TARGETING & TECHNOLOGIES TEAM

Transcription

1 MNI SNAPSHOT YOUR AUDIENCE. DELIVERED. Our proprietary approach, powerful partnerships, and agile team of industry experts mean we can do the most important things you need from your media partner: 1. WE IDENTIFY AND UNDERSTAND YOUR AUDIENCE. 2. WE DELIVER YOUR MESSAGE TO THEM LIKE NO ONE ELSE CAN. We are a truly unique blend of unmatched reach with scalability, proprietary data, and the ability to layer-in the most modern targeting technologies and methods. This trifecta, plus our Omnipoint system and robust team of media experts, ensures our clients get a smarter, more efficient, and cost-effective plan every single time. REACH WITH SCALE OMNIPOINT DATA WINNING COMBINATION TARGETING & TECHNOLOGIES TEAM YEARS OF 47 TARGETING EXPERTISE 11+ years in digital MEANS WE KNOW WHAT WE RE DOING. Nimble. Responsive. And backed by Time Inc., so you know we re built to last. TARGET YOUR PRECISE AUDIENCE ONLINE, OFFLINE, ALL THE TIME WITHOUT WASTE. ONLINE As one of the first media companies to focus on digital advertising, we use the latest targeting technologies for precisely targeted inventory that is never pre-purchased. We work with premium digital publishers and have our own suite of products that will ensure success. OFFLINE Magazines have come a long, long way. Forget everything you thought you knew about what they could do because now, you can target with magazines the same way you target with digital. Our custom, network, and direct opportunities target your audience in a contextually relevant environment, available in 180+ DMAs. POWERED BY OMNIPOINT Our homegrown technology, Omnipoint, identifies your audience with scientific precision, then delivers unique intelligence and efficiency to inform and uncover your optimal campaign. Learn more about how we can deliver a successful, integrated campaign, tailor-made to meet your objectives. Visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com CORE OVERVIEW_15.3

2 MEET OMNIPOINT: THE GAME CHANGER OUR POWER TOOL 25+ DATA FEEDS Our homegrown Omnipoint technology is the backbone of our business. It s how we translate data into a campaign strategy, to plan, execute, and measure your custom campaign. The technology is smart and efficient, saving us time that we use to develop deeper insights and strategy for your business. 3 rd -PARTY DATA OMNIPOINT RESEARCH REPORTS 1 st -PARTY DATA THE OMNIPOINT SYSTEM Syndicated, third-party research is collected from 25+ data feeds. Research is aggregated, analyzed, and refined. It feeds into Media Planning & Buying and can also be exported as research reports. With first-party data from over a decade in digital, we collect and store it to inform your plan. It s crucial data that you won t find anywhere else and feeds into Media Planning & Buying. MEDIA PLANNING & BUYING CAMPAIGN RUN CAMPAIGN OPTIMIZATION Proprietary first-party performance data is aggregated, analyzed, and overlaid onto refined third-party syndicated research. When mixed with your KPIs, you get the optimal plan. After your campaign starts, real-time analysis and optimization recommendations ensure it s running at peak efficiency. THE RESULT: An optimized, highly-targeted campaign. OPTIMIZED, HIGHLY-TARGETED CAMPAIGN From marketing strategy and media buying to expert planning and analytics, we re your end-to-end solution for campaigns that exceed expectations. Learn more at mni.com MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com OMNIPOINT_15.1

3 MNI ONLINE: DIGITAL PIONEERS WE RE ONE OF THE FIRST MEDIA COMPANIES TO FOCUS ON DIGITAL ADVERTISING We deliver precisely targeted cross-platform solutions at the forefront of industry trends. We ve spent a decade in digital and have the expertise that comes with it, serving billions of digital advertising impressions each year. CUTTING-EDGE TECHNOLOGY We scour the digital landscape to find the latest and greatest media partners and technologies. We vet out new partners each week, bringing you national and local solutions across display, mobile/tablet, video, native, social, and programmatic. BE WHERE YOUR AUDIENCE IS Our extensive targeting technologies connect your message with your audience in the most efficient ways possible. STAND-OUT CREATIVE From simple banner ads to complex, interactive videos, our technology partners allow us to deliver any creative you can dream of. THE GAME CHANGER From start to finish, every campaign leverages our homegrown technology, Omnipoint. It makes it easy for us to access any insights for any audience, across any category, helping you stay in front of the competition. DEDICATED TEAM Your success is our success, so we pride ourselves on giving you your very own team. Every campaign has a dedicated research scientist, media planner and buyer, ad ops coordinator, account manager, and billing coordinator, committed to growing your business end-to-end. PARTNERS AND PRODUCTS Our coveted relationships and products mean precisely targeted inventory plus next-level technology to reach your target audience, and it s never pre-purchased. Our unique suite of products include: MNI Ad Network MNI Mobile Network MNI Video Network MNI Local Network MNI Local Audience Network MNI Mobile Local Network MNIx: Programmatic Learn more about how we can deliver a successful, digital campaign, tailor-made to meet your objectives. Visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com ONLINE OVERVIEW_15.1

