THEATER NEAR YOU ENCORE: PERFORMING AT A SEATTLE SAN FRANCISCO
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1 2014 MEDIA KIT
2 ENCORE: PERFORMING AT A THEATER NEAR YOU READERSHIP Each year, over 3.6 million readers enjoy and expand their performing arts experience with Encore. CIRCULATION Encore has become the West Coast s leader in circulation growth over the past 40 years PUGET SOUND 1.9 Million Annual Readership 165, ,000 PUGET SOUND 105,834 Monthly Average Circulation BAY AREA 1.7 Million Annual Readership 878,000 1,915,000 2,608,000 BAY AREA 91,958 Monthly Average Circulation 5th Avenue Theatre ACT Theatre Book-It Repertory Theatre Broadway at the Paramount Broadway Center for the Performing Arts Pacific Northwest Ballet Seattle Children s Theatre Seattle Men s Chorus Seattle Opera Seattle Repertory Theatre Seattle Shakespeare Company Seattle Symphony Seattle Theater Group Seattle Women s Chorus Tacoma City Ballet Taproot Theatre Company UW World Series at Meany Hall Village Theatre Everett & Issaquah BAY AREA A.C.T. / American Conservatory Theater Berkeley Repertory Theatre California Shakespeare Theater Mondavi Center at UC Davis San Francisco Ballet San Francisco Opera SFJAZZ Stanford Live TheatreWorks Weill Hall at Sonoma State University 2014 survey by GMA Research
3 ENCORE DEMOGRAPHICS: 1.9 MILLION Annual Readership 158,751 Monthly Average Readership 70% FEMALE 30% MALE AVERAGE AGE: 56 68% MARRIED 32% SINGLE 96% HAVE COMPLETED SOME COLLEGE 84% HAVE EARNED ONE OR MORE COLLEGE DEGREES 40% HAVE GRADUATE DEGREES 4% OTHER 5% OWNER/PRINCIPAL 9% HOMEMAKER ARTS /EDUCATION 17% PROFESSIONAL /BUSINESS 37% RETIRED 28% OUR READERS ARE INFLUENTIAL PROFESSIONALS WHO ARE CULTURALLY ATTUNED AND BUSINESS-MINDED. $137,000 AVERAGE HOUSEHOLD INCOME $592,000 AVERAGE VALUE: PRIMARY RESIDENCE 63% OWN 401K or B, IRA or STOCKS 60% OWN MUTUAL FUNDS 48% OWN INVESTMENT PROPERTY Nonhlanhla Kheswa and Ivanno Jeremiah in Seattle Repertory Theatre s The Suit (2014). Photo: Pascal Victor, ArtcomArt survey by GMA Research
4 PURCHASING POWER: Encore readers enjoy a much higher than average disposable income that is demonstrated through their frequent purchases of luxury goods, and other high-end products and services. PROFESSIONAL SERVICES 609,604 Use a Financial Advisor/Planner 590,554 Hire a Housekeeper 476,253 Use an Accountant 457,204 Employ an Attorney 228,601 Work with a Private Banker/Wealth Manager LUXURY PURCHASES 657,060 High-End Cosmetics & Fragrances 533,403 Original Works Of Art 526,080 Designer Fashions & Accessories 493,200 High-End Jewelry & Watches 493,200 High-End Electronics TRAVEL & LEISURE 1.37 Million Domestic Travelers 674,040 International Travelers 509,640 Wine-tasting Enthusiasts 476,740 Resort-goers 213,720 Cruise-goers 2014 survey by GMA Research. Sarah Rose Davis as Fanny Brice and Logan Benedict as Nick Arnstein. Funny Girl Production photo Mark Kitaoka. Property of Village Theatre.
5 MARKET COMPARISON: ENCORE AUDIENCE VS. MARKET Median Age Married % 68% Male Female 30% 50% 50% 70% EDUCATION Bachelor Degree Master, Doctorate or Professional Degree 24% 31% 13% 53% % INCOME Average Yearly Income $67,437 $137,000 Median House Value $336,900 $592,000 0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 GENERAL POPULATION: /BELLEVUE/TACOMA * U.S. Census ENCORE AUDIENCES 2014 Survey by GMA Research
6 ENCORE: DIGITAL ADVANTAGE EncoreArtsSeattle.com Established in 2014, Encore Arts Seattle is an online resource for arts audiences to connect with Encore Arts Organizations. The site features an event calendar, news, show previews, interviews with actors and playwrights, photo features and more. PROGRAM LIBRARY All Encore Programs are available online, offering extra mileage for advertising through direct links from your ad. E NEWSLETTER Subscribers to our weekly newsletter get exclusive deals, performance insights and chances to win giveaways to restaurants, tickets, and more! GIVEAWAYS Showcase selected business through targeted giveaways to align promotions to arts audiences.
7 THE ENCORE ADVANTAGE over 2.9 million readers engage with advertisers through Encore while attending the theatre each year. Each season, 1.3 million readers are more likely to patronize businesses that advertise in Encore. Encore provides curated content and offers access for advertisers to connect to an affluent and culturally-savvy audience. THE EXTRAORDINARY BENEFITS OF ADVERTISING IN ENCORE AFTER THE SHOW Each year, over 2.2 million readers spend time reading Encore at home. NO DISTRACTIONS Venue policies ensure limited distractions before and after the show. EXCLUSIVE TO TICKET BUYERS Encore in print is only available to ticket holders during the performance. 1.4 million readers share their Encore with others at home. THERE S NO BUSINESS LIKE SHOW BUSINESS FOR YOUR BUSINESS HAND DISTRIBUTION Encore is handed to every patron when entering the theater. ENCORE SUPPORTS THE ARTS Your advertising makes it possible to publish programs at little or no cost for arts organizations. INVESTED & ENGAGED READERSHIP Each Encore program offers exclusive content devoted to the performances.
8 ENCORE ADVERTISERS: A PRESTIGIOUS CAST NATIONAL
9 CONTACT US LENORE WALDRON x 107 lenorew@encoremediagroup.com ANN MANNING x 108 annm@encoremediagroup.com GWENDOLYN FAIRBANKS x 137 gwendolynf@encoremediagroup.com MARILYN KALLINS marilyn@kallinsmediasales.com TERRI REED terri.reed@gmail.com TIA MIGNONNE tia.mignonne@gmail.com MANAGEMENT PAUL HEPPNER President x 103 paulh@encoremediagroup.com MIKE HATHAWAY Vice President x 105 mikeh@encoremediagroup.com AD SERVICES DENISE WONG Exectutive Sales Coordinator x 101 denisew@encoremediagroup.com JOEY CHAPMAN x 117 joeyc@cityartsmagazine.com STACI HYATT stacihyatt@gmail.com MARTY GRISWOLD Seattle Sales Director x 113 martyg@encoremediagroup.com JONATHAN SHIPLEY Ad Services Coordinator x 116 jonathans@encoremediagroup.com Gillian Williams in Seattle Repertory Theatre s Venus in Fur (2014). Photo: Chris Bennion.
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