Fans F Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. Synopsis: Marketing Positioning: Cast:

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1 Synopsis: ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life o competing on the X-Factor, to conquering the world and performing at London's fam Marketing Positioning: Fans F Cast: Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson Media Budget Support - Week 2 Support - Week 3 Planning 1 3 Flight Dates:

Marketing Positioning: Fans F 13-18 Cast: Niall Horan, Zayn Malik, Liam Payne, Harry

2 Competitive: Media Strategy: Branding Campaign BR Showtimes Campaign Rich Media

3 DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music ph peting on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the bo s F l Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson Theatrical Demos: Primary: Creative Dates

4 Objective: Media Tactic: Branding Campaign Recommended Sites: Google Facebook Letras.mus Boo-box Blog Radioactive Unicorns Hot Words Blog Depois dos Quinze Blog Lully de Verdade Ingresso.com Objective: Media Tactic: Showtimes Campaign Recommended Sites: Ingresso.com Rich Media

mus Boo-box Blog Radioactive Unicorns Hot Words Blog Depois dos

5 Sony Pictures Entertainment Pre-Planning Worksheet One Direction: This is us - Brasil Release Date: September, 6th t life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feat n's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be O Fans F 13-18

Weaved with stunning live concert footage, this inspiring feat n's famed O2 Arena.

6 RELEASE DATES Placements: 9%Search, 9% Display Network, 5%Mobile Search/Display and 77% True View Social Ad Background + Top Music Background + Video Embed + Seeding Twitter Publieditorial + Tweet InText Video Wide Publieditorial + Tweet Publieditorial + Tweet Roadblock Ticket Site Prompt intent to see film Ticket site with Roadblock Placements:

Twitter Publieditorial + Tweet InText Video Wide Publieditorial + Tweet Publieditorial

7 ment et - Brasil r, 6th age, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fam at it's really like to be One Direction. TV NA Offline Highlights Prime Time Shows: NA Total TV GRPs: MPAA Rating: Tracking Begins 2 Upfront Commitments: Site 4 Background Research Brazil Special Events / Holidays

8 DATES Placements:

9 ouis' meteoric rise to fame, from their humble hometown beginnings and Highlights OOH Print Newspaper N/A mmitments: Amount Site Amount nd Research nts / Holidays Other Countries

