MANAGEMENT CONSULTANTS FOR THE ARTS, INC. Len Alexander -Diane Frankel -Gregory Kandel - Louise Kane -David Mallette - Linda Sweet Christy Wall

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1 MANAGEMENT CONSULTANTS FOR THE ARTS, INC. Len Alexander -Diane Frankel -Gregory Kandel - Louise Kane -David Mallette - Linda Sweet Christy Wall Job Profile Director of Marketing & Communications Seattle Repertory Theatre Seattle, Washington Background Seattle Repertory Theatre (SRT) has achieved international renown for its consistently high production and artistic standards, and was awarded the 1990 Tony Award for Outstanding Regional Theatre. Its vision is clear: Seattle Repertory Theatre creates productions and programs that surprise, entertain, challenge and uplift our community through a shared act of imagination. In 1963, a group of theatre lovers created Seattle Rep as a foundation for a thriving arts-rich community. Fifty years later, Seattle Rep remains a vital source for creative thought and conversation, a place where the audience brings life to the stories we tell. As we reach new audiences and deepen relationships with our long-time patrons, we welcome and take care of all who come through our doors there is room for everyone. When we plan our seasons, the scope and scale of our thinking is reflected in the breadth of ideas, emotions and perspectives presented on stage. Through the voices of a diverse range of playwrights, we take Seattle audiences on globe-spanning journeys, while speaking to the issues that resonate with their lives here in the Northwest. Whether dreaming up a new work or re-imagining a classic, Seattle Rep is the place where anything can happen. Our resources and reputation invite actors, directors, designers and theatre professionals at the top of their craft. The caliber of our resident staff along with the technical capacity of our theatre spaces and shops make Seattle Rep a creative home for artists and audiences a place for unlimited imagination. This purpose is manifest in a season of plays between September and May. Beyond the work on stage, the theatre has a strong reputation and history of developing new work. In addition, Seattle Rep produces arts education programs for youths and is preparing to launch a series of community engagement programming aimed at adult populations. 65 High Ridge Road #128 - STAMFORD, CT FAX Specializing in Executive Search, Planning and Organizational Analysis 1

2 A critical factor in its success has been a committed, passionate, and often long-serving staff of artists, artisans, and administrators; professionals want to work there, and they enjoy one another s collective efforts. Jeffrey Herrmann became SRT s Managing Director in June of 2014, succeeding Ben Moore, who stepped down after 28 years of service. Braden Abraham, who has served on Seattle Rep s artistic staff since 2003, became Acting Artistic Director in 2014, after the sudden passing of Artistic Director Jerry Manning. Current Environment The theater s operating budget is approximately $9 million. Key, ongoing challenges for the new Director of Marketing and Communications include sustaining and growing audiences through both subscriptions and single ticket sales in an increasingly competitive environment and achieving an annual ticket sales goal of more than $4 million. SRT employs around 300 professional artists, technicians, artisans, and administrative personnel each year; 40 are annual full time personnel, and 60 are seasonal full time and parttime employees. There are over 40 members serving on the Board of Trustees, plus Trustee Emeriti and Advisory Council groups. There is a separate Board of Directors for the Seattle Repertory Theatre Foundation, which manages the theatre's endowment. SRT produces in three spaces the Bagley Wright Theatre, an 842-seat facility owned by the City; the Leo Kreielsheimer Theatre, a 282-seat space; and the PONCHO Forum, a rehearsal hall that also configures into a black box performance space, with a 99-seat capacity. All three theatres, shops, and offices are within the same building, with all but the Leo K Theatre owned by the City, which, in turn, is part of the Seattle Center complex. The theatre also may begin to use alternative spaces in town more often than it has in the past. SRT has a subscriber base of around 9200 and more than 100,000 total audience members, who see more than 200 performances each year. Nearly 5000 middle and high school students are introduced to the power of live theatre each season through a robust student matinee program and the annual August Wilson Monologue Competition. Meanwhile, plans are underway to launch a series of adult-focused community engagement programs, which would see SRT partnering with health, social service, and culturally-specific organizations throughout Seattle. New play development has historically been a part of the artistic life of this theatre and, recently, an active commissioning program and other means of developing work have been significantly strengthened. To learn more about the theatre please visit For information about the city of Seattle see 2

