MALIKA CHAUDHURI. Michigan State University, Eli Broad College of Business, Marketing Department. East Lansing, MI

Transcription

1 MALIKA CHAUDHURI, Eli Broad College of Business, 48824, Cell: (765) , Office: (517) EDUCATION Ph.D. in Marketing (Minor: Econometrics) Eli Broad College of Business, * Recipient of Robert P. Poland Doctoral Fellowship August 2011-Present Post-Doctoral Bridge (PDB) program 2010 Warrington College of Business, University of Florida Ph.D. in Agricultural Economics August 2005-May 2009 Department of Agricultural, Food, and Resource Economics, * Recipient of Glenn and Sandy Johnson Doctoral Fellowship M.S. Economics August 2004-May 2005 Department of Economics, M.S. Quantitative Economics August 1997-May 1999 Indian Statistical Institute Kolkata, India B.Sc. Economics August 1994-May 1997 University of Calcutta Kolkata, India HONORS AND SCHOLARSHIPS Broad College Robert P. Poland Doctoral Fellowship, (2014) Fellow, AMA-Sheth Doctoral Consortium, University of Michigan (2013) Glenn and Sandy Johnson Doctoral Fellowship, AFRE Dept., (2008) Western Agricultural Economics Association Graduate Student Scholarship (2008) RESEARCH INTERESTS Innovations and New Product Development Strategic Marketing Relationships Marketing-Finance Interface Digital Media Advertising Marketing Analytics Page 1 of 5

2 DISSERTATION Committee: Dr. Roger Calantone (co-chair), Dr. Clay Voorhees (co-chair), Dr. G. Tomas M. Hult, and Dr. Richard Baillie. Doctoral milestones: Dissertation Defense (Expected): March, 2015 Dissertation Proposal: passed May 31st, 2013 Dissertation essays: My dissertation topic broadly deals with impact of promotional strategies on firm value and diffusion trajectory of new products. Essay 1: Impact of Promotion Mix on Firm Value: The Mediating Role of Perceived Quality I investigate the moderating role of product class (i.e., luxury vs. mass) in the promotion mix and firm sales relation. I disaggregate promotional incentives into tactical levels, operationalized by finance rates and rebates, contingent on their characteristics and redemption periods. Findings suggest that incidence of finance rates boost sales, irrespective of product class. However, rebates are effective promotional strategies exclusively in the mass market. Current Status: Under Review in International Journal of Research in Marketing Essay 2: To Promote or Not to Promote, That is the Question: Case of U.S. Pharmaceutical Industry I examine the time period for which the U.S. drug manufacturing firms continue to promote prescription drugs after the later have gone off-patent and encounter generic competition. I consider eight therapeutic classes with varying criticality of medical conditions and utilize stratified hazard rate model to estimate the sales promotion window. Findings suggest that ceteris paribus, criticality of medical conditions (availability of prescription drug substitutes) lengthens (shortens) the sales promotion window for the manufacturing firm. Furthermore, learning curve of generic drugs impacts the off-patent prescription drug s sales promotion window. Current Status: Data collection and Analysis complete; drafting manuscript Essay 3: Effectiveness of Loyalty Programs: Stakeholders Perspective This study analyzes the impact of loyalty programs (LPs) on stakeholders value creation process. Findings suggest that firms announcements of launching LP generate positive investor enthusiasm. Results also indicate that firm s adoption of LP exposes it to significant idiosyncratic risk. However, degree of risk varies across firms with varying dollar value of product offerings and network intensity. Current Status: Presented the Academy of Business Research Conference in New Orleans, LA, USA March 26-28, 2014; Final draft ready for submission at Journal of Retailing Essay 4: Typology of Diffusion This study conducts a comprehensive review of diffusion literature published over the past thirty years and classifies the literature into five broad categories. Next, I identify key areas and gaps in the diffusion literature that have been ignored by critical thinkers and developments in those areas are expected to make significant contribution to the literature. Current Status: Drafting manuscript PUBLICATIONS Chaudhuri, Malika, Glynn T. Tonsor and H. Christopher Peterson Factor Demand Analysis for Ethanol in the U.S. Refinery Industry The B.E. Journal of Economic Analysis & Policy, 2011, vol. 11, issue 1, pp

