Isle of Anglesey County Council Job Description

Transcription

1 Isle of Anglesey County Council Job Description Job Title: Graphic Design and Digital Marketing Officer Post Number: Directorate: Service Unit: Sustainable Development Regulation and Economic Development Grade: Overall Job Purpose: To provide creative and high quality graphic design and digital marketing capabilities for the Service in order to improve and maintain its positive image and reputation; demonstrate its commitment to effective and proactive customer service and engagement; and support a more commercial approach to the delivery of key services, facilities and activities. Principal Accountabilities / Key Tasks 1. Develop and utilise interactive digital media tools and traditional graphic design techniques to encourage maximum interaction and engagement between the Service and its customers. 2. Utilise graphic design knowledge and skills to produce creative and innovative artwork for Service publications, promotional and information materials (digital and print). 3. Provide graphic design advice, expertise and input from the inception stage of design work, through to its final production. 4. Manage and monitor the design, production and use of all promotional materials to ensure consistency such as logos, fonts and colours in line with the County Council s design guidelines. 5. Plan, co-ordinate and implement the Service s digital marketing activities to ensure regular, accurate and relevant information sharing with customers (including engagement with the County Council s Communication Unit). 6. Capitalise upon all social media marketing opportunities to: promote/ raise awareness of the Service, its Functions and responsibilities; support income generation activities and recognise the changing needs and demands of customers. 7. Support the development and implementation of the Service s annual Communication and Engagement Strategy.

2 8. Work with Service Managers to identify and develop opportunities for promotion and marketing of the Service through their Team work programmes. 9. Monitor and analyse the impacts and results of the Service s graphic design and digital marketing activities. 10. Demonstrate a commitment to develop personal graphic design and digital marketing skills and techniques (and apply them as necessary). 11. Support the establishment and maintenance of links with suppliers and production companies. 12. Develop and maintain an archive/ library of graphic design publications, materials and images. 13. Ensure all software and hardware maintenance is undertaken on a regular basis. 14. Develop and maintain professional and effective working relationships with Service Officers, customers and external organisations. 15. Ensure full compliance with all relevant County Council policies and procedures (e.g. EU Procurement and the Council s Financial Regulations; Data Protection Act; Freedom of Information; Equalities Act 2010; Welsh Language Standards). 16. The post-holder maybe required to carry out any other responsibilities as appropriate with the nature of the post and its grade. Position in the Organisation: Reports to Responsible for: Service Business Manager None Staff supervised: Financial Resources Graphic Design revenue budget ( 1500) Level: A,B or C? 3B Indicative Value: See above

3 Physical Resources Land and buildings - No./area Plant / Vehicles / Equipment No Information Systems No./volume: Value N/A Apple imac and associated equipment Value 1000 Archive of graphic design publications and materials Value 1000 Delegation Demands within the job: Physical demands Conducting visits to print works and locations where graphic design materials are to be erected. Manual handling of printed materials (e.g. boxes of brochures / leaflets) Carrying and setting up/testing various exhibition display materials. Mental demands The need to demonstrate a creative approach to graphic design and digital marketing. The need to ensure that all work must comply fully with the County Council s design guidelines and external funding requirements/ guidelines. Continuous need to be flexible, highly organised and able to multi-task and prioritise work to meet deadlines. The need for accuracy, precision and an attention to detail when preparing all materials. The ability to prepare specialist and technical materials/ publications (digital and print). Emotional demands Ability to deal with criticism and negative feedback when monitoring the use of the County Council s design guidelines. Strength of character and purpose, including the ability to handle challenging situations. The need to be helpful, approachable and of a positive nature whilst staying calm and diplomatic under pressure. Dealing with different priorities and needs of Service Officers, customers and external organisations. Normal office/ small team interactions. Conflict management.

4 Language Requirements: Post is Welsh ESSENTIAL (also see Welsh Language Skills post assessment) Welsh Language Skills (Please see the skills framework attached) Listening and Speaking Reading Speaking (Tick one) Writing English Language Skills (Please see the skills framework attached) Listening and Speaking Reading Speaking (Tick one) Writing

5 Working Arrangements and Conditions: Working week: Contracted hours: Spread: Identified work base: Any 5 out of 7 (Monday Sunday) 37 hours per week Monday to Sunday (with occasional flexibility of hours to meet specific work demands) Anglesey Business Centre, Llangefni Normal work location Normally office based Office based but with some site / home / meeting visits Travelling Officer role with occasional visits to identified work base Business Travel No business travel Some business travel. Postholder provides own vehicle Some business travel. Council vehicle provided to postholder Postholder employed as driver / required to operate specialist machinery Exposure to disagreeable working conditions: Environmental Minimal / normal office environment Some Significant Aggressive / difficult clients Minimal Some Significant Other Conditions: DBS check required Enhanced Standard Not applicable Work Flexibilities / Restrictions: Politically Restricted Post Yes No

