Female 13-18, fans of the TV series, 30-40

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Derrick Lambert
7 years ago
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1 Synopsis: Baseado no livro homônimo de Maria Mariana, que também originou a peça teatra Marketing Positioning: Female 13-18, fans of the TV series, Cast: Sophia Abrahão, Bella Camero, Malu Rodrigues, Clara Tiezzi, Cassio Gabus Mend Media Budget Support - Week 2 Support - Week 3 Planning 1 3 Flight Dates:

Cast: Sophia Abrahão, Bella Camero, Malu Rodrigues, Clara Tiezzi, Cassio

2 Competitive: Media Strategy: Branding Campaign BR Showtimes Campaign Rich Media

3 eado no livro homônimo de Maria Mariana, que também originou a peça teatral e a série televisiva. O filme most ale 13-18, fans of the TV series, hia Abrahão, Bella Camero, Malu Rodrigues, Clara Tiezzi, Cassio Gabus Mendes. Deborah Secco, Maria Marian Theatrical Demos: Primary: Secondary Creative Dates

O filme most ale 13-18, fans of the TV series, 30-40 hia Abrahão, Bella

4 Objective: Media Tactic: Branding Campaign Recommended Sites: Google Blogs Lully de Verdade Ingresso.com Objective: Media Tactic: Showtimes Campaign Recommended Sites: Ingresso.com Rich Media

5 Sony Pictures Entertainment Pre-Planning Worksheet Confissões de Adolescente - Brasil Release Date: January, 10th teatral e a série televisiva. O filme mostra agora, em 2013, as confissões e confusões de irmãs adolescentes qu Mendes. Deborah Secco, Maria Mariana, Georgiana Góes e Daniela Valente Female Fans of the serie, 24-35

O filme mostra agora, em 2013, as confissões e confusões de irmãs adolescentes qu

6 RELEASE DATES Placements: Social Ads, Promoted Posts 25%Search, 25% Display Network, 10%Mobile Search/Display and 40% True View Publioeditoriais Video merchan exclusivo, posts no blog e redes sociais Roadblock Ticket Site Prompt intent to see film Ticket site with Roadblock Placements:

Publioeditoriais Video merchan exclusivo, posts no blog e redes sociais

7 ment et te - Brasil 10th rmãs adolescentes que vivem os amores, dúvidas, decisões e aventuras de sua geração. O difícil rito de passag TV NA Offline Highlights Prime Time Shows: NA Total TV GRPs: MPAA Rating: Tracking Begins 2 Upfront Commitments: Site 4 Background Research Brazil Special Events / Holidays

O difícil rito de passag TV NA Offline Highlights Prime Time Shows: NA Total

8 DATES Placements:

9 o. O difícil rito de passagem dos 13 aos 19 anos. Highlights OOH Print Newspaper N/A mmitments: Amount Site Amount nd Research nts / Holidays Other Countries

