The Global Luxury Management is Unique.
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- Scarlett Jordan
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3 The Global Luxury Management is Unique. The Global Luxury Management Program is the only full-time luxury graduate program in the Americas. Two degrees (NC State and SKEMA award degrees) Two global campus locations (USA Fall & France Spring) with future plans for additional global locations New York City Study Tour and North Carolina Study Tour Industry Advisory Board networking and mentoring Global student population in program (representation 7 countries) Career Management outreach for career opportunities in the luxury industry and personal/professional skills development
4 GLM Class Profile 42 students 76% Female, 24% Male Average Age: 24 7 Countries Represented 0-3 Years Work Experience 57% of students with one year or less work experience Undergraduate Majors: Business Administration, Brand Management and Marketing, Communications, Fashion Merchandising, Humanities, STEM fields
5 The Definition of Luxury Products Luxury products have more than necessary and ordinary characteristics compared to other products of their category, which include their: Relatively high level of price Quality Aesthetics Rarity Extraordinariness Symbolic meaning
6 3 Sectors of Luxury The global luxury market continues to be a growth opportunity for all three major business sectors, generating $1.4 TRILLION annually. The Global Luxury Management program takes a big picture view of business: Personal Luxury $300 billion Apparel Jewelry & Watches Accessories Cosmetics & Fragrance Footwear & Leather Goods Luxury Transportation $400 billion Automobiles Marine Aircraft Recreational Vehicles Professional Services Experiential Luxury $700 billion* Hospitality (food, wine, spirits) Home & Interiors Travel Activities & Management Sports Management Collectibles Real Estate Charitable Giving & Involvement Personal Health Management *not including technology category
7 The Luxury Industry needs managers to be: Great communicators Customer savvy Creative Entrepreneurial Global mindset Global luxury continues to be a growth sector, and employers are seeking individuals who understand the unique customer relationships in this environment, who can be entrepreneurial, have a global perspective, and can manage the creative and innovation processes. We are very excited to be drawing on the synergy between our colleges at NC State and SKEMA s faculty to provide students this opportunity. Sources: SKEMA Business School, Wall Street Journal -Dr. Ira Weiss, Dean NC State Poole College of Management
8 Why NC State? College of Management: technology & innovation, entrepreneurship College of Textiles: fashion and textile management, design College of Design: creativity SKEMA Business School located on Centennial Industry Partnerships Thriving entrepreneurial community
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10 Prestigious French business school with campuses in France, U.S., China, Africa Experience with MSc Luxury and Fashion Management Strong industry connections Faculty with research and work experience in luxury Company-sponsored projects Special events: SKEMA luxury summit, Field trips Access to internships Why SKEMA?
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12 Program Overview: 4 Phases I. INTRODUCTORY PERIOD - USA August: The Luxury Market Boot Camp! Introduction to Luxury Consumers & Market Dynamics Group Dynamics & Team Building Career Management Principles for Success II. FALL SEMESTER - USA September: December, Strategic Business Management Focus Luxury Brand Management and Marketing Analytic Approach to Global Luxury Management Supply Chain Concepts and Issues Creativity in Management Entrepreneurship: Managing the Growth Venture Luxury Industry Experiences: Organizations and Executives
13 Program Overview: 4 Phases III. SPRING SEMESTER - France January April: The Luxury Market Concentration Consumer Trends Advanced Strategy Pricing, Distribution and Retail Adv. Service Management Sustainable Development Value Marketing & Mgt. Finance and Accountability in Luxury and Fashion Advanced Advertising Strategies How to Build a Brand IV. SUMMER STUDY - France May December: Jump Starting My Luxury Career! Researching and Securing a Luxury Industry Internship Interviewing and Acceptance of Full-Time Employment
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15 Typical Career Paths Retail Brand Management & Strategic Planning Market Research & Consumer Insights Account Management & Sales Public Relations & Marketing Communications Digital Marketing & Social Media Customer Relationship Management Human Resources
16 Key Web Addresses NC State Global Luxury Management Web Site SKEMA Web Site
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