A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing.
|
|
- Miranda George
- 8 years ago
- Views:
Transcription
1 A Social Media Guide for Your Medical Practice Helping your practice get started in social media marketing.
2 Intro: Why is social media important to your medical practice? A social media presence is important for any type of business, including a medical practice. In today s world, an online presence and social media outlets are crucial to establishing yourself as a reliable expert. The number of medical professionals embracing social media as a means of sharing helpful medical information and providing patient care is steadily increasing. Social media helps your target audience become aware of your practice and also helps you engage with them on a personal level. Posting the right content is important on all social media channels, but it is important to optimize your posts for each platform. Build Relationships Social media is a great source for physicians to stay up to date and share up to date health-related content. A study from 2012 concluded that about 60% of medical professionals stated that social media enabled them to care for their patients more effectively, and that it improved the quality of patient care they delivered. 1 Medical professionals who contribute to posting and sharing content on social media will establish greater relationships with their patients than those who do not. Social media can aid your medical practice in attracting new patients and helping you to retain your current patients by keeping them engaged and informed. Establish Goals Before jumping into the world of social media, it is important to establish goals to determine where you want to go with social media and what to do with it. You need to determine whether you want to keep up with industry-related news, engage with your patients and target audience, attract new patients, or just use it to post useful information. You could use social media to do all of these things or only a select few of them. Keep Your Patients Informed Social media channels are a useful way to interact with your patients and keep them up to date on general healthrelated news in addition to updates concerning your medical practice. These updates could include changes in policies or office hours, news updates relating to your practice, or any other relevant information for your patients. The more attempts you make to interact with your patients on social media, the more likely they are to respond to your interactions. These responses could simply be a reply, a question, a review, or a complaint. Social media gives you a direct channel to answer questions and find solutions to any complaints to maintain a healthy relationship with your patients. Should I Start My Own Practice or Join a Group 2
3 Facebook 1 How to Get Started Facebook has 829 million active users every day, 2 so it is ideal for your medical practice to be connected through this social media channel. Facebook allows you to create a business page that people can Like without having to share their own private information. This allows your medical practice to connect and engage with its audience on a personal level while promoting your practice and building your online presence. Another advantage of a business page is the ability to allow access to multiple administrators. This way, multiple people can keep track of what is going on and engage with users depending on their needs and the specialties of each administrator. Conversations are encouraged through Facebook which encourages you to really build a relationship with users who have liked your page. Your Facebook business page is easy to create. You can either sign up for Facebook to create a business page, or create one through an existing Facebook profile. If you are creating a page by signing up for Facebook, you must go to click on Create a Page under the green Sign Up button, then click Sign up for Facebook and fill out the form. If you are creating your page through an existing profile, you must first log into your account and click on the dropdown arrow on the top right of your navigation bar. The first dropdown option is to Create Should I Start My Own Practice or Join a Group 3
4 Facebook Page, select this option. Once you have completed one of the two previously mentioned steps, your next step will be to choose what type of page you are creating from one of the following options: For your medical practice, you are going to select the second option, Company, Organization or Institution and then select your category as Health/Medical/Pharmaceuticals and enter the name of your practice. Once you have completed this step, you will be asked to complete some basic information for the fundamentals of your page. When you are asked to complete the About section, make sure to include a link to your website in addition to a few sentences describing your medical practice. From there, you can upload a profile picture and cover photo. Once the basic information for your practice is completed, you should allow a couple other colleagues to have access to your page. In the top navigation bar for Facebook, click the arrow all the way to the right and select Settings. Choose Page Roles on the left-hand side and then invite whomever you would like to have access to edit and upload content onto your page. Should I Start My Own Practice or Join a Group 4
