Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

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2 Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

3 Overarching Strategy Generating interest with relevant content Generating Leads

4 What We Do Creative Brief - We help generate ideas that are consistent with your brands and relevant to your audience. Content strategy Our campaigns are backed with a solid strategy which is sure to resonate with the target market while delivering the required results for your brand. Account management We bridge the gap between the ideation process and implementation by selecting the most effective advertising channels to bring the ideas to life.

5 Channels Google Display Network YouTube Social Media Google Search

6 What is the Google Display Network? COST EFFECTIVE - Target x12 High traffic Websites at the same cost for ONE Direct ad Placement Inventory cuts across mobile, tablets and desktop devices. Biggest Ad network in Nigeria > 2.3 Billion Impressions/ month in Nigeria

7 Targeting Technologies on the GDN

8 Google Display Network Where will my Ads Show? THESE ARE DISPLAY ADS OVER 1000 WEBSITES ON THE GOOGLE DISPLAY NETWORK!

9 BROADCAST ON YOUTUBE Over 360,000 impressions Everyday in Nigeria!

10 YouTube Masthead Takeover the world s #1 Video Platform and Nigeria s #2 Search Platform! Masthead includes Integrated Video Frame,flash or image Panel 30% of users share their YouTube video after watching 100M comment, share, or like a video each week 700+ videos are watched via Twitter per minute

11 YouTube Instream Ads Enhance your Marketing Strategies with Online Video Marketing. Cost Effective Wider Reach Top of the Mind Awareness

12 Social Media - LinkedIn With more than 300million registered users, LinkedIn is the undisputed King of Business Networking Raise awareness of products and services by targeting ads to selected Top tier/blue Chip Companies and high net worth Professionals/individuals PAID ADS High Net-worth Professionals/ Individuals Interest & Category Targeting PAID ADS Top-tier & Blue Chip Companies

13 Social media Facebook Advertising ADS ADS Reach the exact Audience you want with relevant targeted ads Which results do you want from your Facebook ads? Page Post Engagement Page Post Likes Clicks to Website Website Conversions App Install App Engagement Event Responses Offer Claims

14 Social Media - Twitter Promoted Posts Connect with the most receptive Twitter users at the most relevant Moment with Promoted Tweets, Promoted Trends and Promoted Accounts Promoted accounts Promoted Trends

15 Google Search Ads Always be visible on search queries for your core products and Industry-related keywords. PAID ADS PAID ADS

16 Your Impact Improve your brand reach and awareness across all online platforms Increase in sales/ revenue. Maximize ROI Brand Awareness Drive Sales Gain Key Insights about customer behaviour and how they relate to your business processes and improvement Insight Customer Engagement Gain Customer retention and loyalty.

17 Analytics Generate key insights from analytics to drive key business and marketing decisions. Actions speak louder than pageviews

18 About Us Webcoupers represents the new generation of digital advertisers in Nigeria. We have the highest number of Adwords professionals under one agency in sub-saharan Africa. We are a Google Certified Partner Agency in Nigeria and we are well poised to give you value for every kobo spent.

19 Related Experience In 2013, the focus of the Sterling campaign was to drive account openings on the Sterling KiaKia app on Facebook as well grow the Google+ fan base by leveraging on the Sterling Bank / Arsenal partnership. To achieve this, we setup a Google display network campaign targeting the Facebook app for the KiaKia account and targeted the Google+ page with ads for the Sterling Bank / Arsenal Partnership. We also organized a Google+ training in collaboration with Google, for members of the Sterling Bank social media team. At the end of the 3 months campaign period we attained over 37,612 Google+ Followers 37,612 from less than 100 when we came on board.

20 LSEB: Gov. Fashola and M.I Hangout Governor Fashola s Hangout on Air (HOA) was the first official government activity on Google+. Our brief was to come up with a strategy to complement offline promotion with online ads to drive signups to the online event. At the end of the Hangout we achieved over 3500 live attendants, over 4,300 additional views on YouTube within a week and a follower growth rate 200% faster than any other local influencer on Google+

21 Recent Clients

22 Thank you You can reach us for more details and consultation ,

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