SAMPATH RANGANATHAN. Assistant Professor of Marketing: University of Wisconsin-Green Bay (August 2008 to present)

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1 Assistant Professor of Marketing Austin E. Cofrin School of Business Suite # 460, LG Wood Hall University of Wisconsin- Green Bay 2420 Nicolet Dr. Green Bay,WI Ph: (920) Academic Positions SAMPATH RANGANATHAN Assistant Professor of Marketing: University of Wisconsin-Green Bay (August 2008 to present) Graduate Assistant: Fogelman College of Business and Economics, University of Memphis (August 2004 to July 2008) Lecturer: CMS Institute of Management Studies, India (June 2001 to June 2004) Lecturer: Karpagam Arts and Science College, India (December 1999 to April 2001) Education PhD University of Memphis (2008) M.B.A Bharathiar University, India (1996) B.Com Bharathiar University, India (1993) Teaching Experience: University of Wisconsin- Green Bay Marketing Planning and Strategy (Graduate course) Introductory Marketing Marketing Research University of Memphis Principles of Marketing Advertising and Sales Promotion 1

2 Research: Peer-reviewed Journal Publications Mehra, Satish and Sampathkumar Ranganathan (2010), Implementing Quality Management Practices without Sacrificing Employee Satisfaction, Production and Inventory Management Journal, Forthcoming Henley, Walter H., Melodie J. Philhours, Sampathkumar Ranganathan, and Alan J. Bush (2009), The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising Journal of Current Issues and Research in Advertising, 31(1), Mehra, Satish and Sampathkumar Ranganathan (2008), Implementing Total Quality Management with a Focus on Enhancing Customer Satisfaction, International Journal of Quality and Reliability Management, 25 (9), Ranganathan, Sampathkumar., and Walter H. Henley (2007) Determinants of Charitable Donation Intentions: A Structural Equation Model International Journal of Nonprofit and Voluntary Sector Marketing, 13(1), 1-11 Conference Publications Ranganathan, Sampathkumar., Vivek Madupu and Sandipan Sen (2010), Emotional and Cognitive Antecedents of Customer Loyalty towards Service Providers, Society for Marketing Advances Conference Proceedings, William J. Kehoe and Linda K.Whitten editors. Tuscaloosa, Al: Society for Marketing Advances, Atlanta, GA: Savitske, Katrina., Sampathkumar Ranganathan and Sandipan Sen (2010), Environmental Uncertainty, Information Quality and Logistics Practices Impact on the Supply Chain Flexibility of Small Manufacturing Firms, Society for Marketing Advances Conference Proceedings, William J. Kehoe and Linda K.Whitten editors. Tuscaloosa, Al: Society for Marketing Advances, Atlanta, GA: 2010 Fukui,Yuko., Sandipan Sen, Sampathkumar Ranganathan and Vivek Madupu (2010), "Tradition vs. Modernity: A comparative study of 'Ryokans' and Western-styled Luxury Hotels in Japan" Society for Marketing Advances Conference Proceedings, William J. Kehoe and Linda K.Whitten editors. Tuscaloosa, Al: Society for Marketing Advances, Atlanta, GA:2010 Sen, Sandipan., Sampathkumar Ranganathan and Walter H. Henley (2009), Development of a Sex Based Predictor Model for Charitable Donations: An Indian Context, Society for Marketing Advances Conference Proceedings, William J. Kehoe and Linda K.Whitten editors. Tuscaloosa, Al: Society for Marketing Advances, New Orleans, LA:

