Optometry Australia Advertising Policy and Guidelines

Transcription

1 Optometry Australia Advertising Policy and Guidelines April 2015 This document is intended to provide guidance on the acceptance of advertising and sponsorships for print and online publications, products and services, owned and published by Optometry Australia, which are directed to members and/or the public, including, australianoptometry.com.au, print and online communications, social media, and electronic journals including Clinical and Experimental Optometry. Terms and Conditions The placing of advertising implies acceptance of the conditions laid down in this Advertising Policy. Space requirements must be submitted on an Optometry Australia, advertiser s or advertising agency s official order form. Commission of 10 per cent is paid to agencies on payment made within 45 days of invoicing, otherwise strictly nett. Advertisers undertake to pay the account in full on or before the due date. In default of such payment, advertisers undertake to pay late payment fees of 2.5 per cent per month on any amount outstanding and to indemnify the Optometry Australia and pay all costs and expenses on a solicitor and own client basis if legal action is necessary, and/or collection agency fees that we may incur in recovering from you any overdue amount. In addition: 1. The purchasing of advertising space or sponsorship does not entitle advertisers or sponsors to editorial in Optometry Australia publications or communications. 2. Acceptance of advertising does not necessarily include endorsement of advertised products and/or services. 3. Optometry Australia reserves the right to reject advertising at any time including suspending advertising online and reimbursing on a pro rata basis fees paid for advertising space and time not fulfilled by the Optometry Australia. Advertisements for products, services and public service messages that compete with those offered by the Optometry Australia or its partners will not be accepted. Exceptions may be made at the discretion of management. Optometry Australia reserves the right to not accept advertisements for goods and services such as tobacco products, alcoholic beverages, weapons, gambling or pornography. Advertising must be factually accurate, must not be misleading and must be in good taste. A distinction is maintained between advertising and editorial content.

2 PBS listed pharmaceutical product information Optometry Australia will accept only advertisements promoting PBS listed products in accordance with TGA and Medicines Australia laws and policies as modified from time to time. Optometry Australia will accept only advertising promoting therapeutic goods (medicines and devices) to consumers and health practitioners subject to the requirements of the Therapeutic Goods Act 1989 and Regulations, the Competition and Consumer Act 2010, Medicines Australia standards and other relevant laws. Optometry Australia undertakes to ensure that access to Optometry Australia publications that include such advertisements which require restriction to health practitioners will be accessible only by members of Optometry Australia and other registered health practitioners. All advertising for pharmaceutical products listed on the Pharmaceutical Benefits Scheme must include Patient Information. Maintaining Integrity and Credibility Optometry Australia actively solicits advertising and sponsorship in recognition of the benefits that such advertising and sponsorship might bring in the attainment of the purposes of Optometry Australia. The integrity and credibility of Optometry Australia and its members shall be the overriding consideration in all accepted advertising and sponsored activities. It is in the best interests of the Optometry Australia, advertisers, partners and sponsors to ensure that the products remain a trusted and credible source of information for optometrists and the wider public where appropriate. We recognise that advertising and sponsorship opportunities must not impede the following principles: editorial independence brand reputation consistency with Optometry Australia s mission, vision and values. Optometry Australia reserves the right to review at any time at its sole discretion the content of any Advertisement, and to reject in part or in full at its sole discretion, any advertisement that does not comply with this Policy. Advertisers accept full responsibility for the contents of their advertisements. In the unlikely event of an error in an advertisement or an erroneous advertisement being published in print or displayed on the website or alert, it is the sole responsibility of the Advertiser to immediately notify Optometry Australia of the nature and details of the error as soon as the error is identified. Advertisers are responsible for ensuring their advertisement complies with relevant Commonwealth, State and Territory Laws. By accepting advertising, Optometry Australia is not endorsing or otherwise agreeing with the materials or activities of its advertisers. Advertising rates and other information are correct at time of publishing and can change without notice. Disclaimer The appearance of advertising or sponsorship in accordance with these policies is neither a guarantee nor an endorsement of claims made for a product or service, nor an endorsement of a manufacturer, distributor or promoter of a product or service.

