4 Online Advertising Traffic Sources. 95% Marketers Know Nothing About

Size: px
Start display at page:

Download "4 Online Advertising Traffic Sources. 95% Marketers Know Nothing About"

Transcription

1 4 Online Advertising Traffic Sources 95% Marketers Know Nothing About 1

2 About the Author TaeWoo Kim is an digital marketer specializing in customer acquisition, lead generation, search engine and social media marketing, and all that wonderful sexy make money stuff. And yes, he s sexy too. <insert cricket chirps>. He also runs marketing at LaunchBit. You can follow him on TaeWooKim Table of Contents Introduction CPV Retargeting RTB / Media Buys Ads in 2

3 Are you an online advertiser? Here, let me read your mind *ohmmmm*.. Ok, I got it. You do pay per click in search engine marketing... maybe some ads on Facebook and found out that it was horrible.. and maybe some banner ads. Am I right? 3

4 Unfortunately, that s the story of 95% of digital marketers that do any form of online marketing. And that is exactly why 95% of the digital marketers out on the web don t have a positive ROI in advertising. Why? Simple: because they DO THE SAME THING. Call me crazy, but if you want results that are different from everyone else s, shouldn t you be doing something.. well.. DIFFERENT? Believe it or not, 95% of the advertisers fight for the same traffic source. And who is the biggest beneficiary of that competition? Yes, the answer is.. NOT YOU. Just think about it: how are online advertising companies like Google and Microsoft/Yahoo making billions per year? Yet, most advertising campaigns fail to work? So why not go where there s much more room for you (especially the smaller and the medium size) advertisers to play with? Here are 4 online advertising sources that most will never explore, even if they may know it. CPV Retargeting RTB/ Media buys Ads in 4

5 1 CPV You ve all heard of CPM and CPC. Blah blah. Ok, here s a new term.. CPV. Cost per VIEW. (Also known as PPV, pay per view) Ever visit a site like Forbes or NY Times, and they pop this advertising before they show you the stuff that you want to read? Yea, that s called CPV advertising. 5

6 You can usually tell if it s a CPV advertising because they ll usually have a link on top somewhere that says continue to site/article/etc if you want to skip the ad. In fact, if you really think about it, traditional TV advertising is actually CPV based advertising because they pause the main program and show you the media created by the advertisers to promote their products or services. Because of the relatively low costs, this is quite popular with affiliate advertisers, local businesses, and regional branding advertisers. As with any form of online advertising, you need to test your creatives to see what works best. Especially because you can find insane amounts of traffic in a very short amount of time. In other words, there is no difference between someone clicking on an ad link and going to your landing page vs. someone seeing your landing page directly... except that there s no intent, so your conversion rate might be fairly dismal (if it occurs at all). That s because usually CPV targeting is done on a demographics level (age, income, location, etc.) Just because I m a 45 year old male from NYC reading Bloomberg doesn t necessarily mean I want to refinance my house to a 30 year mortgage. You guessed it: this is another form of traditional interruption marketing. As far as costs go, the price can range anywhere from fractions of pennies to prices quite comparable to banner ad CPM costs, all depending on targeting. And as far as volume, there are quite a large number of CPV Imprressions. Age + Income + Location + Etc. = Ad 6

7 2 Retargeting Ever visit a website, leave it, and banner ads start following you everywhere? Creepy? Yes. Effective? Highly. This is called retargeting because you can re-target a customer who has seen your website to remind him/her of your product. This type of advertising also deals with the display network in the form of banner ads. If the retargeting follows the user, the banner ad might have zero relevance to the content of the site that your customer might be visiting. But, the reason for its effectiveness is that on the average, it takes about 5-6 impressions of your marketing message before a buyer will take action. Imagine having a microphone that has feet and follows your customer around. Yes, if you do it TOO often, you can annoy the buyer and eventually lose that customer. So the trick is to go slowly but surely. Unfortunately, if you have multiple products or services, you have to track what they ve seen with individual tracking codes. Likewise, different buyers are in different parts of the buying cycle, which means you need to know which page on your website is dedicated to awareness, evaluation, or purchase. Depending on where they are in the cycle, you can have separate campaigns or creatives with different bids. The closer they are to the buying cycle, the more aggressive you want to be with your bidding. And because of insane segmentation that needs to be implemented, most marketers just avoid this altogether or just clump campaigns into, which tends to lower their ROI, eventually causing them to stop all their retargeting efforts. 7

