MAPS/REPUTATION DASHBOARD

Transcription

1 MAPS/REPUTATION DASHBOARD It pays to be listed online and monitor what your customers are saying about you.

2 Maps/Reputation Dashboard Local consumers are online searching for nearby businesses that offer the products and services they need. Not only that, consumers are also commenting, checking-in, and reviewing the local businesses they visit. We have the tools to help you be found online as well as track and manage what people are saying about you across the web. What s Your Reputation Online? It pays to be listed online and it pays to keep on top of what your customers are saying about you. A positive comment can be highlighted and shared with your customers, while a prompt response to a negative review can turn a critic into a fan. Our Maps/Reputation Dashboard provides you with all the tools you need to ensure that your business is listed on all the right places and that your online reputation remains intact. Our Maps/Reputation Dashboard monitors your reputation across the web, including: Websites and blogs Social media (Twitter, Facebook, Foursquare, LinkedIn, and more) Local review sites (Yelp, Google, Citysearch, and dozens of others) Features of Maps/Reputation Dashboard: Claiming of your Google+ Local network Claiming of your business on the popular check-in network Foursquare Overall scoring of your online reputation and ways to improve your score Monitor all mentions of your business online Read all reviews customers leave about your business and share all positive reviews with your social network at a click of a button Monitor all Facebook, Twitter, and Foursquare mentions about your business Monitor your online share of voice and rank with your competitors Receive automated alerts when new reviews and mentions happen, so you can take action immediately Receive monthly insights on the visibility of your business online

3 Maps/Google+ LOCAL Consumers are out there searching for local businesses that provide the products and services they need. In order to effectively attract new customers, it is essential that your business is properly listed and located on the web. As more consumers begin searching for products and services online, having your business visible and listed is crucial when it comes to building new customer relationships. The search engine giant Google has eliminated its previous listing service called Google Places and has now integrated Google+ Local. Google+ Local puts an emphasis on relevant, social content that allows users to locate, review, and interact with businesses online. Our listing techniques establish your business within Google s new local pages and optimize the listing so you show up higher in the search results. Business advantages of being listed on Maps/Google+ Local: Increase exposure online Claim your business s location with accurate information including your business name, address, and phone number Move up search engine results with expert optimization techniques 20% of all searches are for local information or listings Hubspot 2011 There are over 8 million claimed business locations on Google Google 2011 Integration of Google+ Local allows for more customer interaction Allows local consumers to find your business s location, phone number, and information Get to know the new scoring system NEW Local Averaged scores are calculated on a 30-point scale based on user reviews Extraordinary to Perfection Very Good to Excellent Good to Very Good Fair to Good 0-10 Poor to Fair Individual user scores are based on a 0-3 point scale. 3 Excellent 2 Very Good 1 Good 0 Poor to Fair

4 FOURSQUARE Once your customers can easily find your business and its location online, it s time to let them share your business with all their friends and social media connections. Foursquare is a location-based social networking website and mobile application that allows customers to check-in to your business whenever they visit your location. We optimize your Foursquare account so current and potential customers can accurately find your business and become advocates of your brand. Business advantages of using Foursquare: Provides a powerful geo-location based service for social media users Provides free advertising for your brand Foursquare has over 20 million users and has documented over 2 billion check-ins BizReport 2012 = 1 million users Allows you to offer unique specials for consumers who check-in to your business Allows real-time engagement with customers Provides transparent data depicting which of your customers are checking in to your location 3 million check-ins occur on Foursquare each day Hubspot 2011

5 SYNDICATION & CITATIONS What is syndication? Your company needs to be listed in all of the search engines, map websites, local websites, and mobile applications. Syndication blasts your company s information out to hundreds of these, which ensures the most up-to-date and accurate information is distributed to them. Features of Syndication: Creation of your business profile including logos, links, keywords, and other information Profile optimization to produce the best ranking performance Distribution to the industry s largest authorized network of search engines, map websites, local websites, and mobile apps 75% of Internet users never scroll past the first page of search results Search Engine Journal 2012 Manual verification in the top search engines by our trained SEO Specialists Citations Having your business s location posted across the web is great. However, if no one can find it, what good does it do you? We provide you with 600 citations per year that help maintain your maps and Google+ Local rankings. Our expert SEO Specialists research target keywords and geo-location as they pertain to your business s locality and industry so as to assess optimal search terms. Furthermore, our experts manually create citations that match your business s industry and core values and distribute these optimized keyword citations across many syndication sites. Citations are therefore used to fortify and ensure that your business attains high ranking on search engine local listings. Our collaborative effort of keyword research, competitive analysis, and manual citation building ensures that your listing speaks to what your customers are looking for.

6 Maps/Reputation Dashboard Once your business s listings have been claimed and optimized across the web, consumers will begin to write their opinions of your business. Whether it is on a search engine, blog, social network, or local review site, you need a way to efficiently monitor and maintain your business s online reputation. Our Maps/Reputation Dashboard allows you to easily monitor whatever people are saying about your business wherever they are saying it. Our Maps/Reputation Dashboard provides four easy to follow tabs that keep you in the know about everything being said about your company online. Visibility The Visibility tab provides a way for you to verify the accuracy and consistency of your online business listings and see whether they are listed in places where people are searching. Reviews The Reviews tab aggregates reviews of your business from major review websites such as Yelp, TripAdvisor, Urbanspoon, and others. You can view your overall average review score and find out what keywords customers commonly use to describe your business. Mentions The Mentions tab compiles mentions of your business from various sources across the web such as blogs, social networks, and news sites. It automatically highlights positive and negative mentions allowing you to gauge consumer satisfaction. Competition The Competition tab provides competitive analysis showing how often your business is mentioned online when compared to your competitors. It compares your prominence in search to similar businesses and calculates a share of voice percentage. With this dashboard, you ll have all the resources to stay on top of everything people are saying about your company online, and make sure that all your business listings direct customers to the right location and provide them with the right contact information. From the initial research and competitive analysis to the manual creation of citations and monthly insights pertaining to your business s online visibility, we are here to help you be found and stay in control of your reputation online. Our role: Initial setup of customized Maps/Reputation Dashboard Creation of 600 citations for your business over one year Creation, claiming, and optimization of your Google+ Local and Foursquare listings Initial orientation call and monthly review of analytics and performance

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