Amazon Payments Marketing Guide
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- Ethel Hunt
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1 Amazon Payments Marketing Guide THANK YOU FOR CHOOSING AMAZON PAYMENTS Welcome to Amazon Payments Seller community. Amazon Payments can help you grow your online business by offering millions of Amazon Shoppers a convenient and trusted way to pay on your website. This marketing pack has been created to ensure you and your customers gain maximum benefit from Amazon Payments. We recommend the following marketing activities in order to drive awareness of Amazon Payments on your website. 1. Amazon Payments Landing Page Create a dedicated page or area on your website communicating the benefits to your customers of paying with Amazon Payment. Here are a few examples: With Amazon Payments, you can check out and use the payment and shipping information stored on your Amazon account. This makes shopping with us quick, easy and safe. Or Amazon Payments makes our check out process quicker, safer and easier. Simply click on the Amazon Payments button in your shopping cart when its time to check out. You can then use the payment details (e.g. credit card or direct debit ) and shipping information stored on your Amazon account. When you pay with Amazon, you will not incur any additional costs and your payment information will not be shared. For more information visit 1 Learn more at payments.amazon.co.uk/business
2 2. Amazon Payments Logo Placement Include the Amazon Payments logo on your website wherever you feature payment providers. Include the Amazon logo in a prominent location on the homepage to promote awareness. Adding a hover-over (tooltip) text to briefly explain the benefits of Amazon Payments to buyers can help increase your conversion. Checkout using the payment information stored in your Amazon account A selection of approved payment graphics can be found on our website at: business/material#payment-marks-graphics 3. Announcement on your Website A co-branded banner announcing the introduction of Amazon Payments on your home page is a great way to drive awareness that you now offer Amazon Payments. Experience has shown that letting customers know about Amazon Payments as early as possible in the shopping process can help increase conversion and reduce cart abandonment. Ensure the graphics link to the Amazon Payments landing page on your website. For the latest selection of graphics, please contact [email protected] or visit amazon.co.uk/business/material 4. Button Placement at Checkout A great place to house the Amazon Payments button in your shopping cart. In doing so, it will become apparent to the customer that this is an alternative method of payment. It is helpful to place the word or between your usual check out icon. Brief notes next to the button or a mouse-over on the button can also be useful. Pay easily with the information stored in your Amazon account. Are you an Amazon customer? Select your address and your payment details stored in your Amazon account. 2 Learn more at payments.amazon.co.uk/business
3 5. Customer Newsletter & E- Mailings Tell your customers about the availability of Amazon Payments on your website in communications, including a launch announcement, newsletter placement, and any other communications as appropriate. Recommended content for marketing campaigns is included below. Other Ways to get the Word Out Letting your customers know you offer a new feature can drive traffic to your website. You can also benefit by associating your website with one of the world s most trusted brands. Here are some ideas to get started. Social Media Let your online community know that you offer a new payment option via blogs, Twitter, Facebook, etc. Press Release In some cases, it may be appropriate to issue a press release about your relationship with Amazon. Amazon Payments must approve all press releases and can help provide content if we decide to move forward with a release. Please allow at least 3 weeks for approval. 3 Learn more at payments.amazon.co.uk/business
4 CONTENT FOR MARKETING MATERIALS The content below can help you effectively message Amazon Payments on your website and other marketing materials. Amazon Payments Page and Announcement Now Accepting Amazon Payments Amazon Payments makes shopping on our website even easier by using the payment information in your Amazon account. You no longer have to re-enter payment card details or addresses; you can complete your purchase in just a few clicks Using Amazon Payments is Quick and Easy 1. When shopping on our website, look for the Pay with Amazon button 2. Click the button and sign in with your Amazon account 3. Select the payment information stored with Amazon to make your purchase Trusted & Secure Amazon Payments helps you shop quickly, safely and securely. You can pay on our website without re-entering your payment and address details. All Amazon transactions are protected by Amazon s A-to-Z Guarantee. For more information about Amazon Payments, please visit: Look for this button on the checkout page: Ongoing Messaging Keep your customers informed with regular reminders as part of your general communication or newsletter content Amazon Payments makes shopping on our website even easier by using the payment information in your Amazon account. You no longer have to re-enter payment card details or addresses; you can complete your purchase in just a few clicks. To learn more visit: Look for this button on the checkout page: 4 Learn more at payments.amazon.co.uk/business
5 Social Media Communications Facebook Amazon Payments is now available on [Company Name]! This gives millions of Amazon customers a convenient and trusted payment option on our website. Complete a transaction in just a few clicks on our website rather than re-entering card and address details. Learn more. [link to co-branded landing page on your site] Twitter Amazon Payments is now available on [Company Name]! Now easier for Amazon customers to pay on our website. Learn more. [link to co-branded landing page on your site] MARKETING OPPORTUNITIES FROM AMAZON PAYMENTS Onsite Placement You will be featured in the Amazon Payments store directory, which includes listing, logo placement, and direct link to your website. Please supply us with a high quality image (on a white background) for this purpose. Case Studies/Testimonials We are continually looking for interesting stories to share with our customer and seller bases. Case studies and testimonials are a great tool to showcase your business success, relationship with Amazon, and customer feedback. If you are interested in discussing this further, please contact [email protected] APPROVAL AND QUESTIONS All content and marketing campaigns must be approved by Amazon Payments. For approval requests, help with content, or general marketing questions, please contact us at [email protected] 5 Learn more at payments.amazon.co.uk/business
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