1 The State of the Internet 2 nd Quarter 2012 #SOI12
2 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media Presidential Election Coverage 2
3 The internet continues to grow globally with significant Y-o-Y growth in India and Russia South Korea +2% China +6% UK +2% France +2% Brazil +6% Germany +3% Russian Federation +21% India +38% US +3% Japan 0% Top 10 Countries by UVs Source: comscore Key Measures, June
4 UVs in Millions News/Information, Retail, and Community categories show strong growth Y-o-Y 1,600 1,400 1,200 +7% +12% +11% +11% +17% +7% +15% +16% 1, US Non-US World Wide Top Categories Worldwide by UV Source: comscore Media Metrix, June
5 The number of internet visitors is continuing to increase year-over-year in the United States 250,000 Unique Visitors (000) 200, , ,000 +3% 214, ,155 50,000 - June 2011 June Unique Visitors in the US (000) Source: comscore Media Metrix, June 2012
6 Additionally, more people are visiting the internet daily compared to one year ago 250,000 Average Daily Visitors (000) 200, , ,000 +5% 174, ,849 50,000 - June 2011 June Average Daily Visitors in the US (000) Source: comscore Media Metrix, June 2012
7 The Entertainment and Social Media categories were the most popular in Q2 217, , ,520 Unique Viewers by Category (000) 216, , , , , , , , ,000 Entertainment Social Media Portals Community News/ Information 7 Source: comscore Media Metrix, June 2012
8 ONLINE MUSIC 8
9 Online music is a competitive space but offers opportunities for growth through different platforms. 9
10 The Music and Radio categories are competitive, however VEVO claims the most visitors. VEVO MTV Music Group Yahoo! Music Pandora ToneMedia Clear Channel Online CBS Interactive Music MOGMusicNetwork MySpace Music ARTISTdirect AOL Music Spotify 24,730 19,939 16,798 16,316 13,579 13,008 12,571 12,069 10,757 9,869 49,037 56,966 Unique Visitors (000) 10 Source: comscore Media Metrix, June 2012
11 VEVO has utilized Online music sharing to its advantage. Other 35% YouTube 65% Over half of all of VEVO s traffic comes from YouTube. 11 Source: comscore Media Metrix - Source/Loss Report, June 2012
12 Pandora dominates in online radio. 19,939 16,316 3,102 2,832 1,372 Pandora.com Clear Channel Online Radio.com Player Emmis Communications Corporation Radio One 12 Unique Visitors (000) Source: comscore Media Metrix, June 2012
13 And even more in mobile apps. With the 39 million visitors. And a 38% reach among Smartphone users. 13 Source: comscore Mobile Metrix, June 2012
14 Despite Pandora s dominance, Spotify continues to grow rapidly through its downloadable software. 9,868,948 June ,845% 38,038 June 2011 Unique Visitors 14 Source: comscore Media Metrix, June 2012
15 ONLINE MUSIC SUMMARY VEVO has the most visitors in music through its partnership with YouTube. Pandora dominates online radio and Smartphone music apps. Spotify is growing rapidly, and could represent a challenge to Pandora. 15
16 ONLINE VIDEO 16
17 Online video is still testing multiple pricing models and is greatly affected by seasonality. 17
18 Netflix traffic has been volatile over the past year Unique Visitors (000) 36,000 34,000 32,000 Pricing change for new customers Increase in traffic during holiday season 30,000 28,000 26,000 24,000 22,000 Pricing change for existing customers Traffic picks up into the summer season 20,000 May-2011 Aug-2011 Nov-2011 Feb-2012 May Source: comscore Media Metrix, June 2012
19 Hulu visits are greatly affected by the seasonality of television programs Visits (000) 180, ,000 Visits drop off as shows conclude their seasons 140, , ,000 80,000 60,000 40,000 Visits increase as fall shows premiere Visits continue to fall into the summer 20,000 May-2011 Aug-2011 Nov-2011 Feb-2012 May Source: comscore Media Metrix, June 2012
20 SOCIAL MEDIA 20
21 While Facebook s recent IPO has some concerned that its popularity is decreasing, it still offers targeting opportunities to advertisers. 21
22 Unique Visitors (MM) Average Daily Visitors (MM) Visitation to Facebook has grown since 2009 but in recent months it has leveled out Jun-2009 Nov-2009 Apr-2010 Sep-2010 Feb-2011 Jul-2011 Dec-2011 May-2012 Total Unique Visitors (MM) Average Daily Visitors (MM) Source: comscore Media Metrix, June 2012
23 Share of Total Time Spent Online Users are spending more time on other social networks in addition to Facebook 20% 16% 12% 1.5% 2.5% 8% Other Social Networks 4% Facebook 0% Jun-2008 Jun-2009 Jun-2010 Jun-2011 Jun Source: comscore Media Metrix, , U.S
24 Social Media Sites are Intertwined 12% 36% 21% 24% 159,821,745 UVs 31% 15% 24 Source: comscore Media Metrix - Cross-Visitation report, June 2012, U.S..
