DEBORAH J. WEBB, Ph.D.

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1 DEBORAH J. WEBB, Ph.D. Department of Marketing & Real Estate Phone: (678) Richards College of Business University of West Georgia Carrollton, GA Education Ph.D. in Marketing - May, 1999 Georgia State University, Atlanta, Georgia M.B.A. in Marketing - March, 1992 Georgia State University, Atlanta, Georgia B.B.A. in Management - June, 1988 Mercer University, Atlanta, Georgia Academic Experience Associate Professor of Marketing, University of West Georgia (Fall 2006 to present) Assistant Professor of Marketing, University of West Georgia (Fall 2000 to Spring 2006) Teach graduate and undergraduate marketing courses including Marketing Strategy (MBA), Consumer Behavior, Marketing Research, Business Research, Marketing Management and Integrated Marketing Communications. Serve on university committees and advise students. Visiting Assistant Professor of Marketing, Georgia State University (Fall 1999 to Spring 2000) Taught graduate level Marketing Management (4 Sections) and undergraduate Consumer Behavior (1 Section). Assistant Professor of Business Administration, Oglethorpe University (Fall 1998 to Spring 1999) Taught graduate and undergraduate courses in marketing and management including Strategic Marketing (MBA), Consumer Behavior, Marketing Research, Marketing & Society, Integrated Marketing Communications, Marketing Principles and Management Principles. Supervised student internships. Served on university committees and advised students. Visiting Assistant Professor of Business Administration, Oglethorpe University (Fall 1997 to Spring 1998) Taught graduate and undergraduate courses in marketing and management listed above. Served on university committees and advised students. Graduate Teaching Instructor, Georgia State University (Fall 1994 to Spring 1997) Taught undergraduate courses including Buyer Behavior (5 Sections), Marketing Research (1 Section) and Marketing Principles (2 Sections).

2 Research Deborah J. Webb, Page 2 Refereed Journal Publications Webb, Deborah J., Lois A. Mohr and Katherine E. Harris (2008), "A Re-examination of Socially Responsible Consumption and its Measurement," Journal of Business Research, 61, (February), Ellen, Pamela Scholder, Deborah J. Webb and Lois A. Mohr (2006), Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs, Journal of the Academy of Marketing Science, 34 (2), Mohr, Lois A. and Deborah J. Webb (2005), "The Effects of Corporate Social Responsibility and Price on Consumer Responses," Journal of Consumer Affairs, 39, (1), McIntyre Faye S., Deborah J. Webb and Robert E. Hite (2005), "Service Learning in the Marketing Curriculum: Faculty Views and Participation," Marketing Education Review, 15, (1), Mohr, Lois A., Deborah J. Webb and Katherine E. Harris (2001), "Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior," Journal of Consumer Affairs, 35, (1), Ellen, Pam Scholder, Lois A. Mohr and Deborah J. Webb (2000), "Charitable Programs and the Retailer: Do They Mix?" Journal of Retailing, 76, (3), Webb, Deborah J., Corliss L. Green and Thomas G. Brashear (2000), "Attitudes Influencing Monetary Donations to Charitable Organizations," Journal of the Academy of Marketing Science, 28, (2), Webb, Deborah J. and Lois A. Mohr (1998), "A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned," Journal of Public Policy & Marketing, 17, (2), Green, Corliss L. and Deborah J. Webb (1997), "Factors Influencing Monetary Donations to Charitable Organizations," Journal of Nonprofit and Public Sector Marketing, 5, (3), Refereed Conference Proceedings Ellen, Pam Scholder, Lois A. Mohr and Deborah J. Webb (2004), The Effects of Compatibility and Commitment on Consumer Responses to Cause-Related Marketing," in 2004 Marketing and Public Policy Conference Proceedings, Debra L. Scammon, Robert N. Mayer, and Marlys J. Mason (eds.). Mohr, Lois A. and Deborah J. Webb (2003), "The Effects of Corporate Social Responsibility and Price on Purchase Intent," in 2003 Marketing and Public Policy Conference Proceedings, Scot Burton, J. Craig Andrews and Michael B. Mazis (eds.), Awarded Best Paper

