DEDICATED TO THE ACHIEVEMENTS AND SUCCESS OF OUR READERSHIP AND PARTNERS
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1 2013 MEDIA PLANNER
2 about us Total Audience: 1,750,000 80% Professional / Managerial 20% Top Management Global Distribution to 40 Countries DEDICATED TO THE ACHIEVEMENTS AND SUCCESS OF OUR READERSHIP AND PARTNERS Diversity MBA is a leading global diversity and inclusion custom publication with multifaceted methods to reach all of its audiences. Blending all of the methods available to multi media, Diversity MBA has uniquely and carefully chosen the mediums that will conduct the knowledge base relationship it has with its audience. Young but vibrant brand, Diversity MBA in 2013 celebrates 7 years. Establishing a niche market presence through organic growth brings very intentional and strategic value to its clients. It is not by accident that the most prominent of the Fortune 100 are our partners. Diversity MBA leads with trusted insight, deep reporting, provocative and unique perspective with some of the world s most influential emerging and executive leaders. Across the magazine, journal, website, social media and forums we are establishing now knowledge based platforms for dynamic and innovative solutions and thinking. THE DIVERSITY MBA DIFFERENCE Only diversity business publication with global distribution to 40 countries reaching more than 1,750,000 professionals & students print and online. We blend recognition & reputation of top talent and corporate diversity leadership while providing development and talent retention assets. Increased growth successfully year over year for past 6 years of 35%. Social media applications with Facebook, Twitter and Linkedin has grown significantly linking all audiences across the globe. Received recognitions for most notable new publication; Ceo Phenomenal Woman Award; Woman of Excellence and on INC magazine watch list; National Supplier Minority Business Regional Supplier of the Year; and award winning sections on culture and lifestyle. More than 100 years of combined experience & talent serving our clients.
3 readership profile Total Audience Male/Female Median Age Graduated College Median Hhi Students Professional/Managerial Top Management Executive Professional Disciplines Marketing/International Finance Strategy General Management Engineering Information Technology Sales 1.75 million 48%/52% % $80,000 20% 50% 20% 10% Comp % International Distribution Through QS Top MBA World Tour Students Professionals Schools Countries TOTAL 70, , % OF TOTAL Schools Distribution Graduate Schools Historically Black Colleges Hispanic Colleges Asian Colleges Native American Colleges Schools Comp % BPA Audit June 2012 DiversityMBA Magazine 2013 Media Planner 3
4 editorial calendar Diversity MBA Magazine Standard Departments Include: Disability Matters Entrepreneur Outlook Global Economics Healthcare & Wellness LGBT Veterans in the Workplace Women Who Lead Leadership Toolkit Winter Issue:March 1 - Ad Close:2/20 - Online:2/28 - Social Media:3/5 Global Diversity Issue Special Section: Black History Celebration Culture & Lifestyle: India Spring Issue:May 15 - Ad Close:4/20 - Online:5/1 - Social Media:5/10 50 Out Front Rankings: Best Places for Diverse Managers & Women to Work Special Section: Retirement Guide Women Who Lead Features Special Advertorial Section: Industry Financial Services Culture & Lifestyle: Latin America Summer Issue:August 12 - Ad Close:7/20 - Online:8/1 - Social Media:8/10 Top 100 under 50 Emerging & Executive Leaders Special Advertorial Section: Industry Technology & Communication Culture & Lifestyle: Asia Autumn Issue:November 15 - Ad Close:10/20 - Online:11/1 - Social Media:11/10 Leadership Issue Special Section: Science of Business Special Advertorial Section: Industry Retail/ Merchandising Outstanding MBA Student Leadership Award Minority Executive Leadership Online Journal (Reviewed Thought Leadership Journal) June Issue:June 15 - Ad Close:6/10 - Online:6/25 - Social Media:6/28 Diversity Paradigm Shifts In The Global Marketplace December Issue:December 21 - Ad Close:12/5 - Online:12/15 - Social Media:12/18 Transcending Differences to Drive Change in the Marketplace DiversityMBA Magazine 2013 Media Planner 4