8 RTB/ 3 Media Buys In the old days of marketing, people used to call this media buying. Here s how it worked. Suppose you want to promote your WidgetCompany.com selling your, well, widgets. You know that SomeWidgetBlog.com is where a lot of your customers have heard about you and they eventually became your customers. So you think Great, I m going to advertise there. So you reach out to the owners of SomeWidgetBlog.com and ask if they can advertise on your site, in exchange for payment. Now there are THREE ways this can happen. A. Buy directly from site owner B. Buy through middleman C. Real-time Bidding 8

9 A. You buy directly from the site owner This is the simplest but the most inefficient way to buy the media. I say simplest because there is NO middleman between the buyer and the seller. You negotiate a price, the seller accepts, and the transaction is now complete. But it s inefficient, because you have to do this with every single site you might be interested in buying ads on. B. You buy through a middleman Now, going BACK to example #1.. what if the buyer decides he wants only a portion of impressions on a site? For example, certain products, like dating sites, convert best at certain times of the day. And in certain cases, you want to show your ads on only portions of the website. Some people don t want their companies or products to be associated with morally objectionable content. Imagine if the seller had to deal with MULTIPLE buyers who all want something different. That would be nightmare. And that s where advertising networks come in. Buyers want to buy from multiple sellers. Sellers want to sell to multiple buyers. And, the network does all the heavy lifting of figuring out who wants what in an exchange for a cut of the transaction. This is where advertising networks like the Google display network (i.e. Adsense) lives. 9

10 C. RTB (real time bidding) Whether or not there s the middleman, there s the problem of inefficiency in the market. Because the sellers and the buyers still have to come to terms on what is fair, there is tension in the market. Unfortunately, this tension is not static and is constantly changing. Say, you negotiated $5 CPM to SomeWidgetBlog.com to display your ad for 1 million impressions for the next 3 months. But there is no such thing as immunity to time. Some products sell better at certain times. Some promotions do better. Competitors come out with new PR or innovation, etc. In other words, your sales and ROI on advertising spend (also known as ROAS or return on ad spend) will vary, which means you need to adjust the bid accordingly. In scenario #1 and #2, the bid is fairly static. So to solve that problem, there is a new technology called RTB or real time bidding which lets you bid on each and every impression for that banner ad space. Because this is technically challenging and fairly complex in terms of how the bids are calculated, most RTB players go through some kind of service provider that handles all the complex dealings in return for a percentage of ad spend. 10

11 4 Ads in This is by far one of the most overlooked sources of traffic that most advertisers fail to explore. In fact, if done right, you can get up to triple digit ROAS (return on ad spend) with in - advertising. Believe it or not, there are literally hundreds of billions of subscription s sent daily. I m sure you belong to some as well, like Groupon. Because the content is so compelling, the list subscribers want to hear from them on a regular basis. 11

12 On the flip side, the mailing list owner needs to have an effective way to monetize his list. Now, there are really only TWO ways you can make money online: sell your own stuff or sell someone else s stuff. Selling your own stuff is pretty basic: tell people on your list what you offer. If the offer is compelling, they buy. If not, then don t. Quite simple. Now, selling other people s stuff is quite a large topic. The list owner can sell the advertisers things on three levels: as an affiliate (i.e. split profits) or traffic provider (pay per click). If you are a new advertiser and have no traction with your product, it is highly unlikely that a mailing list owner will promote your product on a pay-per-sale basis because it s an opportunity cost for them. Of course, all of this assumes that your marketing message is consistent or at least relevant to the mailing list owner in your in - emai l tex t or banner ads.. If you sell weight loss programs, approaching mailing list owners that talk about dog training is probably a huge waste of time. Then there are other issues that you need to know when negotiating an ad buy in A. Open Rate B. Ad Placement C. Ad Format D. Flat Fee vs Performance based But a lot of mailing list owners will gladly promote your product or service by telling their people about YOU. There are two ways they will do that: flat fee (X dollars for Y # of s sent) or performance basis (X dollars per click). As with all forms of online advertising, per click is the preferred method because it reduces the risk on the advertiser part. This is MORE so with marketing because s have another variable factor called open rate. Not only do your ad creatives have to have high CTR (click through rate), but the mailing list owner has to make sure that the s are opened. 12

