Social Media and how Parks can benefit from it

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1 Social Media and how Parks can benefit from it David Lakins Follow me: twitter.com/davidlakins

2 About Key Multimedia Founded in 2007 Based in Poundbury, Dorchester, Dorset Online marketing and website performance Social networking Twitter & Facebook Search engine optimisation Article marketing Blog Posting Writing Content 2

3 How The Internet Is Changing The Internet has become an interactive, two-way communication tool People are connecting with lots of different devices Consumers are using the Internet to gather information before they make purchasing decisions

4 4 Future is Mobile

5 The Future is Mobile 3G or WiFi means almost permanent connectivity to the web. Users can share news, photos and video clips quickly without having to move to another device or PC GPS Handsets enables location-based content 5

6 The Future is Mobile Mobile & tablet applications provide new interactive ways of accessing holiday information 6

7 Key Challenges for Parks How to reach as many potential customers as possible? How to build long lasting relationships with Park customers? How to use technology to connect with your customers before they arrive on your Park and whilst they are there! How to add value online and create an online experience that is both engaging and functional?

8 What is Social Media? Twitter Facebook LinkedIn What else? 8

9 What is Social Media? All interactive content on the Internet Blogs Forums / Message Boards enewsletters Flickr YouTube Reviews Sites 9

10 Uses of Social Media? Learn what people are saying about your Park Create buzz for Park events & campaigns Increase brand exposure Identify and recruite influencers to spread your message Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitive intelligence Get your message out fast Retain clients & establish a personal relationship

11 Disadvantages of Social Media? Time consuming Resource hungry Negative feedback Losing control of your message

12 Establishing a Social Media Foundation Listen Learn Engage & Share Ultimate Goal: Build a community around your Park 12

13 LISTEN Absorbing what is happening in your industry Listening to the chatter about your products and services What are customers saying about your competitors?

14 LISTEN

15 LEARN Finding people Ranking influencers Finding conversations, themes Planning when to act and what to say

16 Who s Talking about What 16

17 17

18 Monitoring Twitter Conversations Identifying Connections - Explore connections via Twitter usernames Identify influencers 18

19 19

20 Google Alerts One of the easiest method for tracking keywords Set it up for automatic delivery 20

21 21

22 Engage Encourage Conversations Twitter Facebook Review sites - TripAdvisor Discussion Forums 22

23 Using Twitter Small 140-character blips of communication known as tweets. Follow others to see their tweets your followers see your messages Use twitter to promote activities on your Park, PR, share content and follow others Give your Park a voice and develop your community 23

24 Using Twitter Effectively How many of your followers are you actively engaged with? How often are you talking with them (not to them)? are a giveaway Twitter is one of the best customer service tools 24

25 Using Twitter Effectively How many of your followers are you actively engaged with? How often are you talking with them (not to them)? are a giveaway Twitter is one of the best customer service tools 25

26 Engage Using Review Sites Holidaymakers are increasingly engaging with social media Parks have a great opportunity to adapt online presence to allow customers to engage with them Use that dialogue to evolve the offer and exceed the expectations of today s web-savvy customer 26

27 Trip Advisor Take ownership & encourage reviews Respond to reviews only 4% of owners ever respond to TripAdvisor reviews Claim your review page Add Trip Advisor widgets to your website 27

28 28 Build a Community

29 Facebook Pages Build your community with a Facebook page Post photos, videos, events and other messages. Interact with your customers Encourage Likes Participate in discussions Post photos to your page Create a Review tab Fans will share your content in their Facebook feeds

30 30

31 Time Saving Tips It s not about sitting in front of Twitter & Facebook all day waiting for messages Use tools such as Hootsuite and Tweetdeck to manage your messages & monitor keywords Schedule SOME of your tweets & Facebook messages Allocate a set amount of time daily to update your account 31

32 Making the Most of Social Media The real cost of social networking is your TIME The more time you invest, the more results you will see Build a following, identify people who are influencers Create ways for people to participate & give a little Be in the right places (TripAdvisor) with the right content; feed content to other sites Keep it fresh, updated and be responsive

33 Social Media and how Parks can benefit from it David Lakins Follow me: twitter.com/davidlakins

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