THE GLOBAL LOCAL AGENCY. Affiliate Marketing Guide. San Francisco Paris Belgium. Contact: Place Louis Armand Paris CA France

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1 THE GLOBAL LOCAL AGENCY Affiliate Marketing Guide San Francisco Paris Belgium Contact California Street Suite 4925 ZIP San Francisco USA Contact: Place Louis Armand Paris CA France Contact: +32 (0) Sint-Denijslaan Gent Belgium COPYRIGHT 2011 adagio agency LLC 1

2 Foreword We live in a very crazy world, don t we? You don t have to answer that because the answer is yes. Here at adagio we have decided to provide you with at least some clarity on your marketing practices. This guide will give you a better understanding of Affiliate Marketing. If you have downloaded this guide and do not know what affiliate marketing is l will walk through the basics first. Affiliate marketing is a type of performance based marketing in which a business rewards affiliates for each visitor brought by the affiliate's own marketing efforts. Affiliate marketing has four core pillars: the merchant (also known as 'The advertiser ' or 'Brand'), the affiliate network that contains offers from brands for the affiliates to choose from and the publisher also known as an affiliate and the customer. In the affiliate space there are also what is known as super-affiliates (high traffic publishers) Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use various online advertising methods. Those methods include organic search engine optimization (SEO) and paid search. Below illustrates advertising channels that are popular with most affiliates. Content Shopping SEO Incentive Affiliate Blog Social network Review Display 2

3 Introduction Foreword Table Of Contents Chapter 1. What are you made of?... 4 Chapter 2. Ready to make money online as an affiliate?... 6 Chapter 3. What every affiliate can learn from a 5 year old... 7 Chapter 4. How to gain traction as an Affiliate Chapter 5. The good and the bad Chapter 6. TEST TEST AND TEST some more!!! Chapter 7. Welcome To the battlefield choose your weapons wisely

4 A simple breakdown into affiliate marketing Affiliate shows an ad for the merchant on their website Affiliate gets paid their commission Customer clicks on the ad or link The transaction is credited to reffering affiliate Customer is sent to the merchant site through tracking link The purchase is confirmed by merchant as a valid sale Affilate network records the purchase and details on the transactions Customer makes a purchase on merchant website 4

5 Chapter 1. What are you made of? The truth is your marketing efforts will only be as effective as your attitude. The phrases I can t or I don t know how to" are not acceptable in any industry. Before we go in-depth be honest with your self and be prepared to take action. We care about results and the success of our affiliates that work hard and want to make a better life for themselves. I can t really mean, I don t want to. How can you ever be profitable with anything if your mentally already defeated before you even start? Don t associate with people who say I can t or I don t know how lets not forget about but only if I had (insert excuse here) All that you want is with in your grasp and we are here to help you realize and achieve your best possible potential as an affiliate at adagio. The best way to counter I can t is to say I can the best way to deal with problems is directly not with avoidance and blatant neglect. In the affiliate marketing space you have many people that will simply copy someone s campaign. The best route is to always be original and honest. The I can attitude instead of the I can t will be more profitable and that is the honest truth. The I can t or I need affiliate rely on systems that will never work. Adagio affiliates generate sizable incomes online and they work hard and are honest with themselves. So I will ask you again what are you made of? I can t (insert excuse here) I need (insert excuse here) But only if I had (insert excuse here) I don t know how to (insert excuse here) Or I can (Insert success here) I will (Insert success here) How can I lean how to (Insert Great success here) 5

6 Chapter 2. Ready to make money online as an affiliate? It is very possible to have a full time business with affiliate marketing. Many advertisers within the CPA industry are affiliates themselves. Okay, what are the benefits you may be asking yourself? Imagine the opportunity of being able to run your own business without the necessities of having an office or a product to sell or even having to hire a staff. It is very possible keep reading if you re interested!! Affiliate marketing has none of those old world business constraints with affiliate marketing you are your own business. I am not a business man, I am a business man Jay Z Millions of highly budgeted brand name companies around the world embrace affiliate marketing with open arms. Even local commerce has been getting in on the action. The branding is already done for you. When you are an affiliate you just need to drive traffic to the advertisers web sites and get paid well to do so. Affiliates do not have to handle customer orders, credit card processing or handle the product fulfillment. Best of all affiliate marketing can be conducted from anywhere in the world. As an affiliate all you need to have is a computer and a good Internet connection. You can make a ton of money with affiliate marketing. In the real world of business, very little actually happens in terms of results within your first 12 months of business. Most businesses don t even turn a profit with in their first 2 years! It typically takes business that long just to become sustainable. 6

