by nugg.ad Europe s Audience Experts

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "by nugg.ad Europe s Audience Experts"

Transcription

1 by nugg.ad Europe s Audience Experts

2 SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience targeting, data management and efficient brand advertising for direct sales or programmatic platforms. We enable our partners to deliver highly target group-specific display, video & mobile advertising. nugg.ad target groups are a market standard for digital audience campaigns in many countries. Our integrated research technology also makes the results of brand advertising campaigns measurable with KPIs such as intent to buy, brand awareness, target group share & ad exposure. This offers you a new level of transparency. We support our clients with experienced consulting & know-how in technology, business models & data privacy. Benefits for advertisers & media agencies: Verifiably more effective online / mobile advertising through smart technology Broad range of high-reach target groups Applicable on different channels, e.g. display, video, mobile, analytics, CMS, cross-media Customised target groups & advanced data management capabilities Measurement & optimisation of brand impact, target group share, ad exposure etc. Integrated market research for valuable target group insights and reports Awarded & certified data protection technology, advanced data security & rights management Consulting & long-term experience with audience / branding campaigns Benefits for publishers & sales houses: Better monetisation for your online / mobile inventory at a premium level with nugg.ad Ongoing consulting and business development Smart data management with highly flexible self-service audience interface Deployable in all relevant marketplaces (SSP / RTB / DSP, exchanges etc.) Customised target groups & targeting products according to your individual needs Maximum target group reach with nugg.ad s unique predictive technology Additional revenue streams possible by data sales on the nugg.ad Data Exchange Awarded & certified data protection technology, advanced data security & rights management

3 MULTICHANNEL AUDIENCE TARGETING The next level of data-driven advertising powered by smart data nugg.ad Multichannel Audience Targeting is based on various data sources and powered by intelligent machine learning. In comparison to other platforms, nugg.ad s smart technology is not only capable of gathering, but also of computing extensive target group information in real-time for a large number of users. nugg.ad provides target groups either based on factual data or smart data computing incl. individual / combined audience segments. VARIOUS DATA SOURCES CHANNELS / PLATFORMS - FACTUAL / BEHAVIOURAL FACTUAL 1:1 DATA - DISPLAY / VIDEO - ONLINE PANELS / SURVEYS - OFFLINE / CROSS-CHANNEL SMART DATA COMPUTING ANONYMOUS USER PROFILE - MOBILE BROWSER / APPS - PROGRAMMATIC / RTB - ADVERTISER / CRM DATA - FLEXIBLE COMBINATIONS - CROSSMEDIA / OFFLINE - CAMPAIGN DATA - PREDICTIVE TARGETING - WEB ANALYTICS REACH EXTENSION - CMS / SHOP SYSTEMS - CUSTOMISED TARGET GROUPS AUTOMATED TARGETING The right target groups for all campaign goals We offer you the full range of target groups. Sales houses, agencies & advertisers also benefit from our expertise in customised targeting solutions. REACH AWARENESS socio-demographic data (age, gender, income,...) / branding segments INTEREST / CONSIDERATION product interests / modelling buyers ACTION / PURCHASE factual data / identified purchase intention + INDIVIDUALLY COMBINED AUDIENCE SEGMENTS LOYALITY CRM data (opt-in) REACH More details on:

4 SMART DATA MANAGEMENT PLATFORM & DATA EXCHANGE nugg.ad Smart DMP for your individual data infrastructure: nugg.ad s Smart DMP collects, stores and analyses all kinds of data and enables smart combinations of different data types (e.g. factual and predictive). It provides the universal platform with all relevant interfaces (for SSPs, DSPs, ad servers, exchanges etc.) while maintaining full control for the data owner. INTERNAL DATA PROVIDERS INTERNAL USAGE OF DATA ASSETS FOR PUBLISHERS nugg.ad SMART DMP INTERNAL DATA CONSUMERS nugg.ad Data Exchange nugg.ad Data Exchange enables controlled exchange of target group information between data providers and data consumers. There is an option of open or private exchange. nugg.ad has a partner network across Europe with relevant factual data from all ad sectors. EXTERNAL DATA CONSUMERS nugg.ad DATA EXCHANGE EXTERNAL DATA PROVIDERS Smart Data Management with nugg.ad offers you: Smart self-service interface for audience segmentation Easy collection, classification & reach analysis for all kinds of target groups Access to selected high quality 3rd party data Interfaces to all relevant ad servers, programmatic systems, CMS systems etc. Easy implementation, especially for existing nugg.ad customers Reports & analysis of segmented users Maximum data protection and control of data ownership A fully managed service incl. ongoing consulting and business development

