Same-Sex Marriage. Citizens in 16 Countries Assess Their Views on Same-Sex Marriage for a Total Global Perspective

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1 Same-Sex Marriage Citizens in 16 Countries Assess Their Views on Same-Sex Marriage for a Global Perspective

2 These are the findings of the Wave 45 an Ipsos survey conducted between May 7th and May 21st, SURVEY METHOD COUNTRIES SAMPLE WEIGHTING The survey instrument is conducted monthly in 25 core countries around the world via the Ipsos Online Panel system. In this study,16 countries were surveyed. The countries reporting herein are Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and the United States. For the results of the survey an international sample of 12,484 adults aged in the US and Canada, and age in all other countries, were interviewed. Approximately individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Poland, South Korea and Sweden where each have a sample of approximately Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. 2

3 Same-Sex Marriage June

4 When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion? Same-sex couples should be allowed to marry legally Same-sex couples should be allowed to obtain some kind of legal recognition, but not to marry 52% 21% Sweden 81% 9% 91% Norway 78% 11% 90% Spain 76% 13% 89% Great Britain 55% 26% 82% France 51% 29% 80% Belgium 67% 12% 79% Germany 67% 12% 79% Italy 48% 31% 79% Canada 63% 13% 76% Australia 54% 20% 74% Argentina 48% 23% 71% United States 42% 23% 65% Poland 21% 39% 60% South Korea 26% 31% 57% Hungary 30% 21% 51% Japan 24% 27% 51% HF1. When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion? 4

5 Demographics % Same-Sex marriage should be allowed Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 69% 77% 76% 70% 69% 75% 78% 69% 76% 69% 75% 76% 74% 78% 74% 67% HF1. When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion? 5

6 Additional Crosstabs % Same-Sex marriage should be allowed 65% Know LGBT Person 82% Don't know LGBT Person 53% Identify as LGBT 89% Don't identify as LGBT 64% Religious 61% Spiritual 80% No religion 77% HF1. When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion? 6

7 My views on same-sex marriage are different than they were five years ago. Strongly agree Somewhat agree 8% 24% 32% Argentina 19% 31% 50% South Korea 5% 43% 47% Japan 8% 36% Australia 8% 25% Poland 9% 24% United States 9% 24% Canada 9% 23% 32% Belgium 8% 23% 31% Italy 8% 23% 31% Germany 8% 21% 29% Sweden 7% 22% 29% Great Britain 5% 23% Hungary 7% 20% France 8% 19% 27% Spain 10% 17% 27% Norway 3% 16% 18% HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 7

8 Demographics % Strongly agree/somewhat agree Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 32% 31% 32% 31% 31% 34% 31% 36% 29% 32% 32% 35% 32% 32% 32% 32% 35% 32% 30% HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 8

9 Additional Crosstabs % Strongly agree/somewhat agree 36% Know LGBT Person 36% Don't know LGBT Person 37% Identify as LGBT 37% Don't identify as LGBT 36% Religious 39% Spiritual No religion 32% HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 9

10 Some cultures are not ready for same-sex marriage. Strongly agree Somewhat agree 39% 42% 81% Belgium 46% 41% 87% Germany 42% 45% 87% South Korea 30% 57% 87% France 50% 36% 86% Great Britain 34% 52% 86% Canada 40% 44% 84% Japan 35% 49% 84% Hungary 54% 82% United States 41% 39% 80% Argentina 45% 32% 78% Norway 29% 49% 78% Poland 42% 36% 77% Italy 36% 40% 76% Spain 37% 38% 76% Australia 32% 43% 75% Sweden 30% 40% 69% HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 10

11 Demographics % Strongly agree/somewhat agree Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 81% 82% 80% 77% 82% 84% 79% 81% 83% 83% 79% 80% 81% 82% 82% 80% 81% 81% 82% 80% 82% 79% 78% 84% 81% HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 11

12 Additional Crosstabs % Strongly agree/somewhat agree 81% Know LGBT Person 80% Don't know LGBT Person 81% Identify as LGBT Don't identify as LGBT 81% Religious 83% Spiritual 83% No religion 79% HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 12

13 Same-sex marriage is or could be harmful to society Strongly agree Somewhat agree Hungary South Korea Poland United States Argentina France Canada Australia Japan Italy Great Britain Belgium Germany Spain Sweden Norway 11% 22% 11% 18% 21% 17% 15% 11% 12% 6% 10% 8% 8% 6% 5% 6% 4% 5% 9% 17% 25% 34% 22% 19% 17% 34% 17% 32% 17% 15% 27% 21% 27% 15% 25% 16% 24% 15% 22% 13% 20% 10% 16% 10% 16% 47% 45% 40% 39% HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 13

14 Demographics % Strongly agree/somewhat agree Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 34% 23% 26% 29% 31% 29% 27% 25% 29% 27% 29% 29% 27% 34% 29% 29% HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 14

15 Additional Crosstabs % Strongly agree/somewhat agree 37% Know LGBT Person 26% Don't know LGBT Person 44% Identify as LGBT 19% Don't identify as LGBT 37% Religious 43% Spiritual 25% No religion 22% HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 15

16 Same-sex couples should have the same rights to adopt children as heterosexual couples do Strongly agree Somewhat agree 26% 59% Sweden 56% 22% 78% Spain 52% 20% Germany 37% 71% Canada 45% 25% 70% Australia 37% 30% 67% Belgium 41% 26% 67% Norway 41% 26% 67% Great Britain 34% 31% 65% United States 38% 26% 64% Japan 15% 45% 59% France 31% 22% 53% Argentina 19% 52% South Korea 11% 35% 46% Hungary 18% 24% 42% Italy 19% 22% 42% Poland 13% 14% 27% HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 16

