Determined to make international study choice and education marketing easier and more effective

Transcription

1 Determined to make international study choice and education marketing easier and more effective

2 Embraced by students & universities Our Portfolio Our mission is to enable universities to market themselves effectively while bringing transparency to the wealth of study opportunities in Europe. Our portfolio consists of MastersPortal.eu, BachelorsPortal.eu, PhDportal.eu, ShortCoursesPortal.eu, DistanceLearningPortal.eu, ScholarshipPortal.eu, and our platform for Student Experience Exchange STeXX.eu BACHELORS PORTAL.eu SHORTCOURSES PORTAL.eu MASTERS PORTAL.eu STeXX.eu Student Experiences Top-Class Partnerships and Promotion PHD PORTAL.eu DISTANCELEARNING PORTAL.eu SCHOLARSHIP PORTAL.eu We are built and promoted through partnerships with nearly all leading international student associations (ESN, AEGEE etc.). We closely cooperate with and receive funding from the European Commission. Additionally we work together with many national institutes (DAAD, Nuffic, British Council, etc..) through data sharing, mutual promotion and destination marketing of the respective countries. Furthermore our 1,500 university partners help us reach out to students and further develop our services: we cooperate with 92 of Europe s top 100 universities. Best platform for students Our first aim is to create a complete overview of all study options in Europe, with all key information that a student needs for a good orientation. Our information coverage is unique and this has lead students to embrace our websites, best indicated by a visitor growth larger than we ever expected. Millions of visits ,400 Programmes 1,500 Universities 40 European countries Growth per year 2010 Best value for Universities expected realized expected number of visits is based on the data until Sep Our marketing services have been set up to be uniquely cost-effective and take a minimum of your effort. Its success is shown by the large number of participating universities. = University 2

3 Key benefits 1) Global reach, Minimal effort! You are promoted to the most relevant candidates, in 230 countries at the same time: the candidates that are actively searching for your type of programme in Europe. Our client services team ensures that you will spend minimal effort. 3) TOP Google Ranking We have a Google PageRank of 8 (as high as Linked-in and MSN ). Hence, Google recognises us as one of the best study-choice websites. Listing your programmes will make them be found much easier in search engines and also contribute to the findability of your own website. 48% 9% 30% 3% 9% 1% 2) Verifiable, best value for your budget Picture 1: Shows the origin of our visitors 4) Budget control and targeting Picture 2: Shows the result in Google when you type: Masters in Europe Because of the nature of the internet, our results can be tracked. Our products are designed and priced to give you best value for your marketing budget: that s why we grow so fast. For large clients, we even offer result-based pricing: no fixed cost, you only pay for results. You can determine the budget you want to invest, we will design the best campaign for that. We can target towards the student type and/or countries of your interest, you can exactly reach your target audience. Countries of Interest: Select a region Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Picture 3: Shows the targeting of an audience 3

4 Our marketing services: designed to be easy and effective Premium listings Banners Premium Listing of your programmes Your programmes will be boosted in search results, featured in s and in our related programmes. The appearance of your programmes is attractive & effective. Just one programme is : 1. Found 600-2,500 times per month (displays in search results). 2. Selected times per month (clicks to the programme page) interested students will take action per month: 5x more effective than free listing. 4. Multiple times more cost-effective than other channels (Fairs, Google Adwords, Print Media, etc.). Banners: optimal exposure of your brand & message Banners enable you to present your message in your own format to your exact target group. 1. Up to 7 Million impressions/month. 2. Very relevant visitor base and options for additional targeting. 3. Cost-effective: Because of our large visitor base, we can place your banner at competitive price: from 2.50 CPM (Cost Per 1,000 Impressions/Displays) 4

5 Premium Listings: What are the benefits for your programmes? Benefits 1. Sorted on top in search results. 5-8 times more effective. 2. Your logo will be displayed in the search results and on the programme pages. 3. Buttons & Links to invite students to act upon their interest. 4. No advertisement of other institutes in the content of your programme listing. 5. Exposure in monthly update letter to community. 6. Displayed with priority alongside related programmes PREMIUM LISTINGS Reports on your statistics We will keep track of your programmes statistics and can report these to you. This will give you key insight in the number of students that: Found your programmes in search results Selected it and read the detailed info Have taken action because of their interest BASIC LISTING Data entry service Getting your programmes online fast without any effort. Especially for universities with time constraints, we have a service to insert and update the programme information for you. We can implement everything for you in a couple of days. 5