7 Chapter 3. What every affiliate can learn from a 5 year old So you may be asking your self what can I learn from a 5 year old? For god sake a 5-year-old kid cannot even cross the street with out guidance. Kids don t know anything! And that s where you would be wrong. So what is it you ask? Ask questions. Simple right? I am sure you have seen kids in your local retail stores asking an unreasonable amount of questions: Mommy what is Daddy what is Mommy how can Daddy why does. I am sure you get the point you should be asking a lot of questions. As we get older we tend to ask less questions. So what are the questions you should be asking? Where do you find products and services to sell? At first it might seem like a confusing world with thousands of different products. Do you have to randomly contact companies that you think you could do marketing for? No, that s what we are here for you can sign up to select products/services to promote by clicking on the link provided here You can choose from any of our offers to promote, we have several offers to choose from. Who are account/affiliate managers? When you sign up for a publisher account at adagio you'll have a personalized account manager assigned to you. Our account manager s job is to negotiate payouts and provide you with campaign information to get you going. Managers like myself are here to support you on anything you may need regarding the campaigns you're running traffic to. How do you get traffic to your website? There are several ways to drive traffic to your website. In affiliate marketing, the most popular way is through paid traffic networks. You can create ads and publish them through companies like Google adwords and facebook ads. The networks typically charge you either CPC or CPM. CPC stands for cost per click, meaning you get charged for every click on your ad. CPM stands for 7

8 cost per thousand impressions, meaning you'll be charged a fixed amount for every 1,000 ad impressions your ad receives. In addition to CPC and CPM traffic, PPV traffic has become popular over the past couple of years. PPV stands for pay per view, which is basically a popup where you create a landing page and pay every time it's viewed. Traffic is probably the toughest part about affiliate marketing. Getting loads of traffic isn't a problem, it's getting loads of affordable quality traffic that is difficult. What is a landing page? A landing page is a page that a visitor lands on after clicking an ad. Landing pages are also referred to as "bridge pages" pages that bridge a visitor to a product or brand s website. The landing page acts as a sales pitch to a consumer before reaching the main advertisers page. A landing page lists benefits and guides users to take action. What is direct linking? Direct linking is bypassing a landing page and linking directly from your ad to the advertisers website. Example: Instead of linking your ad to a landing page that will say; here is why you should buy blue shoes" you will link directly to blueshoes.com. Is affiliate marketing free? Well, yes and no, it's free to sign up to the adagio affiliate network by clicking here: and direct linking to our offers. But how do you get traffic? There are free ways to get traffic for instance SEO. The majority of affiliates invest money into advertising. If you're in a really money tight situation you can minimize your advertising costs by going social with little to no cost. You should always be prepared to spend some money in order to make money in most cases not all. How much experience do you need to succeed in affiliate marketing? None! And that's the beauty of affiliate marketing. I am not going to say it does not help to have some basic background in affiliate marketing. I'm here to walk you through the beginning. The real factor in making profit is how much effort and time you're willing to learn about this industry. If you have the desire and proper attitude the sky is the limit. 8

9 What does EPC mean? EPC is a term you'll see thrown around by affiliates and managers. EPC refers to earnings per click. EPC calculate how much money you make for every click to an offer. For example, if you send 100 clicks to Offer A, and generate $100 in revenue, your EPC is $1.00. EPC s are a great way to gauge how much you can spend on traffic. For instance, if you find your ads convert at a $1.00 EPC, paying under $1.00 per click will result in a net profit. Paying over $1.00 per click will result in a net loss. Do I need a website to be an affiliate? No, you don't need a website or any knowledge of making websites to be an affiliate. You can just direct link to the offer and bypass any need for a landing page. But as you'll find out as you read on and experiment yourself it's usually better to use your own landing page as a "pre-sell" to the visitor. How much should I expect to earn my first couple months? It's hard to say without knowing your own individual cash flow, willingness to take risks, and prior experience in the industry. For a complete beginner with hard work and proper guidance you should shoot for $ profit a day. I didn't have any extensive guidance when I started. My goal was to make $50 a day. It took me about 4 months to make $ dollars per day with no prior knowledge so can you. 9

