strategies to Deploy For the Holidays It s Not Too Late to Impact Holiday Sales DATA- DRIVEN MARKETING Can be deployed quickly To drive online and in- store sales With greater efficiency
More informationYour Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved
Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world
More informationHow to acquire high lifetime value (LTV) app users at scale? May 12, 2015
How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.
More informationPoint of View: Programmatic Ad Viewability in China
Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are
More informationSPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST
THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just
More informationUsing re-engagement to keep your users coming back for more...and more and more
Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important
More informationMarch 2014. IAB report on Programmatic Trading The Netherlands 2012-2013
March 2014 IAB report on Programmatic Trading The Netherlands 2012-2013 Introduction and summary IAB report on Programmatic trading The Netherlands 2012-2013 2 Introduction Worldwide the Netherlands is
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationHow To Be Successful At Remarketing
MAKING IT WORK Mastering Remarketing in an Omnichannel World YOU VE GRABBED THEIR INTEREST NOW KEEP IT We ve all been there: We decide to research an item we re interested in, visit a website to learn
More informationThe Geisheker Group Marketing Firm Overview
The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses
More informationNetherlands Media Day
Netherlands Media Day 27 November 2015 Hilversum Niko Waesche 1 When programmatic TV is discussed today we see confusion, fear and uncertainty Questions surrounding programmatic TV 1 2 3 1. Confusion What
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationNexage Analytics Report December 2013
Nexage Analytics Report December 2013 Programmatic: Becoming the strategic technology foundation of mobile advertising Programmatic is gaining steam. It has rapidly shifted from a disruptive force to the
More informationCEA Marketing Group Inc.
CEA Marketing Group Inc. 2233 Nursery Rd. Clearwater, FL 727.523.8044 877.669.6630 info@ceamarketing.com 10 Social and Digital Marketing Trends Impacting Retirees and Baby Boomers Buying Behavior Presented(by(Kelly(Bose/(
More informationMarketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S.
2 Marketron is the media industry s leading provider of business software solutions and services. With more than 7,000 media organizations served, Marketron solutions manage an estimated $15 billion in
More informationConsumer Engagement Index
Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better
More informationMAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING. Adform RTB Trend Report Europe. Table of Contents
MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING Adform RTB Trend Report Europe Table of Contents Table of Contents Executive Summary... 1 Spending... 4 CPM... 9 Click-Through Rate (CTR)... 13 CPC...
More informationThe Consumer Is Not a Moron, She s An Individual
The Consumer Is Not a Moron, She s An Individual How To Get Started On Individualized Marketing October 2014 VIEWPOINTS The Consumer Is Not a Moron, She s An Individual How To Get Started on Individualized
More informationCA Community College Public Relations Organization The Evolution of Digital Marketing
CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance
More information2015 Annual Outlook: What to Expect in Direct and Digital Marketing
2015 Annual Outlook: What to Expect in Direct and Digital Marketing Bruce Biegel Senior Managing Director January 8, 2015 About Winterberry Group Corporate Strategy Brand Data Strategy, Marketing Technology
More informationProgrammatic Marketing Glossary of Terms
Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationCompany Category S2S Description
LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions
More informationDisplay Advertising. Xuelin Cao Yahoo! Beijing R&D Center
Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private
More informationDeveloping a mobile strategy. How to make the most of new online opportunities
Developing a mobile strategy How to make the most of new online opportunities Contents 3 Executive summary 4 The mobile opportunity 5 A strategic approach 7 Mobile transactions 9 Key takeouts 10 About
More informationMonetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe
Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising
More informationSpecial Report: Trends in Mobile Payment April 2015
Special Report: Trends in Mobile Payment April 2015 Contents Executive Summary Consumers Adopting Mobile Mobile Payment Methods Leveraging Mobile Payments Enabling Your Business 2 Confidential & Proprietary
More informationQ2 2012 Global Digital Advertising Update
Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook
More informationMISSION STATEMENT MESSGAGE FROM PETE
MISSION STATEMENT MESSGAGE FROM PETE IDG TechNetwork provides first to market advertising solutions for technology marketers with one goal in mind keeping our clients one step ahead of the rapidly evolving
More informationPROGRAMMATIC ADVERTISING: SEPARATING THE FACTS AND FICTION
PROGRAMMATIC ADVERTISING: SEPARATING THE FACTS AND FICTION November 3 rd, 2014 David Minkin, Executive Director of Revenue Operations dminkin@theatlantic.com The Basics THE BASICS The 3 questions every
More informationDirect Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
More informationMobile Advertising Around the Globe: 2015 Annual Report
BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone
More informationSuccessful Programmatic Trading: Data!! lejo duivenvoorde country manager
1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting
More informationTHE REAL WORLD OF REAL-TIME ADVERTISING
2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION
More informationState of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
More informationTHE EVOLUTION OF TV. The Promise of Programmatic TV
3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming
More informationTHE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES
273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101
More informationFuture Trends in Retail Marketing: 2015 Event report SPOTLIGHT. Thursday 18th September 2014. Powered by
SPOTLIGHT Future Trends in Retail Marketing: 2015 Event report Thursday 18th September 2014 Powered by London s Century Club was the unique venue for the latest Tag Spotlight forum. After our successful
More informationMOBILE AD TRENDS 2015
MOBILE AD S 2015 INNERACTIVE KEY S Inneractive s mobile programmatic platform processes billions of ad requests daily from around the world. We are strong believers in leveraging our data in order to provide
More informationTracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!
1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT
More informationMedia Trends: Q4 Report
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationManagement Consulting for Media and Telecoms. Cloud Service Trends. Solon TMT Industry Briefing. Munich, London, Budapest September 2012
Management Consulting for Media and Telecoms Cloud Service Trends Solon TMT Industry Briefing Munich, London, Budapest September 2012 Executive Summary More than 1/4 of companies are already spending money
More informationONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital
ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012 Agenda + ONLINE VIDEO AS
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More information1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile
Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video
More information