13 A. Open Rate Ask how large an list is AND their open rate. Walk away from anyone under a 15% open rate.open rates are a good indicator of click-through-rate (on opens). In other words, say you are given a choice to buy 2 lists: 1000 people 50% open rate 2000 people 25% open rate Both have the same number of total people opening. So you would think they would perform about the same. WRONG. Typically, the first list will have a higher click-through-rate on opens. Open rates are a good indicator of how engaged your list is. Ask about click-through-rate (on opens). But list owners will rarely give you the lowdown on this. 13

14 B) Ad Placement Find out where the ad placement will be. Do they sell dedicated/solo ads? Or ads embedded in their newsletter content? Ad placement will make or break your ad buy. Buy only dedicated/solo ads OR ads that are placed at the top/top-left of newsletters. Ads placed on the top-right, right, middle, bottom of (English) newsletters tend to get such low CTRs and are not worth your time. C) Ad Format Find out the ad format. Is it text? Is it banner? Buy text formats. Text ads get seen no matter whether readers display images in s or not. And even for people who do display images, text ads typically generate 2-10x more clicks than banner ads, probably because they are more like native ads. For top placement, text ads should generate between 0.5-5% CTR on opens. So, if a list has 1000 people, with a 50% open rate, 500 people will see it. And, 2 to 25 people will click on it. Typically, the CTR number is closer to 1% (5 people in this case). So, it might only be worthwhile to chase a deal if a list has a LOT of people... BUT, if you are doing dedicate/solo buys, the CTR on opens will be a lot higher. You can probably expect between 15-50% CTR. 14

15 D) Flat fee vs. Performance based Most lists will want to be paid on a flat fee basis. You can try negotiating on a cost-perclick basis or a cost-per-lead basis, but this is often near impossible. If you are paying on a flat fee basis, you should always negotiate a rate card. Often rate cards are extremely expensive. E.g. well known newsletters such as Thrillist may charge $300 CPM. Bargain down an artificially high price to under 50% the rate card. Sometimes down to even 25% the ask price. In general, the less well known the list, the more you can negotiate. A lot of companies who do massive ad buys will typically have a specialist who just negotiates ad buys in newsletters with tons of publishers. Your deal might not go through, because you may not agree on price with the publisher. So, kick off conversations with lots of newsletters. One of your bargaining chips is to do multiple ad buys. Publishers are usually more willing to negotiate if you buy a LOT of ad spots. Managing ad buys in s is complicated and time-consuming. For an easier time, you can use LaunchBit, to buy ads in CAN-SPAM compliant s on a cost-per-click basis. 15

16 16

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

How to Run a Test Trial of New B2B Distribution Channels

How to Run a Test Trial of New B2B Distribution Channels white paper How to Run a Test Trial of New B2B Distribution Channels Executive Summary B2B marketers generally focus on performance marketing. They seek paid marketing channels that will help them profitably

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

THE GLOBAL LOCAL AGENCY. Affiliate Marketing Guide. San Francisco Paris Belgium. Contact: +33 669 40 16 09 4 Place Louis Armand 75012 Paris CA France

THE GLOBAL LOCAL AGENCY. Affiliate Marketing Guide. San Francisco Paris Belgium. Contact: +33 669 40 16 09 4 Place Louis Armand 75012 Paris CA France THE GLOBAL LOCAL AGENCY Affiliate Marketing Guide San Francisco Paris Belgium Contact +1 415 730 2216 555 California Street Suite 4925 ZIP 94104 San Francisco USA Contact: +33 669 40 16 09 4 Place Louis

More information

Profit Strategies for Small Businesses

Profit Strategies for Small Businesses Profit Strategies for Small Businesses Tackling the Challenges of Internet Marketing If you re a small business owner, your goal is profitability. And marketing is the key to big profits. But small business

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

Mark Pocock interviewing Google expert George Lane

Mark Pocock interviewing Google expert George Lane Mark Pocock interviewing Google expert George Lane If you want to know more about how to use Google Adwords, their Pay Per Click system, then I ve got a real treat for you this week. Let me introduce Google

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell

The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell A Message from Jay and Chris This is not just about Pay per Click Mastery: It s about becoming a Master of Online Marketing because

More information

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis Media Buying 101 We ve put together a small guide on display media buying. This guide will cover the pre media buy research you need to do to get ready to start your media buy as well as limit your risk

