Senior Graphic Designer

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1 Job Title Faculty/ School/Department Responsible to: Senior Graphic Designer Marketing and Communications Assistant Director Marketing Job Purpose To lead on the University s creative strategy and direction, producing visually strong and exciting concepts that work across all media and accurately reflect the ethos of the University. To provide a complete technical, creative and promotional graphic design service to support the University s full range of on and offline marketing and communications activity, helping to raise the profile of Birmingham City University. To be a source of expertise and advice on high impact and professional visual graphic design solutions across a broad media mix. To support a fully integrated and effective marketing communications strategy, through the delivery of marketing materials which convey the University s brand image and key messages in a consistent and cohesive manner. To have a strong knowledge and understanding of both digital and traditional design process and execution. Working within the Creative Services team you will be the brand expert ensuring it is accurately represented across all creative marketing channels. To be the guardian of the University s image policy and ensure that all creative is produced in accordance with brand guidelines. Main activities and responsibilities Responsible to the Assistant Director Marketing, the senior graphic designer will deliver graphic design solutions to advise and support all University marketing and communications activity at both corporate and Faculty levels. The postholder will lead in the creation and delivery of the University s creative strategy through the delivery of quality, consistent design solutions which are in keeping with the University s creative brand strategy, brand position and brand guidelines.

2 The senior graphic designer will ensure the effective and timely delivery of graphic design solutions to support advertising, publications, web and online marketing, internal and external communications, as directed by the Assistant Director Marketing; they will provide advice and guidance to Senior Management teams, Faculties and Service Departments on graphic design solutions. 1. To take the lead in safeguarding the creative quality and consistency of messaging and branding and ensure that all marketing and communications materials support the University s key strategic objectives, raising its profile regionally, nationally and internationally and underpinning its desired brand position, reputation and image. 2. To line manage the designers working within the Creative Services Unit ensuring that their work is of a good standard and that they meet client briefs. 3. To develop imaginative, original graphic design solutions to support the University s online and offline marketing communications requirements, translating strategic marketing ideas into design concepts. 4. To assist the Assistant Director Marketing in developing and implementing a consistent and innovative visual identity and house style across a wide variety of platforms, creating templates and styles for all publicity and cross-university communications. 5. To advise on visual content and graphic design solutions to support the production of the full spectrum of marketing collateral, working from developing and formulating the initial concept and implementing design to proof reading to produce accurate and high quality work. 6. In collaboration with others in the Creative Services Unit, to liaise with external print suppliers to ensure high quality production of finished items to deadline, checking the finish and print quality. 7. To ensure that any printed and electronic marketing communications subscribe to the University s corporate identity, making day-to-day design decisions regarding the acceptability of items within the visual identity guidelines set by the Assistant Director Marketing and the Director of Marketing and Communications. 8. To complement the work of Marketing colleagues by providing expert advice for internal clients on graphic design solutions meeting with clients to discuss their business needs and developing a concept to suit their purpose. 9. To work alongside and liaise with copywriters and design agencies internally and externally (e.g. web team, printers, photographers) on the delivery of the best graphic design solution to meet the University s marketing and communications requirements. 10. To undertake research for background visual material (e.g. stock photography and design images) to enhance promotional publications. 11. To be responsible for the maintenance and implementation of the University s image policy, identifying gaps in current resources, guidance on stylistic direction, guidance on specific external suppliers, and requirements for quality of images required for specific marketing materials.

3 12. To archive all design (electronic and hard copies), ensuring that it can be readily retrieved for adaptation and use in future publications, and assist the Assistant Director Marketing in developing an effective online design and image library. 13. To undertake other design tasks as reasonably required. Additional Key Requirements: Managing people and resources: responsible for supervising the in house graphic designers in the Creative Services Unit and potential graduate placements. Communication: excellent communication skills are required to negotiate and take briefs from senior management, translate specific design requirements and disseminate knowledge to other colleagues in the team. Teamwork and collaborative working: will be willing to work with teams across the Marketing and Communications team and throughout the wider University. Initiative, problem solving and decision making: will be required to work with minimum supervision, resolving issue and making decisions. Person Specification Essential Desirable How Identified Physical High level of professional presentation Interview Qualifications Honours degree or equivalent in Graphic Design or Multimedia Design. Postgraduate or professional designrelated qualifications. Experience Extensive practical experience of designing high quality publicity materials across a wide range of media formats Experience of forming and sustaining effective working relationships and networks Experience of design incorporating brand and sub branding, used to working within and setting brand guidelines Experience of how design language is applied across multiple marketing platforms

4 Knowledge and understanding of the Higher Education sector Extensive experience of working with external Marketing agencies/designers Familiarity with web media/technology knowledge, especially knowledge of and participation in social media (blogs, wikis, communities). Project management, including collation of large amounts of information from multiple sources. Extensive experience with print process and colour management and of working with external suppliers of creative services. Extensive experience of working on complex and large publications and projects. Experience of working with and senior management Training Training in management skills. (Training can be given if not already in place) Special Knowledge Extensive knowledge of design and print processes Knowledge of website design and digital media processes with high level of awareness of responsive and adaptive design as required Circumstances Must be available to work some Saturdays and evenings to support the work of the department Personal Skills Ability to negotiate and influence a range of internal and external stakeholders

5 Highly creative with a flair for design and keen visual eye. Excellent interpersonal skills with a professional approach to every aspect of work. Ability to engender co-operation and work collaboratively Ability to keep calm under pressure Ability to manage staff Ability to work under pressure to tight deadlines Other Requirements Demonstrates a commitment to the University s core values of Excellence, People Focused, Partnership Working, Fairness and Integrity. Special requirements All staff in the Department of Marketing and Communications are required to support the wide range of activities undertaken in support of student recruitment, including Higher Education fairs, Open Days, Visit Days, business/community events, Clearing call handling and the production of marketing collateral. Expectations of all staff Professional standards All staff employed by Birmingham City University are expected to exhibit high professional standards which promote and demonstrate the University s core values of Excellence, People Focused, Partnership Working, Fairness and Integrity. Equal Opportunities All staff are expected to understand and enact the University s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the Equality Statement and core values. Dignity at work Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

6 Health and safety The arrangements for meeting the University s health and safety objectives are contained in the Birmingham City University Health and Safety Policy. This includes the responsibilities of key staff and procedures covering the main activities of the University. All staff are expected to take reasonable care of themselves and those that may be affected by their actions. Dress code The University does not operate a formal dress code for its employees, other than for those who are provided with uniform and/or protective clothing. However, employees must ensure that their dress is professional, reasonably smart and appropriate for the situation in which they are working. All staff should ensure that they present a professional image and one that reflects sensitivity to customer perceptions. This may reflect their ethnicity and lifestyle, but should not be provocative or cause offence to those with whom they have contact. Citizenship All staff are expected to adhere to good citizenship, being generous with help and support to others, collaborating with colleagues and working for the benefit of the University as a whole. In particular working to provide a positive student experience and achieving excellence in all the University s activities. This job description indicates the expectations of staff at this level. Job descriptions are not exhaustive and you may be required to undertake other duties of a similar level and responsibility.

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