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6 SOCIAL MEDIA
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10 Access to free content Series 1 To learn Advanced news of products Series 1
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14 A Social Roadmap Understand how and why people use social media Map the social landscape of the category you operate in and where your consumer fits in Identify the social needs of the consumer Identify the social platforms that best meet those needs Integrate social platforms with your website using your CMS the hub for all Web channels Re use digital content across integrated channels and make it mobile friendly Optimize effectiveness of all Web channels including Google
15 FACEBOOK
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23 TWITTER
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30 BLOGS
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35 VIDEO
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42 MOBILE
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48 WEBSITE
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