6 Home / Mobile Phone provided Yes No Protective Clothing provided Yes No Flexibility Your attention is drawn to the fact that in some cases particular duties and responsibilities are difficult to define and may vary from time to time without changing the general character of the duties and level of responsibilities entailed. In addition, it is a requirement of all employees that they accept elements of flexibility in duties and responsibilities and when necessary interchange within the organisation which will meet the changing needs and demands of the service. Such a requirement will enable the particular expertise of the postholder to be developed and maximised to the mutual benefit of both employer and employee. Date of preparation of this job description document: This job description is issued at June 2016 and will be reviewed regularly as part of individual and organisational development and performance review and may be subject to variation.

7 Isle of Anglesey County Council - Person Specification 1. Education and Training The minimum educational requirements/professional or vocational qualifications for the post 1.1 Essential A degree or equivlent level qualification in graphic design and/ or digital marketing Two A levels or equivalent. 1.2 Desirable Post-graduate qualification relevant to the post. Any specific training required for the post Incl. Certification 1.3 Essential - N/A 1.4 Desirable - N/A 2. Key Competence Requirements Job related knowledge Critical for effective performance 2.1 Essential Knowledge and experience of Graphic Design software (including Quark, Xpress, InDesign, Photoshop, Illustrator and Adobe Acrobat) Knowledge of graphic design concepts and principles Knowledge of Disability Discrimination Act / Clear print guidelines Knowledge of digital marketing tools and techniques Knowledge of new developments in digital communication, including social media Knowledge of digital photography and image manipulation Knowledge of public sector procurement processes and protocols. 2.2 Desirable - N/A Specific skills critical for effective performance 2.3 Essential Creative graphic design and digital marketing skills Practical experience of relevant IT systems and graphic design software Ability to formulate new and imaginative design ideas and communicate concepts to customers (visually and verbally) Accuracy and attention to detail Effective communication skills in both Welsh and English Ability to establish and maintain effective working relationships Budget management. 2.4 Desirable - N/A

8 Managerial skills critical for effective performance 2.5 Essential - N/A 2.6 Desirable - N/A 3. Personal Attributes Personal values and characteristics which should be demonstrated in performing the duties of the post 3.1 Essential Abililty to work as part of a team as well as working unsupervised Ability to work effectively under pressure to meet deadlines and targets Ability to use his/ her own initiative Ability to work on multiple tasks in parallel, setting priorities, managing time and maintaining performance Ability to organise his/ her own work Self motivation and enthusiasum Customer focussed. 3.2 Desirable N/A 4. Personal Circumstances Job demands which, if not met, could constrain effective performance in post 4.1 Essential Flexible approach to working hours Full driving licence and access to a vehicle which can be used for work purposes. 4.2 Desirable - N/A

9 ISLE OF ANGLESEY COUNTY COUNCIL Welsh Language Skills workplace assessment JOB TITLE: Graphic Design and Digital Marketing Officer SERVICE: Regulation and Economic Development (Public Protection Function) GRADE OF POST: POST IS WELSH ESSENTIAL (as noted on the job description) Tick the relevant box (at least one from each section, ie. (i), (ii), (iii), (iv) (i) Listening 0 No skills 1 Able to understand basic enquiries in Welsh [ Ble mae?, Ga i siarad â? ] 2 Able to understand a basic social conversation in Welsh 3 Able to follow routine conversations involving work between fluent Welsh speakers 4 Able to follow the majority of conversations involving work including group discussions 5 Able to understand all conversations involving work (ii) 0 No skills 1 Able to read basic words and phrases, e.g. signs or short and simple notes 2 Able to read basic material involving work (slowly) 3 Able to read routine material with a dictionary 4 Able to read the majority of material in own area 5 Able to understand all material involving work (iii) Speaking 0 No skills 1 Able to conduct a general conversation [greetings, names, saying, placenames] 2 Able to answer simple enquiries involving work 3 Able to converse with someone else, with some hesitancy, regarding routine work issues 4 Able to speak the language in the majority of situations using some English words 5 Fluent able to conduct a conversation and answer questions, for an extended period of time where necessary (iv) Writing 0 No skills 1 Able to write basic messages Diolch am y llythyr. Dyma gopi o r map 2 Able to answer simple correspondence with assistance 3 Able to draft routine text, with editing assistance 4 Able to prepare the majority of written material related to the area, with some assistance in terms of revision 5 Skilled able to compete written work without the need for revision While undertaking the skills assessment for the post it is necessary to look at the language skills of the team and the nature of the service and then justify if a post is not Welsh essential.