SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE

Size: px
Start display at page:

Download "SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE"

Transcription

1 MEDIA PACK

2 WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This message comes from 100 s of different social influencers, which in turn makes people think that Everyone is talking about something at once. At Social Chain, we are all about growth and creating conversation on a mass scale for our clients. We work closely with our clients to develop creative marketing campaigns that are designed to build social presence around their product. OUR AUDIENCE 66 MILLION WORLDWIDE DEMOGRAPHICS WHERE FROM UK 69% USA OTHER 14% 15% IRELAND 2%

3 SOCIAL CHAINS NETWORK We own some of the biggest sports accounts on Instagram and Twitter We own all the student Twitter & Facebook pages We own all the big UK community Twitter channels, several celebrity channels, a mass blogging network and huge channels across Instagram and Facebook. Those channels that we don t own are part of our external network. We have access to many Reality TV stars Twitter Accounts We own all the student Twitter & Facebook pages We own the biggest Health / Fitness account on Twitter We own some of the biggest food accounts on Instagram and Twitter

4 SERVICES WE OFFER We pioneered a method of marketing called The Thunderclap where we subtly talk about a product from hundreds of different channels all within the same short time frame, which makes it become a trending topic. OUR FAMOUS THUNDERCLAP This mass hype creates organic word of mouth with thousands of people talking about the product at once. OUR THUNDERCLAPS AVERAGE 4 MILLION IMPRESSIONS 10,000 MENTIONS Every product we ve Thunderclapped has become a Trending Topic VIDEO PRODUCTION We know social better than anyone and this means that we know why people share content. This insight allows us to build amazing viral videos using our in house video team and then distribute these videos to 60 million people, using our extensive network. That s pretty amazing right? 100% 0 Record of producing videos that get at least 1 million views in their first month.

5 SERVICES WE OFFER ON-THE-GROUND Believe it or not, the social chain started by doing incredible on-the-ground guerilla campaigns at campuses across the country. We ve built some incredible guerilla campaigns that have taken cities by storm. Our University marketing events have been featured on national news channels. No one is better at creating a powerful, cost-effective explosion of hype on the ground. Because we re a young agency, with an average age of 24, we re especially good at doing this at universities. RESULTS A Student brand we worked with got over 10,000 new users in 7 days from our Manchester focused ground campaign. 10K USERS IN 7DAYS A student application we worked with received a 1300% increase in brand awareness amongst students in that city and 8,322 new users from the two Leeds universities in 7 days. An ingenious student event we conceptualized and carried out generated over 40,000 pieces of data for a well known student brand. 1300% 41,343 INCREASE IN BRAND AWARENESS PIECES OF DATA GENERATED

6 SERVICES WE OFFER WORKING WITH MEDIA PARTNERS We work with some of the most influential UK youth media publishers. Due to strong network connections here in the UK, we are able to collaborate very closely to produce amazing results. These publishers include The Tab (the UK s biggest student newspaper / news website), The Lad Bible (The UK s most viewed youth media website) who are ranked 12th on Alexa and who have tens of millions of people following their social media profiles and the same goes for UniLad who have captured the rest of the UK Youth market with their social media channels and website. The founders of all 3 of these media sites are very close friends of Social Chain and we ve been working together for the last 2 years on campaigns of all different sizes. SOCIAL MEDIA MANAGEMENT The core of Social Chain since the beginning has been creating strong brands on Social Media. We have created hundreds of online communities and with our teams unrivalled knowledge of the UK social space, we are specialists in creating a voice, understanding the language and concepts of Social Media, and implementing our experience to build new communities. We are able to manage a brands social media to help them create a voice and content based upon our knowledge of what works best on social to help them increase brand awareness and social media growth. THUNDERCLAP IMPRESSIONS ANALYTICS AWARENESS