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Programmatic Media. Whitepaper: the future of media buying

Programmatic Media. Whitepaper: the future of media buying TM Programmatic Media Whitepaper: the future of media buying Net Natives offer 6 key digital service areas for our clients ADVERTISING INSIGHTS & ANALYTICS CREATIVE MARKETING TECHNOLOGY CONSULTANCY CHINA

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

GUIDE TO GOOGLE ADWORDS

GUIDE TO GOOGLE ADWORDS GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

5 Websites Where You Can Make Money Right Now

5 Websites Where You Can Make Money Right Now 5 Websites Where You Can Make Money Right Now A Quick Guide to Making More Money by: Brian Lang (Small Business Ideas Blog) www.smallbusinessideasblog.com 5 Websites Where You Can Make Money Right Now

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED. Delhi School Of Internet Marketing

YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED. Delhi School Of Internet Marketing YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED +91 84477 36668 INTERNET MARKETING TRAINING PROGRAM We Deliver Knowledge To Help You Win Theory Practical Assignment

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them)

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) 52 Keywords + How To Guide More Traffic. More Leads. Keywords

More information

The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

How to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!

How to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:

More information

Drastically New Ways To Retarget

Drastically New Ways To Retarget Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE

More information

College board online majors >>>CLICK HERE<<<

College board online majors >>>CLICK HERE<<< College board online majors. That means, you, as the reader, get first hand information on the performance of the latest hardware. College board online majors >>>CLICK HERE

More information

Derek What Is Authentic List Building?

Derek What Is Authentic List Building? How to Build a Super-Responsive Email List of Qualified Prospects that Continually Buy Your Products Using Authentic List Building Techniques That Work (all in a matter of weeks ) Derek What Is Authentic

More information

6 Digital Advertising. From Code to Product gidgreen.com/course

6 Digital Advertising. From Code to Product gidgreen.com/course 6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

dcpm and other common online advertising performance models

dcpm and other common online advertising performance models dcpm and other common online advertising performance models What is CPM? Per Mille. Usually reflects the price of 00 banner impressions in dollar currency. Payment depends on the number of impressions

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

In an ethical and moral way, it should be taken as a community building process, not a sales channel.

In an ethical and moral way, it should be taken as a community building process, not a sales channel. Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

How to Use Easyhits4U

How to Use Easyhits4U How to Use Easyhits4U Table of Contents 1. What are Traffic Exchanges? 1a. What Makes a Good Traffic Exchange? 2. How to use EasyHits4U 2a. Surfing to Earn Credits 2b. Adding a New Site 2c. Assign Credits

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

CHECKLIST FOR A KILLER FACEBOOK AD CAMPAIGN. f rewards

CHECKLIST FOR A KILLER FACEBOOK AD CAMPAIGN. f rewards CHECKLIST FOR A KILLER FACEBOOK AD CAMPAIGN f rewards AD CREATIVES BRAINSTORMING A) Brainstorm Angles What is the motivating theme of the ad - fear, pride, price, emotion? Think of headlines and ad copy

More information

3 KEYS To Successful Online LEAD GENERATION For Local Businesses

3 KEYS To Successful Online LEAD GENERATION For Local Businesses 3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Seven Things You Must Know Before Hiring a Real Estate Agent

Seven Things You Must Know Before Hiring a Real Estate Agent Seven Things You Must Know Before Hiring a Real Estate Agent 1 Introduction Selling a home can be one of the most stressful situations of your life. Whether you re upsizing, downsizing, moving across the

More information

Digital marketing & Audiences: what s all the buzz about?

Digital marketing & Audiences: what s all the buzz about? Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

17 of the Internet s Best Banner Ads. Love em or Hate em They Do Work!

17 of the Internet s Best Banner Ads. Love em or Hate em They Do Work! Love em or Hate em They Do Work! Banner Ads What are they? Ever since the Internet started to take off in the mid 90 s, banner ads have been an acceptable way of advertising on the Web. Banner ads come

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

UNTOLD MAP SECRETS. Are you a MyAdvertisingPays member? Great!

