THE POWER OF PERFORMANCE

Transcription

1 Robert Spano April 2 May 4, 2014 discover us. discover you. THE POWER OF PERFORMANCE Would you like to reach people who have money to spend whether times are good or bad? People who think nothing of spending more than $200 for a ticket? We know where you can find them. They re our Encore Atlanta audience, and they re more than 1 million strong. With one media purchase, Encore Atlanta puts your message in front of the highest concentration of active, upscale consumers in metro Atlanta. We do this digitally, in print, through social media and through augmented reality. In fact, no other American city has a media outlet that engages its arts and entertainment-loving population as comprehensively as Encore Atlanta does. Our readers: Spend more than $50 million each year to attend shows at our performing arts venues. Have the highest average household income ($149,000+) of any upscale Atlanta publication. Exceed 3 million a year with additional digital exposure. Music Director Donald Runnicles Principal Guest Conductor Michael Krajewski Principal Pops Conductor Recipient of the Regional Theatre Tony Award The BoisfeuilleT Jones ATlAnTA CiviC CenTer JAN 23/25/ Musical America MUSICIAN OF THE YEAR WU HAN BRITTEN: Piano Concerto

2 When you partner with Encore Atlanta, your message is hand-delivered to active consumers who are out shopping, eating, traveling and investing in high-end consumer goods, real estate, portfolios, medical care and education. Reach them while they re relaxed, in an open frame of mind before, during and after a show. Encore Atlanta Partner Venues The Encore Atlanta Audience 62% 38% $ 83% are college graduates business owners 52% or corporate officers They attend an average of K 35K 52.5K 5 shows/year $149,200 average household income 61% managers or professionals Deliver your message in an upscale print publication and digital newsletter version to patrons of these organizations: The Fox Theatre is more than Atlanta s historic treasure. It s one of the most successful theaters in the country. Annually, it hosts 250 shows and half a million visitors. It has ranked among the Top 3 theaters in North America for gross ticket sales for more than a decade. The Atlanta Symphony Orchestra is known worldwide for its Grammy Award-winning recordings, first-class chorus and the excellence of its live performances. The ASO presents more than 200 concerts a year in its Symphony Hall space, reaching more than half a million visitors. The Atlanta Opera is one of the most prestigious regional opera companies in the country. It directly serves more than 100,000 opera-goers each year. The Atlanta Opera performs at the Cobb Energy Performing Arts Centre. The Tony Award-winning Alliance Theatre entertains more than 200,000 people annually and reaches the youngest, most ethnically diverse audience of any of our partner venues. Reinforce your branding to this audience with these digital opportunities: Weekly or monthly enewsletter sponsorships EncoreAtlanta.com ads Online resource directory listings with special offers and images Augmented-reality-enhanced ads Contest or survey sponsorships Sponsored social media posts/tweets or online content 70K Google Hangout on Air sponsorships Sell your product directly to these active consumers through PoshDealz.com: Before people go out in Atlanta, they go to PoshDealz.com to find deals on show tickets, hotels/travel, restaurants, attractions, consumer goods, and dinner-and-show packages. If you have excess inventory to move or empty seats (or beds) to fill, let us promote your offers to our engaged audience of 25,000 local bargain hunters. PoshDealz.com isn t like other deal sites. You tell us how much money you need back from each transaction, and we create the deal from there. Contact our sales team today to start growing your business tomorrow: Ginger Roberts Director of Business Development cell fax ginger.roberts@encoreatlanta.com

3 Robert Spano Music Director Donald Runnicles Principal Guest Conductor Michael Krajewski Principal Pops Conductor The BoisfeuilleT Jones ATlAnTA CiviC CenTer JAN 23/25/ Musical America MUSICIAN OF THE YEAR WU HAN BRITTEN: Piano Concerto REACH MORE THAN 3 MILLION AFFLUENT, INFLUENTIAL ATLANTANS Did you know that a recurring ad in Encore Atlanta will be seen by more than twice as many people as in any other upscale Atlanta publication? That s the power of performance. Every month, an average of 260,000* people read Encore Atlanta as they attend performances at the Fox Theatre and Atlanta Symphony Orchestra at the Woodruff Arts Center. As their official show program, we are the sole way you can reach this wealthy, well-connected audience. THE ENCORE AUDIENCE 62% 38% 83% are college graduates They attend an average of 5 shows/year $ $149,200 average household income 52% business owners or corporate officers 61% managers or professionals K 35K 52.5K We have a print circulation of more than 780,000 copies/year. We reach an additional 44,000 people annually through EncoreAtlanta.com. Every week, our social media efforts reach an average of 41,000+ unique users. They are actively looking to invest money in new automobiles, private schools, business education, consumer electronics, financial services, travel, restaurants and clothing. Let us hand-deliver your message to them digitally, in print and socially. * Total readership of patron copies. Sources: Fox Theatre, Atlanta Symphony Orchestra, Broadway Across America, Audience Survey

