2015 UNFI Marketing Program Rates, 6/30/14

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1 2015 UNFI Marketing Program Rates, 6/30/14 Elite Program ANNUAL ADVERTISING AGREEMENT rates are per region (East and West) Full Must be available in all UNFI Distribution Centers (DCs) $37,000/year Single Only available to those suppliers that are not available in all Distribution Centers (DCs) 21 Monthly Specials or Triannual Ads 4 Cover Ads Monthly Specials or Triannual NEW! Choose 4 from: Shipper Push, Hot Diamond 12 Monthly Specials Ads 3 Triannual Ads 2 Cover Ads Monthly Specials or Triannual NEW! Choose 3 from: Shipper Push, Hot Platinum 12 Monthly Specials Ads 1 Triannual Ad 1 Cover Ad Monthly Specials or Triannual NEW! Choose 2 from: Shipper Push, Hot Gold 9 Monthly Specials Ads 1 Triannual Ad NEW! Choose 1 from: Shipper Push, Hot Silver 6 Monthly Specials Ads 1 Triannual Ad NEW! Choose 1 from: Shipper Push, Hot Sheets, New Item Webinar Bronze 4 Monthly Specials Ads NEW! Choose 1 from: Shipper Push, Hot Sheets Lite 2 Monthly Specials Ads NEW! 1 Hot Sheet Opportunity $27,000/year $22,000/year $17,000/year $13,000/year $8,500/year $4,500/year $5,000/year/DC $3,600/year/DC $2,700/year/DC $1,800/year/DC $900/year/DC 1

2 A LA CART PARTICIPATION RATES Program With Annual Advertising Agreement Without Annual Advertising REGIONAL PROGRAMS rates are per region (East and West) NEW! Customer Web Portal Banner Advertising Contact Laurie Donohue for more information at Monthly Specials Ad/Insert 12 editions Triannual Catalog Ad/Insert 3 Editions (Jan Apr; May Aug; Sept Dec) Banner ads linked to your product listing page for easy ordering. Monthly options: Banner ads available on: Home Page: $1500/month/region New Products Page: from $600/month/region Browse by Brand Page: $1500/month/region Browse by Category Page: $1200/month/region Product Search Page: $1200/month/region 10% discount for 3- month contract 20% discount for 12- month contract Brand Page Banner: 12- month placement with products listing: $1,200 Special Cross- Media Programs available throughout the year Part of Annual Agreement Part of Annual Agreement Agreement Add 50% onto With Annual Advertising Agreement Rates $2,300/ad all DCs *$475/ad each DC $2,500/ad all DCs *$525/ad each DC 2

3 Circular Program EAST 12 editions (Natural Connection & Healthy Advantage) 1-4 circulars/year $3,500/edition single feature $4,700/edition double feature $6,800/edition triple feature $10,000/edition quadruple feature 5-8 circulars/year $3,200/edition single feature $4,600/edition double feature $6,500/edition triple feature $9,300/edition quadruple feature 9+ circulars/year $3,000/edition single feature $3,900/edition double feature $6,200/edition triple feature $8,800/edition quadruple feature Premium Options - in addition to circular rate Cover Placement limit 9 per month - $500/each item Cover placement will FEATURE product image, description and aggressive price point (subject to UNFI approval). Supplier Profile maximum 8-10 per month - $500/supplier Provides opportunity to showcase product and/or company verbiage (subject to UNFI approval) along with featured sale item. Verbiage: 50 words or less. Shelf Talkers - $1,000 Opportunity to provide retailers with printed shelf talkers for ALL featured and addendum items. Poster limit 9/ month $250/item Order Guide Advertising - $750 Full page; $400 Half page. Healthy Advantage limit 55 per month Secure YOUR featured item! Item(s) must be available in all UNFI DCs. $250/Feature item 3

4 Circular Program WEST 12 editions (Natural Connection & Healthy Advantage) 1-4 circulars/year $3,000/edition single feature $4,200/edition double feature $6,100/edition triple feature $9100/edition quadruple feature 5-8 circulars/year $2,700/edition single feature $3,700/edition double feature $5,600/edition triple feature $8,400/edition quadruple feature 9+ circulars/year $2,500/edition single feature $3,500/edition double feature $5,000/edition triple feature $7,800/edition quadruple feature Premium Options - in addition to circular rate Cover Placement limit 9 per month - $500/each item Minimum of 25% supplier discount (OI/MCB) required. Cover placement will FEATURE product image, description and aggressive price point (subject to UNFI approval). Supplier Profile maximum 8-10 per month - $500/supplier Provides opportunity to showcase product and/or company verbiage (subject to UNFI approval) with featured sale item. Verbiage: 50 words or less. Shelf Talkers - $1,000 Opportunity to provide retailers with printed shelf talkers for ALL featured and addendum items. Poster limit 9/month $250/item/region Order Guide Advertising - $750 Full page; $400 Half page. Healthy Advantage limit 55 per month Secure YOUR featured item! Item(s) must be available in all UNFI DCs. $250/Feature Item 4

