Practical Affiliate Marketing. Tuesday 9 th June 2015
|
|
- Olivia Walters
- 7 years ago
- Views:
Transcription
1 Practical Affiliate Marketing Tuesday 9 th June 2015
2 Stephen Whitelaw 35 years technology experience Internet, Web, Digital, Social Media.
3 About Your name? What you your job role/title? Affiliate Marketing and Online Advertising experience? Expectations from today?
4
5
6
7 WHAT IS AFFILIATE MARKETING Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts
8 Affiliate Marketing a.k.a... Also known as...» Associate Program» Internet Affiliate Marketing» Direct Marketing» Performance Marketing» Partner Marketing» Pay-Per-Performance Marketing» Referral Program
9 Some definitions Who s who? Advertiser (also called Merchant or Retailer) Has products (or services) to sell Pays commission on referral/sales (e.g. Uses Adwords) Publisher (also called Reseller or Affiliate) Earns Commission Accepts ads on their website (e.g. Uses Adsense) Affiliate Networks These are 3 rd party companies linking Advertisers and Publishers
10 How it works A performance based relationship with Action and Reward
11 Advertisers provide you with.. Text links Banners Widgets Flash Animation templates
12 What is An Affiliate Network? An Affiliate Network is a third party that acts as liaison between Affiliates and Merchants Allows Affiliates to find Merchants which are suitable for their site Allows Merchants to find Affiliate sites that expands reach to their target audience Services include tracking technology, reporting tools, payment aggregation and processing Provides a creative bank or repository for storing and accessing creative assets Is no cost for an Affiliate to join
13 Affiliate Commission Model Pay-per-Performance (Revenue Share) - merchant pays affiliate commission based on a percentage of the total order value Pay-per-Lead / Cost-per-Acquisition merchant pays affiliate commission for every lead or order referred from their site Cost per Impression merchant pays affiliate commission for every 1,000 impressions of their banner on affiliates site Cost per Click merchant pays affiliate commission every time a visitor clicks on their banner on the affiliates site 13
14 Some more definitions! PPC Pay Per Click (Google + Facebook) CPA Cost Per Action/Aquisition CTR Click Through Rate CPC Cost Per Click (Facebook) CPM Cost per Thousand (Facebook) ecm effective Cost Per Thousand Impressions CPL Cost Per Lead CPS Cost Per Sale CPI Cost per Install CPE Cost per CPD Cost per Download CPV Cost per Video View
15 Cost Per Action
16 Cost Per Lead
17 Cost Per Click (CPC) or Pay Per Click (PPC)
18
19 The Key is Tracking
20 Cookies
21
22 COOKIE TIMES Most common set-ups The most common cookie drop is a 30 day period 60 days can incentivize affiliates to deliver a lot more traffic Lifetime will mean all repeat business will also be paid out to the affiliate
23 Always remember Affiliates are as fickle as cats they will always go where the cream is richest!!
24 SETTING THE RIGHT PAYOUTS AND INCENTIVES Getting the payouts right can make or break your campaign Tiered payment structures where the big affiliates get big payouts usually work best i.e. < 50 sales -.20 / sale > 50 sales / sale > 100 sales / sale >500 sales / sale
25 Most common performance based models Pay per Sale (PPS/CPS) 80% of all programs Pay per Lead/Cost per Lead 20% of all programs Pay per Click/Cost per Click (PPC/CPC) Pay per Call 25 25
26 USE LINK ANALYSIS SOFTWARE TO UNDERSTAND YOUR COMPETITORS AFFILIATE BASE
27 Why use an Affiliate Network?
28 3 ways to work Go direct e.g. Sign up with Amazon Affiliate program. Go through an Affiliate Network e.g. CJ, Linkshare, ShareASale, ClickBank, PepperJam, Affiliate Window (own buy.at), Affiliate Futures, Tradedoubler. Go through an Affiliate Aggregator. e.g. Viglink, Skimlinks, Adsense, Kontera, Infolinks.