10 Chapter 4. On Site / Web Site How to gain traction as an Affiliate The most obvious method for advertising is on site advertising. This type of advertising can consist of anything from text link advertising to banner advertising. The majority of web sites you visit have some form of on site advertising. When buying banner ads on any web site advertisers are usually paying on a monthly CPM (cost per 1,000 views) basis. Social Networks Two of the major social networks with great advertising platforms are POF.com and Facebook. The huge benefit to advertising on social networks is that you can heavily target your ad campaigns to nearly any demographic. POF.com accepts several different banner sizes for ad campaigns while Facebook offers 120x80 images and several other options. Both platforms are setup for CPM or CPC bidding. You can also use linkedin as well. Social marketing can be completely FREE! We have affiliates that have made $xx,xxx continually with no overhead cost. If you would like us to write a guide on how you can achieve maximum results vote by clicking here Search Marketing / Pay Per Click The bread and butter of affiliate marketing are known as search engine marketing or Pay per click. When you go to Google and search for any term, you will see a separate listing of sites on the right side of the page called Sponsored Links. Advertisers are listed in this section because they are paying to be shown on the first page of search results. The major search engines for PPC advertising are Google, Yahoo and Bing. Pay Per View Over the past year, pay per view or PPV advertising has grown tremendously. PPV advertising is usually in the form of a pop under window. PPV advertising is very cheap, and can cost lower than a penny per view. You can have the ability to send thousands of impressions within minutes. When advertising with pay per view campaigns you select what interests/web sites you want your pop-under to appear on. If you would like a list of PPV networks to run traffic contact us! /Mailing Lists Another effective type of advertising is done through and mailing lists. The difference between sending and advertising to build up a mailing list is crucial. When sending out s for affiliate marketing purposes you 10

11 are usually sending out campaign offers. The other type of mailing is when you are trying to build up a mailing list for your web site or product. In most cases you are trying to build up a loyal readership and don t want to spam your readers. The profit in mailing lists can be very sizable because your audience is engaged and keep coming back for more. If you would to get started with mailing we have a list that we can provide you contact us today! What is the most popular way of promotions right now you may be asking your self? And the answer would be Mobile Mobile traffic is ever increasing don t take my word for it take a look at this infograph on our blog. Click here Here is a list of the top 5 mobile ad networks where you can purchase traffic on mobile devices. 1.) 2.) 3.) 4.) 5.) And here is an extra big list of more networks you can purchase traffic on mobile devices. Want more? Shoot us an today, click here 11

12 Chapter 5. The good and the bad Landing pages should consist of some main principals we are going to take a look at some examples of those principals. Lets look at a good landing page Clear order button Product clearly visible Quick description Benefits easily found 12

13 Now lets see a dreadful landing page that only a mother could love. Do you see the difference? The landing page has no structure and demands to much attention with all the text on the page, neither it has no call to action. The image does not reflect the service. The images you choose to use as an affiliate are critical they must reflect the product/service you are promoting. The goal is to have your call to action above the fold of the site not below. 13

14 Chapter 6. TEST TEST AND TEST some more!!! Literally the only difference between an affiliate that makes 100 dollars a day Vs a super affiliate that makes 1.000k a day is split testing. Once you sign up to the adagio affiliate network by clicking Select an offer that you would like to promote. Once you have the tracking links that you can easily embed on your site start running traffic to your landing page. As an affiliate it is your job to test different variations of landing pages on a continual basis until the numbers are justified. 14

15 Chapter 7. Welcome To the battlefield choose your weapons wisely You need tools to build a house, do you think that you don t need tools to build a business? I think not Having a great landing page that converts visitors into sales is the goal but how do you build a landing page with no coding knowledge? Here is a list of websites that can asset you in your marketing efforts. 1.) For simple landing pages 2.) https://www.optimizely.com/ Split test your landing pages your landing pages and pick the one with the most ROI! 3.) Themes to purchase if needed 4.) https://www.odesk.com/ A good site to hire web designers inexpensively 5.) Google planner for planning of your marketing efforts for ad words. 6.) A site to analyze what demographics you need to target to the offer Sign up to our network today and start earning BIG! 15

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