4 Exceptional experiences at a price you can afford. We utilized PoshDealz.com as part of our marketing strategy [because] we wanted to be able to expand our outreach to a much broader demographic. The PoshDealz team really came through for us We had packed Before people go out in Atlanta, they go to PoshDealz.com to find deals on show tickets, hotels/travel, restaurants, attractions, consumer goods, and dinner-and-show packages. If you have excess inventory to move or empty seats (or beds) to fill, let us promote your offers to our engaged audience of 11,000 local bargain hunters. PoshDealz.com isn t like other deal sites. You tell us how much money you need back from each transaction, and we create the deal from there. FEATURED DEALZ houses and wildly enthusiastic audiences, with many patrons seeing an Atlanta Lyric Theatre production for the first time and vowing to come back! Dianne E. Butler Director of Marketing and Community Relations Atlanta Lyric Theatre ATTRACTIONS POSH ITEMZ

5 1/4 PAGE 1/2 PAGE H FULL PAGE 1/8 1/2 V 1/8 DIGEST TRIM SIZE: 5.375" wide x 8.375" high *Please allow at least 3/8" (.375") internal safety margin for live type and logos. PRINT SPECIFICATIONS AD SIZES* BLEED w x h NO BLEED w x h Digest Spread 11" x 8.625" 10" x 7.625" Digest Full 5.625" x 8.625" 4.625" x 7.625" Digest Half H N/A 4.625" x 3.75" Digest Half V N/A 2.25" x 7.625" Digest Quarter N/A 4.625" x " Digest Eighth N/A 2.25" x " PRINT AD SPECS Preferred file format: Adobe high-quality PDF with crop marks. Also accepted: Photoshop EPS or Tiff, Illustrator EPS or packaged Adobe InDesign CS5 or higher (with support images and fonts). All images should be 300 dpi at final printed size. All colors must be designated as process (CMYK). NOTE: Spot colors, RGB and Lab colors may not convert or reproduce accurately. Any format other than those listed above will be billed for conversion. If the ad will need to be revised regularly (such as changing an expiration date or special offer) we will need the actual working files (including fonts). AUGMENTED REALITY Acceptable files include URLs, all image and most movie files (except Flash, i.e.,.fla and.swf). Please include assembly and call-to action instructions with materials. If you prefer to have Encore Atlanta staff custom-design an AR experience for you, an additional charge may apply. MATERIALS TO production@encoreatlanta.com (10mb max) UPLOAD TO FTP SERVER (FTP software required if sending from a Mac: Google Cyberduck or Fetch ) Host: ftp.atlantametropub.com Log in: ampcustomer@atlantametropub.com Password: ampinc Upload your file to the encore_atlanta folder. production@atlantametropub.com indicating the filename of your ad.

6 DIGITAL SPECIFICATIONS ENCOREATLANTA.COM & POSHDEALZ.COM Encore or PoshDealz website leaderboard ad: 468px x 60px Encore website side banner ad: 300px x 100px 300 dpi logo and artwork required for PoshDealz offers NEWSLETTERS Encore monthly newsletter TOP banner ad: 600px x 72px Encore monthly newsletter SIDE banner box ad: 170px x 130px Encore weekly Best Bets newsletter TOP banner ad: 575px x 120px Encore weekly Best Bets newsletter SIDE banner ad: 170px x px PoshDealz weekly newsletter banner ad: 600px x 72px Minimum image requirements: RGB, 72 dpi, JPEG format.

