Media. Are You Involved?

Transcription

1 Social Media Are You Involved?

2 Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. - Wikipedia, July, 2008

3 What Is Social Media social media is basically a conversation hi social media whats up?

4 Using Networks Such As

5 Types of Social Media MySpace Facebook Bebo Orkut Social Networking Sites Social Bookmarking Sites Digg Technorati Stumbleupon Del.icio.us Wikipedia Scribd Twitter Squidoo Gather Content Sharing Sites Video/Photo/Music Sharing Sites YouTube Flickr Photobucket Metacafe Last.fm Blogger Wordpress Moveable Type Yahoo 360! MSN Spaces Blogging Sites

6 SOCIAL MEDIA MARKETING In 2008, global ad spend in the social networking arena is expected to exceed US $2 Billion, with a global spend of over US$4 Billion forecast by Cronos Partners

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8 Social Media Site Trends Facebook vs. Myspace vs. YouTube

9 Rising Searches Breakout means that there has been a more than 5000% INCREASE in search volume!

10 How Obama Raised 87% of his Funds through Social Networking

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13 How Obama Used SocialMedia 1. Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers 2. marketing: users that signed up received s several times a week and were geo-targeted for specific events in that area 3. On Social Sites such as Facebook, Twitter, MySpace 4. Unlike McCain Obama participated online and created his own videos, his own s exclusively for his online supporters

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15 Google SERPs No longer static websites Google now shows the following in their search results page: Images Video Bookmarks News And much more!

16 But Social Media Is Not An illusion It s Real

17 Social Networking Sites Are Dominating The Search Results Video Sharing Site User Generated Site Video Sharing Site Social Networking

18 Website Video Are you using Video in your website? Do you have Videos on sites like YouTube? In January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube

19 More than 1 in 8 viewers make a purchase after watching a video ad online emarketer

20 internet marketing VideoResults

21 Will It Blend? Think Creative and Outside The Box How Can You Promote Your Products/Services?

22 YouTube in 2007 Consumed As Much Bandwidth As The Entire Internet in 2000

23 Optimizing Your Video On the right hand side On the right hand side you will see a link, click on it to find out how I can increase your profits

24 How To Optimize YouTube Videos Most relevant keyword phrases should be: In Title of the video In Description of the video In Keyword tags of the video

25 Keywords Placed In: Title Description Tags Comments

26 Optimizing Your Video Videos do not loop so last frame is important Last 10 seconds should contain calls to action for sites like YouTube

27 YouTube Optimization When users comment, rate and embed your videos this will attract incoming links Did you know that leaving a comment on a YouTube video can get indexed by Search Engines?

28 The Power of Video Improved Corporate Communications Shortened sales cycle Improved advertising and marketing ROI Reduced travel costs Improved customer relations Improved site stickiness

29 What Do Your Customers Want? YouTube Google myspace

30 Google Audio Indexing Allows you to search inside videos Quickly scan to areas where keyword phrase is mentioned GoogleGAUDI

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32 Social Media: Photo Sharing Image is the fastest growing vertical for search requests. Image Search Vertical Grows 91 Percent Year Over Year! Nielsen/NetRatings

33 2 Ways to Generate Exposure for Your Business in Flickr Use your web site address as your Flickr screen name Upload quality photos of your products/services, and things related to your business Tag your videos

34 More than 90 million active users Facebook is the most-trafficked social media site (comscore) Facebook is the 4th most-trafficked website in the world (comscore) More than half of Facebook users are outside of college. The fastest growing demographic are those 25 years old and older

35 Facebook More than 90 million active users Facebook is the most-trafficked social media site (comscore) Facebook is the 4th most-trafficked website in the world (comscore) More than half of Facebook users are outside of college. The fastest growing demographic are those 25 years old and older No. 1 photo sharing application on the Web (comscore)

36 Facebook Ok have an info page about your business Better give people something cool to do/experience at your page Best Build your pages into conversation hubs

37 Facebook Conversation You want your community to: Interact Discuss Ask for help Praise Criticize Make suggestions You have to: Listen! Answer questions Deal with issues Praise them Provide info Give incentives/perks Clarify Publicize Build your base

38 Facebook Ads Run ads that show on people s profile Can target on age, sex, married, engaged, political slant! Can even target interests based on words in their profile!! Google doesn t give demographic targeting like this