3 Neither Optometry Australia nor its subsidiary companies shall be liable for any damages, claims, liabilities, costs or obligations arising from the use or misuse of the advertising material or sponsorship information that appear, whether such obligations arise in contract, negligence, equity or law. No guarantee or warranty is made for the quality, accuracy, completeness, timeliness, appropriateness or suitability of the advertising material information provided. No advertising material is intended to substitute for the advice of an optometrist and readers are advised always to consult their optometrist or doctor for specific information on personal health matters. Print Advertising All advertisements must comply with the Advertising Standards Bureau (Australia) Code of Advertising. All advertisements for pharmaceutical products must also comply with the Therapeutic Goods Code. Visit for details. Advertiser s responsibility All advertisements are accepted on the understanding that the advertising agency and/or advertiser is authorised to publish the entire contents and subject matter of the advertisement. Cancellation by an advertiser or agency of any portion of a contract nullifies all rates and/or position protection for the balance of the contract. Advertising is subject to two months notice of cancellation. Supplying material for digital editions Advertising material may be ed to editor@optometry.org.au. MAC or PC format acceptable. Material should be supplied as a PDF created in Adobe Acrobat 5 or more recent version, distilled using the press optimised setting. All fonts and graphics must be included or embedded. Word processor files are not acceptable. Digital material should be accompanied by a colour proof (tear sheet, laser or chemical proof). All graphics should be supplied in high resolution format (300 dpi or greater). Allow 5 mm for bleed. Creative design or art work supplied by the publisher on behalf of an advertiser will be charged to the advertiser s account. Advertisers will be charged for all production expenses to bring material to these standards. Refer to the ADVERTISING SPECIFICATIONS guidelines. Payment Invoices are rendered immediately following publication. Accounts are payable to Optometry Australia within 25 days from the date of invoice.

4 Agency commission Commission of 10 per cent is paid to agencies on payment made within 45 days of invoicing, otherwise strictly nett. No agency commission is payable if preferential advertising rates have been given to charities and other not for profit organisations. Premium positions Advertising will not be accepted for the front cover or false front cover of any Optometry Australia publication, including Australian Optometry, Clinical and Experimental Optometry and Supplement magazines. Exceptions may be made at the discretion of the Editor. Premium positions will be allocated at the discretion of the Editor. Online Advertising All advertisements must comply with the Advertising Standards Bureau (Australia) Code of Advertising. All advertisements for pharmaceutical products must also comply with the Therapeutic Goods Code. Visit for details. All advertisements are accepted on the understanding that the advertising agency and/or advertiser is authorised to publish the entire contents and subject matter of the advertisement. Cancellation by an advertiser or agency of any portion of a contract nullifies all rates and/or position protection for the balance of the contract. Advertising is subject to two months notice of cancellation for print and two weeks notification for online. Optometry Australia accepts electronic advertising on its website, member Facebook page, its online versions of its journal and newspaper, including australianoptometry.com.au, and magazine Supplements online including Pharma, Equipment, Practice, Contact Lenses and Student Hub. More information can be found in the Media Kit. Online advertising that is acceptable includes web-based formats such as banner advertisements, interactive banner advertisements, skyscraper advertisements and sponsored messages or advertisements. Online advertising can be targeted by being placed on allocated advertising webpages, where available. Advertisements may be aligned with specific subject selections but cannot be aligned with specific articles. Advertisements cannot be booked to appear at the top and bottom of the same page. Advertising space will not be sold on condition that specific editorial content will be provided.

5 Linking from an Advertisement Users must have the option to click or not click on an advertisement. The advertisement must not obscure the screen page such that the user has to click on the advertisement to proceed. Links to advertisements may be embedded in the text of editorial content only where it is apparent that the link is to an advertisement. The destination page will appear in a new window or tab. If an advertisement is to link to a page off the website, the page will be reviewed prior to acceptance of the advertising. The advertiser may not change the linked page during the term of the contract without prior review and approval. Any website to which an advertisement is linked must comply with Australian advertising laws and regulations. We reserve the right to not link or to remove links to other websites. We do not assume any responsibility for material on the linked site. PBS listed pharmaceutical product information and click-throughs All online advertising for pharmaceutical products listed on the PBS must include a click-through to Patient Information, which may be supplied as a website address, OR a PDF of the Patient Information hosted on our servers. There can be only one click-through per advertisement on HTML and website advertising. Patient Information must be in PDF format or a format that is able to be viewed on any platform. Optometry Australia Alerts Optometry Australia newsletter alerts, Optometry Australia specific subject s, Australian Optometry alerts and Clinical and Experimental Optometry alerts accept advertisements or sponsored advertisements in the form of web tiles, banner advertisements, and interactive banner advertisements in the spaces outlined in the relevant Optometry Australia MEDIA KIT. Policy on sponsorship of electronic products Sponsors advertising in electronic products will be acknowledged and clearly indicated on an Optometry Australia Partners page. Company information can be provided and can be linked to the relevant logo or advertisement. The Optometry Australia logo may appear on a sponsor s website only with written permission.