5 nugg.ad STANDS FOR: Proven effectiveness Numerous nugg.ad case studies with advertisers such as Toyota, Philips Saeco, bwin, L Oréal, Adidas, Unilever, SOS Children s Villages, De Cecco or Wrigley outline the effectiveness of nugg.ad s technology: Maximum data protection & security For its privacy-compliant IT innovations, nugg.ad received the for..net award and is one of the first companies to have been certified with the independent EDAA Trust Seal. nugg.ad exclusively uses non-personally identifiable data. The anonymisation process ensures that information and data cannot be traced back to a specific user. AWARD WINNER 2015 Profound research & insights Audience & Research is nugg.ad s independent research unit. As a reliable partner for transparent target audience evaluation and customised target groups, Audience & Research provides a broad variety of services. These include e.g. detailed target group share reports, customised target group modelling and studies. Nominated for the IAB Research Award 2014

6 AUDIENCE TOOLBOX Benefit from the full range of solutions for audience targeting, brand measurement, optimisation, insights & more. Get more out of data-driven advertising: nugg.ad s unique technology offers far more capabilities than classical data management platforms. We provide sales houses, agencies and advertisers with a holistic range of tools to reach target groups efficiently, to measure campaign effectiveness and to gain advanced target group insights. AUDIENCE TOOLBOX STANDARD TARGET GROUPS AWARENESS, INTEREST, CONSIDERATION BRAND IMPACT OPTIMISATION BRAND SPECIFIC TARGET GROUPS FACTUAL DATA CUSTOMISED TARGET GROUPS AWARENESS, AFFINITY, PURCHASE INTENTION AWARENESS, INTEREST, CONSIDERATION PURCHASE INTENTION, CONVERSION, LEAD GENERATION INDIVIDUAL CAMPAIGN GOALS Download the nugg.ad Audience Toolbox via: CONTACT CLASS MANAGEMENT OPTIMUM AD EXPOSURE BRAND ENGAGEMENT MEASUREMENT REPORTS & INSIGHTS TARGET GROUP IDENTIFICATION REPORTS & INSIGHTS TARGET GROUP SHARE MEASUREMENT REPORTS & INSIGHTS AUDIENCE ANALYTICS AUDIENCE DATA FOR WEB ANALYTICS WEBSITE CONTENT TARGETING CUSTOMISATION, PERSONALI- SATION, ENGAGEMENT

7 Consulting & Business Development Our consulting services & business development units ensure comprehensive support and advice. The service ranges from technical implementation and sales trainings, to product workshops and the development of customised targeting products. nugg.ad supports you with longtime experience, extensive technology & market research know-how. Contact +49 (0) The nugg.ad platform in the digital ecosystem AD EXCHANGE ADVERTISER AGENCY AGENCY TRADING DESK DEMAND SIDE PLATFORM AD NETWORK SUPPLY SIDE PLATFORM SALES HOUSE PUBLISHER AUDIENCE nugg.ad SMART AUDIENCE PLATFORM TM DATA POINTS PER SECOND Follow us: twitter.com/nuggad linkedin.com facebook.com/nuggad

8 nugg.ad AG was founded in Berlin in The company quickly advanced to become market leader in intelligent target group management. nugg.ad has several offices across Europe and is a company of Deutsche Post DHL Group since Case Studies detailing our achievements can be viewed at nugg.ad predictive behavioral targeting nugg.ad is a company of Deutsche Post DHL Group

DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING

DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation

More information

The State of Programmatic in Norway

The State of Programmatic in Norway The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it!

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental change in power or organizational structures

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio

More information

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC CASPER HENRIKSEN Senior Business Strategist Dentsu Aegis Network THE VISION OF PROGRAMMATIC PROGRAMMATIC AUTOMATED- DATA-DRIVEN- MEDIABUYING LET S GET THE

More information

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55. Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

Road to Programmatic An IAB Europe White Paper. July 2015. europe

Road to Programmatic An IAB Europe White Paper. July 2015. europe Road to Programmatic An IAB Europe White Paper July 2015 europe Contents ROAD TO PROGRAMMATIC WHITE PAPER 1. Introduction and Executive Summary 2-3 2. Scenarios for Decision Making 2.1 Decision Tree 2.2

More information

10 Years of Celebrating the Very Best in Performance Marketing. Entries Close 29 th January 2016. 26 th April 2016 performancemarketingawards.co.