6 University Profile: Ideal for University-wide promotion Building Awareness Communicate your name, brand and value proposition to prospective students worldwide. Visitors find your University in the spotlight on the StudyPortals homepage, through your programmes pages, your location on the interactive map and via search engines directly. Optimised conversion Buttons and links to your university website and inquiry forms. Example of the spotlight on the homepage Essential Information Provide students with the essential information about your university through facts and figures, an overview of your degree programmes and an impression of the daily student life at your university. Attractive and interactive Enable students access to your video s, pictures, student testimonials, Facebook and top reasons to study at your university. Optimising Conversion Buttons and links invite interested students to access your university website or directly request information. This stimulates visitors to act upon their interest and boosts your recruitment results. Media Gallery Presenting video(s) and picture(s). Enabling students to experience your university. Why study here article Convince your prospects why they should come and study at your university. Overview degree programmes Clear and comprehensive overview of the degree programmes offered at your university, organized per Institute, Faculty, Department, School, Research unit / center etc. 6

7 Banners: spreading your message and increasing awareness INPROGRAMME BANNER STANDARD BANNER IN-SEARCH SUPER BANNER Accounting & Finance PhD 4-year PhD programme Fully funded studentships available Shown on home page, search results and programme details pages Shown in programme details of non-premium programmes 1) Choose Size Regular 120 x 90 In-Search Super banner 510 x 90 px HIGHEST EXPOSURE HIGH EXPOSURE NORMAL EXPOSURE Double 120 x 190 Shown in between search results and on programme pages of non-premium programmes Triple 120 x 290 2) Targeting options 3) Set budget and duration You have the option to show your banner only to a specific group of our visitors, by applying a filter based on: We work with CPM pricing (Cost Per Mille) = cost per 1,000 times your banner is shown. With CPM pricing your costs are directly related to the exposure you get and you have full budget control. 1. Discipline of interest 2. Country of origin 3. Country of interest Example; a banner shown ONLY to: students from India (Filter 2) looking for a Master s in Finance (Filter 1) in the UK (Filter 3) StudyPortals B.V. tel: +31 (0) marketing@studyportals.eu 7

8 What our clients say University of Copenhagen (Faculty of Science) Ms Kirsten Jenlev - Communications Officer MastersPortal.eu has proven to provide us with relevant, high quality traffic which leads to actual student enrollments. A survey among our current enrolled MSc students ( ) shows that around a third of them have used MastersPortal.eu for their search. The website is an important source for students to find and compare information about studying a full degree abroad. Laureate International Universities Ms Diana Innes Media Buyer at Laureate International Universities We have been using StudyPortals to recruit students for our online Masters and PhD programs- to a very large international audience. We have the ability to track all campaigns results down to the enrollment of the student. The StudyPortals platform has proven time and again to be one of the best converting campaigns. The service is also outstanding they are innovative, responsive and have been a pleasure to work with. Nuffic (Education Promotion Department) Ms Kasia Tyrybon - Communications officer Our web statistics show that our banner campaigns ran on Masters- and BachelorsPortal.eu have been very effective in attracting high volumes and high quality visitors to our website. Furthermore, the StudyPortals team delivers good service, advice and even measured experiments to optimise our web marketing to promote The Netherlands as a study destination. Erasmus Medical Center Ms Ellen Schenk - Scientific manager StudyPortals has been successful for us. It resulted in raising many qualified applicants from outstanding European institutes for our Marie Curie PhD vacancies. Cambridge University Mr James Waplington - Marketing Manager StudyPortals has provided us with the perfect platform to promote our programmes to a targeted international audience. The feedback and detailed results we receive is first-class. It gives us an in depth insight into how our programmes are performing on the site. I would highly recommend StudyPortals to any school trying to reach an international audience. Erasmus University Rotterdam Mr Jeroen Jonkman - Int. Marketing and Recruitment Manager Erasmus University has a strong online focus. One of the benefits of web marketing is that online campaigns can be measured meticulously. To determine the effectiveness of our online marketing activities, we measure the conversions from traffic to lead, and from lead to enrollment. Our evaluations have shown that StudyPortals deliver qualitative leads that have a better conversion rate than most other platforms. Tampere University of Technology Ms Tiina Niemi - Coordinator of Master s Degree Programmes We are very happy that StudyPortals is there. Apart from helping the students, they have been very valuable to the promotion of our international programmes. Both the bannering as the programme advertisements are very effective and we can see that in our own webstatistics. Also, they are helpful and nice to work with Uni. of Roma Tor Vergata - School of Economics Ms Verdiana Ciampricotti - Marketing Manager StudyPortals has been very valuable in promoting our four new study programmes to international students. The statistics show that we are receiving large amounts of interested students from the website, every month. Moreover, eight of our enrolled students have specifically indicated themselves that they found us through MastersPortal.eu, even including one Italian student. StudyPortals is founded by students and has a first priority to help students. Compared to other recruitment channels we have better information, we e.g. offer a free listing and do not force all visitors in a lead form. We were awarded the New Venture prize for most promising start up with high social impact in By your contribution you are supporting a good cause and helps towards better decisions for millions of students. 8