10 Recommended Sites: Ticketing Sites Placements: Heavy showtimes units

11 One Direction: This is us - Brasil ONLINE MEDIA PLAN_v4 TARGET: Fans F NET COST RELEASE DATE: 6/9/2013 NET MEDIA RECOMMENDATION: R$140, FLIGHT DATES: 08/26-09/08 COMMISSION R$0.00 Overall Coverage 15.54% ADSERVING FEES R$0.00 Total Unique user target 14,087,918 TOTAL ONLINE GROSS COST: R$140, on-line banners R$0.00 Dólar GUARANTEED IMPRESSIONS: 42,263,755 MEDIA BUDGET R$140, AVERAGE NET CPM: R$ 3.31 GRAN TOTAL R$140, SITES PLACEMENT/TARGET Internet Internet Portal Total Portal Target Total Ad Frequency Period % of target % of target GUARANTEEDGUARANTEED RUN Pan regional NET Country Total Country Total Unique Users Users by user Days Coverage / Period Coverage / Period IMPRESSIONS CLICKS DATES NET CPM NET COST Unique Users Target Users monthly monthly by portal channel by Country Users Brazil - 09/06/2013 Total 42,263, ,646 ### Branding Campaign 18,641, ,896 R$60, Facebook 5,000,000 25,000 R$5, F fãs 13-18/ parents ROS 63,719,000 21,983, % 5,000,000 25,000 08/29-09/01 R$0.20 R$5, Letras.mus 372,205 R$4, Background One Direction page 145,000 Diária R$2, ,092,000 8,936, % 08/29-09/01 Top Music - 642x100 Top 10 Home 227,205 R$9.00 R$2, Boo-box 600,000 R$3, Troca de Background Behavioral targetted sites 300,000 R$12.80 R$3, , , % 09/01/2013 Vídeo Embed Behavioral targetted sites 300,000 Bonificado Bonificado Blog Radioactive Unicorns 90,634,568 22,376, % 60,000 R$2, Blubieditorial + 1 tweet Blog + Twitter 108,000 35, % 60,000 8/29 R$48.00 R$2, Hot Words 300,000 45,000 R$2, InText Video Wide ROS 43,743,000 26,245, % 300,000 45,000 08/29-09/01 R$0.05 R$2, Blog Depois dos Quinze 130,000 R$6, Blubieditorial + 1 tweet Blog + Twitter 580, , % 130,000 08/30/2013 R$46.52 R$6, Google 12,179,200 60,896 R$36, Search, Ad Network, Mobile and True View 30%Search,30% Ad Network, 10%Mobile and 30% Video Ad 70,505,000 23,125, % 12,179,200 60,896 08/29-09/01 R$0.60 R$36, Release Week 10,307,350 76,000 R$26, Facebook 5,000,000 25,000 R$5, F fãs 13-18/ parents ROS 63,719,000 21,983, % 5,000,000 25,000 09/02-09/05 R$0.20 R$5, Google 4,000,000 20,000 R$12, Search, Ad Network, Mobile and 30%Search,30% Ad Network, 10%Mobile and 70,505,000 23,125, % True View 30% Video Ad 4,000,000 20,000 09/02-09/05 R$0.60 R$12, Boo-box 1,004,000 R$6, Troca de Background Behavioral targetted sites 90,634,568 22,376, % 500,000 R$12.80 R$6, % 09/02-09/05 Vídeo Embed Behavioral targetted sites 893, , ,000 Bonificado Bonificado Seeding Twitter boo-box ad network % 4,000 09/04/2013 Blog Lully de Verdade 3,350 R$1, Blubieditorial + 1 tweet Blog + Twitter 63,000 16, % 3,350 09/03/2013 R$ R$1, Hot Words 300,000 31,000 R$1, InText Video Wide ROS 43,743,000 26,245, % 300,000 31,000 09/02-09/05 R$0.05 R$1, Release Day 5,005,000 35,750 R$23, Facebook 2,000,000 15,750 R$3, F fãs 13-18/ parents ROS 63,719,000 21,983, % 2,000,000 15,750 06/09/2013 R$0.20 R$3, Google 2,000,000 10,000 R$6, Search, Ad Network, Mobile and 30%Search,30% Ad Network, 10%Mobile and True View 30% Video Ad 70,505,000 23,125, % 2,000,000 10,000 06/09/2013 R$0.60 R$6, Letras.mus 105,000 R$1, Background One Direction page 5.04% 45,000 Diária R$ ,634,568 22,376,666 23,092,000 8,936, % 06/09/2013 Top Music - 642x100 Top 10 Home 6.71% 60,000 R$9.00 R$ Boo-box 600,000 R$3, Troca de Background Behavioral targetted sites 300,000 R$12.80 R$3, , , % 06/09/2013 Vídeo Embed Behavioral targetted sites 300,000 Bonificado Bonificado Hot Words 200,000 10,000 R$ InText Video Wide ROS 43,743,000 26,245, % 200,000 10,000 06/09/2013 R$0.05 R$ Ingresso.com 100,000 R$9, Roadblock ROS 1,621, , % 100,000 06/09/2013 R$60.80 R$9, Release Weekend 8,310,000 57,000 R$29, Facebook 4,000,000 20,000 R$4, F fãs 13-18/ parents ROS 63,719,000 21,983, % 4,000,000 20,000 09/07-09/08 R$0.20 R$4, Google 3,400,000 17,000 R$10, Search, Ad Network, Mobile and True View 30%Search,30% Ad Network, 10%Mobile and 30% Video Ad 70,505,000 23,125, % Letras.mus 210,000 R$2, Background One Direction page 90,000 Diária R$1, ,634,568 22,376,666 23,092,000 8,936, % 25.13% 09/07-09/08 Top Music - 642x100 Top 10 Home 120,000 R$9.00 R$1, Boo-box 400,000 R$2, Troca de Background Behavioral targetted sites 200,000 R$12.80 R$2, , , % 09/07/2013 Vídeo Embed Behavioral targetted sites 200,000 Bonificado Bonificado Hot Words 200,000 20,000 R$1, InText Video Wide ROS 43,743,000 26,245, % 200,000 20,000 09/07-09/08 R$0.05 R$1, Ingresso.com 100,000 R$9, Roadblock ROS 1,621, , % 100,000 05/17/2013 R$60.80 R$9, ,400,000 17,000 09/07-09/08 R$0.60 R$10,200.00