5 ad rates Rate Base - 1,500,000 Online & Print 4 Color Black/White Online Animation Linked to Website Full Page w/ Employer Profile $13,500 $11,500 Add l $500 1/2 Page $7,500 $6,500 Add l $650 1/3 Page $5,500 $4,500 Add l $750 Cover 2, Page 1 Spread $20,000 NA Included Cover 3 $17,500 NA Included Cover 4 $20,000 NA Included Premium Positions $12,000 $10,500 Add l $350 Employer Profile Only $6,500 $5,000 Add l $500 Advertorial $16,000 NA Add l $500 Advertisement Bundle Package Ad Size (included) Site logo linked to careers/diversity Employer Profile Resume Bank Careers/Jobs Products/eBlast Full Page 4/C X X X X Full Page B/W X X X Advertorial X X X 1/2 Page 4/C X 1/2 Page B/W X Minority Executive Leadership Online Journal - (MELOJ) Advertising Rates Rate Base - 500,000 Online Issue Editorial Deadline Advertising Deadline Full Page 4/C -$4,500 June 2012 May 20 6/10 Full Page B/W - $2,500 December 2012 November 20 12/5 DiversityMBA Magazine 2013 Media Planner 5
6 ad size & specs Full Page Dimensions Bleed 8 1/8 X 11 Non-Bleed 6 3/4 X 9 1/2 Trim 7 7/8 X 10 3/4 FILE PREPARATION Please keep all live type.375 away from final trim size. All bleeds are All ads should be submitted in a PDF file optimized for PDF X-1 standards. Please convert all spot colors to 4/C process colors. Advertisements which include spot colors will be charged an additional production cost. Half Page (H) Dimensions Bleed 8 1/8 X Non-Bleed 6 3/4 X 4 1/2 Trim 7 7/8 X 5 1/4 GENERAL INFORMATION File Submission Files must be submitted via the DMBA Production Director; Chas@diversitymbamagazine.com or pdf to respective relationship manager. Output Half Page (V) Dimensions Bleed 3 7/8 X 11 Non-Bleed 3 1/4 X 9 1/2 Trim 3 3/4 X 10 7/8 DiversityMBA Magazine is output using computer-to-plate technology. Our printer s standard line screen is 150 lpi. (lines-perinch) Binding Diversity MBA Magazine is perfect-bound. Spot Color Advertisements which include spot colors will be charged an additional production cost. Trademarks Please ensure any mention of DMBA or Diversity MBA followed by the respective trademark (DMBA, Diversity MBA, 50 Out Front, and Top 100 under 50 ). Advertisements must also include text indicating the following: 50 Out Front is a registered trademark of the P&L Group. Any advertisement without trademark information will be rejected for non-compliance with legal requirements. DiversityMBA Magazine 2013 Media Planner 6
7 digital media Diversity MBA website reaches 100,000 monthly around the world. 40,000 unique visitors are directly engaged in DMBA content. The publication and content is downloadable by QS Top MBA, headquarted in Paris.France. Visits came from 2,754 Cities Visits came from 160 Countries/Territories Visits Used 40 Languages Annual Profile and Banner Features & Benefits High Visibility on Diversity MBA site globally Video messaging to illustrate diversity & inclusion branding Highlight work culture through hyperlink and interactive social media Link banner advertising to direct career opportunities Ad in DMBA Magazine receive site sponsorship linked to your career site Post Jobs with DMBA Career center powered by JobTarget.com Online Rates Company Profile and Banner 12 months - $7,500 Video & Website Link 12 months - $10,000 Site Sponsorship (Badge) 12 months $10,500 or Quarterly - $2500 University Rates - Profile & Banner 12 months $5500 Site Sponsorship 12 months $4,000 Direct Marketing Online Campaigns (Targeted Audiences Geographically 300,000 to 750,000) Post Card (plus targeted eblast) - $2,000 Full Page ( plus targeted eblast ) - $3,500 Frequency ( Monthly, Quarterly & Annually) Negotiable with Discounts Specifications: Top Banner (Header) is 468 X 60 px. Logo Banner (Badge) is 125 X 125 px. Video profile is 640 X 480 px and.mp4 format. DiversityMBA Magazine 2012 Media Planner 7
8 rankings & recognition Diversity MBA Magazine s 50 Out Front: Best Places for Diverse Managers & Women To Work Cited as one of the only surveys that rank leadership performance, development and inclusion to determine the best place for women and people of color to Advance into management roles. Complete registration form to sign up to take 2013 survey. Announcements in May. See Forms on Contact: pam@diversitymbamagazine.com or call for further inquiries. Diversity MBA Magazine s Top 100 under 50 Emerging & Executive Leaders The only list of Top 100 executives with advanced degrees recognized for outstanding leadership in the corporate, government, entrepreneurial and non profit communities. Nominate your leader today. This exclusive list comes with a private network that engages executives all year round to follow their leadership development and to provide dynamic discussion and insights. Complete nomination form for Nominations close June 30, See Forms on Contact: Contact: pam@diversitymbamagazine.com or call for further inquiries. DiversityMBA Magazine 2012 Media Planner 8