10 Years of Celebrating the Very Best in Performance Marketing. Entries Close 29 th January 2016. 26 th April 2016 performancemarketingawards.co. 10 Years of Celebrating the Very Best in Performance Marketing Entries Close 29 th January 2016 26 th April 2016 performancemarketingawards.co.uk Categories Innovation Categories Advertiser Innovation

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Digital Advertising Trends-Excerpt. Prepared for:

Digital Advertising Trends-Excerpt. Prepared for: Digital Advertising Trends-Excerpt Prepared for: March 6, 2013 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002

More information

RULING WHERE DIGITAL TRANSFORMATION FAILED

RULING WHERE DIGITAL TRANSFORMATION FAILED RULING WHERE DIGITAL TRANSFORMATION FAILED During the last few years, large corporations, that have their strength in their relationship with their clients, have been defeated by OTTs that knew how to

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Mobile Demand-Side-Plattform

Mobile Demand-Side-Plattform Mobile Demand-Side-Plattform Powered by Sponsormob & Jaduda Mobile Advertising Made Easy Our Demand-Side-Platform simplifies the Mobile Advertising market, drives results and is completely transparent.

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

Milano, 25 Novembre 2014

Milano, 25 Novembre 2014 PROGRAMMATIC ADVERTISING: La prospettiva lato Demand Milano, 25 Novembre 2014 What is PROGRAMMATIC anyway? Publisher centric Audience centric Manual IOs Automated Assumptions based Evidence based Human

More information

Audience Management & Targeting

Audience Management & Targeting Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

Programmatic Transparency is a Two-Way Street

Programmatic Transparency is a Two-Way Street AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked

More information

Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there

Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there Whitepaper: Data Management Platforms for Publishers How can a DMP get you there Table of Contents Introduction............................. 4 What is a DMP and Why Does a Publisher Need One...... 5 How

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE Overview This document will illustrate the current Industry engagement and undertakings that have taken place over the last 9 months

More information

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013 March 2014 IAB report on Programmatic Trading The Netherlands 2012-2013 Introduction and summary IAB report on Programmatic trading The Netherlands 2012-2013 2 Introduction Worldwide the Netherlands is

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

How Private Exchanges Benefit Video Publishers

How Private Exchanges Benefit Video Publishers How Private Exchanges Benefit Video Publishers TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory Table of Contents Executive

More information

Online Advertising Glossary. by Delta Projects

Online Advertising Glossary. by Delta Projects Online Advertising Glossary by Delta Projects Glossary Above-the-fold Most webpages are not entirely visible at the first glance, and you have to scroll down to see the entire page especially on mobile.

More information

Agencies, Advertisers and Consumers: The Digital Challenge

Agencies, Advertisers and Consumers: The Digital Challenge Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies

More information

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks!

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks! Community Management How to build and manage a loyal community for your mobile app with the help of social media networks! April 27, 2015 Community Management App developers need to permanently communicate

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

Nexage Analytics Report December 2013

Nexage Analytics Report December 2013 Nexage Analytics Report December 2013 Programmatic: Becoming the strategic technology foundation of mobile advertising Programmatic is gaining steam. It has rapidly shifted from a disruptive force to the

More information

Advertising on the Internet

Advertising on the Internet A Briefing by IAB Europe Advertising on the Internet A quick download for policy makers contents Page What is advertising on the Internet? What is advertising on the Internet? Page 2 Page 3 Page 3 Page

More information

The study was conducted through a 15-minute online survey and was undertaken by 350 people.

The study was conducted through a 15-minute online survey and was undertaken by 350 people. Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online

More information

IAB Programmatic educatie dag

IAB Programmatic educatie dag IAB Programmatic educatie dag 1 IAB Nederland heeft als missie het digitale marketing vak te stimuleren en te doen groeien. Een van de manieren om dit te doen, is tevens een van onze peilers educate. We

More information

DATA MANAGEMENT PLATFORMS. UNLOCKING THE POWER OF AUDIENCE DATA.