4 OUR ONLINE CUSTOM OFFERING TAILOR YOUR CAMPAIGN TO ACCESS YOUR PRECISE AUDIENCE. We have trusted relationships with premier national sites, local sites direct, and portals, so you can target your precise audience with a combination of programs, made-to-order. We also leverage industry and technology trends, bringing you the latest advancements in display, mobile, video, native, and social. Our media experts use our homegrown technology, Omnipoint, to bring you the most comprehensive strategies you won t find anywhere else. Display Precisely targeted digital inventory across our premier publishers reaches your exact audience. Video Become a storyteller to a captive audience that is spending more and more time interacting with digital video. Mobile Reach an audience on-the-go with custom cross-channel and mobile-only solutions. Native Boost brand awareness and create an engaging and positive interaction with your brand. NATIONAL SITES With more than 8,500 premium relationships, we re sure to find the sites that are right for you. LOCAL SITES Hyper-local campaigns target your precise audience, among thousands of premium, trusted and relevant websites. PORTALS We ve got you covered: We can connect you with your audience across the web. Social It s all about the stickiness make sure your audience hangs around. Learn more about how to extend engagement throughout your campaign with our creative capabilities. Visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com ONLINE CUSTOM_15.1

5 MNIx: OUR PROGRAMMATIC SOLUTION MNIx MAKES IT SIMPLE FOR YOU TO HARNESS THE POWER OF PROGRAMMATIC. It grants you access to premium inventory and smart targeting for any campaign goal. Our flexible pricing options make it possible to effectively leverage our cross-channel, targeted digital executions, while staying on budget. MNIx drills down big data, giving you a new way to reach hard-to-find audiences. INVENTORY MNIx offers a DSP with access to virtually any inventory in the Real-Time Bidding (RTB) space, including Time Exchange inventory. Based on your goals, we ll find the audience that s perfect for you. Want something a little more exclusive? Access premium, brand safe inventory based on vertical, behavior, or interest, through our curated private marketplace packages. CROSS-PLATFORM CAMPAIGNS We have inventory across display, mobile/tablet, video, native, and social, leveraging advanced targeting and creative options to extend engagement with your brand. DATA MANAGEMENT SOLUTIONS Have first-party data? We can ingest it and make it work harder for you by working with your own Data Management Platform (DMP), setting up a DMP for you, or by pixeling your website/ad creative. THE RIGHT CREATIVE MNIx s Creative Optimization Tool, the C-Tool, generates more creative and more ad sizes, ensuring successful campaigns and avoiding ad fatigue. PRICING FOR EVERYONE Our flexible pricing options span: CPM: Cost Per Thousand vcpm: Viewable Cost Per Thousand CPC: Cost Per Click CPCV: Cost Per Completed View CPA: Cost Per Acquisition CPL: Cost Per Lead CPA SOLUTION A CPA performance-based pricing model means we take on all the risk and you only pay us when we perform. We find, track, and deliver more qualified customers, building a strategy to grow your business. BRAND SAFE ENVIRONMENT We understand that your reputation is your greatest asset. We ensure that your ads appear only on sites in line with your brand guidelines and pass a rigorous review process from our brand safety partners. Safety monitoring to identify fraud Site exclusions to block suspicious entities Sensitive attributes or negative keyword targeting DEDICATED TEAM Access to the best media experts in the business with a managed service that you deserve. Learn more about how we can deliver a successful, digital campaign, tailor-made to meet your objectives. Visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com ONLINE PROGRAMMATIC_15.4

6 MNI ONLINE LOCAL HITS HOME CONNECT WITH YOUR LOCAL AUDIENCE WHERE THEY LIVE AND WORK. Hyper-local campaigns target your precise audience on premium, trusted, and relevant websites. We ve got four powerful solutions to deliver the most popular local newspaper, television, and radio websites, in 210 DMAs across the country. LOCAL SITES DIRECT Using research, select individual local sites to deliver campaign impressions. Hyper-local campaigns target your precise audience. Premium campaigns give you the most control over how you achieve your goals. LOCAL NETWORK Saturate a specific market across all local endemic websites. All the benefits of a network buy with the transparency and reporting of a site-by-site campaign. LOCAL AUDIENCE NETWORK Reach your audience in a specific market across any local site. Advanced targeting includes demo and behavioral. Fully transparent run of local network. LOCAL MOBILE NETWORK Access your audience wherever they go via In-App and Mobile Web (WAP) local executions. Front-end transparency plus network efficiency. Learn more about how our local network can reach your local audience, visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com ONLINE LOCAL_15.1

