CURRICULUM VITAE Russell Adams Brownsville TX Current Position: Associate Professor of Marketing SCOB UTB-TSC

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1 CURRICULUM VITAE Russell Adams Brownsville TX Current Position: Associate Professor of Marketing SCOB UTB-TSC Ph.D. Business Administration EDUCATION University of Texas Pan American, August, 2008 Masters of Business Administration Thunderbird, American Graduate School of International Management, August, Bachelors of Science: Biology University of Texas San Antonio, May, RESEARCH INTERESTS Current focus is on international cultural impacts on consumer behavior and the impacts of globalization on cultural shifts. Dissertation Collective Luxury: Eastern and Western views of Prestige Goods. The dissertation will be a source for several research papers regarding: cultural shifts due to globalization, rise of conspicuous consumption in developing countries and branding strategies for developing markets. Other data collected along with the dissertation will be the basis of papers regarding values and consumer behavior. Papers in Progress: Chinese Shifting Values with Clara Downey Edited Platforms: The Future of Consumption with Clara Downey Macro Economic Impacts on Tradeshow Goals: An Analysis from an International Tradeshow currently being written with Dr. Coyle TIME ORIENTATION, MATERIALISM, and DEBT: The Impact on Consumer Behavior TEACHING INTERESTS Currently Teaching: Consumer Behavior, Globalization and Consumption, International Management, International Marketing, and Marketing (MBA). Courses Taught: International Business (MBA), Promotion, Principles of Marketing and Management, Intro to Business, Organizational Behavior, Marketing Research, and Organizational Communications. Teaching Preferences are courses that have an interactive and practical component, which lend themselves to skills that students can use immediately.

2 PUBLICATIONS 1. Russell Adams (2011) Fragmentation And Segmentation: Marketing Global Benefits International Business & Economics Research Journal Volume 10, Number 9 2. Russell Adams (2011) The Utility of Prestige: Chinese and Americans Hedonic Ratings of Prestige Goods Journal of Global Marketing Volume 24, Issue Russell Adams, Khalliny, M., De Los Santos G., and Wong, J. Implications of Locus of Control Orientation among College Students for Marketing: Comparison of Hispanic and Anglo Students in the United States Marketing Management Journal, August, Russell Adams and Downey, C. Objective Measures of Strategic Alliance Success International Business & Economics Research Journal, August Russell Adams and Jarvis, S. International Property Right Protection in China: Is Enforcement Adequate? Journal of Legal Studies in Business, Fall Russell Adams, De Los Santos G., Khalliny, M., and Saran, A. Demographic and Psychographic Variables Associated with Hispanics Who Intend to Pursue Graduate Studies: Marketing Implications Journal of Marketing for Higher Education, June, Steve Lovett, Coyle, T., and Adams, R. Job Satisfaction and Technology in Mexico Journal of World Business, CONFERENCES and PROCEEDINGS 1. Russell Adams and Downey, Clara, Shifting Chinese Values Clute International Education Conference March Russell Adams and Downey, Clara, Edited Platforms: The Future Of Consumption Clute International Education Conference March Fragmentation and Segmentation: The Twain Shall Meet Academy of Business Research Conference, March Proceedings 4. Russell Adams and Downey, Clara Time, Materialism and Debt International Conference of Business and Economics, March Russell Adams and Thomas Coyle Determinants of Effective Regional Trade Shows: An Analysis from the U.S. Mexican Border, Association of Collegiate Marketing Educators, March Proceedings

3 6. Mexican American Susceptibility to Interpersonal Influence: Mainstream Markets Association of Collegiate Marketing Educators Conference, March, 2008, best paper in Track Award. Proceedings 7. Adaptation and Standardization Clarification - A Critical Definition of Product Association of Collegiate Marketing Educators Conference, March, Proceedings 8. Collective Luxury: Eastern and Western Views of Prestige Goods Academy of Marketing Sciences Perspectives in Culture Conference, January, Intellectual Property Protection in China: A Practical Guide SALSB Conference, March, Russell Adams and Downey, Clara. Objective International Strategic Alliance Performance Measurement National Business and Economics Society, March, International Property Right Protection in China: Is Enforcement Adequate? The Southern Academy of Legal Studies in Business, March, A Synergistic Model for New Product Success AMA Educators Conference, March, Demographic and Psychographic Variables Associated with Hispanics who intend to Pursue Graduate Studies: Implications for Advertising Message Appeals AMA Symposium for the Marketing of Higher Education, October, OTHER PRESENTATIONS AND CONTRIBUTIONS Research Colloquium, March 2013 Edited Platforms University Research Symposium, March The Utility of Prestige Research Colloquium, March Time Materialism and Debt School of Business Stimulus Package Forum Panel Member, Feb Interviewee on Ron Whitlock Reports, Feb Interviewee on Channel 23 News, Nov Research Colloquium, Sep Presentation to the SPI Chamber of Commerce, Aug Created Globalization and Consumption Culture course Spring SERVICE University RGV Educate Texas Initiative Strategy Group: 2012 Appeal Hearing committee 2012 Faculty Engagement Committee 2012 Liberal Arts Program review committee 2012 Faculty Senate Standards Committee Special Assignment to ITEC (created marketing plan) Fall 2008-Spring Provost Search Committee member, Spring 2009.