5 Facebook Last but not least, you must invite people to like your page to start bringing traffic onto it. Before doing so, you need to add content to your page. We will discuss content more, but uploading relevant photos and posting useful articles is a good place to begin. Once you have some content on your page, you should start by inviting colleagues to Like the page, followed by supporters in the Health/Medical/Pharmaceuticals category, and then invite current patients and your target audience to create a fan base for your Facebook business page. 2 How to Amplify Your Presence According to Facebook, an average of 1,500 posts are filtered through an average user s News Feed every day, but only 300 of those posts will actually be shown on the user s News Feed. 3 A business page helps you share relevant information with your target audience. You can let your Facebook fans know about new office hours, updates regarding your practice, and events your practice may be sponsoring, all of which provide can attract users to Like your page. When you share your updates, your fans can share it with their Facebook friends which will help direct traffic to your page. You should post a variety of content including images your target audience would like to see, articles they might be interested in reading, and links or videos that may be informative to them. Remember to optimize the content of your post for your audience. For Facebook, your posts need Should I Start My Own Practice or Join a Group 5
6 Facebook be friendly and inviting to read, yet informative. A great feature of Facebook is an option on all of your posts to Pin to Top. This will move your post to the top of your page for seven days. To do this, click on the grey arrow in the top-right corner of your post and then click Pin to Top. This feature is ideal for posting a change in office hours, new information for patients, or an event your practice may be sponsoring. You should use your page to connect with influencers in the medical industry because it will help you stay up-to-date with health-related news, explore new ideas and trends, and stay relevant with your posts for your fans. It is important to review your page on a daily basis to provide customer service for your fans. Facebook gives you a fast and direct path for answering questions and creating a personal connection with fans.. The Activity and Insights tabs on your page s top navigation bar are useful tools that can monitor how people are engaging with your page and content so you can make the necessary changes and adjustments to enhance your page. Should I Start My Own Practice or Join a Group 6
7 Twitter 1 How to Get Started Twitter has 284 million monthly active users sending out 500 million tweets per day. 4 With that being said, similar to Facebook, Twitter is a great platform to engage with your followers and learn about health-related news and updates in real time. Creating a Twitter account for your medical practice is the same process as creating an account for personal use. To sign up, go to to fill out the form and click Sign up for Twitter. You will create a username for your account that will always begin with symbol. Using this symbol is how you will communicate with other Twitter users. Once you begin typing symbol followed by the name of the follower you want to mention, a list of who you follow will pop up and you can select who you want to mention. After choosing your username, complete your profile by filling out the bio, location, and website sections for your practice and add a profile photo and header photo. Once this is completed, you can start following other users. These could include other medical practices, influential people in your community, medical journals and websites. As you begin to follow Twitter users, they will begin to follow you back. 2 How to Amplify Your Presence Twitter allows you to stay on top of the latest health-related news and updates while engaging with your followers by retweeting and replying to updates, news, interesting articles and more. It is important for your practice to tweet blog articles, news, opinions, and tips on their own as well. This will give your followers a chance to retweet what you have posted to help share your profile with their followers. Should I Start My Own Practice or Join a Group 7
8 Twitter Twitter only allows 140 characters or less for a post, so remember to keep your tweets short and to the point by being focused on a single topic. Use your tweets to promote anything that is going on or any changes at your medical practice. If your medical practice has a blog, you should tweet out a link to your newly published blog article with a brief description and a photo. You should also use your tweets to provide your followers with updates and news articles in the medical industry. It s important to use hashtags (the # symbol) in your tweets. Hashtags are used for keywords or topics in a tweet and can be clicked on to show other tweets using the same hashtag. These keywords or topics can often become trending topics. Twitter, like Facebook, is a source of providing customer service in a quick and personal way. It is important to keep track of tweets your practice has been mentioned in so that you can respond to any comments, questions, and concerns as quickly as possible. You can respond by tweeting back using symbol followed by the user name or through a private direct message. Should I Start My Own Practice or Join a Group 8