3 Research Refereed Conference Proceedings (continued) Deborah J. Webb, Page 3 Ellen, Pam Scholder, Lois A. Mohr, Deborah J. Webb and Anita Hodge Whiting (2003), "Differences Between Expert and Novice Decision-Makers' Use of Environmental Claims: A Process Tracing Approach," Special Session: Policy Implications to Promote Environmentally Responsible Consumer Behavior in 2003 Marketing and Public Policy Conference Proceedings, Scot Burton, J. Craig Andrews and Michael B. Mazis (eds.), 127. Robert E. Hite, Faye S. McIntyre and Deborah J. Webb (2002), "Linking Intellectual Resources and Community Needs," in 2003 AMA Winter Educators' Conference Proceedings, Geraldine R. Henderson and Mariane Chapman Moore (eds.), McIntyre Faye S., Robert E. Hite and Deborah J. Webb (2002), "Service Learning in the Marketing Curriculum: Faculty Views and Participation," in 2002 Society for Marketing Advances Conference Proceedings, Beverly T. Venable (ed.), Ellen, Pam Scholder, Lois A. Mohr and Deborah J. Webb (2002), "Pure or Mixed Motives: Consumer Attributions for Corporate Prosocial Marketing Programs," Special Session: The Effects of Partnering with Good Causes on Corporate and Organization Image in 2002 ACR Conference Proceedings, Punam Anand Keller and Dennis W. Rook (eds.). Webb, Deborah J., Lois A. Mohr and Katherine E. Harris (2002), "Development of a Scale Measuring Socially Responsible Consumption," in 2002 Marketing and Public Policy Conference Proceedings, Les Carlson and Russell N. Laczniak (eds.), McIntyre, Faye S. and Deborah J. Webb (2001), "Water, Water Everywhere and None to Drink? A Marketing Examination of a Growing Environmental Issue," in 2001 Society for Marketing Advances Conference Proceedings, Tracy A. Suter (ed.), Ellen, Pam Scholder, Lois A. Mohr and Deborah J. Webb (2000), "Can Retailers Benefit from Cause Marketing?" in 2000 Marketing and Public Policy Conference Proceedings, Paula Fitzgerald Bone, Karen Russo France and Joshua L. Wiener (eds.), 10. Mohr, Lois A., Deborah J. Webb and Katherine E. Harris (1999), "Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior," in 1999 Marketing and Public Policy Conference Proceedings, Gregory T. Gundlach, William L. Wilkie, and Patrick E. Murphy (eds.), 9, Awarded Best Competitive Paper Webb, Deborah J. and Lois A. Mohr (1998), "A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned," in 1998 Marketing and Public Policy Conference Proceedings, Alan Andreasen, Alex Simpson and N. Craig Smith (eds.), 8, Webb, Deborah J., Corliss L. Green and Thomas G. Brashear (1997), "Attitudes Influencing Monetary Donations to Charitable Organizations," in 1997 AMA Summer Educators' Proceedings, William M. Pride and G. Tomas M. Hult (eds.), 8,

4 Research Refereed Conference Proceedings (continued) Webb, Deborah J. and Lois A. Mohr (1997), "Consumer Responses to Cause-Related Marketing," in 1997 Marketing and Public Policy Conference Proceedings, Easwar Iyer and George R. Milne (eds.), 7, Green, Corliss L. and Deborah J. Webb (1996), "Factors Influencing Monetary Donations to Nonprofit Organizations," in 1996 Marketing and Public Policy Confrence Proceedings, Ronald Paul Hill and Charles Ray Taylor (eds.), 6, Ellen, Pam Scholder, Lois A. Mohr and Deborah J. Webb (1996), "Is the Societal Marketing Concept Real or Just a Gimmick? Customer Attributions About Business Intentions in Performing 'Socially Responsible' Actions," Special Session: Understanding Consumer Responses to Cause-Related Marketing in 1996 ACR Conference Proceedings, Kim Corfman and John Lynch (eds.), 23, 91. Webb, Deborah J. (1995), "The Effect of 'Bottle Bills' on the Interfirm Processes and Structures of the Beverage Industry," in 1995 Marketing and Public Policy Conference Proceedings, Pam Scholder Ellen and Patrick J. Kaufman (eds.), 5, Papers Presented at Professional Meetings Ellen, Pam Scholder, Lois A. Mohr and Deborah J. Webb (2002), "Pure or Mixed Motives: Consumer Attributions about Corporate Social Responsibility," Oklahoma State University and AMA Conference: Exploring Corporate Associations Developing a Research Agenda. Ellen, Pam Scholder, Lois A. Mohr and Deborah J. Webb (1997), "Consumer Inferences about Motives in Good Samaritan Promotions," in Special Session at the 1997 Marketing and Public Policy Conference, Easwar Iyer and George R. Milne (Conf. Chairs). Ellen, Pam Scholder, Dogan Eroglu and Deborah J. Webb (1996), "Environmental Marketing Claims and Decision Making: Consumer, Market and Regulatory Issues," Marketing and Society SIG Mini-Conference at the 1996 AMA Summer Educators Conference. Ellen, Pam Scholder, Dogan Eroglu and Deborah J. Webb (1993), "Consumers' Response to a Changing Information Environment: How Consumers Respond to 'Green Marketing' Trends and Marketers' Claims," in Special Session at the 1993 AMA Summer Educators' Conference, David W. Cravens and Peter R. Dickson (eds.). Papers Under Review or Revision at Refereed Journals Webb, Deborah J and Cheryl O. Brown, "An Exploration of Values and Ecologically and Socially Conscious Consumption, Under Review for Journal of Retailing Special Issue: Consumer Behavior and Retailing.