7 ENCORE ATLANTA DIGITAL OPPORTUNITIES Want to grow your business? Engage people who have disposable income? Encore Atlanta fans love to try new things and share what they enjoy with their friends. Did you know? Encore Atlanta engages more than 41,000 social media fans on Facebook, Twitter, Pinterest and G+. Our list includes more than 25,000 opted-in readers. Our digital editions generate more than 160,000 impressions a year. EncoreAtlanta.com gets more than 15,000 hits per month and reaches almost 50,000 unique visitors a year. If you add augmented reality to your ad, our users click-through rate is 50 percent! Digital opportunities: Weekly or monthly enewsletter sponsorships EncoreAtlanta.com ads Online resource directory listings with special offers and images Augmented-reality-enhanced ads Contest or survey sponsorships Sponsored social media posts/tweets or online content Google Hangout on Air sponsorships ENCORE DIGITAL ADVERTISING RATES* BANNER BADGE Encore Atlanta monthly newsletter $1200 $900 Weekly Best Bets enewsletter $1200 $900 PoshDealz.com weekly $1200 $900 Augmented Reality $300 per augmented ad. Additional charges may apply for original AR designs created by in-house team. *All rates are gross and subject to change. Cancellations will not be accepted after ad closing date. The publisher may reject or cancel any advertising for any reason at any time. Agency commission: 15% (production premiums are non-commissionable). Bills are rendered on or about the first of the issue month, with net due within 30 days of invoice date.

8 ENCOREATLANTA.COM ADS More than 44,000 unique, affluent, well-educated Atlantans visit EncoreAtlanta.com annually. They visit 2-3 times a month and look at an average of 3-4 pages per visit. Capture their imagination while they browse. Prices for EncoreAtlanta.com are $1,500-$3,000/month. AUGMENTED REALITY Want to truly engage our audience? Encore Atlanta can enhance your print or digital message with augmented reality. You choose what experience audience members will have. As they use their mobile device to view your ad, they will see an additional layer of information about your business, such as a video, 3-D animation, photo gallery or company website. You also can include a call to action like us on Facebook, contact a sales rep, schedule a test drive, call our box office, etc. Talk with your sales rep about this incredible opportunity. AUDIENCE SURVEYS The key to capturing new markets is understanding their behavior. Sponsor an Encore Atlanta survey and we ll ask the questions you re dying to know about our affluent, engaged audience. Cost: $2,000 per survey. ONLINE RESOURCE DIRECTORY When our fans are looking for a restaurant, hotel, specialty shop or other resource, be sure they can find you by reserving your spot in our Shop, Dine, Play mobilefriendly resource directory. Listings are just $1,200 annually each, with additional locations available for $120/year.

9 ALL1209 NexttoNormal.indd 1 10/3/12 10:35 AM Recipient of the Theatre Tony Award Recipient of the 2007 Regional Theatre Tony Award Oct. 17 Nov. 11, 2012 February 19 March 9, 2014 REACH 150,000 DIVERSE, AFFLUENT ARTS LOVERS If you need to capture the attention and loyalty of Atlanta s most socially-engaged and culturally diverse arts supporters, then advertising in the Tony Award-winning Alliance Theatre show program should be a key part of your marketing strategy. Known around the world as an incubator for new Broadway shows, the Alliance has created hits such as The Color Purple, Sister Act and Aida. Annually, these highprofile collaborations draw audiences not only from the Southeast, but also from around the country. THE ALLIANCE THEATRE AUDIENCE 73% 27% 27% 88% are are college African-American, graduates Latino or Asian $ 53% have a household income of $100, % have a household income of $150,000+ Source: Alliance Theatre ALLIANCE THEATRE ADVERTISING RATES* 11x 5x 1x Full Page $2,000 $2,200 $2,500 1/2 Page (horiz.) $1,200 $1,500 $1,750 1/4 Page $750 $850 $900 Augmented Reality $300 per augmented ad. Additional charges may apply for original AR designs created by in-house team. *All rates are gross and subject to change. Cancellations will not be accepted after ad closing date. The publisher may reject or cancel any advertising for any reason at any time. Agency commission: 15% (production premiums are non-commissionable). Bills are rendered on or about the first of the issue month, with net due within 30 days of invoice date. Effective July 1, 2014

