Female 13-18, fans of the TV series, 30-40

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1 Synopsis: Baseado no livro homônimo de Maria Mariana, que também originou a peça teatra Marketing Positioning: Female 13-18, fans of the TV series, Cast: Sophia Abrahão, Bella Camero, Malu Rodrigues, Clara Tiezzi, Cassio Gabus Mend Media Budget Support - Week 2 Support - Week 3 Planning 1 3 Flight Dates:

2 Competitive: Media Strategy: Branding Campaign BR Showtimes Campaign Rich Media

3 eado no livro homônimo de Maria Mariana, que também originou a peça teatral e a série televisiva. O filme most ale 13-18, fans of the TV series, hia Abrahão, Bella Camero, Malu Rodrigues, Clara Tiezzi, Cassio Gabus Mendes. Deborah Secco, Maria Marian Theatrical Demos: Primary: Secondary Creative Dates

4 Objective: Media Tactic: Branding Campaign Recommended Sites: Google Blogs Lully de Verdade Ingresso.com Objective: Media Tactic: Showtimes Campaign Recommended Sites: Ingresso.com Rich Media

5 Sony Pictures Entertainment Pre-Planning Worksheet Confissões de Adolescente - Brasil Release Date: January, 10th teatral e a série televisiva. O filme mostra agora, em 2013, as confissões e confusões de irmãs adolescentes qu Mendes. Deborah Secco, Maria Mariana, Georgiana Góes e Daniela Valente Female Fans of the serie, 24-35

6 RELEASE DATES Placements: Social Ads, Promoted Posts 25%Search, 25% Display Network, 10%Mobile Search/Display and 40% True View Publioeditoriais Video merchan exclusivo, posts no blog e redes sociais Roadblock Ticket Site Prompt intent to see film Ticket site with Roadblock Placements:

7 ment et te - Brasil 10th rmãs adolescentes que vivem os amores, dúvidas, decisões e aventuras de sua geração. O difícil rito de passag TV NA Offline Highlights Prime Time Shows: NA Total TV GRPs: MPAA Rating: Tracking Begins 2 Upfront Commitments: Site 4 Background Research Brazil Special Events / Holidays

8 DATES Placements:

9 o. O difícil rito de passagem dos 13 aos 19 anos. Highlights OOH Print Newspaper N/A mmitments: Amount Site Amount nd Research nts / Holidays Other Countries

