INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads

Size: px
Start display at page:

Download "INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads"

Transcription

1 INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads

2 Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did you know that 311 million Americans are online? That s more than half of the U.S. population and 3/4ths of adults. With current buying trends demonstrating the popularity of online shopping, more businesses can stand to increase sales by focusing more attention on inbound marketing strategies. The Internet offers a convenient way to discover, browse, shop and connect, and you can now take advantage of an excellent opportunity to gain visibility, skyrocket your sales, and build your brand online. Inbound marketing focuses on targeting your customers through search engines, blogs, social media, and linking opportunities. By creating a highly targeted inbound marketing plan, you can transition your business to generate more sales online while simultaneously reducing your marketing budget. Many businesses are now making the switch because they are saving money AND seeing phenomenal results.

3 The Shift from Outbound to Inboundnd These statistics show the substantial shift in marketing budgets from outbound to inbound marketing strategies like social media, search engine optimization, and virtual events. B2B marketers are shifting their budgets toward inbound marketing. 69% 60% 60% 49% 40% I WILL INCREASE MY INVESTMENT IN THIS MARKETING TACTIC THIS YEAR. 32% 24% 22% 15% INBOUND OUTBOUND SOURCE: MARKETINGSHERPA, OCTOBER 2010 Key Considerations on the Shift to Inbound Marketing: According to a recent study, 61% of marketers will shift their budget to focus more on new media in Marketers are moving away from what some refer to as interruption advertising in favor of a more personalized approach on the Internet. Marketing budgets have increased rapidly for social media marketing and content optimization for blogs in recent years. The marketing budgets have almost doubled for these areas. They have proven to be the most effective ways to generate targeted leads and convert those leads into paying customers. Outbound marketing is quickly being replaced by inbound marketing. For certain industries, outbound marketing still plays a critical role in business development and effective marketing, but most of these tactics can easily and cost-effectively be supplemented with a comprehensive inbound marketing program. Inbound marketing with social media, search engine optimization, and virtual events are now the optimal choice for many marketers.

4 Search Engine Optimization The most effective inbound marketing technique that you can use to climb the ranks in the search engines, gain visibility, and attract organic traffic to your website. 57% of Internet users s search the web every day. SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010 Key Considerations on SEO: An estimated 88,000,000,000 searches are performed every month on Google. 4 This worldwide statistic shows just how many people are turning to Google to meet their needs. Entering just a few keyword phrases into the search engines can return millions or billions of results, but studies indicate that 75% of search users will only scroll through the first page of results. 7 75% of user clicks are from organically ranked sites, not paid sites 5 Nearly 50% of daily searches are for information on products or services 6 If your site is currently not optimized for specific keywords, your target market might not even know that you exist until you increase your ranking.

5 Blogging g Creating a blog can increase your rankings, give you the opportunity to distribute useful information on your products/services, and connect with your audience in an effective way. MEDIAN MO ONTHLY LEADS % < >311 # OF INDEXED PAGES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010 Key Considerations on Blogging: Offering your customers the chance to learn more about your products is imperative to creating a strong, sustainable relationship. Blogging allows you to share industry-related information that can help your customers make the best decision on their next purchases. Websites with a blog generate much higher rates of traffic than sites that are purely designed to sell. 40% of businesses now use a blog to provide information and grow their website 8 B2C companies that use a blog generate 88% higher response rate and targeted leads than companies that do not use blogging B2C companies sell on average 67% more than businesses that do not blog.

6 Social Media Creating connections with your customers is something that you absolutely must do. Social media sites like Facebook, Twitter, and LinkedIn give you the ideal opportunity to connect, share, and grow. Nearly 2/3 of US Internet users regularly use a social network. SOURCE: EMARKETER, FEBRUARY 2011 Key Considerations on Social Media Marketing: Sharing with social media will allow you to discover new opportunities by connecting with your target audience on a more personal level. Social media is essential for getting the word out about your business, and it is also an excellent tool to use to learn how to market more effectively by analyzing the needs of your clients. Did you know that 93% of adult Internet users have a Facebook account? 11 People spend a significant amount of time on social media, and marketers who spend on average 6 hours a week or more managing their social media sites see 52% more leads than businesses that do not. 12 People that use Twitter generate double the leads than other similar businesses that do not. Marketing with social media will allow you to engage your prospects through several ldifferent outlets, t and dit will also give you the opportunity to create stronger connections and generate more leads.

