CAPTIVATE DIGITAL CAPABILITY STATEMENT

Transcription

1 CAPTIVATE DIGITAL CAPABILITY STATEMENT 2016

2 Table of Contents 4Digital Services Branding 4 Web Design 5 Search Engine Optimisation (SEO) 6 Copywriting 8 Print 10 Photography 12 3Overview 2 Captivate Digital 2016 Commercial in Confidence

3 Overview Captivate Digital is a full service digital marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and photography, we can provide all necessary skills and experience to generate a professional and effective online presence for your organization. As a progressive and professional company, Captivate Digital has proven time and again how our technical expertise and superior service will continue to assist in exceeding our clients unique requirements. As such, I look forward to exploring how Captivate Digital can assist you in delivering your business outcomes. Kind regards, 14 Sean McCoy Director Summary Contact Us Captivate Digital 2016 Commercial in Confidence 3

4 Digital Services The following sections detail the digital services that Captivate Digital and its staff are involved in: Branding Captivate Digital understands that a brand is more than just a logo. It s about the emotions you invoke and the experience you provide to your clients. We work hard with each and every one of our clients to deliver a brand that easily communicates who they are and the values that they wish to portray. 4 Captivate Digital 2016 Commercial in Confidence

5 Web Design If you re in business, it s vital to have a great web presence. But, do you have the right web presence? One that identifies your business, products and services to potential clients? One that s responsive and includes a clear call to action? Our web design projects take one of two forms: 1 Brand New Website 2 For start-ups or brick-and-mortar businesses that do not have an existing website, we start from scratch. We invest a lot of time upfront in identifying the client s requirements and vision for their new site, then begin the brainstorming process to develop a few potential design concepts. Once we ve agreed on a plan for the new website, we start building it. Lastly, we flesh out the new website with some content either provided by the business, or put together by us. Website Update For businesses with an existing website that they really want to put to work, we start with an audit and a proposal of changes to improve its design and structure. In some cases, a complete redesign of the client s website is recommended; other times, we might suggest some tweaks to improve the site architecture or usability, or bulk up the content. Captivate Digital 2016 Commercial in Confidence 5

6 Search Engine Optimisation (SEO) Our goal is to demystify SEO for all clients who come to us looking to show up on the Google search rankings and deliver tangible results for them. As a part of our SEO service offering, we always start off by running a site audit and fixing all of the things that may be negatively impacting the visibility of a website to Google ranking. Next, we determine the most applicable keywords that are used to search for a website, product or service. Once we have a list of optimal keyword phrases, we run a competitor analysis to see which similar 6 Captivate Digital 2016 Commercial in Confidence

7 businesses are already ranking for those keywords and devise a plan to overtake them. With a plan in place, we begin making subtle changes to the website so that it s easier for search engines to find. Our SEO strategy includes both on page and off page optimisation tactics that will help push the site higher in search engine rankings for the chosen keyword phrases. As a part of our service transparency, we issue our SEO clients access to an interactive dashboard that provides real-time data on how well the SEO campaign is going. Captivate Digital 2016 Commercial in Confidence 7

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9 Copywriting We specialise in online content production and help our clients to communicate their brand s message across various online platforms. Our copywriting services are as follows: Website & Blog Content Having high quality written content on a website is crucial for it to rank well on Google. We will research and write copy for web pages and blogs that is both informative and interesting to read. Copy that will establish the website as a leader in it s field and drive visitation and have a strong call to action. Social Media Content We plan, research, and write relevant and engaging updates ready to post on Facebook, Twitter, or any other social media platform. We also provide consulting for social media strategy, helping clients to choose the best social media channels for their business, create a content calendar, and run their accounts. Ads & s We create copy for advertisements, promotional campaigns, press releases, s, and newsletters. Our ad copywriting services ensure that any written content used to promote the business is clear, concise, and enticing enough for people to want to know more. Captivate Digital 2016 Commercial in Confidence 9

10 Print We offer various branded marketing collateral, including but not limited to: Brochures Business Cards Letterheads Corporate Document Calendars Inserts Our print services are custom to every client. We don t believe in one size fits all, so no matter what size or type of document we can make it happen. Our final deliverable includes both the digital file and the branded print products. 10 Captivate Digital 2016 Commercial in Confidence

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12 Photography Every business needs high quality, professional photography to promote their services. We are well equipped to create compelling images for use in press releases, blog posts, web pages, social media updates and more. 1 Corporate Photography Our headshot photographers take high quality, professional headshots of business employees perfect for websites, business cards, or LinkedIn profiles. Whether it be taking headshots, capturing corporate history or documenting an office work space, we can provide fantastic imagery to promote a business. 2 Product Photography For businesses that sell any kind of product, it is crucial to have high quality marketing photos online and in print to entice customers to make a purchase. 12 Captivate Digital 2016 Commercial in Confidence

13 3 Event Photography With backgrounds in photojournalism and wedding photography, our event photographers can be counted on to capture every moment of an important event: corporate conferences, industry exhibitions, sporting events, presentation evenings, corporate trainings, and concerts. Our deliverable includes a collection of high resolution images that can be used to highlight the event in a press release, blog post, or other marketing medium. Captivate Digital 2016 Commercial in Confidence 13

14 Summary Captivate Digital is a dedicated Digital Agency with over 21 years of experience in delivering creative and technical solutions designed to meet all client identified project objectives. All of our personnel are highly skilled in the design, programming and maintenance of every aspect within our delivered solutions. Suite 801, 620 Bourke Street, Melbourne, 3000 Victoria info@captivatedigital.com.au Tel: +61 (0) Captivate Digital 2016 Commercial in Confidence

15 All images used in this document were taken by the team at Captivate Digital.

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