9 events, forums, roundtables & conferences Diversity MBA Magazine 7th Annual Business Leaders Forum and Awards Gala September 19 & 20, 2013 Palmer House Hilton, Chicago, IL Recognition of 50 Out Front Companies for Diversity Leadership & Top 100 under 50 Emerging & Executive Leaders Benchmark Solutions for Talent Management & Diversity & Inclusion Roundtables Series Dates of Forums February 19th, Benchmark Forum & D&I Roundtable for D&I Managers; Hosted by Allstate Insurance Company, Chicago, IL March TBD, Diversity & Inclusion Technology Roundtable, Hosted by Motorola, Chicago, IL April 11th, Benchmark Forum & D&I Roundtable for D&I Managers Hosted by Verizon Communications, Baskin Ridge, NJ November 1st, Recruiting Summit Boot Camp Registration: see forums DiversityMBA Magazine 2013 Media Planner 9
10 sponsorship Our Flagship Event Business Leaders Forum & Awards Gala 2013 Seventh Annual Gala Sponsorships At A Glance 2013 Sponsorship Packages Platnium Gold Silver Bronze Table Non-Profit Investment $35,000 $20,000 $15,000 $10,000 $4,500 $2,500 Previous Top 100 Winners Attendance Leadership Forum Registrations Corporate Executive Best Practice Forum Signature Event Targeted Sponsorship Opportunity Invitation Only Events Promotion in Gala Materials Corporate Logo on Site Banner on Site Profile on Site Speaking Opportunity Video Opportunity Advertisement in Fall Issue Full Page 4/color 1/2 page 4/color 1/3 page 4/color Feature in DMBA Fall Issue Gala Tables Logo on all event signage Online Job Postings Executive Media Interview Complimentary Print Subscription for 2013 Complimentary Online Subscription for Employees for Fall Issue Save the Date September 19th & 20th, Palmer House Hilton, Chicago Event Planner: MGPG Events, Inc., Chicago Merry Green, Conference Director Tele: (312) DiversityMBA Magazine 2013 Media Planner 10
11 ad space reservation Diversity MBA Magazine payment & contact info Rate Base - 1,500,000 Online & Print 4 Color Black/White Online Animation Winter Spring Summer Fall Full Page w/profile $13,500 $11,500 Add l $500 Name: 1/2 Page $7,500 $6,500 Add l $650 1/3 Page $5,500 $4,500 Add l $750 Cover 2, Page 1 Spread $20,000 NA Included Cover 3 $17,500 NA Included Cover 4 $20,000 NA Included Premium Positions $12,000 $10,500 Add l $350 Employer Profile Only $6,500 $5,000 Add l $500 Advertorial $16,000 NA Add l $500 Department: Telephone: Fax: Company: Minority Executive Leadership Online Journal - (MELOJ) Advertising Rates Address: Rate Base - 500,000 Online Issue Editorial Deadline Advertising Deadline City: State: Zip Full Page 4/C -$4,500 June 4/20 5/10 Full Page B/W - $2,500 December 10/20 11/5 Authorized by: Purchase Order #: Digital Media Corporate Partner Profile & Banner 12 Months $10,000 Site Sponsorship 12 Months $10,000 Site Sponsorship 3 Months $3,000 Top Banner (Header) 468 X 60px $7,500 Logo Banner (Badge) 125 X 125px $6,000 Video Profile (.mp4) 640 X 480px $7,500 Date: Payment Method: Check Master Card Visa Credit Card Number: Return Ad Space Reservation To: Devin Oten Diversity MBA Magazine 24 E. 107th Street, Chicago, IL (773) or (773) Fax devin@diversitymbamagazine.com Return Payment and Contact Info To: DiversityMBA Magazine P&L Group, Ltd. 24 E. 107th Street, Chicago, IL (773) or (773) Fax DiversityMBA Magazine 2013 Media Planner 11
12 contact information Our Team Serving you are tenured managers that have more than 100 collective years in advertising and print sales. We have experienced editorial staff and journalists developing original content. Strategic & General Management Pamela A. McElvane, CEO & Publisher Diversity MBA Magazine 24 E. 107th Street, Chicago, IL Operations & Marketing Sakira Jackson, Chief Operations Officer Leadership & Training Suri Surinder, Chief Learning Officer Editorial Management Lynette Holloway, Editor Digital Media Chris Boulanger, Digital Media Director Marketing & Advertising DMBA Breaking News DMBA Magazine DMBA Video/Commercials DMBA Custom Events DMBA Benchmarking Sponsorship/Branding Marketing Campaigns Community Partners Diversity & Inclusion Leadership Forums DMBA Benchmark Forum DMBA Consulting DMBA Training 360 Cultural Assessment Webinars Advertising & Sales Devin Oten Vice President, National Advertising & Digital Media Western Region Marcus Penny Vice President Regional Sales Eastern Region Edward Hughbanks Sr. Regional Sales Director Mideast Region Michelle Ancar Regional Sales Director Southern & South East Region Production Chas E. Martin Art & Design Director Public Relations Lynn Norment DMBA DIVERSITY AND INCLUSION PRODUCT MATRIX Supplier Diversity Entreprenurial Leadership Training DMBA Events Sponsorship Online Marketing Campaigns CMSDC Partnership Talent Acquisition & Recruiting Career Center Case Competitions Collegiate Partnerships Online Recruiting Campaigns DMBA Recruiting Receptions DMBA Resumé Bank
13 partners & sponsors WORLD MBA TOUR DiversityMBA Magazine 2013 Media Planner 13
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