Dr. Alok Kumar University of Nebraska-Lincoln Marketing (402)
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1 Dr. Alok Kumar University of Nebraska-Lincoln Marketing (402) Education Ph D, University of Wisconsin-Madison, Major: Marketing Dissertation Title: Some Pain, Some Gain: The Role of Reputations in Governing Interfirm Relationships MBA, Indian Institute of Management, B.Tech (Mining Engineering), School of Mines, Professional Positions Academic Assistant Professor of Marketing, University of Nebraska-Lincoln. (September Present). Assistant Professor of Marketing, The Pennsylvania State University. (August June 2013). Professional Memberships American Marketing Association. ( Present). American Marketing Association Interorganizational SIG. ( Present). Development Activities Attended Conference Attendance, "2014 AMA Winter Educators' Conference," American Marketing Association, Orlando, FL. (2014). Teaching Experience TEACHING University of Nebraska-Lincoln MRKT 346, Marketing Channels Management, 1 course. MRKT 442, Marketing Management, 2 courses. SCMS 346, Marketing Channels Management, 1 course. Directed Student Learning Doctorate (committee member) Doctorate (committee member), Other (Outside University of Nebraska-Lincoln). (2013). Advised: Chen Zhou Doctorate (committee member), Other (Outside University of Nebraska-Lincoln). ( ). Advised: Abhijith Holehonnur
2 Doctorate (committee member), Other (Outside University of Nebraska-Lincoln). ( ). Advised: Alok Saboo Published Intellectual Contributions Refereed Journal Articles RESEARCH Chakravarty, A., Kumar, A., Grewal, R. (in press). Customer Orientation Structure for Internet- Based Business-to-Business Platform Firms. To appear in Journal of Marketing. Heide, J. B., Kumar, A., Wathne, K. H. (in press). Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains. To appear in Strategic Management Journal. Grewal, R., Kumar, A., Mallapragada, G., Saini, A. (2013). Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship. Journal of Marketing Research, 50(3), %5d&searchHistoryKey& Kumar, A., Heide, J. B., Wathne, K. H. (2011). Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships. Journal of Marketing, 75(2), Conference Proceedings Chakravarty, A., Kumar, A., Grewal, R. (2014). Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms. ISBM Academic Conference Wathne, K., Kumar, A., Heide, J. (2014). Managing Offshore Outsourcing Relationships ISBM Biennial Conference Proceedings. Chakravarty, A., Kumar, A., Grewal, R. (2012). Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms. Chicago, IL: ISBM Academic Conference Kumar, A., Heide, J. B. (2012). Reputation Effects in Inter-firm Relationships. Chicago, IL: ISBM Academic Conference. Wathne, K. H., Heide, J. B., Kumar, A. (2012). Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Industrial Value Chains. Lisbon: 41st European Marketing Academy Conference. Chakravarty, A., Kumar, A., Grewal, R. (2012). Platform Firms: Antecedents and Performance Implications of Customer Orientation Structure (vol. 23). St. Petersburg, FL: AMA Winter Educators' Conference. Heide, J. B., Kumar, A., Wathne, K. H. (2011). How Relationship Strategies and Ownership Forms Drive Performance in Buyer-Supplier Relationships (vol. 21). Austin, TX: AMA Winter Educators' Conference. Saboo, A., Kumar, A., Rindfleisch, A., Heide, J. B. (2011). New Product Alliances and Institutions: Value Generating Vs. Value Creating Role (vol. 21). Austin, TX: AMA Winter Educators' Conference.