4 Chair MBA Director Search Committee, Spring School SCOB Personnnel Committee present Scholarship committee current School of Business Program Review committee Undergraduate Curriculum Committee representative 2012 SCOB Graduate Curriculum committee current Chair Performance Review Committee 2011 current. SCOB Faculty Search Committee current. Assurance of Learning Committee (AACSB), Spring 2006 current. School of Business Mission Committee (AACSB), Spring- Summer MBA Mission Committee, MBA Goal Committee, Department MMIB Search committee 2013 Chair Personnel committee present MMIB Search Committee chair 2012 Community Board of Directors Las Huellas a Valley oriented conservation fundraising organization that distributes over $50,000 in Scholarships and grants per year. Academy Reviewer for the Journal of International Marketing PROFESSIONAL DEVELOPMENT Appeal Committee Training Fall 2012 University College Training Seminar Spring 2011 Innovative teaching skills and practices Webinar- Fall 2010 Writing Workshop Fall 2009 ACADEMIC EXPERIENCE University of Texas at Brownsville (08/01- present) Asst. Professor (08/08-present) Instructed both introductory and upper level courses in Principles of Marketing, International Marketing, International Management, Marketing Research, Consumer Behavior, Marketing Strategy, and Promotion Management with positive student evaluations. Also have taught MBA level Marketing, International Business and Entrepreneurship courses. Instructor (08/06-08/08)

5 Instructed both upper level and MBA courses in the School of Business. Created Topics Course for Marketing and International Business. Lecturer (08/04-08/06) Instructed both introductory and upper level courses in Introduction to Business, Organizational Behavior, Labor Relations, Supervision, MBA Director-Academic Resource Coordinator (08/02-08/04) Advise students on degree plans and career opportunities in business. Encourage students to pursue MBA by explaining strategies and advantages. Advise MBA students and created marketing plan that increased enrollment 27% in first semester. Consulting (2000-present) Engaged in general business and marketing consulting with both local and international businesses. Primarily to stay up to date with current business trends. PROFESSIONAL EXPERIENCE Sina.Com-Silicon Valley, CA (04/ ) SINA is the leading Internet media and services company for Chinese communities worldwide. Manager of Strategic Alliances Marketing: Developed and executed marketing strategy, which resulted in global revenue increase, user acquisition growth, and establishment of a Business Channel. Strategies incorporated on a corporate level. Led cross- functional teams of production, engineering, design and marketing elements to rapidly implement global partnerships and marketing campaigns. Achievement: Identified and closed 24 revenue-generating deals of over $4.2 million in Exceeded quota by 300%. Forever Living Products ( ) Forever Living Products is a billion dollar plus consumer packaged goods company. General Manager- Bay Area and Central California Marketing and Management: Developed short term and long term marketing strategies and programs. Streamlined distribution operations. Reduced inventory by 40%, while maintaining excellent customer service levels. Managed central warehouse and 5 district warehouses with over $5 million inventory. Sales: Implemented sales training, goals and incentives, forecast sales quotas. Achievement: Increased sales 67% after first month of assuming operation and continued growth 15% monthly. Surpassed annual quota by 30%. Sales Development Coordinator Management: Reorganized all aspects of operations for improved efficiency. Hired, recruited, and trained general managers for four locations. Achievement: During assignments in Atlanta, Denver, Chicago, and Puerto Rico, increased sales an average of 60% by implementing improved marketing, operations, and sales training. Top performing SDC of 5 in this position. Worked closely with established leaders to improve their effectiveness and productivity.

6 Peace Corps ( ) Volunteer Coordinator- Panama Management: Developed and implemented a training and support program to improve volunteer s effectiveness. Aligned Panamanian Government and Peace Corps objectives. Achievement: Increased program effectiveness 300% while maintaining budget. Designed leadership training program that produced thirty community leaders. Volunteer Agriculture/ Forestry-Panama Training: Determined community needs and implemented training programs to increase community leader s knowledge and effectiveness. Achievement: Created successful results oriented program in one year. The average project development time was three years. OTHER Near fluency in Spanish President - Thunderbird Rotaract Club, US Naval Reserves, Started three employee business while in high school, 1987.

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