29 Huge Affiliate Companies are now houshold names MoneySupermarket.com Floated for 1 billion Confused.com million valuation uswitch.com Acquired by EW Scripps for 210 million Kelkoo Acquired by Yahoo for 475m
30 Amazon Associate model Stephen Whitelaw 2010
31 OfferVault Stephen Whitelaw 2010
32
33 Commission Junction Stephen Whitelaw 2010
34 Affiliate Window
35 Advice for Advertisers (those who have a service/product to sell)
36
37 THE STEPS TO A CREATE AFFILIATE PROGRAM Decide how and what you want to sell Set-up a tracking and reporting solution Test and validate sales are tracking Configure daily disposition reporting Decide on the affiliate payout Define a brand and affiliate guideline Create a go-to market strategy Build creative off the back of your strategy Empanel the affiliate Give the affiliate creative with their unique Affiliate ID integrated to track Affiliate publishes On a monthly basis, take stock of sales made by the affiliate validate and payout Set payment cycles days after month end Pay on time, never default or say goodbye to the affiliate! Test, Hone, Refine Build and generate sustainable ROI
38
39
40
41
42
43
44
45 Who pays who what? Advertiser has a product that retails (RRP) at 100 Affiliate/Merchant gets say 10% of RRP = 10 CPA Network (e.g. CJ) gets 30% of affiliate commission = 3.33 Thus the advertiser gives away 13.33
46 Time to sell some stuff on Pinterest
47 Advertising on Linkedin Checkout
48 Useful Affiliate Marketing & Online Advertising Books
49
Put an Affiliate Marketing Strategy to Work for Your Business
Put an Affiliate Marketing Strategy to Work for Your Business By: David Green, Affiliate Program Manager For More Information Please Visit www.morevisibility.com 1 I. Introduction Affiliate Marketing has
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationOnline marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,
Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationADVERTISING RESOURCES
ADVERTISING RESOURCES - Great Ways To Increase Your Web Traffic - What Is Web Traffic? Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has
More informationIntroduction to e-marketing
Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct
More informationDoubletrade Affiliate Marketing in Russia. An introduction to Affiliate Solutions in Russia
Doubletrade Affiliate Marketing in Russia An introduction to Affiliate Solutions in Russia Russian Market and Doubletrade About Doubletrade Doubletrade is a performance agency, created by ex. managers
More informationPost Affiliate Pro - a complete affiliate management platform
Post Affiliate Pro - a complete affiliate management platform Post Affiliate Pro is very powerful affiliate tracking software. Easily set up and manage your own affiliate program for your business. This
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More informationAlexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline
INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationA Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
More informationNAMoffers: Traffic & Optimization Formulas
There are a few formulas when measuring the success of your campaigns, and are helpful to know whether you re a Facebook, PPC, or PPV Internet Marketer. The following are a sampling of the Internet Marketing
More information12 Affiliate Marketing
12 Affiliate Marketing What s inside: We look at how affiliate marketing works, discovering different actions and rewards and how tracking works (as well as the cookies involved). We uncover some of the
More informationSearch Engine Marketing(SEM)
Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine
More informationAdwords 100 Success Secrets. Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money
Adwords 100 Success Secrets Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money Adwords 100 Success Secrets Copyright 2008 Notice of rights
More informationBrief A webmaster can generate revenue by selling advertising space. How does the webmaster make money from the adverts?
Revenue Generation Models: Web Advertising Models Brief A webmaster can generate revenue by selling advertising space. How does the webmaster make money from the adverts? Monetizing your site How to get
More informationPPC Marketing with Google AdWords
PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search
More informationTHE GLOBAL LOCAL AGENCY. Affiliate Marketing Guide. San Francisco Paris Belgium. Contact: +33 669 40 16 09 4 Place Louis Armand 75012 Paris CA France
THE GLOBAL LOCAL AGENCY Affiliate Marketing Guide San Francisco Paris Belgium Contact +1 415 730 2216 555 California Street Suite 4925 ZIP 94104 San Francisco USA Contact: +33 669 40 16 09 4 Place Louis
More informationSocial Media & Internet Marketing :: Menu of Services
Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below
More informationC O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero
C O M M U N I C A T I O N S I N C. Email Marketing Presented by Claudia Guerrero How does it all fit together? Email Stats Email is the number one use of online technology. It is still used by 60% of Internet
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationEmail Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List...
Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List... 5 Send to Your List... 6 Profit From Your List... 7 Selecting Your
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationRemarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15
Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where
More informationChristopher Seder Affiliate Marketer
This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO
More informationThis Report Brought To You By:
This Report Brought To You By: Gregory Movsesyan SoftXML - Target your market audience Visit Us At: http://www.softxml.com 1 Legal Notice While attempts have been made to verify information provided in
More informationAffiliate Program Features & Benefits
Affiliate Program Features & Benefits Recurring Commission 20% recurring commission for the life of the customer FREE Setup! No Cost! Get started right away! Affiliate Control Panel Easy access to banners,
More informationOPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified
More informationT H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet
T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.