9 LinkedIn 1 How to Get Started LinkedIn is a different type of social media channel compared to Facebook and Twitter because it is professionally focused. It connects individuals based on their industry, job title, and company and is a great way to keep in touch with your patients and colleagues. LinkedIn gives you an opportunity to connect with industry leaders while generating new leads and referrals for your medical practice. There are three different aspects of LinkedIn that can be used for your medical practice, but you need to create a company page to get started. To create a company page, you must first have a personal LinkedIn profile. From there, choose Interests from your top navigation bar and select Companies, then on the right hand side there is a yellow button titled Create where you can create a company page. You can then enter your company name and company to verify the page. Your company page will establish your practice and share your specialties, location, and other basic information. Your business page should be used to connect with industry leaders in the medical field, doctors, patients, and other medical practices. 2 How to Amplify Your Presence LinkedIn puts an emphasis on knowledge and leadership which allows your practice the chance to stand out from competitors. A couple ways to do this once you have created your company page is to create a group and a showcase page if you have not already. Should I Start My Own Practice or Join a Group 9
10 LinkedIn LinkedIn groups are an easy way for people to network and share ideas with one another. By setting up a group specifically for your medical practice, you will be able to connect and communicate directly with members of the group which could include other doctors in your field or in your practice if you are part of a group practice, patients, and influential professionals in the medical industry. A showcase page is an extension of your company page to help you target a larger audience. It has it s own news feed and allows you to highlight specific services your practice may offer or specialities you may serve. This gives people the opportunity to follow your company page and your showcase page to gain more followers. There is an Answers section on Linkedin where you are able to ask and answer relevant questions in your industry. All of your connections will be informed in their news feed whenever you answer a question that has been asked. When answering questions, you can add links to relevant articles, blogs, or directly to your website to direct people to useful content that will help answer their question. Should I Start My Own Practice or Join a Group 10
11 Foursquare 1 Getting Started Foursquare is a location-based platform for businesses with over 50 million users. Users can find the best places around using searched keywords while providing customer reviews for each location. Foursquare is extremely easy to use and can get your medical practice on the map, literally. In order to become present, create your profile within the Business Foursquare. If your business has not already been added to Foursquare, start by stating the business name and location along with the category your business falls under. A Twitter account and phone number may also be added to improve interaction with users. Including your specialties will allow people to easily find what they need. From there, users can find you based on location as well as check-in and leave reviews for others to see. If you conduct a search and your business has previously been added to Foursquare, you may claim it. Claiming your business allows for the capability to attract customers with Foursquare ads, learn about who is walking through your door, and control the information on the business listing. Once verifying that you are indeed the owner of this business, you now have authority of the listing. 2 Amplify your Presence There are more than 2 million check-ins on Foursquare each day. 5 Foursquare has seen a huge increase in the amount of medical practices checked-in. Users can search for places such as physicians and hospitals to not only find the most convenient practices, but the best rated. Since Foursquare gives a sense of community, reviews are highly trusted. Good reviews can go a long way, especially in the medical field where people expect the utmost satisfaction. Should I Start My Own Practice or Join a Group 11