3 Grewal, R., Kumar, A., Saini, A. (2011). Performance Implications of Channel Control Mechanisms in Multinational Contexts: The Influence of Internal and External Stakeholders (vol. 21). AMA Winter Educators Conference, Austin TX, Special Session Heide, J. B., Wathne, K. H., Kumar, A. (2010). Hybrid Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Marketing Relationships. Boston, MA: ISBM Academic Conference. Kumar, A., Heide, J. B., Wathne, K. H. (2009). Incompatible Governance Mechanisms in Supply Chain Relationships (vol. 20). Chicago, IL: AMA Summer Educators' Conference. Kumar, A., Rindfleisch, A., Heide, J. B. (2008). Organizing for Innovation: Mixed Versus Pure Alliances. San Diego, CA: ISBM Academic Conference. Kumar, A., Rindfleisch, A. (2007). Organizing for Innovation: Pure Versus Pure New Product Alliances. Reykjavík, Iceland: European Marketing Academy Conference. Presentations Published in Proceedings Business Platform Firms," ISBM, San Francisco, CA. (July 2014). Wathne, K. (Author Only), Kumar, A. (Presenter & Author), Heide, J. (Author Only), ISBM Academic Conference, "Managing Offshore Outsourcing Relationships," ISBM, San Francisco, CA. (July 2014). Business Platform Firms," ISBM, Chicago, IL. (August 2012). Kumar, A. (Presenter & Author), Heide, J. B. (Author Only), ISBM Academic Conference, "Reputation Effects in Inter-firm Relationships," ISBM, Chicago, IL. (August 2012). Wathne, K. H. (Presenter & Author), Heide, J. B. (Author Only), Kumar, A. (Author Only), 41st European Marketing Academy Conference, "Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Industrial Value Chains," EMAC, Lisbon. (May 2012). Chakravarty, A. (Author Only), Kumar, A. (Presenter & Author), Grewal, R. (Author Only), AMA Winter Educator's Conference, "Platform Firms: Antecedents and Performance Implications of Customer Orientation Structure," St. Petersburg, FL. (February 2012). Heide, J. B. (Author Only), Kumar, A. (Presenter & Author), Wathne, K. H. (Author Only), AMA Winter Educator's Conference, "How Relationship Strategies and Ownership Forms Drive Performance in Buyer-Supplier Relationships," Austin, TX. (February 2011). Kumar, A. (Author Only), Rindfleisch, A. (Author Only), Heide, J. B. (Author Only), Saboo, A. (Presenter & Author), AMA Winter Educator's Conference, "New Product Alliances and Institutions: Value Generating Vs. Value Creating Role," Austin, TX. (February 2011). Grewal, R. (Presenter & Author), Kumar, A. (Author Only), Saini, A. (Author Only), AMA Winter Educators' Conference, "Performance Implications of Channel Control Mechanisms in Multinational Contexts: The Influence of Internal and External Stakeholders," AMA, Austin, TX. (February 2011).
4 Heide, J. B. (Author Only), Wathne, K. H. (Presenter & Author), Kumar, A. (Author Only), ISBM Academic Conference, "Hybrid Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Marketing Relationships," Boston, MA. (August 2010). Kumar, A. (Presenter & Author), Heide, J. B. (Author Only), Wathne, K. H. (Author Only), AMA Summer Educators' Conference, "Incompatible Governance Mechanisms in Supply Chain Relationships," Chicago, IL. (August 2009). Kumar, A. (Author Only), Rindfleisch, A. (Presenter & Author), Heide, J. B. (Author Only), ISBM Academic Conference, "Organizing for Innovation: Mixed Versus Pure Alliances," San Diego, CA. (2008). Kumar, A. (Author Only), Rindfleisch, A. (Presenter & Author), European Marketing Academy Conference, "Organizing for Innovation: Pure Versus Pure New Product Alliances," EMAC, Reykjavík, Iceland. (2007). Presentations Given Business Platform Firms," ISBM, San Francisco, CA. (July 2014). Wathne, K. (Author Only), Kumar, A. (Presenter & Author), Heide, J. (Author Only), ISBM Academic Conference, "Managing Offshore Outsourcing Relationships," ISBM, San Francisco, CA. (July 2014). Business Platform Firms," ISBM, Chicago, IL. (August 2012). Kumar, A. (Presenter & Author), Heide, J. B. (Author Only), ISBM Academic Conference, "Reputation Effects in Inter-firm Relationships," ISBM, Chicago, IL. (August 2012). Wathne, K. H. (Presenter & Author), Heide, J. B. (Author Only), Kumar, A. (Author Only), 41st European Marketing Academy Conference, "Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Industrial Value Chains," EMAC, Lisbon. (May 2012). Chakravarty, A. (Author Only), Kumar, A. (Presenter & Author), Grewal, R. (Author Only), AMA Winter Educator's Conference, "Platform Firms: Antecedents and Performance Implications of Customer Orientation Structure," St. Petersburg, FL. (February 2012). Heide, J. B. (Author Only), Kumar, A. (Presenter & Author), Wathne, K. H. (Author Only), AMA Winter Educator's Conference, "How Relationship Strategies and Ownership Forms Drive Performance in Buyer-Supplier Relationships," Austin, TX. (February 2011). Kumar, A. (Author Only), Rindfleisch, A. (Author Only), Heide, J. B. (Author Only), Saboo, A. (Presenter & Author), AMA Winter Educator's Conference, "New Product Alliances and Institutions: Value Generating Vs. Value Creating Role," Austin, TX. (February 2011). Grewal, R. (Presenter & Author), Kumar, A. (Author Only), Saini, A. (Author Only), AMA Winter Educators' Conference, "Performance Implications of Channel Control Mechanisms in Multinational Contexts: The Influence of Internal and External Stakeholders," AMA, Austin, TX. (February 2011).