More information9. Affiliate Marketing
9. Affiliate Marketing What s inside: An introduction to affiliate marketing, the key terms and concepts you need for this chapter and the history of affiliate marketing as it emerged from the murky depths
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationPopular Paid and Free Traffic Sources
Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing
More informationInterpreting and optimising reach and frequency
Interactive Boutique Interpreting and optimising reach and frequency www.adequate.pl Interpreting and optimising reach and frequency Adequate Interactive Boutique 1 This article explains how to interpret
More informationPerformance SEM Agency Generates Calls for Clients and Improves Campaign ROI
Performance SEM Agency Generates Calls for Clients and Improves Campaign ROI How imwave, Inc. Drove Additional Revenue and Increased Commissions with Call Performance Marketing Imwave, Inc. is not your
More informationWebinar Video 4 Guide. Step 5 Bonus Training Plenty of Fish (POF) and Google Adwords: For Training in the 4 th Webinar:
Step 5 Bonus Training Plenty of Fish (POF) and Google Adwords: For Training in the 4 th Webinar: 1 Reasons for these choices: Google is the largest search engine out there Bing has recently changed their
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationAffiliate Marketing, Start for Free
Affiliate Marketing, Start for Free This is an excerpt from my ebook Creating a Passive Income which can be found at http://www.passive-income.co.za. Affiliate marketing is only one of the tools I use
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationThe Beginner s Guide to Local Internet Marketing
The Beginner s Guide to Local Internet Marketing Presented By: Ponte Marketing Local Marketing in 2013 Not too long ago it used to be really simple to market your business.but pretty expensive. You had
More informationSession 9 Online acquisition media. Australian Direct Marketing Association
Session 9 Online acquisition media Contents Overview of the digital media marketplace Portals and display advertising Search marketing Other forms of online marketing Using mobile as an acquisition tool
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationA quick giude to... Affiliate program
A quick giude to... Affiliate program In this guide... Learn how to get started as a GetResponse Affiliate, how to manage your account and how to make the most of your advertising efforts. Table of Contents
More informationDriving more business from your website
For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give
More informationMulti-dimensional Bid Management
Conversion Optimizer: Conversion Optimizer: Multi-dimensional Bid Management Conversion Optimizer Interesting Facts Multi-dimensional Bid Management tool which can improve your campaign s performance Works
More informationThe Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
More informationCreating Campaign Tracking URLs
Creating Campaign Tracking URLs Best Practices Guide to Creating Campaign Tracking URLs November 2015 ToTheWeb LLC (650) 627.8800 success@totheweb.com STEPS 1 WHAT IS A CAMPAIGN TRACKING URL? 2 WHEN TO
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationSo what is this session all about?
1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session
More informationPPC TUNE UP CLINIC. Beginner Track. Presented By Brian Jones. Senior Manager, Advertising Performance, Dealer.com
PPC TUNE UP CLINIC Beginner Track Presented By Brian Jones Senior Manager, Advertising Performance, Dealer.com Bio 14 + yrs in digital marketing 10 yrs in search marketing Variety of industries & business
More informationMY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
More information1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationEASY $65 PAYDAY FREE REPORT
Your EASY $65 PAYDAY FREE REPORT By John Smart 2014 Done For You Home Business. All Rights Reserved www.doneforyouhomebusiness.co.uk. Congratulations and get ready to be impressed. First off, this is one
More informationSocial Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
More informationAdwords The Life Coaches Money Maker
Adwords The Life Coaches Money Maker www.christopher-delaeny.com Page 1 Introduction **** you can download this article as a PDF at the article end**** As a life coach you need to build up a profit making
More information5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy
5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy Data fueled mobile marketing www.fiksu.com Before We Begin! To fully capitalize
More informationHow to effectively track brand awareness on AdWords
March 214 CASE STUDY How to effectively track brand awareness on AdWords LAURA MAZGAJ 2 HOW TO EFFECTIVELY TRACK BRAND AWARENESS ON ADWORDS When advertising with AdWords, different goals can be pursued
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationdcpm and other common online advertising performance models
dcpm and other common online advertising performance models What is CPM? Per Mille. Usually reflects the price of 00 banner impressions in dollar currency. Payment depends on the number of impressions
More informationAdvance Diploma in Digital. Marketing. Full Time Part Time Online.
Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE
More informationRECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX
1 Recommendations how to attract clients to RoboForex s partners www.roboforex.com RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX Your success as a partner directly depends on the number of attracted
More informationIntroduction to e-marketing
Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising
More informationV. Measuring Banner Ad Success a. Branding b. Measuring i. Clicks on the ad ii. Visiting the advertiser s site c. Succeeding
Freedom: The Banner Ads Module Training Outline Pre-requisites: completion of Freedom: The Fundamentals (part I) training or general understanding of the Blue Administrative Interface I. Banner Ads Module:
More informationOur Email Marketing Models: What Suits You Best. Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC]
Our Email Marketing Models: What Suits You Best Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC] Focus Area To get the best value out of any email marketing campaign, you should be aware
More information3 Adwords Profit Secrets That Newbies Don t Know
3 Adwords Profit Secrets That Newbies Don t Know The Extreme Profits Report http://adwordsmogul.com 2010 AdwordsMogul.com LEGAL NOTICE EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND
More informationBEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic
BEST PRACTICES FOR MOBILE AND APP BUSINESS Acquire app s users and monetize mobile traffic INDEX SUMMARY 1. MOBILE PERFORMANCE MARKETING 1.1. An overview on mobile marketing 1.2. The mobile advertising
More information2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...