5 Holiday Edition (Oct Dec) Full Page Ad includes line listing $2,700 national, $1,500/region; Cover Spot includes line listing $5,500 national, $3,000/region; Line Listing Only $1,500 national, $800/region Full Page Ad includes line listing $3,600 national, $2,000/region; Line Listing Only $1,500 national, $800/region Foodservice Channel Advertising Contact Laurie Donohue for more information at The following are available to suppliers who participate in an above option: Webinar $1,250 national, $750/region; Web Ads $1,500/month national, $800/month/region; $250/item/ ; Styled Advertorial $2,500 national only Packages Available Early Bird Sign Up Bonus Catalog Advertising: Per edition: $1,000/region 3- edition package: $2,550/region Catalog Advertising: Per edition: $1,000/region 3- edition package: $2,550/region New Item Speed to Market Catalog Plus Advertising Program: catalog, and web advertising Per edition package includes 1 catalog ad, 1 e- blast and 1 month home page banner ad: $1,500/region Annual package includes 3 catalog ads, 3 e- blasts and 3 1month home page banner ads: $3,800/region Options for Ad only or Banner Ad only. National: $1,500/appearance East: $1,000/appearance West: $800/appearance Catalog Plus Advertising Program: catalog, and web advertising Per edition package includes 1 catalog ad, 1 e- blast and 1 month home page banner ad: $1,500/region Annual package includes 3 catalog ads, 3 e- blasts and 3 1month home page banner ads: $3,800/region NEW! Option to add a New Item Video for You Tube Channel. Maximum of three per month. National: $1,250 (STM participation strongly recommended. Fee is in addition to STM fee.) Monthly Shipper Program 12 Editions (maximum of 20 shippers/edition) $750/shipper/edition/region $1,250/shipper/edition/nationally 5

6 Hot Sheet Program 5 Editions (Jan Feb; Apr May; Jun Jul; Aug Sep; Oct; Nov Dec) $750/brand/edition/region $1,250/brand/edition/nationally New Item Webinar $750/brand/edition/region $1,250/brand/edition/nationally NATIONAL PROGRAMS rates are national Market Watch Supermarket/Larger Independents Program focus 4 Editions (Jan- Feb; Mar- Apr; May- July; AugSept) $500/edition $500/edition Customized Marketing Program (CMP) low cost, pay for performance program $50 or less per circular feature; free when featured in Natural Connection circular Features on shelf talkers, flyers and other signage are free Super Saver (National placement required, Allows for Supplier Case Stack to be published with UNFI contribution. Includes Front Cover Announcement & One Ad in front section of Monthly Specials Books). Ad does not count against Annual Advertising Agreement. Max. 3 participants, first come first served basis. $5,000/edition $6,000/edition NEW! Case Stack Program (National placement preferred, Regional Option Available, Allows for Supplier Case Stack to be published with UNFI contribution) $750/edition (National Rate) $1,000/edition (National Rate) HEALTHY Clippings 4 editions (Winter, Spring, Summer, Fall) National $500/edition (Regional Rate) $5,000/coupon/edition/national $2,000/additional coupon/edition/national $750/edition (Regional Rate) $6,000/coupon/edition/national $3,000/additional coupon/edition/national NEW! Regional Option Celebration Program 4 editions (Wellness Jan; Earth Day Apr; NEW! Gluten Free - May; NonGMO - Oct) Circular Supplier of the Month, in Natural Connection, Healthy Advantage & CMP highlight Truck Fleet Advertising $3,250/coupon/edition/East $1,750/coupon/edition/West $650/additional coupon/edition/east $350/additional coupon/edition/west $4,000/¼ page ad/edition $5,000/½ page ad/edition $6,000/full page ad/edition $20,000/1- page feature/edition $30,000/2- page feature/edition $40,000/4- page feature/edition Option 1 pay printing/install costs up front $3,900/coupon/edition/East $2,100/coupon/edition/West $975/additional coupon/edition/east $525/additional coupon/edition/west $5,000/¼ page ad/edition $6,000/½ page ad/edition $7,000/full page ad/edition Commitment Option Up front cost Quarterly Billing Total Cost Additional Year 3 years $4,900 $595 $12,040 $1,700 ($425/qtr) 6 Option 2 years $4,900 $695 $10,460 $1,980 ($495/qtr)

7 4 years $4,900 $550 $13,700 $1,580 ($395/qtr) Option 2 printing/install costs spread over length of contract 2 years $0 $1,435 $11,480 $1,980 ($495/qtr) 3 years $0 $1,130 $13,560 $1,700 ($425/qtr) 4 years $0 $980 $15,680 $1,580 ($396/qtr) 2015 TABLETOP SHOW EVENTS Orlando Foxwoods Portland Standard Table - $2,000; Before 10/1/14: $1,900 Standard Table - $4,000; Before 10/1/14: $3,800 Standard Table - $3,000; Before 10/1/14: $2,850 *Available only to those suppliers that do NOT have distribution in all UNFI distribution centers. 7

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