7 Website Lead Generation Does your website have call-to-action buttons that link to great offers and shows your customers how to respond to your sales pitch? This is the single most effective way to generate leads for your business. Creating opportunities for your customers to respond to your service offerings or product line will help you generate leads and convert prospects into paying customers. Giving your customers all of the information that they need to make a decision is essential, but you should also give them the opportunity to respond and become your customer by providing call-to action buttons on each and every page of your website. If your customers make it to the final third of your sales page, they are more willing to engage with a representative to discuss your service offerings, so incorporating links to offers in your text gives you the chance to show your customers how to take the next step. Inbound marketing gives you the opportunity to generate targeted leads while still conserving your marketing budget. The content on your website should educate and inform your prospects, and it should help them become more clear about how your products or services will help them solve a problem. While you are providing these solutions, you should make sure to link to different areas of of your conversion path so that you can continue to generate new leads and nurture them accordingly.

8 Lead Nurturing Lead nurturing is absolutely critical to ongoing business development. By incorporating lead nurturing into your marketing strategy, you can effectively establish strong relationships with your clients and increase conversions. Key Considerations about Lead Nurturing: Nurturing your leads simply means developing an ongoing relationship with your customers whereby you communicate information and use critical feedback to better develop your marketing strategies. MIT recently conducted a study on lead nurturing which found that 78% of sales generated from a web inquiry are given to the first company that responds to the inquiry. A system that will allow you to respond to inquiries quickly and efficiently as they come in is a very important element to maintaining a successful online business. Nurtured leads, according to a study conducted by LeadGen, generate on average 20% more sales than those that do not nurture their leads. Forrester Research concluded that nurtured leads generate 50% higher conversion rates and a much lower cost associated with each lead. Creating a scalable, flexible lead nurturing strategy can help you educate your customers and provide answers to common questions so that you can build a stronger relationship with your customers, and ultimately, increase your sales. These sales-ready leads are invaluable to your business, and incorporating an effective lead nurturing strategy will give you the opportunity to increase your conversion rates and offer valuable information and insight to your customers/

9 Sources, Unless Cited: 1 BLOGHER, APRIL 2011, PEW RESEARCH, MAY 2010, US CENSUS BUREAU, MAY THE MEDIA AUDIT, OCTOBER ANSWERLAB & SOCIETY OF DIGITAL AGENCIES, FEBRUARY SEARCH ENGINE LAND, FEBRUARY MARKETINGSHERPA, FEBRUARY SRI, October MARKETSHARE.HITSLINK.COM, OCTOBER EMARKETER, AUGUST HUBSPOT, STATEIFINBOUNDMARKETINGLEADGENERATION INBOUND GENERATION REPORT, HUBSPOT, STATE OF INBOUND MARKETING REPORT BLOGHER, APRIL SOCIAL MEDIA EXAMINER, HUBSPOT, 2011

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Leading the Way: What You Need to Generate Leads

Leading the Way: What You Need to Generate Leads Leading the Way: What You Need to Generate Leads Looking online will reveal where one third of US consumers spend at least 3 hours every day.1 Additionally, more than three fourths of all US adults are

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

marketingcopilot Find Customers. Keep Customers.

marketingcopilot Find Customers. Keep Customers. B2B companies that blog generate 67% more leads per month than those who don t.$118.4 billion will be spent on content marketing, video marketing, and social media in 2013. So there is a good chance your

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

AWESOME WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED! MARKETING! STATS! CHARTS! & GRAPHS!

AWESOME WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED! MARKETING! STATS! CHARTS! & GRAPHS! 100 AWESOME WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED! MARKETING! STATS! CHARTS! & GRAPHS! The AWESOME TABLE OF CONTENTS 1 INBOUND VS. OUTBOUND MARKETING...3 2 SEARCH ENGINE OPTIMIZATION.23 3 SOCIAL MEDIA.41

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Lead Generation Lessons From 4,000 Businesses. A study based on real data from 4,000 businesses

Lead Generation Lessons From 4,000 Businesses. A study based on real data from 4,000 businesses Lead Generation Lessons From 4,000 Businesses A study based on real data from 4,000 businesses Table of Contents Introduction: Real Data from 4,000 Businesses... 3 Factor 1: Blogging... 4 Factor 2: Web