3 Nagarajan, Vivek, Sandipan Sen, Sampathkumar Ranganathan and Sudharani Raveendran (2009), An Empirical Study of Causal Linkages Existing in a Supply Chain Environment: The Indian Story, Marketing Management Association Conference Proceedings, Chicago IL. Ranganathan, Sampathkumar and Sandipan Sen (2008) Examining the Role of Service Quality and Shared Values in the Trust, Commitment and Behavioral Intentions Relationship, Society for Marketing Advances Conference Proceedings, William J. Kehoe and Linda K.Whitten editors. Tuscaloosa, Al: Society for Marketing Advances, 2008, St. Petersburg, FL: pp Henley, Walter H., Melodie J. Philhours, Sampathkumar Ranganathan, and Alan J. Bush (2008), Exploring the Ethicality of Using Religious Cues in Advertising Society for Marketing Advances Conference Proceedings, William J. Kehoe and Linda K.Whitten editors. Tuscaloosa, Al: Society for Marketing Advances, 2008, St. Petersburg, FL: pp Ranganathan, Sampathkumar and Walter Henley (2006) Determinants of charitable donation intentions: A structural Equation Model In the conference proceedings of First Joint Workshop of The Nonprofit and Arts / Heritage Marketing Special Interest Groups of The Academy of Marketing, London,UK. Ranganathan, Sampathkumar and Walter Henley (2006) Is Gender based segmentation effective for charities? Society for Marketing Advances Conference Proceedings, William J. Kehoe and Linda K.Whitten editors. Tuscaloosa, Al: Society for Marketing Advances, Nashville, TN: 2006 Ranganathan, Sampathkumar and Satish Mehra (2006) A Meta Analysis on TQM s Impact on Customer Satisfaction In the 37 th Annual Meeting of the Decision Sciences Institute, San Antonio, TX, November 18-21, Mehra, Satish and Sampathkumar Ranganathan (2006) Customer Satisfaction Through Six-Sigma: A Conceptual Model of Patient satisfaction Hospitals In the 37 th Annual Meeting of the Decision Sciences Institute, San Antonio, TX, November 18-21, Other Publications: Ranganathan, Sampathkumar., Sandipan Sen and Balaji Krishnan (2008) "Guilt in Advertising" in Managing Emotional Appeals in Advertising - Concepts and Cases, Pramod Rao and Ravikant S.Wavage, Editors: ICFAI Books, Hyderabad, India. ISBN:

4 Ranganathan, Sampathkumar (2008) Determinants of Four-Stage Customer loyalty in Service Firms, PhD Dissertation, The University of Memphis, Chair person: Dr. Daniel L. Sherrell. Committee members: Dr.Alan Bush, Dr. Balaji Krishnan and Dr. Corrina Ethington Ranganathan, Sampathkumar., Sandipan Sen and Balaji Krishnan (2006) Guilt in Advertising Advertising Express, ICFAI University Press, India, April Faculty Development Workshops Attended: Case Teaching Symposium at Society for Marketing Advances in Atlanta, 2010 Attended 2010 faculty college held at University of Wisconsin- Richland Center from June Attended NEW ERA Faculty Development Conference entitled Enhancing Your Teaching through Technology at the College of the Menominee Nation, Keshena, WI on April Attended AACSB International 2010 Assessment Seminar in New York during March 6-7, 2010 Attended faculty development in international business seminar, international marketing track conducted by CIBER at the University of Memphis, Memphis, TN during June 18-21, 2009 (Seminar Teachers: Dr. Tamer Cavusgil, and Dr. Attila Yaprak) Attended faculty development program entitled Pedagogies of Hope: Inspiring, Understanding, and Assessing Student Learning 2009 conducted by OPID (Office of Professional and Instructional Development University of Wisconsin System) in Milwaukee, WI during April 17-18, 2009 Attended faculty development in international business seminar, international marketing track conducted by CIBER at the University of Memphis, 2005 (Seminar Teachers: Dr. Tamer Cavusgil, and Dr. Attila Yaprak) Attended doctoral Student Consortium at Society for Marketing Advances, San Antonio in 2005 Professional Services: Editorial review board member of International Journal of Social and Organizational Dynamics in IT from November 2009 Foreign examiner of PhD dissertations in Bharathiar University, India from spring Reviewed PhD dissertations of Rajeswari Krishnan, Isac Athisayam and V.K. Gokuldass 4

5 Foreign examiner of PhD dissertations in PSG institute of management, India from spring Dissertation scales review panel member for Doctoral dissertation of Swapna Patel, Capella University. Ad-hoc Reviewing Journals: International Journal of Nonprofit and Voluntary Sector Marketing Journal of Product Innovation Management International Journal of Social and Organizational Dynamics in IT Conferences: Society for Marketing Advances (2010 services marketing track) Americas Conference on Information Systems (AMCIS Privacy and Security Assurance Mechanisms 2010) Society for Marketing Advances (2008 Doctoral student track) American Marketing Association Marketing Management Association (2010 Spring Product & Pricing Track and Consumer Behavior track) Services to Professional Organizations Served as a discussant in Society for Marketing Advances Conference in Nashville, TN, in November 2006 Served as a volunteer in faculty development in international business seminar conducted by Center of International Business Education and Research (CIBER) at the University of Memphis in June 2005 Membership in Professional organizations: Society for Marketing Advances 2005, 2006, 2008, 2010 American Marketing Association 2007 Decision Sciences Institute 2006 Sigma Beta Delta UWGB chapter from spring

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