17 Demographics % Strongly agree/somewhat agree Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 59% 52% 66% 65% 56% 53% 57% 60% 61% 52% 64% 58% 59% 60% 57% 60% 55% 59% 55% 59% 58% 60% 61% 57% 58% HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 17

18 Additional Crosstabs % Strongly agree/somewhat agree 54% Know LGBT Person 67% Don't know LGBT Person 44% Identify as LGBT 84% Don't identify as LGBT 53% Religious 47% Spiritual 69% No religion 69% HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 18

19 Same-sex couples are just as likely as other parents to successfully raise children. Strongly agree Somewhat agree 35% 29% 64% Sweden 57% 24% 81% Norway 55% 25% 79% Canada 48% 76% Germany 42% 32% 74% Spain 49% 24% Australia 42% 30% 72% Great Britain 37% 35% 72% Belgium 42% 70% United States 39% 26% 66% France 39% 25% 63% Japan 15% 46% 62% Argentina 34% 24% 59% Italy 24% 26% 49% Hungary 17% 29% 46% South Korea 6% 36% 42% Poland 15% 22% 36% HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 19

20 Demographics % Strongly agree/somewhat agree Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 64% 56% 71% 68% 62% 60% 62% 65% 66% 58% 68% 63% 64% 64% 63% 65% 61% 64% 61% 64% 63% 65% 66% 62% 64% HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 20

21 Additional Crosstabs % Strongly agree/somewhat agree 57% Know LGBT Person 71% Don't know LGBT Person 47% Identify as LGBT 86% Don't identify as LGBT 56% Religious 50% Spiritual 72% No religion 71% HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 21

22 Same-sex couples should be able to have their marriage recognized in Country if they get married in another country. Strongly agree Somewhat agree 37% 29% 66% Sweden 67% 21% 88% Norway 56% 25% 80% Spain 57% 22% 80% Germany 41% 34% 75% Belgium 47% 74% Canada 47% 27% 74% Argentina 42% 70% Great Britain 36% 34% 69% Australia 39% 67% Italy 34% 27% 61% United States 32% 25% 57% France 23% 56% Poland 22% 55% Japan 14% 39% 53% South Korea 9% 42% 51% Hungary 20% 48% HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 22

23 Demographics % Strongly agree/somewhat agree Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 66% 60% 65% 59% 66% 66% 67% 59% 71% 64% 68% 67% 65% 68% 62% 67% 62% 67% 65% 68% 70% 65% 63% HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 23

24 Additional Crosstabs % Strongly agree/somewhat agree 60% Know LGBT Person Don't know LGBT Person 50% Identify as LGBT 89% Don't identify as LGBT 59% Religious 53% Spiritual 77% No religion 74% HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 24

25 Same-sex couples who are legally married in their home country should be treated as married when they travel to another country. Strongly agree Somewhat agree 41% 31% Sweden 75% 15% 91% Spain 63% 23% 86% Belgium 52% 85% Germany 45% 38% 84% Norway 63% 22% 84% Canada 47% 31% 79% Argentina 48% 27% 74% France 47% 26% 74% Great Britain 38% 36% 74% Australia 39% 71% Italy 40% 31% 70% United States 36% 30% 66% Japan 16% 46% 61% Poland 23% 35% 58% South Korea 10% 46% 57% Hungary 22% 30% 52% HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 25

26 Demographics % Strongly agree/somewhat agree Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 67% 79% 77% 72% 69% 72% 74% 75% 67% 77% 71% 75% 72% 75% 69% 70% 72% 75% 75% 72% 71% 26

27 Additional Crosstabs % Strongly agree/somewhat agree 67% Know LGBT Person 80% Don't know LGBT Person 58% Identify as LGBT 90% Don't identify as LGBT 66% Religious 62% Spiritual 81% No religion 80% HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements? 27

28 Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender? Yes Not sure No Prefer not to answer 46% 14% 37% 3% Spain 66% 12% 21% 2% Norway 65% 10% 24% 1% Belgium 59% 13% 26% 2% Great Britain 58% 13% 27% 1% Australia 57% 10% 30% 3% Canada 57% 13% 3% France 57% 15% 26% 2% United States 55% 9% 35% 2% Sweden 54% 13% 31% 2% Argentina 52% 17% 23% 8% Germany 47% 11% 38% 4% Italy 47% 15% 34% 4% Poland 27% 15% 53% 6% Hungary 24% 21% 49% 7% Japan 5% 19% 74% 2% South Korea 3% 14% 79% 4% HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender? 28

29 Demographics % Yes Male Female Under to to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive 46% 41% 50% 49% 45% 42% 42% 47% 51% 41% 49% 43% 47% 46% 47% 44% 47% 46% 50% 45% 47% 43% 57% 42% 38% HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender? 29

30 Additional Crosstabs % Yes 42% Know LGBT Person 100% Don't know LGBT Person 0% Identify as LGBT 88% Don't identify as LGBT 40% Religious 40% Spiritual 59% No religion 44% HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender? 30

31 About Ipsos Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world s third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of 1,363 billion (1.897 billion USD) in Visit to learn more about Ipsos offerings and capabilities. 31

32 For information about this and other products contact or: John Wright Senior Vice President and Managing Director, Ipsos Public Affairs +1 (416) Keren Gottfried Research Manager, Ipsos Public Affairs +1 (416) The Ipsos Syndicate Study is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director Ipsos Public Affairs +1 (312) chris.deeny@ipsos.com Visit for information about all of our products and services. Copyright Ipsos All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos. 32

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