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

Return on Investment from Inbound Marketing through Implementing HubSpot Software

Return on Investment from Inbound Marketing through Implementing HubSpot Software Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology

More information

MARKETING BENCHMARKS 7,000+ from. Businesses

MARKETING BENCHMARKS 7,000+ from. Businesses MARKETING BENCHMARKS from 7,000+ Businesses Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week,

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Teacher s notes and key

Teacher s notes and key Teacher s notes and key Level: Aims: Topics: B1+ (intermediate and above). building up lexis related to internet marketing discussing the pros and cons of different internet marketing techniques reading

More information

8 Ways to Generate More Leads From Online Marketing

8 Ways to Generate More Leads From Online Marketing 8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach

Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach (Zhu, Jia Li Lily) July, 2010 Immigration Law Firm GUCL Updating Traditional Marketing and Combining SEO to

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

A Set by Step Guide To Creating A Professional Houzz Page

A Set by Step Guide To Creating A Professional Houzz Page A Set by Step Guide To Creating A Professional Houzz Page This white paper is for business owners who want to increase sales using permission based, inbound marketing techniques. It will help you better

More information

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right!

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! How the Internet Has Changed Marketing Old Marketing = Outbound

More information

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively INBOUND WITH A-LINE 3 Steps to Using Inbound & Content Marketing Effectively A-LINE s Guide to Inbound & Content Marketing Defining Inbound and Content Marketing So what is this inbound approach? Instead

More information

Orchestra LLC: Success Using Social Media

Orchestra LLC: Success Using Social Media Orchestra LLC: Success Using Social Media (Zhu, Jia Li Lily) June, 2010 Orchestra LLC: Success Using Social Media by Jia Li Lily Zhu at HubSpot is licensed under a Creative Commons Attribution-Share Alike

More information

Proactively Increasing Your Online Sales

Proactively Increasing Your Online Sales Proactively Increasing Your Online Sales TABLE OF CONTENTS Executive Summary...1 The Problem with Online Sales...1 Best Practices to Increase Online Sales...3 Executive Summary Selling online is more than

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

MARKETING STATS, CHARTS & GRAPHS

MARKETING STATS, CHARTS & GRAPHS MARKETING STATS, CHARTS & GRAPHS TABLE OF CONTENTS 1 INBOUND VS. OUTBOUND MARKETING...3 2 SEARCH ENGINE OPTIMIZATION.23 3 EMAIL MARKETING.42 4 SOCIAL MEDIA...54 5 BLOGGING....79 6 FACEBOOK...103 7 TWITTER.....127

More information

SEO: What is it and Why is it Important?

SEO: What is it and Why is it Important? SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.

More information

With Customers Online Everywhere Digital MUST Be Part of Your Marketing Mix. Presented by. Leah Averre Smith

With Customers Online Everywhere Digital MUST Be Part of Your Marketing Mix. Presented by. Leah Averre Smith With Customers Online Everywhere Digital MUST Be Part of Your Marketing Mix Presented by Leah Averre Smith FUN FACTS: Bachelor of Arts in Theater Appeared as an extra in the movie Boogie Nights Plays acoustic

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What

More information

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING National Data Center Services Provider, CoreLink Data Centers, Relies on KEO Marketing s Online

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

The State of Inbound Lead Generation

The State of Inbound Lead Generation www.hubspot.com The State of Inbound Lead Generation Analysis of lead generation best practices used by over 1,400 small- and medium-sized businesses March 2010 Contents Summary... 3 Introduction... 4

More information

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

Enrollment Marketing 101. What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment?

Enrollment Marketing 101. What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Enrollment Marketing 101 What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Upcoming ACCS Webinars 5 Ways to Increase the Number of Inquiries to Your

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

DIGITAL MARKETING AN INTEGRATED APPROACH

DIGITAL MARKETING AN INTEGRATED APPROACH DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase

More information

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

Idea Lab. Social Media Is a Science

Idea Lab. Social Media Is a Science Name: Phone: Idea Lab Social Media Is a Science David Searns CEO Haley Marketing Group Inc. haleymarketing.com Brad Smith Director of Search Engine Optimization and Social Media Marketing Haley Marketing