7 CASE STUDY TIPPY TAP Case Study: Addictive gaming app. The first app we ever promoted. Case Study: Tippy Tap Addictive gaming app. The first app we ever promoted. al Chain are Bebo s Exclusive Marketing Partner across the UK 100,000+ Downloads 100,000+ in the Downloads first 8 hours 42 of our UK Twitter pages in the first 8 hours. Trending No.1 on Twitter for simultaneously started talking about how addictive Tippy Tap is. 9,281 5 hours 9281 people tweeted people about tweeted Tippy about Tap in Tippy 5 Tap in 5 hours. We didn t post a link to download the Over 10,000 hours. tweets game or tell anyone to download it. TRENDED In fact we did the opposite, we told It trended number NUMBER 1 in 1 42 mentioning Bebo in 1 Hour the on people not to download it because in the country on Twitter for 2 hours. 2 hours. they would get addicted. of our UK Twitter pages Trended #Bebo and simultaneously started talking about REACHED #AddMeOnBebo It reached number NUMBER 1 in 1 the App store, where it how addictive Tippy Tap is. in the App stayed store, for 2 where weeks. it stayed for 2 weeks. We didn t post a link to download the 2 MILLION Over Reached 10,000,000 a total of 2 million downloads. Total downloads Impressions BBC NEWS Was talked about on Reached Number BBC News. 4 overall Talked in the about App Tippy Store Tap during a broadcast game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted.

8 CASE STUDY SPOTIFY Leading Music Streaming Service. Their 3rd time using the Social Chain. OUR BRIEF We were tasked with informing the UK student population that they can now get 50% off Spotify Premium with their NUS card aswell as driving students to apply to become a Spotify Student Ambassador. We utilised our student channels to raise awareness of this campaign through the use of image creation and direct linking. 420% INCREASE in Spotify Premium sales. 66,341 students clicked through to check it out. 350 STUDENTS Tweeted about Spotify Premium within 24 hrs Spotify confirmed we were the best performing partner they had ever worked with in the UK. 1,203 TWEETS about Spotify Premium for students.

9 CASE STUDY UNIVERSAL OUR BRIEF Brief: Universal approached us to promote the Zac Efron film That Awkward Moment Tasked in the to UK. promote the Zac Efron film That Awkward Moment in Increase film trailer views the UK. Increasing Promote the hashtag #ThatAwkwardMoment film trailer views and promoting the hashtag #ThatAwkwardMoment, The campaign began 7 days prior this to the campaign movie began 7 being released, helping Universal days Brief: to drive prior to the movie being released. hype on Social Media in the build-up Tasked to the to promote the films release Zac Efron film That Awkward Moment in the UK. Increasing For the #ThatAwkwardMoment campaign film trailer we views and utilised the social hook of the lead promoting actor the hashtag #ThatAwkwardMoment, film, Zac Efron. We began to seed the content this campaign began 7 from channels with large female audiences days prior to the movie and relatable topics, which led to being organic released. sharing. The content was then pushed across further channels to amplify the campaigns reach. Case Study: #ThatAwkwardMoment Case Study: The trailer went from 230,327 views to just under 3,000,930 views by the end of the FROM 230,327 campaign. TO 3,000,930 VIEWS 10,000 users contributed to the of the trailer hashtag by the #ThatAwkwardMoment end of the campaign 10,000 USERS contributed to 2,500,043 the hashtag people #ThatAwkwardMoment saw the hashtag #ThatAwkwardMoment The trailer went from 230,327 views to just under 3,000,930 2,500,043 views by the PEOPLE end of the campaign. saw the hashtag #ThatAwkwardMoment #ThatAwkwardMoment trended 4th in the UK for over 3 hours 10,000 users contributed to the #THATAWKWARDMOMENT hashtag #ThatAwkwardMoment trended 4th in the UK for over 3 hours 2,500,043 people saw the hashtag #ThatAwkwardMoment #ThatAwkwardMoment trended 4th in the UK for over 3 hours