25 These referrals are a result of social media sites offering different capabilities to the same audience 25
26 UV Composition Index Males on Social Networks: Young males over-index on Twitter, Tumblr and Facebook Source: comscore Media Metrix, June 2012, U.S.
27 UV Composition Index Females on Social Networks: Twitter and Tumblr are more popular among women 18-24, while all ages visit Pinterest Source: comscore Media Metrix, June 2012, U.S.
28 Social Media sites hit different age groups when segmented by gender UV Composition Index Twitter is more popular among M25-34 than F25-34 Tumblr is popular among F18-24 and M25-34 Pinterest is more popular with females than males Males Females Source: comscore Media Metrix, June 2012, U.S.
29 UV Composition Index Pinterest users continue to have the highest BPI behind LinkedIn users LinkedIn Pinterest Twitter Facebook Tumblr 29 Source: comscore Media Metrix, June 2012, U.S.
30 Pinterest users spend fewer dollars on travel than the average internet user % of Total Internet Spending 70% 60% 59% 64% 50% 40% 41% 36% 30% 20% 10% 0% Travel Total Internet Pinterest Non-Travel 30 Source: comscore Cat. Spending Report, June 2012
31 Pinterest users spending is more concentrated in the Home and Apparel categories % of Total Non-Travel Spending 30% 25% 25% 24% 25% 20% 15% 10% 20% 15% 17% 11% 9% Total Internet Pinterest 6% 6% 5% 0% Electronics & Computing Home & Living Apparel, Accessories, & Jewelry General Services Books, Music, & Video 31 Source: comscore Cat. Spending Report, June 2012
32 Retailers take advantage of this concentrated spending by creating pinboards 32
33 Retailers take advantage of this concentrated spending by creating pinboards But on Pinterest, brands must wait for consumers to come to them. This reduces opportunities to extend a brand s reach. 33
34 The Power of Like 2 examines how Facebook provides this increased reach to brands through organic and paid exposure and determines that it can lead to higher brand purchase behavior among those exposed
35 Fans and friends of fans over-index in total spending for leading retail brands Amazon Best Buy Target WalMart Fans Friends of Fans Index of 100 = Segment spent as much, on average, as the general population 35 Source: The Power of Like 2 comscore Social Essentials Nov-Dec 2011
36 Is this higher propensity to spend simply correlation as opposed to causation? 36 The Power of Like 2 comscore whitepaper, June 2012
37 Lift in Online/Offline Buyer Penetration Social Lift: Effect on In-Store and Online Purchasing 4.5% 4.0% 4.0% 3.8% 3.9% 3.5% 3.0% 3.3% 3.0% 3.3% 2.5% 2.0% +19% +27% +21% 1.5% 1.0% 0.5% 0.0% Fans Friends of Fans Combined Control Exposed 37 Source: comscore Social Lift, U.S., Feb-Mar 2012
38 Purchase Incidence Nominal lift in Purchase Incidence Overall, the test group had a higher purchase incidence than the control group 2.4% 2.0% 1.6% 1.2% 0.8% 0.4% 0.66% 0.83% % 1.00% % 1.30% % 1.54% % Week 1 Week 1-2 Week 1-3 Week 1-4 Nominal Lift Test Group Control Group For more information please see The Power of Like Source: comscore Social Lift, U.S., Feb-Mar 2012
39 SOCIAL MEDIA SUMMARY Facebook has transitioned from the growth stage to the maturity stage. Traffic to social networks is highly intertwined. Despite competition, Facebook still provides reach extension opportunities for brands. 39
40 2012 Presidential Election Coverage: How Digital Media is Changing the Way Presidential Campaigns are Strategized. 40
41 DISPLAY ADVERTISING 41
42 Obama s strategy places heavy focus on display advertising 13% MittRomney.com BarackObama.com Display Ad Share of Impressions 87% 42 Display Ad Estimated Spending Source: comscore Ad Metrix, June 2012, U.S.