12 AMA s Social Media Policy (2010) The American Medical Association developed a new social media policy that was adopted on November 8, The new policy encourages physicians to: + + Use privacy settings to safeguard personal information and content to the fullest extent possible on social networking sites. + + Routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and content posted about them by others, is accurate and appropriate. + + Maintain appropriate boundaries of the patient-physician relationship when interacting with patients online and ensure patient privacy and confidentiality is maintained. + + Consider separating personal and professional content online. + + Recognize that actions online and content posted can negatively affect their reputations among patients and colleagues, and may even have consequences for their medical careers. 6 If your medical practice employs a social media manager, make sure to take the necessary steps to protect your medical practice. It is important to develop a social media policy and require all staff to comply with it. This could be one overall policy or various policies that cover anything from blogging and commenting to posting statues and links. The social media policy at your medical practice should include rules such as these: + + Do not share confidential or proprietary information about the medical practice + + Maintain patient privacy + + Write in the first person + + Only approved staff may engage on official social media channels + + Do not initiate or accept personal friend requests from patients + + Staff in management/supervisory roles should not initiate friend requests with employees they manage 7 Should I Start My Own Practice or Join a Group 12
13 Case Studies Piedmont Healthcare Piedmont Healthcare recently partnered with BrightWhistle to assist with early detection of breast cancer.piedmont Healthcare uses Facebook to provide actions people may take to assess their health status. Using the Custom Audiences tool within Facebook, Piedmont was able to identify patients in need much more effectively. Piedmont was very successful in reaching 2.5 times more high-risk patients than the control group used in the study. This concluded in a 40% increase in the identification of high-risk patients and an 83% increase in their business s clickthrough rate online. Piedmont used images and informative articles to reach their goal of driving people to take risk assessments through both mobile and desktop Newsfeeds. Boehringer Ingelheim Boehringer Ingelheim is one of the largest pharmaceutical companies in the world. Boehringer Ingelheim uses Twitter to engage with medical professionals. Through Twitter, this company used specific targeting, promoted tweets, and the #hashtag to communicate with users. Boehringer s community engagement resulted in 1.7 million chat impressions and 489 Twitter mentions at #ERS2013. Athena Healthcare Athena Healthcare is a practice management company that offers electronic health record and patient communication services. Athena Healthcare reaches out to medical groups through LinkedIn to increase their customer base. Athena chooses LinkedIn because it has the largest audience of professionals and it allows for precise targeting based on industry. Using LinkedIn, Athena Healthcare has seen a 61% increase in conversion rates. Having an account on LinkedIn also improved their Twitter presence by gaining more followers. Should I Start My Own Practice or Join a Group 13
14 Conclusion SOURCES: I. McGowan BS, Wasko M, Vartabedian BS, et al. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. J Med Internet Res Sep 24;14(5):e Accessed November 21, II. Hussain, Anum. How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]. Web log post. HubSpot Oct 6. Web. Business-Page-in-5-Simple-Steps-With-Video.aspx. Accessed November 24, III. Boland, Brian. Organic Reach on Facebook: Your Questions Answered. Web log post. Facebook for Business June 5. Web. Accessed November 24, IV. About Twitter. Twitter. Web. Accessed November 25, V. Merrill, Molly. 5 Reasons Medical Practices Should check In to Foursquare. Healthcare IT News May 26. Web. Accessed December 5, VI. New AMA Policy Helps Guide Physicians Use of Social Media. AMA: American Medical Association Nov 8. Web. Accessed November 25, VII. Social Media for Family Physicians: Guidelines and Resources for Success(2013). AAFP: American Academy of Family Physicians. June Web. SocialMediaFamPhys.pdf. Accessed November 25, Request a consultation with PracticeForces today, and learn how we can help you grow your business in Practice Forces Should I Start My Own Practice or Join a Group 14
Pinterest Beginner s Guide for Attorneys
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
More informationTwitter for Beginners
Twitter for Beginners Class Description: Interested in learning about Twitter? This class will provide an overview of what Twitter is, how to set up a Twitter account, and how to use Twitter. Class Length:
More informationMEMBER SOCIAL MEDIA SETUP GUIDEBOOK
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
More informationDIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
More informationDean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
More informationA short guide to Twitter
A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.
More informationDo I need anything special to use it? All you need to use Twitter is an Internet connection or a mobile phone with Internet capability.