DATA MANAGEMENT PLATFORMS. UNLOCKING THE POWER OF AUDIENCE DATA. DATA MANAGEMENT PLATFORMS. UNLOCKING THE POWER OF AUDIENCE DATA. 1 Table of Contents Audience Data 101...2 What is a DMP?...3 DMP for Publishers...4 DMP for Marketers...6 10 Essential Attributes of an

More information

Mobile Discrepancancies

Mobile Discrepancancies Mobile Discrepancancies FAQs 2013 Contents Section One - Discrepancies What are the top reasons for discrepancies? 2 What are the basic checks I should be doing to reduce discrepancies? 3 How can different

More information

Netherlands Media Day

Netherlands Media Day Netherlands Media Day 27 November 2015 Hilversum Niko Waesche 1 When programmatic TV is discussed today we see confusion, fear and uncertainty Questions surrounding programmatic TV 1 2 3 1. Confusion What

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

How to Choose the Best Web Content Management System for Customer Experience Management:

How to Choose the Best Web Content Management System for Customer Experience Management: white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content

More information

The Data Management Platform Unleashed

The Data Management Platform Unleashed Accenture Interactive Point of View Series The Data Management Platform Unleashed From untapped potential to customer relevance at scale Like Lightning in a Bottle Are you getting full power from your

More information

Sales success through optimised processes from branch to head office. Retail Software Solutions

Sales success through optimised processes from branch to head office. Retail Software Solutions Sales success through optimised processes from branch to head office Retail Software Solutions Introduction Finely fitted targeted expertise from the global partner for retail success MICROS-Retail, the

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Internet Advertising Glossary Internet Advertising Glossary

Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION

PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION A m a r t y a B h a t t a c h a r j y & S u n e e l G r o v e r P r i n c i p a l S o l u t i o n A r c h i t e

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud 5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things

More information

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are

More information

BUSINESS INTELLIGENCE

BUSINESS INTELLIGENCE Insight Report FINANCIAL SOLUTIONS BUSINESS INTELLIGENCE Data from arvato s payment systems yields valuable insights into customer behaviours and trends. Convenience in every transaction Executive summary

More information

BIG DATA: IT MAY BE BIG BUT IS IT SMART?

BIG DATA: IT MAY BE BIG BUT IS IT SMART? BIG DATA: IT MAY BE BIG BUT IS IT SMART? Turning Big Data into winning strategies A GfK Point-of-view Цифровая революция и digital стратегии в бизнесе AMР 27.05.2015 Москва 1 Big Data is complex?#! %&

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

Customer Centric Banking. June 2014, IBU Banking, SAP

Customer Centric Banking. June 2014, IBU Banking, SAP Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked

More information

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated Adobe is reinventing display retargeting. Industry leader in creative and marketing software converts trial customers into Adobe Creative Cloud members 68% more efficiently using rich audience profiles

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

International Marketing

International Marketing International Marketing The challenge In the context of international marketing the greatest challenge for companies today is to find access to foreign markets. A good understanding about how a new market

More information

Behavioral (Interest Based) Advertising: State of the Industry going into 2014 November 7, 2013

Behavioral (Interest Based) Advertising: State of the Industry going into 2014 November 7, 2013 Behavioral (Interest Based) Advertising: State of the Industry going into 2014 November 7, 2013 SPEAKERS Todd B. Ruback, CIPP-US/E/IT, CPO of Evidon, Inc. Marc Groman, CIPP/US, Executive Director and General

More information

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms Social Data Powering Mobile & Display An exploration of the growing reach and capabilities of social platforms November 2015 WHAT SOCIAL PLATFORMS KNOW THREE TYPES OF KNOWING FROM NETWORK TO ECOSYSTEM

More information

THE BASICS OF PROGRAMMATIC

THE BASICS OF PROGRAMMATIC 1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How to use real-time, automated technology for B2B digital advertising PROGR AMMATIC BA SICS Programmatic 101 for B2B

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers : Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with

More information

MONETIZING IOT: THINGWORX MARKETPLACE AND THE SUBSCRIPTION ECONOMY

MONETIZING IOT: THINGWORX MARKETPLACE AND THE SUBSCRIPTION ECONOMY MONETIZING IOT: THINGWORX MARKETPLACE AND THE SUBSCRIPTION ECONOMY Relationship Business Management We build modern, flexible and easy to use enterprise software (RBM) that enables companies to manage

More information

Ad Tech for Privacy Counsel November 5, 2014. Marc M. Groman, President & CEO Network Advertising Initiative