43 Candidates carefully select publishers to reach target audiences Share of Display Ad Impressions Facebook AOL, Inc. Yahoo! Sites Facebook Google Sites AOL, Inc Q BarackObama.com 43 MittRomney.com Top 3 Publishers by Display Ad Impressions Source: comscore Ad Metrix, Jan March 2012, U.S.
44 Facebook AOL, Inc. Yahoo! Sites Facebook Google Sites AOL, Inc. Share of Display Ad Impressions Strategies shift as target focuses change % -6% +50% +19% Q % -77% BarackObama.com 44 MittRomney.com Top 3 Publishers by Display Ad Impressions Source: comscore Ad Metrix, Jan June 2012, U.S.
45 SOCIAL MEDIA 45
46 Facebook a large source to Mitt Romney s and Barack Obama s campaign site 244,000 26% of Entries MittRomney.com 792,000 12% of Entries BarackObama.com 46 Top Social Media Referrer to Campaign Source: comscore Media Metrix - Source/Loss, June 2012, U.S.
47 3.6 Frequency of Impressions/ Friends of Fans 80.5M Earned Media Impressions Fans & Friends of Fans 5.6 Frequency of Impressions/ Friends of Fans 41.6M Earned Media Impressions Fans & Friends of Fans 27.9M ans Barack Obama 4.7M ans Mitt Romney 47 Source: comscore, Social Essentials, June 2012, U.S.
48 Facebook audience vary between fan pages Obama has the most Facebook fans and leads in reaching Romney leads in reaching 45+ Barack Obama Mitt Romney 48 Facebook Page Composition Index Source: comscore Social Essentials, June 2012, U.S.
49 SEARCH VISIBILITY 49
50 Impressions in Thousands Candidates defend turf and increase brand exposure with PPC. 12,000 10,000 BarackObama.com 8,000 6,000 4,000 MittRomney.com 2,000 - Jan Feb Mar Apr May Jun 50 Trend in Sponsored Link Exposures Source: comscore Search Planner, Jan June 2012, U.S.
51 Romney s PPC campaigns get creative and get clicked Jan Feb Mar Apr May Jun 51 Trend in Paid Search Clicks (000) Source: comscore Search Planner, Jan June 2012, U.S.
52 MOBILE ACCESSIBILITY 52
53 Barack Obama draws more people to his site via Smartphones than Mitt Romney 1.08M BarackObama.com 171K MittRomney.com 53 Total Visitors to Site via Smartphones Source: comscore Mobile Metrix 2.0, May 2012, U.S.