Twitter Guide What is Twitter? Twitter is a real-time communication platform that allows you to quickly share thoughts, opinions, and interesting links with friends, family, and the general public. People
More information1. Open up your Internet browser and go to https://hootsuite.com
HootSuite Tutorial HootSuite is an excellent social media management website. Through HootSuite you can track things like when your Twitter account (called a handle ) is mentioned by another Twitter user,
More informationMSconnection.org User Guide
MSconnection.org User Guide Appreciating Discussions (blue) Browsing and Finding Discussions Starting a New Topic Replying to a Discussion Topic or Comment Follow a Discussion Groups (green) Browsing and
More informationTips, Tricks and Best Practices
Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big
More informationKaty Young s Guide to... Twitter
21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing
More informationQuick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
More informationAre you Twignorant? Step-by-step Twitter basics for 2015
Are you Twignorant? Step-by-step Twitter basics for 2015 Who Tweets? Nearly 250 million people worldwide turn to Twitter each day for business purposes, personal use or both Interaction with a trending
More informationIntroduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
More informationEasy Social Media Management with Hootsuite
Easy Social Media Management with Hootsuite Hootsuite is the largest social media integration and management platform on the Internet. It has sent over 700 million messages to date and has over 3 million
More informationAn easy guide to... MARKETING FOR CLUBS
An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing
More informationTable of Contents P.01 P.02 P.03 P.04 P.05 P.06. Intro. Terminology. Creating Your Account. Research. Tweeting. Building a Following
TWITTER Table of Contents P.01 P.02 P.03 P.04 P.05 P.06 Intro Terminology Creating Your Account Research Tweeting Building a Following P.01 Twitter Introduction Guide About Twitter Founded in 2006, Twitter
More informationEssential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
More information[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users
1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin
More informationTarget Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
More informationMAPS/REPUTATION DASHBOARD
MAPS/REPUTATION DASHBOARD It pays to be listed online and monitor what your customers are saying about you. Maps/Reputation Dashboard Local consumers are online searching for nearby businesses that offer
More informationBest Practices. for Social Media Marketing Success
10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when
More informationIntroduction. Contents
Introduction The Camogie Association s online presence is made up of a network of individuals, operating websites and social media channels at club and county levels. For this reason, a common set of Camogie
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationSocial Media Tools, Tips, and Best Practices
www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your
More informationa guide to social networking for massage therapists
a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can
More informationSocialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012
Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx
More informationSocial Media Glossary of Terms For Small Business Owners
Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms
More informationTwitter For Tourism. Topic Social Media Tutorial 44
Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationSocial Media Management Checklist
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
More informationTurn Your Social Buzz into a Loud Roar
Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media
More information32 Tips for. Social Media Domination
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
More informationSocial Media Get Beyond the Hype and Find Out the True Business Value
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
More informationBEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS
BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia
More informationDigital Strategy Guide (SEO & Social Media)
Digital Strategy Guide (SEO & Social Media) David Howell, Justin Wylie, Craig Zdanowicz Table of Contents Executive Summary.......3 Online Reputation Analysis...4 Usability/Page Speed Report.....7 Social
More informationFor Business. www.dammacademy.com www.wearesocialheroes.com
For Business www.dammacademy.com www.wearesocialheroes.com What is LinkedIn? LinkedIn is a social network with over 53 million users that enables you to make better use of your professional network and
More informationSocial Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
More informationFacebook Pages Mission control for your business on Facebook
Facebook Pages Mission control for your business on Facebook Pages are the essential place for businesses to build connections with people. Facebook Pages allows you to express your identity and tell your
More informationInsights for Microsoft Dynamics CRM Online User s Guide December 2014
Insights for Microsoft Dynamics CRM Online User s Guide December 2014 Copyright This document is provided "as-is". Information and views expressed in this document, including URL and other Internet Web
More informationAutomated Marketing Stream
Automated Marketing Stream Tweet while you Sleep Introduction Thanks for downloading this ebook. I hope you find it helpful. For more great marketing tips, be sure to follow us on Twitter.com/MarketingStream.
More information2013 Honeywell Users Group Americas Symposium. Mobile App Guide
2013 Honeywell Users Group Americas Symposium Mobile App Guide Introduction Welcome to the 2013 Honeywell Users Group Americas Symposium. This year, we have replaced the printed agenda book with a mobile
More informationSocial media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
More informationUser Profiles People create profiles with photos, lists of personal interests, contact information, and other personal information.
SOCIAL MEDIA Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests with you. You can post pictures, updates, about activities or
More informationPinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
More informationWhy Social Media Marketing?
