SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE

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1 MEDIA PACK

2 WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This message comes from 100 s of different social influencers, which in turn makes people think that Everyone is talking about something at once. At Social Chain, we are all about growth and creating conversation on a mass scale for our clients. We work closely with our clients to develop creative marketing campaigns that are designed to build social presence around their product. OUR AUDIENCE 66 MILLION WORLDWIDE DEMOGRAPHICS WHERE FROM UK 69% USA OTHER 14% 15% IRELAND 2%

3 SOCIAL CHAINS NETWORK We own some of the biggest sports accounts on Instagram and Twitter We own all the student Twitter & Facebook pages We own all the big UK community Twitter channels, several celebrity channels, a mass blogging network and huge channels across Instagram and Facebook. Those channels that we don t own are part of our external network. We have access to many Reality TV stars Twitter Accounts We own all the student Twitter & Facebook pages We own the biggest Health / Fitness account on Twitter We own some of the biggest food accounts on Instagram and Twitter

4 SERVICES WE OFFER We pioneered a method of marketing called The Thunderclap where we subtly talk about a product from hundreds of different channels all within the same short time frame, which makes it become a trending topic. OUR FAMOUS THUNDERCLAP This mass hype creates organic word of mouth with thousands of people talking about the product at once. OUR THUNDERCLAPS AVERAGE 4 MILLION IMPRESSIONS 10,000 MENTIONS Every product we ve Thunderclapped has become a Trending Topic VIDEO PRODUCTION We know social better than anyone and this means that we know why people share content. This insight allows us to build amazing viral videos using our in house video team and then distribute these videos to 60 million people, using our extensive network. That s pretty amazing right? 100% 0 Record of producing videos that get at least 1 million views in their first month.

5 SERVICES WE OFFER ON-THE-GROUND Believe it or not, the social chain started by doing incredible on-the-ground guerilla campaigns at campuses across the country. We ve built some incredible guerilla campaigns that have taken cities by storm. Our University marketing events have been featured on national news channels. No one is better at creating a powerful, cost-effective explosion of hype on the ground. Because we re a young agency, with an average age of 24, we re especially good at doing this at universities. RESULTS A Student brand we worked with got over 10,000 new users in 7 days from our Manchester focused ground campaign. 10K USERS IN 7DAYS A student application we worked with received a 1300% increase in brand awareness amongst students in that city and 8,322 new users from the two Leeds universities in 7 days. An ingenious student event we conceptualized and carried out generated over 40,000 pieces of data for a well known student brand. 1300% 41,343 INCREASE IN BRAND AWARENESS PIECES OF DATA GENERATED

6 SERVICES WE OFFER WORKING WITH MEDIA PARTNERS We work with some of the most influential UK youth media publishers. Due to strong network connections here in the UK, we are able to collaborate very closely to produce amazing results. These publishers include The Tab (the UK s biggest student newspaper / news website), The Lad Bible (The UK s most viewed youth media website) who are ranked 12th on Alexa and who have tens of millions of people following their social media profiles and the same goes for UniLad who have captured the rest of the UK Youth market with their social media channels and website. The founders of all 3 of these media sites are very close friends of Social Chain and we ve been working together for the last 2 years on campaigns of all different sizes. SOCIAL MEDIA MANAGEMENT The core of Social Chain since the beginning has been creating strong brands on Social Media. We have created hundreds of online communities and with our teams unrivalled knowledge of the UK social space, we are specialists in creating a voice, understanding the language and concepts of Social Media, and implementing our experience to build new communities. We are able to manage a brands social media to help them create a voice and content based upon our knowledge of what works best on social to help them increase brand awareness and social media growth. THUNDERCLAP IMPRESSIONS ANALYTICS AWARENESS

7 CASE STUDY TIPPY TAP Case Study: Addictive gaming app. The first app we ever promoted. Case Study: Tippy Tap Addictive gaming app. The first app we ever promoted. al Chain are Bebo s Exclusive Marketing Partner across the UK 100,000+ Downloads 100,000+ in the Downloads first 8 hours 42 of our UK Twitter pages in the first 8 hours. Trending No.1 on Twitter for simultaneously started talking about how addictive Tippy Tap is. 9,281 5 hours 9281 people tweeted people about tweeted Tippy about Tap in Tippy 5 Tap in 5 hours. We didn t post a link to download the Over 10,000 hours. tweets game or tell anyone to download it. TRENDED In fact we did the opposite, we told It trended number NUMBER 1 in 1 42 mentioning Bebo in 1 Hour the on people not to download it because in the country on Twitter for 2 hours. 2 hours. they would get addicted. of our UK Twitter pages Trended #Bebo and simultaneously started talking about REACHED #AddMeOnBebo It reached number NUMBER 1 in 1 the App store, where it how addictive Tippy Tap is. in the App stayed store, for 2 where weeks. it stayed for 2 weeks. We didn t post a link to download the 2 MILLION Over Reached 10,000,000 a total of 2 million downloads. Total downloads Impressions BBC NEWS Was talked about on Reached Number BBC News. 4 overall Talked in the about App Tippy Store Tap during a broadcast game or tell anyone to download it. In fact we did the opposite, we told people not to download it because they would get addicted.

8 CASE STUDY SPOTIFY Leading Music Streaming Service. Their 3rd time using the Social Chain. OUR BRIEF We were tasked with informing the UK student population that they can now get 50% off Spotify Premium with their NUS card aswell as driving students to apply to become a Spotify Student Ambassador. We utilised our student channels to raise awareness of this campaign through the use of image creation and direct linking. 420% INCREASE in Spotify Premium sales. 66,341 students clicked through to check it out. 350 STUDENTS Tweeted about Spotify Premium within 24 hrs Spotify confirmed we were the best performing partner they had ever worked with in the UK. 1,203 TWEETS about Spotify Premium for students.