54 POLITICAL NEWS & BLOGS 54
55 Video Metrix UVs in Thousands Media Metrix UVs in Thousands Viewers are increasingly turning to videos for political news and information 7,000 50,000 6,000 5,000 45,000 40,000 35,000 4,000 30,000 25,000 3,000 20,000 2,000 15,000 10,000 1,000 5,000 0 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012 Mar-2012 Apr-2012 May-2012 Jun UVs of News/Information Politics Category Source: comscore Video and Media Metrix, April June 2012, U.S.
56 Audiences consume content across sites with different political ideologies DailyKos.com TalkingPointsMemo.com HuffPost Politics Politico.com NewsMax.com Sites DailyCaller.com Breitbart.com DrudgeReport.com 0% 25% 50% 75% 100% Democrat Independent Republican 56 Unique Visitors by Affiliation Source: comscore Segment Metrix, i360 Segments, June 2012
57 Identified democrats spend significant time on conservative sites DailyKos.com TalkingPointsMemo.com HuffPost Politics Politico.com NewsMax.com Sites DailyCaller.com Breitbart.com DrudgeReport.com 0% 25% 50% 75% 100% Democrat Independent Republican 57 Share of Minutes Consumed by Affiliation Source: comscore Segment Metrix, i360 Segments, June 2012
58 WEB STRATEGY 58
59 Barack Obama currently leads in web audience reach with 3.4M visitors 4,000 3,500 3,000 2,500 2,000 Romney Announces Official Running State of the Union Health Reform 3.4M BarackObama.com Dream Act 1,500 1, M MittRomney.com 0 59 UVs to Candidate Sites (000) Source: comscore Media Metrix, March 2011 June 2012, U.S.
60 Persons 45+ visitors over index on both campaign sites, compared to total internet 0% 5% 10% 15% 20% 25% BarackObama.com MittRomney.com Total Internet % Composition Demographic Breakdown of Site Visitors Source: comscore Media Metrix, April - June 2012, U.S.
61 Mitt Romney leads in high income visitors 0% 5% 10% 15% 20% 25% 30% 35% 15,000-24,999 25,000-39,999 40,000-59,999 60,000-74,999 BarackObama.com MittRomney.com Total Internet % Composition 75,000-99, ,000 or more 61 Household Income Breakdown of Visitors Source: comscore Media Metrix, April - June 2012, U.S.
62 In 2008 the candidate with the strongest web presence became the next US President brings new challenges with a dynamic digital environment. 8,515 Who will be the next US President? 5,534 3,773 2,203 1, Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov Presidential Candidate Sites UVs (000) Source: comscore Media Metrix, Jan Nov 2008, U.S.
63 Barack Obama had the most visitors to his campaign site in Q2 and also showed dominance in display advertising, and search strategy. Mitt Romney has a heavy focus on Facebook as a campaign strategy, and has had much success with his engaging search campaigns. US Internet audiences seem to be preparing for the upcoming election by gathering political news across the web without discriminating against sites with differing ideologies. With such a dynamic online ecosystem, which candidate will come out on top? For more information and analysis on the 2012 Presidential Election please see Digital Politico. 63
64 Key Takeaways The Internet continues to grow Online music is competitive, but with opportunities Video viewership affected by seasonality and promos Social Media shares audiences and is interconnected Digital media continues to change the face of political campaigns 64
Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam firstname.lastname@example.org
The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of
The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful
Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click
2014 Brazil Digital Future in Focus The 2013 Digital Year in Review & What It Means for the Year Ahead Alex Banks, VP Latin America & Director Brazil May, 2014 www.facebook.com/comscoreinc @comscorelatam
The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether
State of the U.S. Online Retail Economy in Q4 2011 February 2012 Gian Fulgoni, Chairman, comscore, Inc. Andrew Lipsman, VP Industry Analysis, comscore, Inc. Note: A copy of this presentation will be sent
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital
FOR IMMEDIATE RELEASE Contact: Stephanie Flosi comscore, Inc. (312) 777-8801 email@example.com comscore Media Metrix Ranks Top 50 U.S. Web Properties for September 2011 Online Gambling Sites Collect Web
