HomeNet RepGauge. Online Reputation Monitoring Suite for IOL Overdrive

Transcription

1 HomeNet RepGauge Online Reputation Monitoring Suite for IOL Overdrive

2 RepGauge provides location-based analytics alongside actionable steps and recommendations to help you manage your overall online reputation through our 3-in-1 dashboard. Those 3 elements include: Reviews - ALL online mentions, not just brand monitoring, with daily alerts, ratings, links and more. Tracks your reputation through pre-purchase researched posts from potential customers as well as post-purchase comments from new customers that affect future sales. Brand monitoring misses 87% of local mentions, (VenueLabs, 2013), but RepGauge captures virtually ALL mentions. Social Media Chatter - Monitoring the perception of your brand/reputation across social media channels. Are you successfully pushing your brand message out to consumers? Local SEO - Optimizing local search engines and directories to maximize your online visibility to a captive search audience actively looking for local new/used car options. They can t buy from you if they are not finding you online first.

3 Reviews matter. A lot. Word of mouth used to mean 1 customer telling another potential customer what they thought of your business. Now Digital word of mouth means 1 customer tells 1,000 potential customers what they think of your business. Are you listening? Auto dealers with an average rating of 4 stars or higher sell 21% more cars than dealers with rating averages of 2 star of lower. ( Polk/DealerRater 2013) 81% of car shoppers surveyed admitted online reviews had a significant impact on which local dealerships they chose to visit. (Convergys, Mar. 2012) 1 bad review might cost you up to 30 new customers each month! (Convergys, Mar 2012)

4 Local Search is Where Your Shoppers Go Traditional organic search is only a part of the SEO pie. For car dealers, local search needs to be a major focus. Traditional SEO focuses on optimizing your website URLs and content. Local search SEO focuses on optimizing your store listings and your reputation. Local SEO also touches more websites than just Google, Yahoo and Bing. RepGauge helps you manage both national AND local search Average consumer checks 7.9 forms of media before making a purchase decision. (Kelsey Group, 2009) 68% of those shoppers use local search engines/directories. If your dealership isn t found easily on these sites you are losing up to 25 new customers each month without even knowing it. RepGauge helps you by: Making sure car shoppers searching online find you. Making sure you claim all local listings. Making sure your listings are accurate In short, making sure your local SEO presence is helping you sell cars.

5 RepGauge Puts YOU In Control We Help You Answer Burning Questions That Determine Your Car Sales: What are consumers saying about my business online? Is this digital word of mouth helping or hurting my bottom line? Am I taking advantage of positive reviews or using negative ones to improve our operations? Are people aware of and engaging with us along our Social media channels? How is my business doing when benchmarked against our local competitors in these areas? (avg. review scores, social media marketing, and local online visibility)? Compared to reputation management services: RepGauge is much more affordable! Management services range in the thousands of dollars. Using the intelligence provided by RepGauge, you have the power to manage your reputation in-house. You know your brand and reputation goals better than anyone. Don t put it in the hands of strangers who don t fully understand your dealership or your local market!

6 RepGauge Captures MORE Reputation Data Traditional brand-monitoring tools are missing nearly 87% of the mentions for a local business. (VenueLabs, 2013) When your business name isn t mentioned directly, most monitoring solutions would miss out on comments like this: Ultimately got the car I was looking for, but the salesman wouldn t stop pushing me towards a different car even after I made my decision. 100s of local websites = 100s of opportunities to monitor

7 How does RepGauge Work? RepGauge aggregates brand content across A wide spectrum of trackable source sites and analyzes it to provide you actionable information 1. Location Data Standardized Listing Information 2. Search Agents 1,000 s of portals & search engines, blogs, news/media Example Sources: Search Portals Social Digital IQ Social Local Online Visibility + Reputation intelligence 5. Inform Dashboard, Reports, Recommendations & Alerts 3. Aggregate SEO, Listings, reviews & chatter Blogs/Media 4. Analyze SEO visibility, listings accuracy, citations, content, reviews, quality, quantity Automotive

8 The RepGauge dashboard is a one-stop, easy-to-use platform with actionable steps, alerts and recommendations. At-a-glance gauges show how you re doing Downloadable reports for managers and decision-makers Actionable recommendations remove the guess-work

9 RepGauge makes it easy to track and respond to online reviews Share glowing reviews with your audience Read all of your reviews in one place

10 Track fans and followers and chatter about your dealership on blogs and social media sites Compare your activity to local competitors Track fan and follower growth See specific mentions about your brand online

11 Analyze search engine rankings for multiple keywords Track multiple search engines Add and manage keywords that are relevant to your dealership Compare how you rank in both local and national search results