WE RE KINDA LEGIT... WE RE KINDA LEGIT...

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2 WE RE KINDA LEGIT...

3 HerCampus.com attracts the YOUNGEST AUDIENCE among sites targeting millennials The Huffington Post (47) HerCampus.com Median reader is 19 Glamour (35.6) Teen Vogue (28) Cosmopolitan (34.7) Seventeen (26) Refinery29 (33.5) Mashable (39) Gawker (39) Marie Claire (39) Lucky (38) Median reader age Sources: HerCampus.com: Her Campus survey of 3,119 Her Campus readers conducted in Jan 2015; Seventeen: Seventeen Media Kit Fall 2014; Teen Vogue: Teen Vogue Media Kit April 2015; Refinery29: Plan Q1-13; Cosmopolitan: Cosmopolitan Media Kit Spring 2014; Glamour: Glamour Media Kit Aug 2014; Lucky: Lucky Media Kit Sept 2014; Mashable: Q1-13; Gawker: Q1-13; Marie Claire: GFK MRI Doublebass 2013; The Huffington Post: Q

4 WE WORK WITH THE BEST Select case studies available at HerCampusMedia.com. 4

5 THE HER CAMPUS MISSION B2B B2C CONNECT AND ENGAGE marketers with the coveted college demographic in innovative ways online and on campus. CULTIVATE a community of influential female college students. LAUNCH careers for the next generation of journalists, marketers, and advertising professionals. WBE CERTIFIED 5

6 THE HER CAMPUS COLLEGIETTE TM col le giette [kuh-lee-jet] noun a college woman who is on top of her game strategically career-minded, distinctly fashionable, socially connected, academically driven, and smartly health-conscious, who endeavors to get the most out of her college experience on every level. 6

7 EXPERIENTIAL DIGITAL HER CAMPUS MEDIA PLATFORMS her campus network BLOGGER ON-CAMPUS 7

8 10.9MM+ Monthly unique visitors to the Her Campus Media network* 6,200+ student contributors across 290+ campus chapters worldwide On-campus chapters in 44 states, 9 countries, & 4 continents *Google Analytics and self-reported metrics, September Includes HerCampus.com, CollegeFashionWeek. com, HerConference.com, and sites within the Her Campus Blogger Network. 8

9 HERCAMPUS.COM READERSHIP PROFILE 25% 20% 15% 10% 5% 86% of Her Campus readers are between years old Audience Diversity Caucasian (69.6%) Hispanic (8.5%) African-American (8.1%) Asian (7.7%) Other (4.5%) 0% Other Native American (1.6%) Our 290+ campus chapters are located in 44 states, 9 countries, and 4 continents International chapters located in: Data based on results of Her Campus survey of 3,119 Her Campus readers conducted in Jan

10 SPONSORSHIP CALENDAR DIGITAL EXPERIENTIAL ON-CAMPUS January Valentine s Day Gift Guide February Valentine s Day Content Hub Her Conference : High School Spring Break Survival Kits March April May June Spring Break Content Hub College Graduation Gift Guide Mother s Day Gift Guide High School Graduation Gift Guide Internship Content Hub Father s Day Gift Guide Summer Survival Kits Her Campus Tour July College Packing List Her Conference August September Back-to-School Content Hub Her Campus College Rankings Sorority Rush Content Hub 22 Under 22 Back-to-School Survival Kits October Halloween Content Hub College Fashion Week November Study Abroad Content Hub December Holiday Gift Guide Finals Survival Kits 10

11 HERCAMPUS.COM Delivering a rich, responsive experience across all devices. DIGITAL TRAFFIC: 5.9MM+ monthly unique visitors PAGEVIEWS: 10MM+ monthly pageviews DESKTOP TRAFFIC: 27.4% TABLET TRAFFIC: 6.6% MOBILE TRAFFIC: 66% Source: Google Analytics, September

12 HIGH SCHOOL REAL WORLD LGBTQ+ CAREER LIFE LOVE HEALTH BEAUTY STYLE DIGITAL X I M L A I R O T I D E M O C. S RCAMPU HE 12

13 PREMIER BLOGGER THE HER CAMPUS BLOGGER NETWORK The Her Campus Blogger Network and Premier Blogger Network are a curated collection of 1,100+ young emerging bloggers who blog about fashion, beauty, cooking, fitness, design, lifestyle, and more. 13