10 Recommended Sites: Ticketing Sites Placements: Heavy showtimes units

11 Confissões de Adolescente - Brasil ONLINE MEDIA PLAN_v6 TARGET: Female NET COST RELEASE DATE: 10/1/2014 NET MEDIA RECOMMENDATION: R$105, FLIGHT DATES: 12/30-01/12 COMMISSION R$26, Overall Coverage 32.29% Total Unique user target 2,152,400 TOTAL ONLINE GROSS COST: R$105, on-line banners R$8, Dólar GUARANTEED IMPRESSIONS: 21,524,000 MEDIA BUDGET R$140, AVERAGE NET CPM: R$ 4.89 GRAN TOTAL R$140, SITES PLACEMENT/TARGET Internet Internet Portal Total Portal Target Total Ad Frequency Period % of target % of target GUARANTEEDGUARANTEED RUN Pan regional NET Country Total Country Total Unique Users Users by user Days Coverage / Period Coverage / Period IMPRESSIONS CLICKS DATES NET CPM NET COST Unique Users Target Users monthly monthly by portal channel by Country Users Brazil - 01/10/2014 Total 21,524, ,989 ### Teaser Campaign 11,724,000 95,166 R$37, ,574,000 95,166 R$28, Female Social Ads 84,000,000 5,964, % 10,574,000 95,166 05/12-29/12 R$0.30 R$28, Cansei de Ser Gato 150,000 R$4, ,591,795 6,666, % 1 foto (Chico Adolescente) 139,991 47, % 150,000 07/01/ R$4, Indiretas do Bem 1,000,000 R$4, :2 posts + Instagram: 1 card + /Blog/Instagram 1,269,271 1,269, % 05/12-29/12 - R$4, ,000,000 Blog: 2 posts Branding Campaign 3,705,556 24,000 R$17, ,000,000 9,000 R$2, Female Social Ads + Promoted Posts 84,000,000 5,964, % 1,000,000 9,000 12/30-01/05 R$0.30 R$2, Google 2,000,000 10,000 R$6, Search, Ad Network, Mobile and True Network Google/Youtube 73,175,000 5,414, % 2,000,000 10,000 12/30-01/05 R$0.60 R$6, View, Lightbox Hunt Mobile 555,556 5,000 R$1, Mobile Ads (Trailer) Network Mobile 607,861,455 18,235, % 555,556 5,000 12/30-01/05 R$0.30 R$1, ,591,795 6,666, % Radioactive Unicorns 60,000 R$2, Publieditorial Blog 111, , % 60,000 12/30-01/04 - R$2, Lully de Verdade 50,000 R$3, Video Merchan exclusivo + Post no Blog + 2 Posts no e/ou Blog//Twitter 50,000 50, % 12/30-01/12 R$24.00 R$3, ,000 Twitter Borboletas na Carteira 40,000 R$2, Publieditorial Blog 153, , % 40,000 12/30-01/04 - R$2, Release Week 3,000,278 19,500 R$25, ,055,556 9,500 R$2, Female ROS 84,000,000 5,964, % 1,055,556 9,500 01/06-01/09 R$0.30 R$2, Google 1,000,000 5,000 R$3, Search, Ad Network, Mobile and True Network Google/Youtube 73,175,000 5,414, % 5,000 01/06-01/09 R$0.60 R$3, View, Lightbox 1,000,000 Twitter 4,167 R$2, Promoted Tweets Twitter 12,244,000 1,506, % 4,167 01/06-01/09 R$0.60 R$2, na Timeline Desejos de Menina 50,000 R$ Publieditorial Blog 170, , % 50,000 01/05-01/11 - R$ ,591,795 6,666, % Hunt Mobile 555,556 5,000 R$1, Mobile Ads (Trailer) Network Mobile 607,861,455 18,235, % 555,556 5,000 8/1/2014 R$0.30 R$1, Adoro Cinema 55,000 R$2, Wallpaper Multi Homes 6,052, , % 55,000 8/1/2014 Diária R$2, Purebreak 80,000 R$2, Maxi Wallpaper Exclusivo Home Page + Home Canais 93.75% 30,000 R$60.00 R$1, Arroba 600 Video Home Page + Home Canais 200,000 80, % 30,000 01/08-01/09 R$16.00 R$ Arroba 250 Internas 62.50% 20,000 Bonificado Bonificado Ingresso.com 200,000 R$10, Roadblock ROS 1,067,000 74, % 200,000 01/06-01/09 R$50.00 R$10, Release Day 1,694,944 10,590 R$15, ,556 5,000 R$1, Female ROS 84,000,000 5,964, % 555,556 5,000 01/10/2014 R$0.30 R$1, Google 718,000 3,590 R$2, Search, Ad Network, Mobile and True Network Google/Youtube 73,175,000 5,414, % 718,000 3,590 01/10/2014 R$0.60 R$2, View, Lightbox Twitter 4,167 R$2, Promoted Tweets Twitter 12,244,000 1,506, % 4,167 01/10/2014 R$0.60 R$2, na Timeline Hunt Mobile 222,222 2,000 R$ ,591,795 6,666, % Mobile Ads (Trailer) Network Mobile 607,861,455 18,235, % 222,222 2,000 01/10/2014 R$0.30 R$ Adoro Cinema 55,000 R$2, Wallpaper Multi Homes 6,052, , % 55,000 10/1/2014 Diária R$2, Purebreak 40,000 R$1, Maxi Wallpaper Exclusivo Home Page + Home Canais 93.75% 15,000 R$60.00 R$ Arroba 600 Video Home Page + Home Canais 200,000 80, % 15,000 1/10/2014 R$16.00 R$ Arroba 250 Internas 62.50% 10,000 Bonificado Bonificado Ingresso.com 100,000 R$5, Roadblock ROS 1,067,000 74, % 100,000 01/10/2014 R$50.00 R$5, Release Weekend 1,399,222 9,733 R$9, ,222 5,600 R$1, Female ROS 84,000,000 5,964, % 622,222 5,600 01/11-01/12 R$0.30 R$1, Google 400,000 2,000 R$1, Search, Ad Network, Mobile and True Network Google/Youtube 73,175,000 5,414, % 2,000 01/11-01/12 R$0.60 R$1, View, Lightbox 400,000 Hunt Mobile 237,000 2,133 R$ Mobile Ads (Trailer) Network Mobile 607,861,455 18,235, % 237,000 2,133 01/11-01/12 R$0.30 R$ ,591,795 6,666, % Purebreak 40,000 R$1, Maxi Wallpaper Exclusivo Home Page + Home Canais 93.75% 15,000 R$60.00 R$ Arroba 600 Video Home Page + Home Canais 200,000 80, % 15,000 11/1/2014 R$16.00 R$ Arroba 250 Internas 62.50% 10,000 Bonificado Bonificado Ingresso.com 100,000 R$5, Roadblock ROS 1,067,000 74, % 100,000 01/11-01/12 R$50.00 R$5,000.00