OMG LOL Why Social Media Marketing? 10 reasons to take your marketing to the next level 2011 Constant Contact, Inc. 11-2286 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING By now, you ve probably heard everyone
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationTweeting for Community Bankers
Tweeting for Community Bankers You've heard it before; social media is becoming increasingly important not only as a personal connector but also as a professional business tool. But how does it pertain
More informationTHE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
More informationOverview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
More informationCreate a Personal Facebook Profile. (Unless you already have one) www.facebook.com. Create a Business Facebook Page
5 super easy tips to get social asap! Social media can be a daunting frontier for business owners. Don t let it intimidate you! Here are 5 easy steps you can take immediately to tame the social media beast
More informationConnect Startup Toolbox: Social Media Marketing by Alyssa Gregory
Connect Startup Toolbox: Social Media Marketing by Alyssa Gregory Social media has given small business owners a quick, accessible and low-cost way to promote their businesses online. In fact, time is
More informationLGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing
LGBT Social Media & Web 2.0 Marketing Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r
More informationHow-To Guide: Twitter Marketing. Content Provided By
How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with
More informationIdea Lab. Social Media Is a Science
Name: Phone: Idea Lab Social Media Is a Science David Searns CEO Haley Marketing Group Inc. haleymarketing.com Brad Smith Director of Search Engine Optimization and Social Media Marketing Haley Marketing
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationSLA Online User Guide
SLA Online User Guide Contents SLA Online User Guide 2 Logging in 2 Home 2 Things to do 2 Upcoming events/calendar 3 News features 3 Services 3 Shopping Basket 3 Appointment/Visit Bookings 4 Quote Requests
More informationTwitter for Small Business
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
More informationRIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER
RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could
More informationUSER GUIDE. 2013 VMware, Inc. Web: socialcast.com Twitter: @socialcast
2013 VMware, Inc. Web: socialcast.com Twitter: @socialcast Table of Contents GET STARTED 1 Edit Your Profile 1 Select Notifications Preferences 2 Change Your Password 2 Invite Others to Your Community
More informationHootsuite instructions
Hootsuite instructions Posting to Facebook Posting to Twitter Cross-posting Adding Twitter Stream Twitter Lists Twitter searches Replying and Retweeting Definitions Hootsuite video training Hootsuite is
More informationAn Introduction to using. Twitter for Business By Business Training Made Simple
An Introduction to using Twitter for Business By Twitter for Business 2 Welcome Using Twitter personally and professionally are two very different things. In this highly practical guide, we ll take a look
More information+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !
+ Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook!
More informationTeleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
More informationYammer Training Guide Facilitator s Notes
Yammer Training Guide Facilitator s Notes Purpose This presentation provides an overview of Yammer to help new users get started. This is meant to be a slide library, so please pick and pull what is appropriate
More informationNavigating the Web: Are You Missing The Boat?
Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More informationFacebook Page: Pages are for organizations, public figures, businesses, and brands to connect with people in an official, public manner.
Facebook Pages Facebook Pages are a free product for organizations, public figures, businesses, and brands to express themselves and communicate with people on Facebook. The following guide provides step-by-step
More informationThe Social Media Best Practice Guide
The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of
More informationHow to Integrate Email Marketing With Your Social Media Efforts
How to Integrate Email Marketing With Your Social Media Efforts Here are the 4 methods of integrating social media with your email marketing. 1. Put faces to your email subscribers and retarget them All
More informationHow To Increase Business Leads Using LinkedIn
How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division
More informationSOCIAL MEDIA & THE JOB SEARCH. Using Today s Most Popular Online Communities for Job-Hunting
SOCIAL MEDIA & THE JOB SEARCH Using Today s Most Popular Online Communities for Job-Hunting Facebook and the Job Search Facebook is the most popular social network, in the U.S. and internationally. In
More informationSocial Media: Twitter the basics
Social Media: Twitter the basics Different social media have different uses, strengths and advantages. Twitter could be called a 'real time social networking' site, a place for sharing information as it
More informationBuilder 2.0 Guide and Walkthrough
Builder 2.0 Guide and Walkthrough Getting Started Get started with Builder 2.0 by logging in to the application via your Facebook. Once you have logged into the application, the main dashboard will appear.