10 CASE STUDY SLEEPY WINGS Addictive gaming app. The third addictive gaming app we promoted. OUR BRIEF For this campaign we implemented a fullscale Thunderclap across Social Media. We centered content around the hook of the app being too addictive and created a fear of missing out. This led to mass hype generation which included a UK & Worldwide Trend, in which major brands and tabloids joined in on the trend organically due to the hype & conversation our Thunderclap generated. 77,893 Downloads in the first 5 hours 33,412 mentions in 6 hours TRENDED WORLDWIDE & in the UK MAJOR TABLOIDS picked up on the trend MAJOR BRANDS picked up on the trend

11 CASE STUDY BEBO OUR BRIEF Social Chain are Bebo s Exclusive Marketing Partner across the UK Case Case Study: Study: Social Social Chain Chain are Bebo s are Bebo s Exclusive Exclusive Marketing Marketing Partner Partner across across the UK the UK After two weeks of consultation to help Brief: develop a social product Brief: targeted specifically towards the UK youth market (16-24.) Social After two After weeks two weeks of of Chain became the sole launch partners for the consultation consultation to help to develop help develop Trending Trending No.1 No.1 on Twitter on Twitter for for new Bebo a Messenger social a product App. We social product targeted developed a 5 hours targeted 5 hours on Twitter for 5 hours. digital strategy specifically to overcome specifically towards the stigma towards the initially the associated UK with youth the UK Bebo market youth brand, market (16-24.) drive (16-24.) Over Over 10,000 10,000 tweets tweets app downloads Social and Social Chain create Chain became a community became the of the mentioning mentioning Bebo Bebo in 1 in Hour 1 Hour of Bebo in 2 hours. active users. sole Additionally launch sole launch partners creating partners for unique the for the localised social new Bebo content new Messenger Bebo and promotional Messenger App. App. TRENDED Trended Trended #Bebo #Bebo and and content for media partners. #AddMeOnBebo #Bebo and #AddMeOnBebo We developed We developed a digital a digital For Bebo we strategy had strategy several to overcome successful to overcome the social the stigma stigma initially initially associated associated OVER 10,000 concepts. Given Bebo s previous popularity, we Over Over 10,000,000 Impressions with the with Bebo the brand, Bebo brand, drive drive Impressions Impressions focused content around Bebo being back, its app downloads app downloads and create and create return. In addition to this, another successful a community a community of active of active users. users. REACHED #4 hook was the #AddMeOnBebo hashtag which Reached Reached Number 4 overall Additionally creating unique Overall in Number the App 4 store overall Additionally creating unique in the in App the App Store Store had a CTA for users localised localised to share social social their avatars content content whilst using the hashtag. and promotional and promotional The similarity content content of for for the avatars media users media partners. had created partners. to their actual selves was key in the success of this social hook as users actively shared their avatars, giving the app huge organic exposure. TRENDING NO.1 32,367 MENTIONS

12 MEET THE TEAM Lyric Square, London, W6 0NB WE ARE SOCIAL CHAIN Whether it s trending products on Twitter, causing mass squabbles over the pool table in our London office, seeing who can shoot the most hoops in the basketball court in our Manchester office, or discussing which Jay-Z song to add to our office playlist, we love what we do and we love to have fun with it. At Social Chain, we believe the team s passion and knowledge of youth culture and current trends alongside a collective drive for innovation is key to our success.

Explore your archive social media plan

Explore your archive social media plan Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take

More information

30+ football sites 10m+ unique visitors The first football-only ad network

30+ football sites 10m+ unique visitors The first football-only ad network 30+ football sites 10m+ unique visitors The first football-only ad network Commercial Partners About is a collection of the best football blog websites across the globe. We aim to entertain, provoke and

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

SUPER BOWL WEEKEND JAN 31 FEB 1

SUPER BOWL WEEKEND JAN 31 FEB 1 SUPER BOWL WEEKEND JAN 31 FEB 1 The Influential House by The Influential Network is a first-of-itskind event series that features some of the biggest and most notable celebrities from social media platforms