3 Position and Responsibilities The Director of Marketing and Communications (DOMC) is a member of Seattle Repertory Theatre s senior management team and will participate in the conversation about institutional issues that have theatre-wide impact. The DOMC is responsible for all earned revenue and external communications and oversees the Communications, Marketing, and Patron Experience Departments. This position is charged with the effective promotion and communication of Seattle Rep s core mission and artistic programming. This comprises creating vision and strategies for the successful implementation of all related activities, including developing the brand, messaging, marketing, advertising, web and social media strategies, collateral materials, and public relations. The successful candidate for this position will be a keen strategist and will have a strong, proven track record in revenue generation, audience development and retention, and customer service. An understanding of transactional data management, evaluation, and analysis is essential. Serious candidates will also have a strong track record of managing people and an understanding of the financial aspects of a position with this responsibility. The DOMC reports to the Managing Director and works closely with the Acting Artistic Director, senior management, and others throughout the organization at strategic levels to understand internal marketing needs and translate them into strong and consistent messages. The position supervises the Communications, Marketing, and Patron Experience Departments, with a total staff of 13, plus part time box office and house staff. Direct reports include a Communications Director, Marketing Director, and Director of Patron Experience. Specific duties include the following: 1) Lead the development of a marketing strategy that creates strong audience loyalty and recognition. 2) Meet/exceed single ticket and subscription goals, and chart a course for continued growth in these areas over the next 3 5 years. 3) Manage and execute the presentation and promotion of SRT s mission, vision, message, and image internally and externally. 4) Develop a long-term strategy for strengthening our institutional brand; act as a brand steward, and drive consistency in all communications. 5) Develop and implement web and e-marketing partnerships and social networking strategy. 6) Provide creative direction for all marketing collateral and advertising campaigns, including direct mail campaigns. 7) Develop and maintain ongoing relationships with local and national press and other media contacts. 8) Serve as a public representative of SRT at various events. 9) Create and inspire a strong teamwork environment and design, staff, motivate, and monitor an organizational structure which supports departmental goals and supports skill development, as needed. 10) Work closely with and foster collegial relations with all departments at the theatre, in particular Development, Artistic, Community Engagement, and Finance. 11) Attend all-staff and Senior Staff meetings, plus Board meetings in order to make marketing reports. 12) Coordinate, support, and staff the Marketing Committee of the Board of Trustees. 3

4 13) Develop and manage the departmental budget. Qualifications 1. A proven track record in the development, execution, and management of creative, successful marketing and sales programs for theatre and/or performing arts organizations. 2. A strong knowledge of and commitment to audience development and retention. 3. In-depth knowledge of market dynamics, pricing, statistics, media buying, market segmentation, target marketing strategies, brand equity development, and planning. 4. Experience in the design and implementation of effective communications via , Internet advertising, social media, and other electronic methods. 5. Experience in database and market research projects, including analysis and interpretation of data for ongoing improvement of marketing plans. 6. Understanding of institutional marketing and promotional principles and analytics and market research best practices. 7. A strong aesthetic sensibility, fresh ideas, creative vision, and a genuine interest in trying new methods and approaches. 8. Effective operational and strategic management skills, and demonstrated experience managing, mentoring, and motivating a staff in a team-oriented environment. 9. A strong understanding of patron services principles and a genuine commitment to serving the needs of a diverse population. 10. Excellent communication and interpersonal skills, and the ability to effectively represent SRT externally. 11. Exceptional writing, editing, and graphic evaluation skills. 12. Demonstrated skill in developing and implementing balanced budgets. 13. Excellent computer skills and knowledge of ticketing software (Tessitura is a plus), Word, Excel, Access, and PowerPoint. 14. At least ten years of increasingly responsible and successful employment in marketing and public relations, with a minimum of five years in a management role, preferably in theatre or the performing arts. 15. A bachelor s degree is required; a degree in marketing, communications, journalism or theatre arts is preferred. The following personal attributes will also be considered important: A collaborative approach. An outgoing and friendly personal style, good work ethic, and a sense of humor. The savvy and judgment to understand and respond to the competing needs of different constituents. Ability to derive deep satisfaction from facilitating the best work of others. An enthusiasm for plays and the performing arts. 4

5 Compensation, Start Date and Application Procedure The salary will be competitive with other performing arts organizations of comparable stature and size. The theatre provides a rich benefits package that includes medical, prescription, dental, vision, wellness program, life and accidental death insurance, long-term disability and 401(k) retirement plan. Each eligible employee is offered benefits at no cost. Domestic partners and dependents may be enrolled in the insurance package with the added monthly cost paid by the employee via pre-tax payroll deduction. Seattle Repertory Theatre hopes to make a hiring decision by mid-fall 2015 with the chosen candidate onsite as soon as possible thereafter. Interested and qualified candidates, and recommendations of same, are encouraged to apply to the consulting firm retained for the search: Louise Kane, Managing Director Management Consultants for the Arts, Inc. Preferred: 5

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