Sheaf. the MEDIA KIT & RATE CARD THESHEAF. UNIVERSITYof SASKATCHEWAN thesheaf.com

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1 Sheaf the MEDIA KIT & RATE CARD THESHEAF UNIVERSITYof SASKATCHEWAN ROOM 108 MEMORIAL UNION BUILDING, SASKATOON, SK S7N 5B thesheaf.com

2 13.14 Sheaf Publishing Schedule 49% A & S Enrolement Percentages by College The age group have a large amount of disposable income. Few financial obligations and plenty of free time. As a result, it is a critical time for developing brand loyalty - just before they enter the workforce. 42% Male 68% Female 12% 10.7% 10.3% ESB Ed 6% Eng 5% 5% Ag Nursing Medicine *based on student headcount & demographics for all students who are considered to be registered at the U of S for 2011/2012. May 2013 June 2013 July 2013 August 2013 S M T W T F S S M T W T F S S M T W T F S S M T W T F S SPRING TERM BEGIN MAY 8 30 SUMMER TERM BEGIN JUNE 27 September 2013 October 2013 November 2013 December 2013 S M T W T F S S M T W T F S S M T W T F S S M T W T F S CLASSES BEGIN SEPT 5 LAST DAY OF CLASSES DEC 4 January 2014 February 2014 March 2014 April 2014 S M T W T F S S M T W T F S S M T W T F S S M T W T F S CLASSES BEGIN JAN 6 SPRING BREAK FEB LAST DAY OF CLASSES APR 8

3 We are Redesigning our Newspaper for Fall A New Look for September! THESHEAF.COM September will mark the Sheaf s movement from a 5 column paper to a 4 column paper. How does this impact advertising? This means that all ads will now be 2.5, 5, 7.5 or 10 in width. (Non-standard sizes will be charged $7.00 per square inch) 10" print area 11" width 15" print area 17" height The Sheaf embraces its status as a student paper by changing its design. That way, the Sheaf can stay fresh, keep on top of trends and teach new journalists not only how to write good stories, but how to create the archietecture of the Sheaf. SHEAF ADVERTISING: Grow Your Concept 3 through Print and Web WE PRIDE OUR ADVERTISING PLATFORM AS A GROWTH ENGINE FOR ORGANIZATIONS AND INDIVIDUALS. WE UTILIZE MEANS SUCH AS ATTRACTIVE AND SKILLFULLY PLACED PRINT AD DESIGN LAYOUTS, AND THE LATEST CUTTING-EDGE WEB TECHNOLOGY IN ORDER TO COMMUNICATE YOUR MESSAGE TO A LARGE, DIVERSE AUDIENCE.

4 13.14 Sheaf Print Products BEFORE YOU BEGIN All rates are black and white, per issue and do not include GST All ads must be 2.5, 5, 7.5 or 10 inches in width. Non-standard sizes will be charged $7.00 per square inch The Sheaf does not accept inserted media (flyers, handbills, third-party publications etc.) COLOUR OPTIONS AND PREFERRED POSITIONING Rates for colour are listed below and are charged in addition to the standard price. The Sheaf now offers preferred positioning on the front cover and on page 3 for most ad sizes. The rates for these preferred positioning locations are listed below and are in addition to the standard ad price. SIZES ARE IN W X H FORMAT SIZES ARE IN INCHES CONTACT US Published by the Sheaf Publishing Society, a student-run, autonomous, not-for-profit organization. Shantelle Hrytsak Advertising & Business Manager p e. ads@thesheaf.com The Sheaf Publishing Society Room 108 MUB, 93 Campus Drive Saskatoon, SK S7N 5B2 CIRCULATION PER ISSUE 2.5x5 $65 PAGE 3 $30 2.5x6 $85 PAGE 3 $30 2.5x8 $110 PAGE 3 $30 5x3 $85 PAGE 3 $35 5x4 $110 4,000 TO 6,000 5x5 $130 SMALL BANNER 10x2 $140 FRONT COVER $120 QUICK FACTS 5x7.5 $250 PAGE 3 $50 MEDIUM BANNER 10x3 $210 FRONT COVER $120 5x9 $300 PAGE 3 $50 LARGE BANNER 10x4 $270 FRONT COVER $120 5x15 $410 PAGE 3 N/A HALF PAGE 10x7.5 $410 PAGE 3 $100 FRONT COVER N/A 7.5x7.5 $330 PAGE 3 N/A FULL PAGE 10x15 $700 PAGE 3 N/A FRONT COVER N/A In 2012/2013 there were over 20,000 The Sheaf was undergraduate students at the U of S. established in // AVERAGE READERSHIP 6,000 TO 10,000 Try our Online Package! If your ad campaign is worth $1,000 or more, you can get FREE online ads! Ask for details.