00 Dólar GUARANTEED IMPRESSIONS: 42,263,755 MEDIA BUDGET R$140,000.00 AVERAGE NET CPM: R$ 3.31 GRAN TOTAL R$140,000.

12 One Direction: This is us - Brasil version 4 BUDGET SUMMARY SITES IMPRESSIONS CLICKS Click R$ Reais CPM R$ Reais Google - Brazil 21,579, ,896 R$0.60 R$3.00 Facebook - Brazil 16,000,000 85,750 R$0.20 R$1.07 Letras 687,205 R$11.44 Boo-box 2,604,000 R$6.39 Blog Radioactive Unicorns 60,000 R$48.00 Hot Words 1,000, ,000 R$0.05 R$5.30 Blog Depois dos Quinze 130,000 R$46.52 Blog Lully de Verdade 3,350 R$ Ingresso.com 200,000 R$91.20 TOTAL PLAN in R$ Reais 42,263, ,646 R$0.23 R$3.31 Portals Virtual Net - REAIS R$140,000.45

39 Blog Radioactive Unicorns 60,000 R$48.00 Hot Words 1,000,000 106,000 R$0.05 R$5.30 Blog Depois dos Quinze 130,000 R$46.

13 ne Direction: This is us - Brasil version 4 BUDGET SUMMARY To pay to Portals R$ Reais R$64, R$17, R$7, R$16, R$2, NOTES 9%Search, 9% Display Network, 5%Mobile Search/Display and 77% True View Social Ad Background + Top Music Background + Vídeo Embed + Seeding Twitter Publieditorial + Tweet R$5, R$6, R$1, R$18, InText Video Wide Publieditorial + Tweet Publieditorial + Tweet Roadblock Ticket site R$140, Admotion-Rich media ad server Total VirtualNet invoice R$0.00 ### R$140,000.45

00 NOTES 9%Search, 9% Display Network, 5%Mobile Search/Display and 77% True View Social Ad Background + Top Music Background + Vídeo

14 SONY PICTURES One Direction: This is u OPENING DAY: September, SITE DEMOGRAPHICS % Unique Users Site Male/Female Brazil - Google Google 70,505,000 49,1% 50,9% Brazil - Facebook Facebook 63,719,000 48% 52% Brazil - Letras.mus Letras.mus 23,092,000 49% 51% Brazil - Boo-box Boo-box 893,000 49,1% 50,9% Brazil - Radioactive Unico Blog Radioactive Unicorns 108,000 48% 52% Brazil - Hot Words Hot Words 43,743,000 49% 51% Brazil - Depois dos Quin Blog Depois dos Quinze 580,000 49% 51% Brazil - Lully de Verdad Blog Lully de Verdade 63,000 49,1% 50,9% Brazil - Ingresso.com Ingresso.com 1,621,329 49% 51%

mus 23,092,000 49% 51% Brazil - Boo-box Boo-box 893,000 49,1% 50,9% Brazil - Radioactive Unico Blog Radioactive Unicorns 108,000 48% 52% Brazil - Hot

15 SONY PICTURES One Direction: This is us NING DAY: September, 06th SITE DEMOGRAPHICS % Male/Female Unique Users in Age Range Age Range % Comp Brazil - Google 49,1% 50,9% F % 23,125,640 Brazil - Facebook 48% 52% F % 21,983,055 Brazil - Letras.mus 49% 51% F % 8,936,604 Brazil - Boo-box 49,1% 50,9% F % 184,851 azil - Radioactive Unicorns 48% 52% F % 35,532 Brazil - Hot Words 49% 51% F % 26,245,800 razil - Depois dos Quinze 49% 51% F % 189,080 Brazil - Lully de Verdade 49,1% 50,9% M/F % 16,695 Brazil - Ingresso.com 49% 51% F 13-18/ Parents % 554,495

mus 49% 51% F 13-18 39% 8,936,604 Brazil - Boo-box 49,1% 50,9% F 13-18 21% 184,851 azil - Radioactive Unicorns 48% 52% F 13-18 33% 35,532 Brazil - Hot

possessions that are terrorizing their city. Inspired by the book, which details Sarch

Synopsis: In DELIVER US FROM EVIL, New York police officer Ralph Sarchie (Eric Bana), s possessions that are terrorizing their city. Inspired by the book, which details Sarch Marketing Positioning: 15-35,