UK Digital Market Overview March 2015 Data Your monthly snapshot of digital audience trends If you have any questions, please contact: Taanya Manglik, comscore firstname.lastname@example.org Scott Fleming, UKOM
Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry July 2014 FOR FURTHER INFORMATION, PLEASE CONTACT: John Mangano comscore, Inc. +1 (703) 438-2358 email@example.com
2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop
DIGITAL ADVERTISING REPORT ADOBE DIGITAL INDEX Q3 2015 Table of contents Charts 03 Overview 04 Key insights 05 Paid search spend growth by region 06 Share of paid search spend in North America 07 Global
They Said What!? Creative Advertising Insights from comscore Ad Metrix John Triggs, Senior Product Manager, Advertising Solutions Tuesday, July 21, 2009 Recent Research Study Conducted by OPA and comscore
RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media
AT&T Global Network Client for Windows Product Support Matrix January 29, 2015 Product Support Matrix Following is the Product Support Matrix for the AT&T Global Network Client. See the AT&T Global Network
Online Auto Insurance Presented to IIABA ACT Susan Engleson, Senior Director September 27, 2013 comscore is a leading internet technology company that provides Analytics for a Digital World NASDAQ SCOR
Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile
Facebook Ads: A Guide for Local Advertisers From the Marketing Research and Intelligence Series Ajax, Ontario Canada L1Z 1E2 By: Helen M. Overland Date: October 27 th, 2009 firstname.lastname@example.org
Key Insights from and What They Mean for the Coming Year February 2013 TABLE OF CONTENTS 5 9 13 17 19 23 27 33 37 41 44 45 Introduction Top Web Destinations Social Networking Search Display Advertising
The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham April 20, 2011 Who is comscore? Global Leader in Measuring the Digital World NASDAQ Clients SCOR Employees 1,000+
NAV HISTORY OF DBH FIRST MUTUAL FUND () Date NAV 11-Aug-16 10.68 8.66 0.38% -0.07% 0.45% 3.81% 04-Aug-16 10.64 8.66-0.19% 0.87% -1.05% 3.76% 28-Jul-16 10.66 8.59 0.00% -0.34% 0.34% 3.89% 21-Jul-16 10.66
Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America
JupiterResearch: Un cabinet d études International spécialisé sur l économie numérique Fondé en 1986 à New York Spécialisé sur Telecoms / Media / Internet Siège social européen à Londres mais des équipes
Axel Springer Capital Markets Day December 9, 2015 Henry Blodget, CEO & Editor-in-Chief Julie Hansen, President & COO SMART STORYTELLING FOR THE DIGITAL GENERATION 2 2007 2015 2016 WHAT YOU NEED TO KNOW
COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun
COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun
12 months 4 quarters 1 goal You know you need to whip your digital marketing game into shape. But you also know budgets are tight. If you're ready to take your online marketing to the next level without
BILD and WELT: Two successful Paid Content Strategies Capital Markets Day Berlin, December 10, 2014 Donata Hopfen, Publishing Director BILD Group Paid content is key to Axel Springer s strategy Start of
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media
Proposed services for SPIR in Czech Republic Unified Digital Measurement Paul Goode, Head of Industry Relations Renata Tagg, Director of Operations Chiara Galli, Head of EU Client Service Agenda comscore
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising
AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 SIGNIFICANT ENHANCEMENTS TO NIELSEN ONLINE RATINGS HYBRID DATA Summary: May data represents a trend break versus prior months across all metrics for Online Ratings
End of Life Content Report November 2014 Produced By The NHS Choices Reporting Team CH.NHSChoices-Reporting@nhs.net End of Life Dashboard Page 1 Overall Choices Site Visits Tag cloud showing end of life
Key Insights from and What They Mean for the Coming Year February 2013 SHARE THIS REPORT TABLE OF CONTENTS 5 9 13 17 19 23 27 33 37 41 44 45 Introduction Top Web Destinations Social Networking Search Display
Competitive Analysis Using comscore Tools Master Class Eli Goodman September 10, 2009 Competitive Analysis Why is Competitive Analysis Important What Can You Learn About Your Competitors 2 Why is competitive
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