14 EXPERIENTIAL COLLEGE FASHION WEEK MARCOM AWARDS GOLD WINNER An award-winning HCM program now in its fourth year, College Fashion Week is a series of fashion show events packed with socially over-indexing campus trendsetters. Hitting four key markets per tour, College Fashion Week marks one of the most in-demand, buzzed-about college marketing opportunities of the year. For more information, visit CollegeFashionWeek.com. 14

15 HER CONFERENCE AND HER CONFERENCE : HIGH SCHOOL MARCOM AWARDS HONORABLE MENTION EXPERIENTIAL Her Conference, held each summer in New York City, provides career advice and development for collegiettes and recent grads. Her Conference : High School, held each spring in Boston, schools high school students and parents on applying to and preparing for college. Visit HerConference.com for more details. Select past keynote speakers: Michelle Tan Editor-in-Chief, Seventeen Jason Wagenheim Vice President and Publisher, Teen Vogue Neha Gandhi Vice President of Editorial Strategy, Refinery29 Carley Roney Co-founder, XO Group Inc. 15

16 ON-CAMPUS HER CAMPUS TOUR EMORY DAVIDSON DUKE NCSU Capitalizing on Her Campus s unparalleled, feet-on-the-ground presence at colleges across the country, HCM presents its annual interactive Her Campus Tour to connect brand partners directly with our collegiettes on campus. FLORIDA STATE 2015 route For more information, visit HerCampus.com/Tour. UCF USF U TAMPA 16

17 ON-CAMPUS Survival Kits are curated care packages filled with college essentials distributed quarterly to our network of campus chapters, getting brands directly into the hands of our highly influential collegiettes. Seasonal themes: September / October November / December SUMMER February / March April / May 17

18 SEP 2009 HerCampus.com site launches; first chapter established at Harvard University HER CAMPUS MILESTONES SEP 2011 Named to Businessweek s 25 Under 25 Best Young Entrepreneurs MAY 2013 Her Campus Blogger Network established JUL 2015 HC speaks at 2015 Girl Up Leadership Summit with Michelle Obama APR 2010 First international chapter established at the University of St. Andrews JAN 2012 First Study Break e-blast sent to newsletter subscribers AUG 2013 Named to Forbes 100 Best Websites for Women APR 2015 First HC Campus Tour visits 8 campuses SEP 2010 High School Ambassador Program launches JUL 2012 First Her Conference held in New York City OCT 2013 Named Top Small Business of the Year by Greater Boston Chamber of Commerce FEB 2014 Trademarked College Fashion Week The Her Campus Guide to College Life book hits shelves MAR 2009 Won Harvard s i3 Innovation Challenge business plan competition JUL 2010 Named to Inc. Magazine s 30 Under 30 Coolest Young Entrepreneurs OCT 2011 Won Gold & Best All-Around Team in MassChallenge business plan competition SEP 2012 First College Fashion Week tours 4 cities around the US NOV 2013 HCM acquires HerUni.com NOV 2014 HerCampus.com debuts new responsive design MAY Under 22 Most Inspiring College Women competition launches her campus UNDER MAR 2010 The Her Campus Shop Launches the her campus MAR 2011 First batch of Survival Kits distributed FEB 2012 Trademarked the term collegiette APR 2014 First Her Conference : High School held in Boston Internship Placement Program launches 18

19 LET S BUILD YOUR BUSINESS! Windsor Hanger Western President, Co-founder Emily Moore Director of Business Development & Strategic Partnerships Kristin Reedman Director of Business Development Laurie Fifer Business Development Manager Meaghan Cahill-Dunn Director of Business Development her campus media HerCampusMedia.com 1089 Commonwealth Avenue Boston, MA Note: This proposal, including the concepts, accompanying material, and any supportive creative direction, are the exclusive property, including copyright, of Her Campus Media LLC. They are being provided to you for the sole purpose of evaluation and consideration and may not be disclosed, used, or reduced without Her Campus Media s prior written consent. These options are based on a first-come, first-served, basis. Her Campus Media reserves the right to tie-in additional sponsors to enhance the program. Once the client selects a marketing program and confirms their advertising commitment through a contract, Her Campus Media will research and provide a thorough outline of what the program will entail. All actions and details are subject to change and/or cancellation based upon editorial approval, timing and availability. If any additional costs are discovered at that time, the client will be notified immediately, and if need be, alternatives can be explored. Any timelines agreed to by the parties are subject to change if any event of force majeure hinders or prevents performance by Her Campus Media. Her Campus Media,

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