10 Recommended Sites: Ticketing Sites Placements: Heavy showtimes units

11 Confissões de Adolescente - Brasil ONLINE MEDIA PLAN_v4 TARGET: Female NET COST RELEASE DATE: 10/1/2014 NET MEDIA RECOMMENDATION: R$89, FLIGHT DATES: 12/30-01/12 COMMISSION R$22, Overall Coverage 44.88% Total Unique user target 2,991,933 TOTAL ONLINE GROSS COST: R$89, on-line banners R$8, Dólar GUARANTEED IMPRESSIONS: 29,919,333 MEDIA BUDGET R$120, AVERAGE NET CPM: R$ 2.98 GRAN TOTAL R$120, SITES PLACEMENT/TARGET Internet Internet Portal Total Portal Target Total Ad Frequency Period % of target % of target GUARANTEEDGUARANTEED RUN Pan regional NET Country Total Country Total Unique Users Users by user Days Coverage / Period Coverage / Period IMPRESSIONS CLICKS DATES NET CPM NET COST Unique Users Target Users monthly monthly by portal channel by Country Users Brazil - 01/10/2014 Total 29,919, ,055 R$89, Teaser Campaign 20,183,200 95,166 R$35, ,033,200 95,166 R$28, Female Social Ads 84,000,000 5,964, % 19,033,200 95,166 05/12-29/12 R$0.30 R$28, Cansei de Ser Gato 150,000 R$3, ,591,795 6,666, % 1 vídeo 139,991 47, % 150,000 05/12-29/12 R$3, Indiretas do Bem 1,000,000 R$4, :2 posts + Instagram: 1 card + /Blog/Instagram 1,269,271 1,269, % 05/12-29/12 R$4, ,000,000 Blog: 2 posts Branding Campaign 3,350,000 12,000 R$19, ,800,000 9,000 R$2, Female Social Ads + Promoted Posts 84,000,000 5,964, % 1,800,000 9,000 12/30-01/05 R$0.30 R$2, Google 600,000 3,000 R$1, Search, Ad Network, Mobile and True View Network Google/Youtube 73,175,000 5,414, % 600,000 3,000 12/30-01/05 R$0.60 R$1, Lully de Verdade 92,591,795 6,666, % 50,000 R$3, Video Merchan exclusivo + Post no Blog + 2 Posts no e/ou Blog//Twitter 50,000 50, % 12/30-01/12 R$24.00 R$3, ,000 Twitter Blogs 900,000 R$11, Claudinha Stoco, Renata Davies, Borboletas na 1 Publieditorial em cada 900, , % Carteira, Radioactive Unicorns 900,000 12/30-01/12 R$11, Release Week 2,504,167 11,500 R$16, ,900,000 9,500 R$2, Female ROS 84,000,000 5,964, % 1,900,000 9,500 01/06-01/09 R$0.30 R$2, Google 400,000 2,000 R$1, Search, Ad Network, Mobile and True Network Google/Youtube 73,175,000 5,414, % 2,000 01/06-01/09 R$0.60 R$1, View 400,000 92,591,795 6,666, % Twitter 4,167 R$2, Promoted Tweets na Timeline Twitter 12,244,000 1,506, % 4,167 01/06-01/09 R$0.60 R$2, Ingresso.com 200,000 R$10, Roadblock ROS 1,067,000 74, % 200,000 01/06-01/09 R$50.00 R$10, Release Day 2,304,167 6,000 R$9, ,000,000 5,000 R$1, Female ROS 84,000,000 5,964, % 2,000,000 5,000 01/10/2014 R$0.30 R$1, Google 200,000 1,000 R$ Search, Ad Network, Mobile and True Network Google/Youtube 73,175,000 5,414, % 200,000 1,000 01/10/2014 R$0.60 R$ View 92,591,795 6,666, % Twitter 4,167 R$2, Promoted Tweets na Timeline Twitter 12,244,000 1,506, % 4,167 01/10/2014 R$0.60 R$2, Ingresso.com 100,000 R$5, Roadblock ROS 1,067,000 74, % 100,000 01/10/2014 R$50.00 R$5, Release Weekend 1,577,800 7,389 R$7, ,120,000 5,600 R$1, Female ROS 84,000,000 5,964, % 1,120,000 5,600 01/11-01/12 R$0.30 R$1, Google 357,800 1,789 R$1, Search, Ad Network, Mobile and True 92,591,795 6,666, % Network Google/Youtube 73,175,000 5,414, % View 357,800 1,789 01/11-01/12 R$0.60 R$1, Ingresso.com 100,000 R$5, Roadblock ROS 1,067,000 74, % 100,000 01/11-01/12 R$50.00 R$5,000.00

00 AVERAGE NET CPM: R$ 2.98 GRAN TOTAL R$120,000.

12 Confissões de Adolescente - Brasil Version 4 BUDGET SUMMARY CPM R$ SITES IMPRESSIONS CLICKS Click R$ Reais Reais 25,853,200 29,100 R$1.28 R$1.44 Google/Youtube 1,557,800 29,100 R$0.16 R$3.00 Lully de Verdade 50,000 R$62.00 Blogs 900,000 R$13.00 Twitter 8,333 R$0.60 R$ Ingresso.com 400,000 R$50.00 Cansei de Ser Gato 150,000 Indiretas do Bem 1,000,000 TOTAL PLAN in R$ Reais 28,769,333 58,200 R$0.73 R$2.84 Comision 20% Produção Portals Virtual Net - REAIS R$22, R$8, R$81,750.20

00 Twitter 8,333 R$0.60 R$600.00 Ingresso.com 400,000 R$50.

13 fissões de Adolescente - Brasil Version 4 BUDGET SUMMARY To pay to Portals R$ Reais R$37, R$4, R$3, R$11, R$5, R$20, R$3, R$4, NOTES Social Ad + Promoted Posts 25%Search, 25% Display Network, 10%Mobile Search/Display and 40% True View Video Merchan exclusivo + Post no Blog + 2 Posts no e/ou Twitter Publieditorial Promoted Tweets na Timeline Roadblock Ticket site 1 vídeo 5 posts R$81, Total VirtualNet invoice R$112,550.25

00 NOTES Social Ad + Promoted Posts 25%Search, 25% Display Network, 10%Mobile Search/Display and 40% True View Video

14 Site Unique Users 84,000,000 Google 73,175,000 Lully de Verdade 50,000 Blogs 900,000 Twitter 12,244,000 Ingresso.com 1,067,000 SONY PICTURES Confissões de Adolescen OPENING DAY: January, 1 SITE DEMOGRAPHICS % Male/Female Google Lully de Verdade Blogs Twitter Ingresso.com

com 1,067,000 SONY PICTURES Confissões de Adolescen OPENING DAY:

15 SONY PICTURES onfissões de Adolescente ENING DAY: January, 10th SITE DEMOGRAPHICS % Male/Female Google Lully de Verdade Blogs Twitter Ingresso.com Age Range % Comp Unique Users in Age Range F % 5,964,000 F % 5,414,950 F % 50,000 F % 900,000 F % 1,506,012 F % 74,690

com Age Range % Comp Unique Users in Age Range F 13-18 7% 5,964,000 F 13-18

Female 13-18, fans of the TV series, 30-40

Synopsis: Baseado no livro homônimo de Maria Mariana, que também originou a peça teatra Marketing Positioning: Female 13-18, fans of the TV series, 30-40 Cast: Sophia Abrahão, Bella Camero, Malu Rodrigues,