12 Confissões de Adolescente - Brasil Version 6 BUDGET SUMMARY CPM R$ SITES IMPRESSIONS CLICKS Click R$ Reais Reais 13,807, ,666 R$0.31 R$2.70 Google/Youtube 4,118,000 29,100 R$0.42 R$3.00 Lully de Verdade 50,000 R$62.00 Borboletas na Carteira 40,000 R$50.13 Twitter 8,333 R$0.60 R$ Ingresso.com 400,000 R$50.00 Cansei de Ser Gato 150,000 R$30.51 Indiretas do Bem 1,000,000 R$4.25 Hunt Mobile 1,570,333 14,133 R$0.00 R$2.70 Radioactive Unircorns 60,000 R$40.10 Desejos de Menina 50,000 R$8.58 Adoro Cinema 110,000 R$45.45 Purebreak 160,000 R$28.50 TOTAL PLAN in R$ Reais 21,524, ,899 R$0.68 R$4.89 Comision 20% Produção Portals Virtual Net - REAIS R$26, R$8, R$105,200.14

13 fissões de Adolescente - Brasil Version 6 BUDGET SUMMARY To pay to Portals R$ Reais R$37, R$12, R$3, R$2, R$5, R$20, R$4, R$4, R$4, R$2, R$ R$5, R$4, NOTES Social Ad + Promoted Posts 20%Search, 20% Display Network, 10%Mobile Search/Display, 20% Lightbox and 30% True View Video Merchan exclusivo + Post no Blog + 2 Posts no e/ou Twitter Publieditorial Promoted Tweets na Timeline Roadblock Ticket site 1 foto (Chico Adolescente) 5 posts Mobile Ads Publieditorial Publieditorial Wallpaper multi homes Maxi Wallpaper Exclusivo+Arroba Video+Arroba R$105, Total VirtualNet invoice R$140,000.18

14 Site Unique Users 84,000,000 Google/Youtube 73,175,000 Lully de Verdade 50,000 Hunt Mobile 607,861,455 Radioactive Unicorns 111,100 Borboletas na Carteira 153,300 Indiretas do Bem 1,269,271 Desejos de Menina 170,000 Twitter 12,244,000 Cansei de ser gato 139,991 Adoro Cinema 6,052,000 Purebreak 200,000 Ingresso.com 1,067,000 SONY PICTURES Confissões de Adolescen OPENING DAY: January, 1 SITE DEMOGRAPHICS % Male/Female Google/Youtube Lully de Verdade Hunt Mobile Radioactive Unicorns Borboletas na Carteira Indiretas do Bem Desejos de Menina Twitter Cansei de ser gato Adoro Cinema Purebreak Ingresso.com

15 SONY PICTURES onfissões de Adolescente ENING DAY: January, 10th SITE DEMOGRAPHICS % Male/Female Google/Youtube Lully de Verdade Hunt Mobile Radioactive Unicorns Borboletas na Carteira Indiretas do Bem Desejos de Menina Twitter Cansei de ser gato Adoro Cinema Purebreak Ingresso.com Age Range % Comp Unique Users in Age Range F % 5,964,000 F % 5,414,950 F % 50,000 F % 18,235,844 F % 111,100 F % 153,300 F % 1,269,271 F % 170,000 F % 1,506,012 F % 47,597 F % 593,096 F % 80,000 F % 74,690

Female 13-18, fans of the TV series, 30-40

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