2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...proves ads in the top positions are seen more often, by more people;
More informationCPA Perfomance Trends on the Google Display Network
CPA Perfomance Trends on the Google Display Network Google Display Network White Paper CPA Performance Trends on the Google Display Network About the Google Display Network The Google Display Network offers
More informationAvi N. Bibi Navi.Bibi@AdMedia.com (800) 296-7104 ext.235
The AdMedia Opportunity Presented by Avi N. Bibi (800) 296-7104 ext.235 1 WHO WE ARE AdMedia brings adverpsers a powerful, efficient and responsive digital markepng machine. We deliver results. Combining
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationDigital Marketing Training Boucher - W3training School
We are not limited to any course content, digital marketing is so broad and it s not easy to put everything in training syllabus and brochure. We are not here to just complete the course, if you have eager
More informationHow. B2B Companies. Can Generate More Demand and Better Leads at Less Cost
How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to
More informationE-commerce. business. technology. society. Kenneth C. Laudon Carol Guercio Traver. Third Edition. Copyright 2007 Pearson Education, Inc.
Copyright 2007 Pearson Education, Inc. Slide 8-1 E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Copyright 2007 Pearson Education, Inc. Slide 8-2 Chapter
More information@MissyWard. Advanced Affiliate Marketing By Missy Ward
Advanced Affiliate Marketing By Missy Ward Missy s Favorite Affiliate Marketing Plugins & Widgets for WordPress Independent Plugins Pretty Link Lite - Takes long affiliate links and automatically shortens
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationHow to Sell Performance-Based Advertising
TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online
More informationDrastically New Ways To Retarget
Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE
More informationyou work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-
I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE
More informationInternet Marketing Training
Internet Marketing Training Regular Learning Weekday (Monday - Friday) & Weekend (Saturday & Sunday) Batch Available Course Fees: 18,000 INR Course Duration - 60 Hours (Inclusive of Course Material which
More informationSuccessful Online Display Advertising
Successful Online Display Advertising Small businesses that are considering online marketing strategies will find this booklet useful. This booklet focuses on using online display advertising techniques
More informationAt The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
More informationTop Trends In Digital Marketing And What to Do About Them
Top Trends In Digital Marketing And What to Do About Them Top Trends in Digital Marketing and What to Do About Them Agenda for Date Time Time Time Time Time Time Item One Item Two Item Three Item Four
More informationFacebook Advertising For Dummies
Facebook Advertising For Dummies Chapter 1 Profiting from the Facebook Revolution ISBN: 978-0-470-63762-3 Copyright of Wiley Publishing, Inc. Indianapolis, Indiana Posted with Permission In This Chapter
More informationThe Social Network Guide for Skeptical Small Business Owners Bill McBride!!!!! p! c! r! SocIal
pcr SocIal Cost per Mille (CPM) Pay to have your message reach x number of people. With CPM you are charged per thousand impressions. Cost per Engagement (CPE) Pay only when someone engages with your advertisement.
More informationCREATING A GREAT BANNER AD
CREATING A GREAT BANNER AD We ve put together a guide on banner creation and optimization. This guide will cover how to create a great banner ad for your media buying campaigns. By doing this you can create
More informationDeliver The Best Ad To The Right Place At The Perfect Time
Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are
More informationUniversity of Adelaide. Digital Media Presentation 17.3.2015
University of Adelaide Digital Media Presentation 17.3.2015 TODAYS SPEAKERS Matthew Hofmeyer MEC Group Business Director Lee-Anne Bishop MEC Digital Director Jordan King News Corp Australia Digital Sales
More informationInternet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)
Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)
More informationGetting Your Keywords Right
Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive
More informationAffiliate. Implementation Guide
Affiliate Implementation Guide Introduction Confidential and Proprietary PRIVATE WiFi TM protects a computer user's identity online and secures their information by encrypting all the data going into and
More informationModule 1: Introduction To Digital Marketing:
= Contents About The Trainer... 3 Module 1: Introduction To Digital Marketing:... 4 Module 2: Buliding A Website... 5 Module 3: Search Engine Optimization :... 6 Module 4: PPC Advertising / Search Engine
More informationDigital Marketing Proposal. www.digitalgateway.in
Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,
More informationPermission-Based Marketing for Lawyers
Permission-Based Marketing for Lawyers Jim Hart is a divorce attorney in Cary, North Carolina. Previously, his law practice was based in Florida. He owns several websites. Jameshartlaw.com redirects to
More information