7 OUR PROPRIETARY NETWORK OFFERING ADS UP REACH YOUR AUDIENCE ANYWHERE THEY GO ONLINE. We ve got three simple solutions to reach your audience across the most popular sites, with a variety of targeting techniques. And we re the #1 Local Ad Focus Network in the country.* Effective coverage of your target audience. Access to every market you need, all in one place. Complete site transparency on the front and back ends, including impressions and clicks by site. Exclusive access to Time Inc. First-Party Data marries online and offline data from 150 million Time Inc. subscribers. Dedicated end-to-end digital team, from research and insights to reporting and recommendations. Through our proprietary portal, Omnipoint, we use first- and third-party data to determine the most effective digital solutions for you across our network. Then we layer on the right targeting and creative to make sure your ad is seen. MNI NETWORK SNAPSHOT Monthly Unique Visitors: 235,886,000 Total Reach: 91.5% Monthly Page Views: 19,165,000 Average Minutes per Visit: 4.4 Male/Female : 49%/51% HHI $75,000+: 51% Source: comscore, April MNI AD NETWORK Reaches your audience in the markets you want at a cost effective price. MNI VIDEO NETWORK Targets your audience with engaging ads, leveraging the latest in online video technology. MNI MOBILE NETWORK Keeps you top-of-mind, across In-App and Mobile Web (WAP), with an audience on-the-go. *Source: comscore, Learn more about how our network solutions can reach your precise audience. Visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com ONLINE NETWORKS_15.2

8 ONLINE TARGETING & TECHNOLOGIES TARGETING IS OUR BREAD-AND-BUTTER. It s what we do, our form of oxygen. It s how we reach whatever audience you need, big or small, across the country or across the street. We have a dedicated team of experts who are always looking out for next-generation targeting technologies. Our expertise is in finding the perfect targeting technology for each client, for every campaign. We ve been doing it longer than anyone, and we continue to excel at it. THIRD-PARTY PROVIDERS We partner with 27+ third-party data providers to identify and uncover your desired audience. Partners include: NETWORK TARGETING Our extensive targeting capabilities ensure that you can easily zero-in on the exact audience you need to reach. Audience Behavioral Carrier & Device Channel Contextual Creative Retargeting Daypart Demographic Geo-Fencing Geographic In-App vs. Mobile Web (WAP) Language Organizational Search Retargeting Site Retargeting Time Inc. First-Party Data WiFi PROGRAMMATIC TARGETING MNIx drills down big data, giving you a new way to reach hard-tofind audiences. Advanced Geo-Fencing Audience Behavioral Carrier/Device Contextual Creative Retargeting Data Management Solutions CRM Retargeting Smarter Prospecting Intelligent Remarketing Audience Insights Daypart Demographic Geo-Fencing Geographic In-App vs. Mobile Web (WAP) IP Zone Language Look-Alike Optimized Performance Channel Organizational Search Retargeting Site Retargeting Weather Targeting WiFi TECHNOLOGIES We see trends in the landscape and invest in them, bringing you the newest solutions to engage your audience. Consumer Hyper-Local Influencer Marketing Native Post-Click Marketing YouTube Learn more about how to reach your precise audience, with the targeting and technology that makes the most sense for you. Visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com ONLINE TARGETING_15.3

9 ONLINE CREATIVE & ANALYTICS YOUR MESSAGE ONLY WORKS IF YOUR AUDIENCE STOPS AND SEES IT. From simple banner ads to complex, interactive videos, our partners allow us to deliver any creative you can dream of. We make sure your ad gets noticed. Your ad gets seen because we identify and target the right audiences, we deliver the right creative message at the right time, and we measure reach across all sites, placements, and devices. Audience intelligence allows for identification, segmentation, reach, de-duplication, frequency, control, targeting, and first- and third-party overlays. Ad serving technology allows for display and rich media, in-stream video, page takeovers, dynamic ads, mobile and tablet, and much more. Advanced reporting is based on site/placement, precise targeting, creative, interactivity, time spent, click/tap through, site side conversions, and viewable impressions. Source: emarketer, CREATIVE CAPABILITIES Standard & Advanced Flash Interactive Standard Banner Standard Rich Media Interactive Videos Mobile/Tablet HTML5 SAMPLE FEATURES RSS Feed Map Integration Polling Quizzing Gaming Carousel POST-INTERACTION TECHNOLOGY Get valuable insight into your campaign success, website functionality, and consumer behavior with postinteraction technology (PIT). Adults exposed to rich media ads are 3X MORE LIKELY TO VISIT YOUR WEBSITE than if they had been exposed to a standard banner ad. CTR for rich-media OUTPACES STANDARD FORMATS 2:1. Source: Spongecell, adform, High-Impact Units Store Locator Calendar Reminder Downloads Coupon Data Capture Interactive Video VIDEO IS AMONG THE TOP FIVE FEATURES TO BOOST ENGAGEMENT while ultimately increasing ROI with an average completion rate of 45.32%. Source: Spongecell, Learn more about how to extend engagement throughout your campaign with our creative capabilities. Visit mni.com today MNI Targeted Media Inc High Ridge Road, Stamford, CT A Time Inc. Company mni.com ONLINE CREATIVE_15.1