9 CASE STUDY UNIVERSAL OUR BRIEF Brief: Universal approached us to promote the Zac Efron film That Awkward Moment Tasked in the to UK. promote the Zac Efron film That Awkward Moment in Increase film trailer views the UK. Increasing Promote the hashtag #ThatAwkwardMoment film trailer views and promoting the hashtag #ThatAwkwardMoment, The campaign began 7 days prior this to the campaign movie began 7 being released, helping Universal days Brief: to drive prior to the movie being released. hype on Social Media in the build-up Tasked to the to promote the films release Zac Efron film That Awkward Moment in the UK. Increasing For the #ThatAwkwardMoment campaign film trailer we views and utilised the social hook of the lead promoting actor the hashtag #ThatAwkwardMoment, film, Zac Efron. We began to seed the content this campaign began 7 from channels with large female audiences days prior to the movie and relatable topics, which led to being organic released. sharing. The content was then pushed across further channels to amplify the campaigns reach. Case Study: #ThatAwkwardMoment Case Study: The trailer went from 230,327 views to just under 3,000,930 views by the end of the FROM 230,327 campaign. TO 3,000,930 VIEWS 10,000 users contributed to the of the trailer hashtag by the #ThatAwkwardMoment end of the campaign 10,000 USERS contributed to 2,500,043 the hashtag people #ThatAwkwardMoment saw the hashtag #ThatAwkwardMoment The trailer went from 230,327 views to just under 3,000,930 2,500,043 views by the PEOPLE end of the campaign. saw the hashtag #ThatAwkwardMoment #ThatAwkwardMoment trended 4th in the UK for over 3 hours 10,000 users contributed to the #THATAWKWARDMOMENT hashtag #ThatAwkwardMoment trended 4th in the UK for over 3 hours 2,500,043 people saw the hashtag #ThatAwkwardMoment #ThatAwkwardMoment trended 4th in the UK for over 3 hours

10 CASE STUDY SLEEPY WINGS Addictive gaming app. The third addictive gaming app we promoted. OUR BRIEF For this campaign we implemented a fullscale Thunderclap across Social Media. We centered content around the hook of the app being too addictive and created a fear of missing out. This led to mass hype generation which included a UK & Worldwide Trend, in which major brands and tabloids joined in on the trend organically due to the hype & conversation our Thunderclap generated. 77,893 Downloads in the first 5 hours 33,412 mentions in 6 hours TRENDED WORLDWIDE & in the UK MAJOR TABLOIDS picked up on the trend MAJOR BRANDS picked up on the trend

11 CASE STUDY BEBO OUR BRIEF Social Chain are Bebo s Exclusive Marketing Partner across the UK Case Case Study: Study: Social Social Chain Chain are Bebo s are Bebo s Exclusive Exclusive Marketing Marketing Partner Partner across across the UK the UK After two weeks of consultation to help Brief: develop a social product Brief: targeted specifically towards the UK youth market (16-24.) Social After two After weeks two weeks of of Chain became the sole launch partners for the consultation consultation to help to develop help develop Trending Trending No.1 No.1 on Twitter on Twitter for for new Bebo a Messenger social a product App. We social product targeted developed a 5 hours targeted 5 hours on Twitter for 5 hours. digital strategy specifically to overcome specifically towards the stigma towards the initially the associated UK with youth the UK Bebo market youth brand, market (16-24.) drive (16-24.) Over Over 10,000 10,000 tweets tweets app downloads Social and Social Chain create Chain became a community became the of the mentioning mentioning Bebo Bebo in 1 in Hour 1 Hour of Bebo in 2 hours. active users. sole Additionally launch sole launch partners creating partners for unique the for the localised social new Bebo content new Messenger Bebo and promotional Messenger App. App. TRENDED Trended Trended #Bebo #Bebo and and content for media partners. #AddMeOnBebo #Bebo and #AddMeOnBebo We developed We developed a digital a digital For Bebo we strategy had strategy several to overcome successful to overcome the social the stigma stigma initially initially associated associated OVER 10,000 concepts. Given Bebo s previous popularity, we Over Over 10,000,000 Impressions with the with Bebo the brand, Bebo brand, drive drive Impressions Impressions focused content around Bebo being back, its app downloads app downloads and create and create return. In addition to this, another successful a community a community of active of active users. users. REACHED #4 hook was the #AddMeOnBebo hashtag which Reached Reached Number 4 overall Additionally creating unique Overall in Number the App 4 store overall Additionally creating unique in the in App the App Store Store had a CTA for users localised localised to share social social their avatars content content whilst using the hashtag. and promotional and promotional The similarity content content of for for the avatars media users media partners. had created partners. to their actual selves was key in the success of this social hook as users actively shared their avatars, giving the app huge organic exposure. TRENDING NO.1 32,367 MENTIONS

12 MEET THE TEAM Lyric Square, London, W6 0NB WE ARE SOCIAL CHAIN Whether it s trending products on Twitter, causing mass squabbles over the pool table in our London office, seeing who can shoot the most hoops in the basketball court in our Manchester office, or discussing which Jay-Z song to add to our office playlist, we love what we do and we love to have fun with it. At Social Chain, we believe the team s passion and knowledge of youth culture and current trends alongside a collective drive for innovation is key to our success.

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