Ad Tech for Privacy Counsel November 5, 2014. Marc M. Groman, President & CEO Network Advertising Initiative Ad Tech for Privacy Counsel November 5, 2014 Marc M. Groman, President & CEO Network Advertising Initiative Why? What We ll Cover This Morning: Basic Client Server Transactions Maintaining State What this

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Understanding Your Customer Journey by Extending Adobe Analytics with Big Data

Understanding Your Customer Journey by Extending Adobe Analytics with Big Data SOLUTION BRIEF Understanding Your Customer Journey by Extending Adobe Analytics with Big Data Business Challenge Today s digital marketing teams are overwhelmed by the volume and variety of customer interaction

More information

Google Shopping on the rise

Google Shopping on the rise Google Shopping on the rise v Mastering advertising campaigns in 2016 1 st October 2015 Ι Gaël De Vos About Twenga Advanced traffic acquisition solutions for e-commerce 2006 Founded 4000 Clients in 15

More information

DIGITAL MARKETING AND ECOMMERCE

DIGITAL MARKETING AND ECOMMERCE DIGITAL MARKETING AND ECOMMERCE Maximising returns and building competitive advantage KEITH WEED Radical change in path to purchase redesigning our opportunities to influence for purchase BEFORE NOW ENGAGEMENT

More information

SUMMIT. Powered by. Go big. Or go home

SUMMIT. Powered by. Go big. Or go home Powered by Go big. Or go home Visitors are the biggest asset for a publisher. And it is important to take care of them. Summit is a mobile ad management and ad serving platform designed to give you the

More information

Online Video. Boosting branding and conversion

Online Video. Boosting branding and conversion Online Video Boosting branding and conversion Online Video Video is an inventory source that has been available in the Delta DSP for some time now, and the results of video campaigns have overall been

More information

NICE MULTI-CHANNEL INTERACTION ANALYTICS

NICE MULTI-CHANNEL INTERACTION ANALYTICS NICE MULTI-CHANNEL INTERACTION ANALYTICS Revealing Customer Intent in Contact Center Communications CUSTOMER INTERACTIONS: The LIVE Voice of the Customer Every day, customer service departments handle

More information

data real TIme Size it the data challenges have become exponential. Speed For more WHITe PAPerS go To WWW.r-cubed.co.

data real TIme Size it the data challenges have become exponential. Speed For more WHITe PAPerS go To WWW.r-cubed.co. 4 reasons Reasons why your business Business Needs needs real-time Real-Time customer Customer intelligence Intelligence For decades the mantra of getting the right message, to the right person, at the

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

Digital Marketplace - G-Cloud

Digital Marketplace - G-Cloud Digital Marketplace - G-Cloud CRM Services Core offer 9 services in this area: 1. Dynamics CRM Upgrade Services Utilising this service, Core will undertake an evaluation of your current CRM platform. We

More information

Channel Partner Overview. A Dean Media Group Solution

Channel Partner Overview. A Dean Media Group Solution Channel Partner Overview A Dean Media Group Solution Why Partner with FinancialAudiences? FinancialAudiences offers access to over 30 million and growing exclusive audience profiles for targeting. Segmented

More information

CONSIDER YOUR AUDIENCE

CONSIDER YOUR AUDIENCE INTRODUCTION Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board. But, not every mobile marketing activity is going to make sense for

More information

Guide to buying CRM Software

Guide to buying CRM Software Guide to buying CRM Software How to choose the right CRM Software for your business CONTENTS About Computer Weekly 3 About Approved Index 4 Introduction 5 The basics 6 Types of CRM 8 Operational CRM 8

More information

IT Support. 020 8269 6878 www.premierchoiceinternet.com support@premierchoiceinternet.com. 30 Day FREE Trial. Free Site Survey & Network Health Report

IT Support. 020 8269 6878 www.premierchoiceinternet.com support@premierchoiceinternet.com. 30 Day FREE Trial. Free Site Survey & Network Health Report IT Support Premier Choice Internet has been providing reliable, proactive & affordable IT Support solutions to companies based throughout the UK since 2002. Our goal is to provide our customers with the

More information

Automating Advertising

Automating Advertising Leading the Automation of Advertising Automating Advertising Luke Fenney VP, Seller Cloud - International Advertising is a business driven by brilliant and creative people. Rubicon Project exists to automate

More information