10 REACH 33,000 OF ATLANTA S MOST COVETED CONSUMERS Encore Atlanta s custom Aria publication is the exclusive show program of The Atlanta Opera and the only one that is physically put in the hands of their patrons at each show at the Cobb Energy Performing Arts Centre. Let us help you reach this affluent, influential audience. THE ATLANTA OPERA AUDIENCE % have a household 69 income of $70,000+ % have a household 47 income of $100,000+ % have a net worth of $1 million % are college graduates 32 % years old 68 % 45+ years old 52 % female 48 % male 99 % own their home 43 % have a child in the household 67 % live outside of I-285 ATLANTA OPERA ADVERTISING RATES* 3x 2x 1x Full Page $2,650 $2,850 $3,500 1/2 Page (horiz.) $1,500 $1,650 $1,950 1/4 Page $1,200 $1,450 $1.700 Augmented Reality $300 per augmented ad. Additional charges may apply for original AR designs created by in-house team. *All rates are gross and subject to change. Cancellations will not be accepted after ad closing date. The publisher may reject or cancel any advertising for any reason at any time. Agency commission: 15% (production premiums are non-commissionable). Bills are rendered on or about the first of the issue month, with net due within 30 days of invoice date.

11 THE FOX THEATRE AND THE ATLANTA SYMPHONY ORCHESTRA ENCORE NATIONAL ADVERTISING RATES* 12x 6x 3x 1x Full Page $6,365 $7,275 $8,200 $9,100 1/2 Page $3,775 $4,750 $5,320 $5,950 1/4 Page $2,230 $2,550 $2,870 $3,200 1/8 Page $1,276 $1,465 $1,640 $1,820 Spread $9,265 $10,580 $11,905 $13,230 We haven t run an ad in years, but we decided to place one in Encore Atlanta because the arts audience is one that has the ability to purchase luxury items whether times are good or bad. The first day the ad ran, we received a call about a $45,000 ring that was featured, and response from the ad continues to pour in. Bob Knox Owner Knox Jewelers Augmented Reality PREMIUM POSITIONS Guaranteed Opposite Program Opener Opposite Contents Page 2nd Cover 3rd Cover 4th Cover $300 per augmented ad. Additional charges may apply for original AR designs created by in-house team. 10% increase AUGMENTED REALITY Acceptable files include URLs, all image and most movie files (except Flash, i.e.,.fla and.swf). Please include assembly and call-to action instructions with materials. If you prefer to have Encore Atlanta staff customdesign an AR experience for you, an additional charge may apply. MATERIALS TO production@encoreatlanta.com (10mb max) *All rates are gross and subject to change. Cancellations will not be accepted after ad closing date. The publisher may reject or cancel any advertising for any reason at any time. Agency commission: 15% (production premiums are non-commissionable). Bills are rendered on or about the first of the issue month, with net due within 30 days of invoice date. UPLOAD TO FTP SERVER (FTP software required when sending from a Mac: Google Cyberduck or Fetch ) Host: ftp.atlantametropub.com Log in: ampcustomer@atlantametropub.com Password: ampinc Upload your file to the encore_atlanta folder. production@atlantametropub.com indicating the filename of your ad.

12 THE FOX THEATRE AND THE ATLANTA SYMPHONY ORCHESTRA ENCORE SMALL BUSINESS ADVERTISING RATES* 12x 6x 3x 1x Full Page $2,950 $3,355 $3,780 $4,195 Half Page $1,765 $2,015 $2,275 $2,520 Quarter Page $880 $1,010 $1,135 $1,260 Eighth Page $590 $680 $755 $845 Encore Atlanta is looped into all of the top social and cultural events in Atlanta, and being a part of their programs has brought us nothing but satisfied customers. Bob Amick Owner/Founder Concentrics Restaurants PREMIUM POSITIONS Guaranteed Opposite Program Opener Opposite Contents Page 2nd Cover 3rd Cover 4th Cover 10% increase AUGMENTED REALITY Acceptable files include URLs, all image and most movie files (except Flash, i.e.,.fla and.swf). Please include assembly and call-to action instructions with materials. If you prefer to have Encore Atlanta staff customdesign an AR experience for you, an additional charge may apply. MATERIALS TO production@encoreatlanta.com (10mb max) UPLOAD TO FTP SERVER (FTP software required when sending from a Mac: Google Cyberduck or Fetch ) Host: ftp.atlantametropub.com Log in: ampcustomer@atlantametropub.com Password: ampinc Upload your file to the encore_atlanta folder. production@atlantametropub.com indicating the filename of your ad. *All rates are gross and subject to change. Cancellations will not be accepted after ad closing date. The publisher may reject or cancel any advertising for any reason at any time. Agency commission: 15% (production premiums are non-commissionable). Bills are rendered on or about the first of the issue month, with net due within 30 days of invoice date.