21 SHOP.COM PROGRAM changing the way people shop WELCOME TO THE NEW SHOP.COM POWERED BY MARKET AMERICA! Join the revolutionary new marketplace that puts your products everywhere your customers are today:
Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social
Online Advertising Effectiveness in the U.K. Analyzing the Impact of Ad Format and Frequency of Exposure Hernan Lopez, President,.Fox Networks Gian Fulgoni, Chairman, comscore Study Background Objective:
The Rise of Social Networking in Latin America How Social Media is Shaping Latin America s Digital Landscape For further information please contact: Sarah Radwanick, comscore, Inc. +1 206 268 6310 email@example.com
How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total
Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson
Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google
Neo Consulting 123 Business Street Orlando, FL 32805 123-456-7890 firstname.lastname@example.org This sample marketing plan has been made available to clients of BizCentral USA for reference only. All information
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
ERA Omni-Channel Marketing Presented by: Tom Shipley - Co-CEO, Atlantic Coast Media Group Craig Taylor - VP Marketing, Positec Kelly Perdew - Co-founder & CEO, TargetClose What is Omni-Channel? Centralized,
Marketing Services M&A Update presented by Tolman Geffs and Scott Peters, Co-Presidents The Jordan, Edmiston Group, Inc. September 22, 2011 Media and Marketing M&A M&A volume and value steady in 2011 After
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE Overview This document will illustrate the current Industry engagement and undertakings that have taken place over the last 9 months
SEO Presentation What is Search Engine Optimization? Search Engine Optimization (SEO) : PPC and Organic Results Pay Per Click Ads The means of achieving top search engine results without having to incur
2015 Media Pack Delivering the latest contact centre and customer service community news and insight Insight l Analysis l Strategy l Innovation The UK s most trusted resource for the contact centre and
Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
Travel Flash Report. Booking on mobile goes mainstream SEPTEMBER 215 1 TRAVEL FLASH REPORT: BOOKING ON GOES MAINSTREAM Introduction. Since 214, Criteo has analyzed more than 1 billion bookings generated
AUGUST 2013 WHAT THE MARKET SAYS ABOUT AUGMENTED REALITY 1. INTRODUCTION At Layar we measure everything that we do and our customers can measure everything that they do. We use these insights to continuously
May 2015 Are Your Video Ads Making an Impression? Video Ad Viewability Insights for Digital Marketers and Publishers WHAT WE WANTED TO KNOW We conducted research using our Active View technology to learn
The Infinite Dial 2013 Navigating Digital Platforms 2013 Arbitron Inc. and Edison Research Methodology Overview»In January/February 2013, Arbitron and Edison Research conducted a national telephone survey
BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2016 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com TA B L E O F C O N T E N T S Executive Summary.........................................
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
Introduction to Social Networking Tim Trampedach, RockYou! Agenda Introduction & terminology Market overview Applications The business of social networking Where do I fit in? Future direction Q&A 2 Introduction
1 Thank you all so much for having me, today Paid Social media is a topic that I m passionate about, and that I m immersed in every day in my role at SocialCode. SocialCode is a marketing partner for Facebook,
Social Media Trends Report Global statistics on current social media marketing trends SOCIAL MEDIA TRENDS 2009 Executive Summary Change in online marketing budgets Social Networking Usage Worldwide usage
Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting
BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
Chapter Eleven Breakthrough in the Digital Advertising Learning Objectives: 1. Develop an overview of Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.
WELCOME Digital Marketing Targeted Customer Acquisition Strategies Presented by Mark Horwood-James Head of Strategy and Experience MARKETING Making digital work for you Who we are Digital Is it hard Speak