5 Honors, Grants and Awards Faculty Service Award Richards College of Business University of West Georgia Faculty Research Award Richards College of Business University of West Georgia 2003 American Marketing Association's Marketing & Public Policy Conference Best Paper Award Omicron Delta Kappa National Leadership Honor Society - State University of West Georgia Circle (since 2001 when I was a Faculty Initiate) The Honor Society of Phi Kappa Phi - Mercer University Atlanta Chapter (since 1988) Beta Gamma Sigma Honor Society - Georgia State University Chapter (since 1990) 2001 co-recipient (with Lois A. Mohr) of GSU Marketing Department Research Grant Award ($2600) to examine impact of corporate social responsibility and price on purchase intentions American Marketing Association's Marketing & Public Policy Conference Best Competitive Paper Award Oglethorpe University Faculty Development Award ($940) 1997 American Marketing Association Doctoral Consortium Fellow 1997 Graduate Teaching Assistant Teaching Excellence Award - Georgia State University 1997 Georgia State University Dissertation Grant Award ($1000) 1996 Doctoral Student Teaching Award - Georgia State Marketing Department 1996 Exemplary Doctoral Student Funding Award - Georgia State University 1995 co-recipient (with Lois A. Mohr) of GSU Marketing Roundtable Research Grant ($2500) for qualitative research on consumer perceptions of corporate social responsibility co-recipient (with Pam Scholder Ellen and Dogan Eroglu) of GSU Marketing Roundtable Research Grant ($2700) for research on 'green marketing' claims co-recipient (with Pam Scholder Ellen and Dogan Eroglu) of Coca-Cola Grant ($2400) for research on 'green marketing' claims. The George Hay Brown Marketing Scholar Georgia State University 1990 BellSouth Enterprises Ace Award for Outstanding Entrepreneurial Accomplishments The Management Honor Graduate of Mercer University Atlanta 5

6 Service Faculty Senate, University of West Georgia (Summer 2005 Spring 2008) General University Matters Committee, University of West Georgia (Summer 2005 Spring 2008; Chair ) 6 Strategic Planning Committee, Richards College of Business University of West Georgia (2006 present) 2007 Ad-hoc Reviewer for Journal of Consumer Affairs Richards College of Business Undergraduate Curriculum Committee, University of West Georgia (2005) Richards College of Business Undergraduate Scholarship Committee, University of West Georgia (2005) Richards College of Business AACSBI Standards Committee, University of West Georgia ( ) Richards College of Business MBA Exit Exam Committee, University of West Georgia ( ) Marketing & Real Estate Curriculum Committee, University of West Georgia ( , present) Marketing & Real Estate New Faculty Recruitment Committee (2005, 2006, 2007, 2008) 2005 Ad-hoc Reviewer for B-Quest 2002, 2004 Ad-hoc Reviewer for Journal of Business Research Marketing & Real Estate MBO Committee, University of West Georgia ( , present) Established and served as Faculty Advisor for Mu Kappa Tau, a national Marketing Honor Society for University of West Georgia students ( ) American Marketing Association's Marketing & Society SIG Secretary ( ) University of West Georgia Disciplinary Appeals Committee ( ) Reviewer for the 2001 American Marketing Association's Marketing & Public Policy Conference Judge for Oglethorpe University's James Edward Oglethorpe Scholarship ( ) Oglethorpe University Faculty Development Committee ( ) Oglethorpe University Experiential Education Committee ( ) Reviewer for 1996 Southern Marketing Association's Educators Conference Reviewer for 1995 American Marketing Association's Summer Educators' Conference

7 Professional Experience BellSouth Advertising & Publishing Assistant Staff Manager - Market Research (12/91 to 9/92) Assisted in design, administration, analysis and documentation of major research projects: developed surveys, selected samples, interfaced with vendors, analyzed findings, documented results and presented findings to executives. Assistant Staff Manager - Market Strategy (12/90 to 12/91) Assisted in development of market strategies for the nine state region. Performed in-depth analyses of product line performance and profitability. Evaluated consumer and advertiser research. Market Analyst (3/89 to 12/90) Responsible for external market analyses of sales territories within the nine state region. Project Manager of geodemographic system. Database Maintenance Trainer (9/88 to 3/89) Wrote training material, developed job aids, and taught database maintenance and directory production courses. Production Supervisor (2/84 to 9/88) Managed conversion of white page directories from manual to mechanized environment. Supervised database maintenance and publication of thirty directories. Scheduled and coordinated production of over 250 white page directories (2/85 to 6/85). Professional Affiliations Beta Gamma Sigma Honor Society American Marketing Association The Honor Society of Phi Kappa Phi AMA Marketing & Society SIG Omicron Delta Kappa National Leadership Honor Society Association for Consumer Research Society for Consumer Psychology 7

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