3 PAPERS UNDER REVIEW Chaudhuri, Malika, Roger J. Calantone and Clay Voorhees Disentangling the Effects of the Promotion Mix on Sales: An Examination of Disaggregated Drivers and the Moderating Effect of Product Class Under review at International Journal of Research in Marketing. Chaudhuri, Malika, Roger J. Calantone and Praneet Randhawa New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space Revise and resubmit at Journal of International Consumer Marketing. SELECTED RESEARCH IN PROGRESS Chaudhuri, Malika, Roger J. Calantone and Gerry McNamara Are Debt-Holders Effective Monitoring Agents in Strategic Alliance Formations? final draft ready for submission to Strategic Management Journal. Chaudhuri, Malika, Roger J. Calantone and Gerry McNamara Birds of the Same Feather Flock Together? Exploration and Exploitation Strategic Alliances and Institutional Ownership Synergy in a Dynamic Setup final draft ready for submission to Strategic Management Journal. Chaudhuri, Malika and Roger J. Calantone International Diffusion of Consumer Durables: Kalman Filter Approach preliminary analysis complete, targeting Journal of Product Innovation Management. Chaudhuri, Malika, Roger J. Calantone and Clay Voorhees Effectiveness of Loyalty Programs: Stakeholders Perspective preliminary analysis complete, targeting Journal of Retailing. Chaudhuri, Malika, Roger J. Calantone and Tomas Hult Do Megamergers Work? Evidence from the U.S. Pharmaceutical Industry drafting manuscript, targeting Journal of Business Research. CONFERENCE PRESENTATIONS Impact of Promotion Mix on Firm Value: The Mediating Role of Perceived Quality Chaudhuri, Malika, Roger J. Calantone and Clay Voorhees, scheduled for presentation at 2014 Summer Marketing Educators Conference, San Francisco, August 1-3. Do Institutional Investors Motivate Firms to Adopt the Right Alliance Structure? A Dynamic Model Chaudhuri, Malika, and Roger J. Calantone, scheduled for presentation at 2014 Summer Marketing Educators Conference, San Francisco, August 1-3. Effectiveness of Loyalty Programs: Stakeholders Perspective Chaudhuri, Malika, Roger J. Calantone and Clay Voorhees presented at the Academy of Business Research Conference in New Orleans, LA, USA March 26-28, Consumer Preference for Alternative Transportation Fuels: A Conjoint Analysis Chaudhuri, Malika, G. Tonsor, H. C. Peterson and R. Calantone (2009) (AAEA & ACCI Joint Annual Meeting, Milwaukee, WI, July 26- July 28, 2009) Assessing Consumer Preference for Flex Fuel Vehicles: Double-Bounded Dichotomous Choice Contingent Valuation Approach Chaudhuri, Malika, G. Tonsor, H. C. Peterson and R. Calantone (2009) (AAEA & ACCI Joint Annual Meeting, Milwaukee, WI, July 26- July 28, 2009) 3

4 Factor Demand Analysis for Ethanol in the U.S. Refinery Industry Chaudhuri, Malika, G. Tonsor and H. C. Peterson (Western Agricultural Economics Association Annual Meetings, Big Sky, Mo, June 25 th to 27 th, 2008). TEACHING INTERESTS AND EXPERIENCE Teaching interests: Marketing Management Marketing Strategy Marketing Analytics New Product Development/Innovation Marketing Research Digital Marketing Courses taught: Eli Broad College of Business Quantitative Business Research Methods, Summer, 2013 Managerial Marketing, Summer, 2014 Introduction to Marketing, Summer, 2014 Teaching Evaluation - Introduction to Marketing* Rating The instructor demonstrated enthusiasm about the subject matter of the course The instructor helped me to understand the subject matter of the course The instructor was well prepared and organized The overall quality of the instructor was excellent The overall quality of this course was excellent * Mid-term evaluation (Official evaluations available on July 30th, 2014) *1 = Poor and 5 = Excellent COURSEWORK Marketing Marketing Models Seminar - H. Sridhar and R. J. Calantone International Business Research Method - T. Hult Seminar in Marketing Relationships - D. A. Griffith Structural Equation Modeling - R. J. Calantone Seminar in Consumer Behavior B. Devezer Marketing Strategy Seminar - T. Hult Economics Econometrics IA - R. Baillie Econometrics IB - P. Schmidt Econometrics II - J. M. Wooldridge Applied Econometrics - J. M. Wooldridge Microeconomics I - K. Davidson Microeconomics II - J. P. Choi Macroeconomics I - R. Minetti Macroeconomics II - A. Shevchenko 4

5 PROFESSIONAL EXPERIENCE Software Consultant, Tata Consultancy Services, India. On deputations at: Role: Module Leader, GE Transportation Systems, Erie, USA (2000 to 2001). Role: Module Leader, GE Medical Systems, Milwaukee, USA (2002). Role: Business Analyst, Toyota Motor Sales, USA Inc., Los Angeles, USA (2003). SKILLS Microsoft Office (Word, Access, Excel, PowerPoint, Project) SAS, Matlab, Stata, SPSS, Mplus, EQS SERVICE Reviewer Winter AMA 2013; Member American Marketing Association (AMA) since 2012 REFERENCES Dr. Roger Calantone (co-chair) The Eli Broad Chaired University Professor of Business; Director, Institute for Entrepreneurship and Innovation; Phone: (517) Dr. Clay Voorhees (co-chair) Associate Professor Phone: (517) Dr. G. Tomas M. Hult Byington Endowed Chair & Professor of Marketing & International Business Director, International Business Center (MSU-CIBER) Department of Marketing The Eli Broad College of Business Phone: (517) Dr. Richard Baillie A.J. Pasant Endowed Chair of Finance and Economics Department of Finance The Eli Broad College of Business Phone: (517)