5 13.14 Sheaf Online Advertising THESHEAF.COM IS AN ESSENTIAL PART OF THE NEWSPAPER WITH A PAPER ONCE A WEEK THE WEBSITE IS USED TO SUPPLEMENT PRINT ISSUES Exclusive content and up to the minute news, the Sheaf online is a great way to promote your organization Online at THESHEAF.COM // WEEKLY, OUR WEBSITE RECEIVES 4,600 VISITS WITH 3,200 BEING INDIVIDUAL VISITORS. // THE SHEAF HAS BEEN ONLINE SINCE 2000 AND OUR WEB TRAFFIC HAS INCREASED EVERY YEAR Let s talk Ads There are four ad types available: < // OVER 30,000 HITS A MONTH! < SHEAF THEGAT 1 AYONLINE.CA thesheaf.com To continue our growth over the summer we will be redesigning the website to make it far more interactive and enjoyable. Web advertising rotates on a five-way basis with every new page view or refresh. When booking the space, you can purchase just one, some, or all of the five spots. Web ads are an ideal opportunity to sell your brand name to readers. Ads can link to your company s website, and are the best used to promote special events and coupon deals in order to ensure the most clicks. * STATS FROM 2012/ This past year the website has seen a large increase in traffic with nearly 20,000 visitors a month. 1 TOP BANNER $225/WK 728X90 PIXELS Displayed horizontally on all pages across the top of the page. 2 TOP BOX $175/WK 300X250 PIXELS Displayed on all pages in the right column. 3 BOTTOM BOX + 3 $125/WK 300X250 PIXELS Displayed on all pages in the right column SKYSCRAPER $300/WK 160X600 PIXELS Displayed on all pages in the right column 4 BOTTOM BANNER $100/WK 728X90 PIXELS Displayed horizontally on all pages across the bottom of the page.

6 13.14 Sheaf Ad Information Ad Booking The final deadline for booking ad space is one week prior to the publication date. Should you request any changes to the order after the deadline that would reduce the cost, the Sheaf reserves the right to charge the originally quoted price. Cancellations and changes may be requested prior to the deadline. Should you wish to cancel after the deadline, The Sheaf reserves the right to charge the quoted price of the order. CONTACT US Published by the Sheaf Publishing Society, a student-run, autonomous, not-for-profit organization. Shantelle Hrytsak Advertising & Business Manager p e. ads@thesheaf.com The Sheaf Publishing Society Room 108 MUB, 93 Campus Drive Saskatoon, SK S7N 5B2 Ad Artwork Ad copy deadline is noon Friday - it is preferred if ad copy could be submitted as early as possible. Late artwork will not be accepted. Finished artwork must be formatted in an acceptable digital format (PDF, EPS, PSD or TIFF). Basic ad design services are included in any order, up to a maximum of one hour. If additional design time is required to complete the artwork, charges are billed at $35 per hour, at a minimum of one hour. The Sheaf will notify you if any additional design time is necessary. CONTACT THEM Visa and MasterCard accepted. For National Sales enquiries, contact FREE Media at: advertising@free-media.ca Visit // AVERAGE them online READERSHIP at The Sheaf reserves the right to refuse any advertising copy submitted. Ad Billing New accounts may be required to pay in advance if credit is not established. Accounts 30 days overdue will be charged interest 2% per month. Invoices are due net 30 days from their date of issue. The Sheaf shall not be liable for slight changes or typographic errors that do not lessen the clarity of an advertisement. The Sheaf s liability for any other errors or omissions shall be strictly limited to correction and republication in any subsequent issue, or the refund of any monies paid. Visa and MasterCard accepted. QUICK FACTS Globe and Mail Editorial Cartoonist Brian Gable got his start at The Sheaf. An effort is made to make The Sheaf a real newspaper and any who are interested in journalism will find it provides training of some value. University of Saskatchewan Handbook , p. 25. Terms and prices subject to change.