More information

THE LARGEST ONLINE SOCIAL FOODIE COMMUNITY FOUNDED IN 2011

THE LARGEST ONLINE SOCIAL FOODIE COMMUNITY FOUNDED IN 2011 THE LARGEST ONLINE SOCIAL FOODIE COMMUNITY FOUNDED IN 2011 2011 TODAY WATCH THE #FOODIECHATS STORY Founder Steve Green @stevegogreen sent 1 Tweet on Monday, May 9, 2011 with hashtag #Foodiechats What s

More information

The Social Media Best Practice Guide

The Social Media Best Practice Guide The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of

More information

RMM has been advising and helping organisations use social media, technologies and platforms since 2006. We re a team of 15 analysts, trainers,

RMM has been advising and helping organisations use social media, technologies and platforms since 2006. We re a team of 15 analysts, trainers, RMM has been advising and helping organisations use social media, technologies and platforms since 2006. We re a team of 15 analysts, trainers, workshop facilitators, project managers, media relations

More information

Local Photos. Global Audience.

Local Photos. Global Audience. Local Photos. Global Audience. The Independent Awards for the Instagram Global Community. Connector.ie 2015 Partner Pack 2015 Instagram is unlike any other platform in its singular focus on captivating

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

How To Be Successful With Social Media And Email Marketing

How To Be Successful With Social Media And Email Marketing Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Digital TV switchover: Social media

Digital TV switchover: Social media Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

How to make online video work for your business

How to make online video work for your business How to make online video work for your business Video marketing for the web works, but there are a few things to consider making sure you get the most out of it. Lee Walker of Blue Chew Digital explains

More information

Developing & Implementing a Content Strategy for Social 18.03.2015. Andrew Murray

Developing & Implementing a Content Strategy for Social 18.03.2015. Andrew Murray Developing & Implementing a Content Strategy for Social 18.03.2015 Andrew Murray Strategy, creative content and social for: Andrew Murray Head of Social Media & Brand Content @McCannBlue What we ll cover

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

Your Guide To Crowdfunding With Superior Ideas

Your Guide To Crowdfunding With Superior Ideas Your Guide To Crowdfunding With Superior Ideas TIP GUIDE 1.0 Table Of Contents: From Our Team... 3 Welcome! Crowdfunding... 4 Questions to ask yourself Creating Your Project... 6 Project set up & multimedia

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

GOING BEYOND EXPERIENCE. The emergence of the relationship economy January 2015

GOING BEYOND EXPERIENCE. The emergence of the relationship economy January 2015 GOING BEYOND EXPERIENCE The emergence of the relationship economy January 2015 1 EXECUTIVE SUMMARY The nature of interaction between brand and consumer is changing, and it brings both opportunity and threat.

More information

Whitepaper Video Marketing for Restaurants

Whitepaper Video Marketing for Restaurants Video Marketing for Restaurants Restaurants are Using Online Video to Reach More Consumers and Boost Brand Impact Online video is becoming ever more present in consumer life therefore businesses have started

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Executive Summary Turner partnered with 4C to better understand and quantify

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

ONLINE MARKETING. Benefits. A cost-effective way to talk to millions of customers

ONLINE MARKETING. Benefits. A cost-effective way to talk to millions of customers ONLINE MARKETING A cost-effective way to talk to millions of customers 67% of UK adults now go online to both research and purchase goods and services*. And with more online shoppers than any other major

More information

CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com

CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com 1 CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers 2 CMO s Guide To Influencer Marketing

More information

Invitation to tender for social media monitoring agencies

Invitation to tender for social media monitoring agencies Invitation to tender for social media monitoring agencies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate all

More information

Distribution and. Marketing Solutions. for the Digital Age

Distribution and. Marketing Solutions. for the Digital Age Distribution and Marketing Solutions for the Digital Age ONErpm delivers scalable distribution and marketing solutions to help creators succeed in the digital age. As consumption shifts away from units