More informationTweet So Others Will Listen:
Tweet So Others Will Listen: HOW TO MAXIMIZE YOUR ASSOCIATION S USE OF TWITTER Kelly Clark, Naylor Association Solutions Jeanie Clapp, Naylor Association Solutions Andrew Burke, AGC of America During the
More informationGetting Started with Social Media
Getting Started with Social Media Over the past decade, social media has emerged as an extremely influential tool for communications. It has become the rule, not the exception, when conducting outreach
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationYour Fundraising Campaign: A How-To Guide for Maximizing Success
Your Fundraising Campaign: A How-To Guide for Maximizing Success Hello Fundraisers! We created this guide to help you maximize your fundraising success on Volunteer Forever. First of all, congratulations
More informationSocial Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
More informationSocial Media Analytics. Social Media Workshop Twitter Facebook Instagram
Social Media Analytics Social Media Workshop Twitter Facebook Instagram 1 What are your communication goals? Community building Informational Complimentary What is your call to action? What do you want
More informationDo Fortune 100 Companies Need a vention?
Do Fortune 100 Companies Need a vention? Table of Contents Introduction... 3 Overview.... 4 Research Findings Twitter Account Branding... 5 Twitter Engagement... 6 Twitter Account Purpose.... 7 Conclusion...
More informationMarketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital
Marketshare of Major Social Media Platforms March 2013 Data & graph provided by Dreamgrow Digital F a c e b o o k Social Largest social platform with over 1 billion users worldwide February 2004 rating:
More informationSocial Media Marketing
{ Social Media Marketing An Introduction for Email Marketers { Peter Ghali - Senior Product Manager This white paper provides practical advice and key strategies for beginners looking to incorporate email
More informationGuide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
More informationFOCUS 14 Mobile App User Guide
FOCUS 14 Mobile App User Guide Why is the FOCUS 14 Mobile App Useful? The FOCUS 14 Mobile App is designed to enhance your overall conference experience and enables you to: - Easily access important event
More informationThe Advantages of. Social Media Marketing for Mental Health Professionals
The Advantages of Social Media Marketing for Mental Health Professionals By Phyllis Zimbler Miller Participating on social media sites such as Twitter, Facebook and LinkedIn offers a variety of benefits
More informationManaging your online reputation
MANAGING YOUR ONLINE REPUTATION Community Development Managing your online reputation MANAGING YOUR ONLINE REPUTATION The digital world is changing the way patients manage their health Decision making
More informationThe Social Media Guide For Small Businesses
The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media
More informationUsing Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
More informationHOW TO GET. 1,000+ Followers ON TWITTER
HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More informationGetting connected. The Essential Guide to Social Media for Live Events. www.facetime.org.uk
Getting connected The Essential Guide to Social Media for Live Events www.facetime.org.uk Three questions for you... 1 Does your business talk to its customers? 2 Do your customers talk to your business?
More informationJoin the conversation (Part 1)
Join the conversation (Part 1) How to set up a business account on Facebook and engage with customers & prospects Right now around the world, millions of consumers are engaging with businesses through
More informationSalesforce ExactTarget Marketing Cloud Radian6 Mobile User Guide
Salesforce ExactTarget Marketing Cloud Radian6 Mobile User Guide 7/14/2014 Table of Contents Get Started Download the Radian6 Mobile App Log In to Radian6 Mobile Set up a Quick Search Navigate the Quick
More informationOnline Reputation Management Services
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
More informationFacebook Page Management for Beginners Training Manual
Facebook Page Management for Beginners Training Manual Contents 1.0 Executive Summary... 4 2.0 Introduction to Facebook... 4 2.1 Facebook Statistics... 4 2.2. Facebook Pages... 5 2.3 Facebook Demographics...
More informationIndiana University Northwest Social Media Handbook
Indiana University Northwest Social Media Handbook Introduction Social media has changed the way we communicate both as an institution and as individuals. With tools such as YouTube, Facebook, Twitter,
More informationSocial Recruiting How to Effectively Use Social Networks to Recruit Talent
Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,
More informationIncrease Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
More information