More information

48% Cook An American Express Travel Representative. Lead Generation Conversion Rate Lift. Case Study. B2B and Consumer Service

48% Cook An American Express Travel Representative. Lead Generation Conversion Rate Lift. Case Study. B2B and Consumer Service Case Study 48% Lead Generation Conversion Rate Lift Business: Sector: Optimized Conversion: Test: Website: B2B and Consumer Service Travel Tourism Telephone and Online Lead Generation Inquiries A/B/n test

More information

COMMON ONLINE MARKETING MISCONCEPTIONS TO D R IN 2014 TO DRIVE REVENUE

COMMON ONLINE MARKETING MISCONCEPTIONS TO D R IN 2014 TO DRIVE REVENUE 5 COMMON ONLINE MARKETING MISCONCEPTIONS TO D R O P IN 2014 TO DRIVE REVENUE Introduction The world of online marketing is constantly changing and can be overwhelming to keep up with. What drove success

More information

How UK Companies Can Use Inbound Marketing to Generate More Business

How UK Companies Can Use Inbound Marketing to Generate More Business How UK Companies Can Use Inbound Marketing to Generate More Business Chris Johnson Sr. Inbound Marketing Specialist cjohnson@hubspot.com Prashant Kaw Inbound Lead Gen Manager pkaw@hubspot.com Internet

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

Introduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14

Introduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14 Table of Contents Introduction 3 Step One: Create a Keyword Strategy 4 Step Two: Optimize Your Website 7 Step Three: Create Blog and Other Content 14 Step Four: Promote Content & Participate in Social

More information

How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Marketing Analytics 101 How to Measure the Effectiveness of Your Website Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

CASE STUDY. Online B2B Marketing and Lead Generation Tactics Increase Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Online B2B Marketing and Lead Generation Tactics Increase Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Online B2B Marketing and Lead Generation Tactics Increase Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING MES Hybrid Document Systems Depends on KEO Marketing s Online B2B Marketing

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA 5 CRITICAL COMPONENTS OF AN ONLINE LEAD GENERATION CAMPAIGN BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA TABLE OF CONTENTS About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Lead Generation For Lawyers. A HubSpot study based on real data from 4,000 businesses

Lead Generation For Lawyers. A HubSpot study based on real data from 4,000 businesses Lead Generation For Lawyers A HubSpot study based on real data from 4,000 businesses The Lead-Gen Challenge for Lawyers Attorneys face special challenges in Lead Generation. These include: Restrictive

More information

The Business of Me - June 2013

The Business of Me - June 2013 MAURICE BRETZFIELD INBOUND MARKETING INSIGHT 515 West 110th Street, 5C, New York City, NY 10025 (917) 515-6957 maurice.bretzfield@gmail.com www. mauricebretzfield.com Inbound Marketing Course Syllabus

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

Internet Marketing Basics

Internet Marketing Basics Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization

More information

Inbound Marketing Overview. January 26, 2015 BEC 382

Inbound Marketing Overview. January 26, 2015 BEC 382 Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Social networking allows you to reach out to potential customers without spending exorbitant amounts of money.

Social networking allows you to reach out to potential customers without spending exorbitant amounts of money. Legal Marketing It came into existence not to confront the Code of Ethics, but to cooperate with it in building an enduring legal brand. Punishment would befall only those without in-depth knowledge of

More information

A collection of by-the-numbers facts that every sales and marketing professional needs to know

A collection of by-the-numbers facts that every sales and marketing professional needs to know SALESSTAFF A collection of by-the-numbers facts that every sales and marketing professional needs to know TABLE OF CONTENTS Email Marketing Social Media Facebook Twitter LinkedIn SEO Content Marketing

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

A guide to SUCCESSFUL SMALL BUSINESS. blogging. By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs

A guide to SUCCESSFUL SMALL BUSINESS. blogging. By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs A guide to SUCCESSFUL SMALL BUSINESS blogging By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs INTRODUCTION Integrated small business marketing by mymarketing Cafe

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

STRATEGIC ONLINE MARKETING PLAN Sample for Small Business Lead Generation

STRATEGIC ONLINE MARKETING PLAN Sample for Small Business Lead Generation STRATEGIC ONLINE MARKETING PLAN Sample for Small Business Lead Generation For easier reading, we placed this example in a PDF of a Word document. For better project management, the components below are

More information