39 You have the option to PPC or PPV Facebook has Google Suggest functionality to help you identify keywords!

40 Social Bookmarking Social Bookmarking proudly presents

41 Link Link Popularity & Authority Page Rank = 8 Does not use the nofollow tag Title Article Title inside H3 tag Uses Title in URL Content Comments will add content to your article Encourages users to Share with others

42 Social Bookmarking Sites

43 How Can you Profit from Social Booking Sites 1. Social Bookmarking sites get indexed quickly 2. People tend to share, comment, and bookmark your site 3. You receive high quality incoming links to your sites 4. If your site is on the front page of a Social Bookmarking site, be prepared for the traffic that is going to be sent your way!

44 1 second 2 seconds 2 seconds 3 seconds 5 seconds 6 seconds 7 seconds

45 ORASCOMHD.COM Not on top 10 pages of Google for any of their main keyword phrases

46 First Page of Google within 24 hours

47 LANDESASSOCIATES.COM Not on top 60 pages of Google for any of their main keyword phrases

48 First Page in Google within 24 hours

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50 LocalResults

51 Optical Express is Ranking at the bottom of Page 3 (Rank #30) They now have 2 listings on the first page of Google (Rank #7 and #8)

52 Opportunity for Your Company Increase Brand Awareness Promote Products Promote Services Get Indexed Quickly Dominate The Search Engines

53 SEO & SMO Work Together And I m SMO. Hello. I m SEO.

54 Social media is now where SEO was 8 YEARS AGO Mr. SEO Sosha Media!!!

55 How Do You Connect The Dots SEO PPC Web Analytics SMO Offline

56 Types of Social Media Campaigns and Tools Social Network Campaign Authority Blog Social Blogging Campaign Online Brand Reputation Monitoring Interactive Site Elements Custom Application Development Video Optimization & Syndication Social Bookmarking Campaign Photo Sharing Campaigns

57 The value of Networking Winning by sharing openness, honesty, transparency Helping one another Do people want to know you? Are you a radiator or a drain? Not caring what s in it for you? Connecting People

58 Have an online profile tell others what you do Join Clubs these are business networking groups Make contact with others message to introduce Ask for introductions through friends of friends Search for old friends or colleagues Add your CV Add your Blog messages here Post your Marketplace listings offer services Write Articles Create Clubs

59 Marketplace Listings are seen by other members and visitors Automatic search engine submission gives listings high visibility on Google Receive alerts when a member visits your listing or profile Helps find new customers, contacts or suppliers Ask questions and share knowledge Search tools help to find members and skill sets

60 How to get good Search Results for your listings 1. Discover the right keywords or phrases 2. Check keyword attractiveness 3. Always write for readers first, search engines second 4. Understand what a <Title> is and how to use it 1. Profile 2. Blog 3. Marketplace listing 4. Meetings 5. Clubs 5. Understand the <meta> description tag and how to use it 6. Understand the use of keyword tags and how to use them

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73 10 Ways to use LinkedIn to find a job 1. Get the word out tell your network 2. Get recommendations from colleagues 3. Find out where people with your background are working 4. Find out where people at the company came from. Company Profiles show the career path 5. Find out where people from a company go next 6. Check if a company is still hiring

74 7. Get to the hiring manager use the job search engine to identify vacancies within 2 degrees 8. Get to the right HR person via someone who knows him inside the company 9. Find the secret job requirements through a connection in the company 10. Find a startup to join search for new terms or technologies

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78 10 steps to create a LinkedIn Profile Keyword Inventory job titles, companies, keywords (use a thesaurus to see what other words fit and weave them in) Employment and job title inventory Work Date Inventory approx Goals Inventory change career, public speaking, consultancy Experience and Skills Inventory focus on where you are going Education Inventory

79 10 steps to create a LinkedIn Profile Web Site Inventory include profile pages Associations and Group Involvement Inventory remember professional associations, chambers etc. Interests Inventory having common interests can make a stronger relationship Honours and Awards Inventory again remember you are creating an image of what you are like to work with and how effective you are

80 SEO Tools and Homework Digital Point keyword suggestion tool Google Keyword tool Wordtracker also a free service at Google Webmaster tools, visibility, keyword density, tips Great Search Tool at

81 Any Questions? David Duncan