5 Heide, J. B. (Author Only), Wathne, K. H. (Presenter & Author), Kumar, A. (Author Only), ISBM Academic Conference, "Hybrid Governance Mechanisms, Ownership Contexts, and Performance Outcomes in Marketing Relationships," Boston, MA. (August 2010). Kumar, A. (Presenter & Author), Heide, J. B. (Author Only), Wathne, K. H. (Author Only), AMA Summer Educators' Conference, "Incompatible Governance Mechanisms in Supply Chain Relationships," Chicago, IL. (August 2009). Kumar, A. (Author Only), Rindfleisch, A. (Presenter & Author), Heide, J. B. (Author Only), ISBM Academic Conference, "Organizing for Innovation: Mixed Versus Pure Alliances," San Diego, CA. (2008). Kumar, A. (Author Only), Rindfleisch, A. (Presenter & Author), European Marketing Academy Conference, "Organizing for Innovation: Pure Versus Pure New Product Alliances," EMAC, Reykjavík, Iceland. (2007). Kumar, A. (Presenter & Author), Haring Symposium, "Markets and Hierarchies: An Information Processing Perspective," Indiana University, Bloomington, IN. (2004). Contracts, Grants and Sponsored Research Other Kumar, A., "Smeal New Faculty Research Grant," Sponsored by The Pennsylvania State University, Universities, $10, (2010). Kumar, A., Grewal, R., Saboo, A., "Smeal Small Research Grant," Sponsored by The Pennsylvania State University, Universities, $2, (2010). Kumar, A., Grewal, R., Saboo, A., "Smeal Small Research Grant," Sponsored by The Pennsylvania State University, Universities, $2, (2009). Kumar, A., Wathne, K. H., "Graduate School," Sponsored by University of Wisconsin-Madison, Universities, $41, (2007). Kumar, A., Heide, J. B., "Institute for the Study of Business Markets," Sponsored by The Pennsylvania State University, Universities, $9, (2006). Awards and Honors Haring Symposium, Faculty Representative (The Pennsylvania State University), Indiana University. (2012). Finalist, ISBM Business Marketing Doctoral Competition, ISBM. (2006). John Etter Scholarship, University of Wisconsin-Madison. (2006). Robert Bruce Fellowship, University of Wisconsin-Madison. (2006). AMA-Sheth Foundation Doctoral Consortium Fellow, University of Connecticut. (2005). Haring Symposium, Indiana University. (2004).
6 Intellectual Contributions in Submission Other Wathne, K. H., Kumar, A., Heide, J. B. Journal of Marketing. Chakravarty, A., Kumar, A., Grewal, R. Journal of Marketing. Department Service SERVICE Departmental Advisory Committee, The Pennsylvania State University. ( ). Ph.D. Committee, The Pennsylvania State University. ( ). Candidacy Committee, The Pennsylvania State University. (2011). Smeal Spring Research Camp, The Pennsylvania State University. ( ). Faculty Recruiting Committee, The Pennsylvania State University. ( ). Ph.D. Comprehensive Exam Committee, The Pennsylvania State University. ( ). Candidacy Committee, The Pennsylvania State University. ( ). Professional Service Business-to-Business Track Chair, AMA Winter Educators' Conference. ( ). Reviewer, Ad Hoc Reviewer, Journal of Service Research. (2013). Reviewer, Ad Hoc Reviewer, AMA Summer Educators' Conference. ( ). Reviewer, Ad Hoc Reviewer, AMA Winter Educators' Conference. ( ). Reviewer, Ad Hoc Reviewer, Journal of Marketing. ( ). Reviewer, Ad Hoc Reviewer, Decision Sciences. ( ). Session Chair: Systemic Perspectives on Buyer-Supplier Relationships, AMA Winter Educators' Conference, St. Petersburg, FL. (February 2012). Session Chair: New Advances in Interorganizational Exchange, AMA Winter Educators' Conference, Austin, TX. (February 2011). Reviewer, Ad Hoc Reviewer, Journal of Marketing Research. ( ). Session Chair: New Facades in Channel Management, ISBM Conference, Boston, MA. (August 2010). Reviewer, Ad Hoc Reviewer, Marketing Letters. (2009).
Dr. Alok Kumar University of Nebraska-Lincoln Marketing (402) 472-3378 Email: akumar5@unl.edu
Dr. Alok Kumar University of Nebraska-Lincoln Marketing (402) 472-3378 Email: akumar5@unl.edu Education Ph D, University of Wisconsin-Madison, 2008. Major: Marketing MBA, Indian Institute of Management,
HAISU ZHANG, Ph.D. September 2012. University of Illinois at Chicago (UIC) Major: Business Administration (Marketing)
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2010 2015 Ph.D. in Marketing Minor: Statistics Robert J. Trulaske Sr. College of Business, University of Missouri, Columbia, MO
Current as of Sep 4, 2015 VAMSI KRISHNA KANURI University of Miami Jenkins 314N School of Business Administration Coral Gables, Miami, FL 33146 Phone (Office): (305) 284-5895 Fax: (305) 284-5326 Email:
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JOO HWAN SEO Department of Marketing Cell: (217) 766-1693 School of Business Fax: (202) 994-8999 2201 G Street NW, Suite 301 joohwans@gwu.edu Web: www. joohwanseo.com EDUCATION Ph. D in Marketing, School
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