13 THE FOX THEATRE AND THE ATLANTA SYMPHONY ORCHESTRA ENCORE LOCAL ADVERTISING RATES* 12x 6x 3x 1x Full Page $5,095 $5,820 $6,550 $7,280 Half Page $3,320 $3,790 $4,260 $4,730 Quarter Page $1,785 $2,040 $2,295 $2,550 Eighth Page $1,025 $1,165 $1,310 $1,460 Spread $8,160 $9,315 $10,480 $11,645 PREMIUM POSITIONS Guaranteed Opposite Program Opener Opposite Contents Page 2nd Cover 3rd Cover 4th Cover 10% increase AUGMENTED REALITY Acceptable files include all URLs, image and most movie files (except Flash, i.e.,.fla and.swf). Please include assembly and call-to action instructions with materials. If you prefer to have Encore Atlanta staff custom-design an AR experience for you, an additional charge may apply. MATERIALS TO (10mb max) UPLOAD TO FTP SERVER (FTP software required when sending from a Mac: Google Cyberduck or Fetch ) Host: ftp.atlantametropub.com Log in: ampcustomer@atlantametropub.com Password: ampinc Upload your file to the encore_atlanta folder. production@atlantametropub.com indicating the filename of your ad. *All rates are gross and subject to change. Cancellations will not be accepted after ad closing date. The publisher may reject or cancel any advertising for any reason at any time. Agency commission: 15% (production premiums are non-commissionable). Bills are rendered on or about the first of the issue month, with net due within 30 days of invoice date.

14 THE FOX THEATRE AND THE ATLANTA SYMPHONY ORCHESTRA ENCORE RESTAURANT ADVERTISING RATES* Pack your restaurant before and after theater and symphony performances. It was easy to see just how important and valuable the partnership we have with Encore and the Fox really is. I just wanted to acknowledge your efforts and your team for putting [dinnerand-a-show nights] together and for including us in this wonderful The Fox Theatre s website gets more than 1.2 million visitors a year. And the only restaurants listed there are Encore Atlanta advertisers each of whom gets a logo, brief description and hyperlink. Want to fill tables on your slowest nights? Create a Dinner & a Show offer, which will be marketed and sold through the Fox Theatre website and Atlanta Symphony Orchestra group sales office. 12x 6x 3x Full Page $2,915 $3,405 $3,719 Half Page $1,900 $2,100 $2,275 Quarter Page $950 $1,070 $1,190 Eighth Page $565 $660 $770 PREMIUM POSITIONS cultural doubleheader! Vajra Stratigos Corporate Director, Food and Beverage Services Fifth Group Restaurants Guaranteed Opposite Program Opener Opposite Contents Page 2nd Cover 3rd Cover 4th Cover 10% increase AUGMENTED REALITY Acceptable files include all URLs, image and most movie files (except Flash, i.e.,.fla and.swf). Please include assembly and call-to action instructions with materials. If you prefer to have Encore Atlanta staff custom-design an AR experience for you, an additional charge may apply. MATERIALS TO production@encoreatlanta.com (10mb max) *All rates are gross and subject to change. Cancellations will not be accepted after ad closing date. The publisher may reject or cancel any advertising for any reason at any time. Agency commission: 15% (production premiums are non-commissionable). Bills are rendered on or about the first of the issue month, with net due within 30 days of invoice date. UPLOAD TO FTP SERVER (FTP software required when sending from a Mac: Google Cyberduck or Fetch ) Host: ftp.atlantametropub.com Log in: ampcustomer@atlantametropub.com Password: ampinc Upload your file to the encore_atlanta folder. production@atlantametropub.com indicating the filename of your ad.