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. 1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

The Use of Social Media by Electronics Design Engineers

The Use of Social Media by Electronics Design Engineers The Use of Social Media by Electronics Design Engineers A Study by the University of Chichester and Napier Partnership Limited August 2009 ABSTRACT This joint project between Napier and the University

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

The Importance of Personal Branding & Influence

The Importance of Personal Branding & Influence Solutions. Strategy. Socialized www.brandpointe.me Twitter: @brandpointe The Importance of Personal Branding & Influence Creating Opportunities & Building Buzz for Your Business! I. The Importance of Branding

More information

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite Case Study: Five Guys How Five Guys empowers over 1,200 franchisees on social with Hootsuite In 1986, Five Guys opened its first location in Arlington, Virginia as a familyrun restaurant named after, you

More information

Social Media for Racing & Betting. Moderator: Jason Brautigam

Social Media for Racing & Betting. Moderator: Jason Brautigam Moderator: Jason Brautigam Social Media Puzzle Confusing Overwhelming Transforming Evolving Diverse Dynamic Organic Innovative Interactive Engaging Relevant Social Media Questions What is social media?

More information

Tweeting for Community Bankers

Tweeting for Community Bankers Tweeting for Community Bankers You've heard it before; social media is becoming increasingly important not only as a personal connector but also as a professional business tool. But how does it pertain

More information

6 Free Social Media Tools to Get People Talking About Your Beer

6 Free Social Media Tools to Get People Talking About Your Beer 6 Free Social Media Tools to At, we re all about turning your passion of brewing into profits. I m glad that you decided to join the community of dedicated brewers who want to take the next step with their

More information

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com 10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes

More information

A Brief History About Social Media

A Brief History About Social Media Table Of Contents Executive Summary...3 A Brief History About Social Media...4 Evaluating Social Media Tools...5 Facebook...5 Twitter...6 MySpace...6 YouTube...7 Blogging...8 LinkedIn...8 Conclusion...10

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Social Media Analytics in Five Minutes a Day

Social Media Analytics in Five Minutes a Day Social Media Analytics in Five Minutes a Day Introduction All too often there just isn t enough time in the day to spend extensively analyzing the social media data of your performance and that of your

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED 6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

Customer success story: Serving the Social Guest the Hyatt way

Customer success story: Serving the Social Guest the Hyatt way The nature of the hotel industry is one where great service whether it be face-to-face or online is seen as a necessity and synonymous with the industry. Aside from your typical rewards programs and preferred

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

Social Media Marketing in the Film Industry. A Senior Project. Presented to. the Faculty of the Graphic Communication Department

Social Media Marketing in the Film Industry. A Senior Project. Presented to. the Faculty of the Graphic Communication Department Social Media Marketing in the Film Industry A Senior Project Presented to the Faculty of the Graphic Communication Department California Polytechnic State University, San Luis Obispo In Partial Fulfillment

More information

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies

More information

HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU

HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU TIP SHEET HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other

More information

How To Leverage The New Facebook Timeline On Your College Or University Page On Facebook On A Pc Or Macbook

How To Leverage The New Facebook Timeline On Your College Or University Page On Facebook On A Pc Or Macbook FACEBOOK TIMELINE FOR COLLEGES AND UNIVERSITIES Leveraging the New Facebook Timeline Prepared by: Leveraging the New Facebook Timeline PAGE 2 Since March 30, 2012, your college or university s Facebook

More information

Evan Krauss, EVP of advertising sales at Shazam

Evan Krauss, EVP of advertising sales at Shazam Evan Krauss, EVP of advertising sales at Shazam by wearetelescopic - Wednesday, May 16, 2012 https://www.jwtintelligence.com/2012/05/qa-evan-krauss-evp-of-advertising-sales-at-shazam/ When Evan Krauss