UNTOLD MAP SECRETS. Are you a MyAdvertisingPays member? Great! UNTOLD MAP SECRETS The Guide for online marketing newbies Are you a MyAdvertisingPays member? Great! Do you know that you can earn money by using the advertising system of MyAdvertisingPays but you have

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

6 Steps To Success With Your Web Agent Solutions Website

6 Steps To Success With Your Web Agent Solutions Website 6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective

More information

StartPeeps.com The Start Of A New Social Era

StartPeeps.com The Start Of A New Social Era StartPeeps.com The Start Of A New Social Era Introduction Something is wrong with the internet today. Companies like Facebook, Google, Ebay, Paypal and numerous others make billions of dollars every month.

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Advanced Retargeting Balancing the art and science of online sales conversions

Advanced Retargeting Balancing the art and science of online sales conversions Contents Intro...2 Multi-Network Solution Advantages...3 The Dynamics of Dynamic Messaging...4 Relationship Building...6 Increasing Engagement...6 Measuring Attribution Beyond Clicks...8 Optimization -

More information

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,

More information

This Report Brought To You By:

This Report Brought To You By: This Report Brought To You By: Gregory Movsesyan SoftXML - Target your market audience Visit Us At: http://www.softxml.com 1 Legal Notice While attempts have been made to verify information provided in

More information

Bing Ads For Beginners Report

Bing Ads For Beginners Report Hey, thank you so much for entering your email and before we get started I want to introduce myself. My name is Michael Bashi and I am the founder of TheTrafficMaverick.com. And I am one of if not the

More information

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But

More information

Computational advertising

Computational advertising Computational advertising Kira Radinsky Slides based on material from: Ronny Lempel Placement in Search Engines With the increased economic impact of the Web, it is crucial for businesses to have high

More information

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO WHAT IS SEARCH ENGINE OPTIMIZATION? When you type a word into a search engine like Google, it can show you a great many websites that contain the

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Simple, All-In-One Marketing Platform For Local Businesses

Simple, All-In-One Marketing Platform For Local Businesses LocalSearchDrs. makes local online marketing Simple, Effective & Affordable Request A Free Demo Why is email so important? It s ubiquitous There are nearly 145 billion emails sent every day around the

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

T he complete guide to SaaS metrics

T he complete guide to SaaS metrics T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool INDEX Introduction 4-5 Acquisition Dashboard

More information

Kickass Offline Profits Imran Naseem http://www.imrannaseem.com

Kickass Offline Profits Imran Naseem http://www.imrannaseem.com Kickass Offline Profits Imran Naseem http://www.imrannaseem.com Let s get right into with this report. Everyone knows that there is a TON of money to be made in the offline niche. I am also going to assume

More information

AdWords Explained in 876 Words PPC Audit XMen

AdWords Explained in 876 Words PPC Audit XMen AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

SOCIAL MEDIA ADVERTISING FOR B2B

SOCIAL MEDIA ADVERTISING FOR B2B SOCIAL MEDIA ADVERTISING FOR B2B Driving Sales through Advertising on Facebook and LinkedIn 866.497.5505 www.bizo.com Follow us on Twitter: @bizo If you re trying to find your prospects online, social

More information

Seven Things You Must Know Before Hiring a Real Estate Agent

Seven Things You Must Know Before Hiring a Real Estate Agent Seven Things You Must Know Before Hiring a Real Estate Agent Seven Things To Know Before Hiring a Real Estate Agent Copyright All Rights Reserved 1 Introduction Selling a home can be one of the most stressful

More information

The DOs & DON Ts of Facebook Ads

The DOs & DON Ts of Facebook Ads The DOs & DON Ts of Facebook Ads Rev 0.1 It s a Beta! by @MassimoCw Rough drafts are always a bit messy! Sorry about that :) So Do FB Ads really suck for advertisers? That s me here, disagreeing. Everyone

More information

DEVELOPER ATTITUDES to APP MARKETING

DEVELOPER ATTITUDES to APP MARKETING DEVELOPER ATTITUDES to APP MARKETING Mobile app developers share their opinions on the state of app distribution and monetization 2013 appflood.com Executive Summary With the growing volume of mobile apps

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide

3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? WordStream Customer Success

More information

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results.

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results. Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

SIX REASONS YOUR EMAIL MARKETING FAILS

SIX REASONS YOUR EMAIL MARKETING FAILS SIX REASONS YOUR EMAIL MARKETING FAILS You can t take a one-size-fits-all approach to your email marketing and expect good results. Email marketing can have wide-reaching impact on the way that your brand

More information