More information

United Way Mobile App

United Way Mobile App United Way Mobile App www.ireachapps.com Our Plan The following information is tailored solely for the United Way. ireach Apps, LLC can modify this application for any non-profit. United Way has identified

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Blog, Tweet and Facebook Your Way to Success SELF-PROMOTION THROUGH SOCIAL MEDIA: INSTAGRAM

Blog, Tweet and Facebook Your Way to Success SELF-PROMOTION THROUGH SOCIAL MEDIA: INSTAGRAM Blog, Tweet and Facebook Your Way to Success SELF-PROMOTION THROUGH SOCIAL MEDIA: INSTAGRAM Spring 2013 WHAT IS SOCIAL MEDIA? The term social media refers to forms of electronic communication (websites

More information

A-LINE S GUIDE TO TWITTER. Using Twitter to increase your brand s visibility and customer interaction

A-LINE S GUIDE TO TWITTER. Using Twitter to increase your brand s visibility and customer interaction A-LINE S GUIDE TO TWITTER Using Twitter to increase your brand s visibility and customer interaction A-LINE s Guide to Twitter Twitter: You probably love it, hate it, or have never used it. It s the social

More information

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete

More information

Syndacast. Company Introduction. Find out how we can guide your business to higher ROI

Syndacast. Company Introduction. Find out how we can guide your business to higher ROI Syndacast Company Introduction Find out how we can guide your business to higher ROI Some Facts about Syndacast Syndacast is one of the fastest growing performance driven digital marketing and concept

More information

Analyzing the Impact of Social Media From Twitter to Facebook

Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,

More information

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,

More information

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and

More information

10 Social Media TRENDS YOU VE BEEN IGNORING

10 Social Media TRENDS YOU VE BEEN IGNORING 10 Social Media TRENDS YOU VE BEEN IGNORING Introduction No matter how well you think you re keeping up with the latest and greatest in social, it always seems like there s some new development popping

More information

NCTL s marketing offer for schools

NCTL s marketing offer for schools NCTL s marketing offer for schools Online seminar 25 November 2015 Welcome to our School Direct online seminar While we re waiting to start, why not let us know who you are and where you are based by typing

More information

Created by: Hector "H.R" Ramos

Created by: Hector H.R Ramos Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY

More information

101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z

101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z 101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z As the topics of sports, hobbies and free time are easy ones that tie in with IELTS Speaking Part One and students like

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Channel 4 Digital Media Pack 2015

Channel 4 Digital Media Pack 2015 Channel 4 Digital Media Pack 2015 All4.com All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and

More information

THE EFFECTIVENESS OF TELEVISION

THE EFFECTIVENESS OF TELEVISION THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Copyright 2011 Gartner, Inc. All rights reserved. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1

Copyright 2011 Gartner, Inc. All rights reserved. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Copyright 2011 Gartner, Inc. All rights reserved Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system,

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Defining the Theme and its Significance Pure MI advertising campaign- national recognition Feature natural resources,

More information

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity 1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Facebook Advertising Playbook

Facebook Advertising Playbook Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel SOCIAL MEDIA: Make it part of the plan Marcus Betschel Today Why social media is important How you can use social media How you can measure social media What about content? The traditional advertising-led

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

Conferences Going Mobile: 2012 Trends

Conferences Going Mobile: 2012 Trends Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Industry data from WeddingWire

Industry data from WeddingWire Industry data from WeddingWire BOOST YOUR BUSINESS USING SOCIAL MEDIA SEPTEMBER 2015 INTRODUCTION The WedInsight Series is designed to provide wedding professionals with relevant consumer and business

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

school resource CREATE DEBATE THE

school resource CREATE DEBATE THE school resource CREATE THE DEBATE welcome The Create the Debate pack has been produced by Parliament s Education Service with help from the UK Youth Parliament and BBC Three s Free Speech. This easy-to-use,

More information

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant? FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their

More information

How New Technologies Can Help You Do Old Things Better

How New Technologies Can Help You Do Old Things Better Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing

More information