WHAT IS SOCIAL MEDIA MARKETING?

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "WHAT IS SOCIAL MEDIA MARKETING?"

Transcription

1

2 Social media is quickly catching up to as a primary way people share news and information online. Facebook has over 1 billion users, more than 55 million messages are posted to Twitter daily, and many other social networks such as LinkedIn, Instagram, Reddit and more boast millions of regular visitors. Social media represents a powerful channel for introducing and sharing news and information about your business, brand or service. And the most desirable medium on social networks is video. On Facebook, for example, posts featuring video are shared 1,200% more often than text and link posts combined. 2

3 WHAT IS SOCIAL MEDIA MARKETING? Chances are, you already use at least one online social network regularly in your personal life, to connect with friends, talk about hobbies and interests, recommend products, restaurants or movies, and more. At its most basic, Social Media Marketing is simply taking advantage of these networks and connections to introduce new people to your business, brand or service while engaging your existing audience in an ongoing conversation. The potential of Social Media Marketing to increase the number of people who know about your business is virtually unlimited. Unlike Marketing, in which you are tailoring your message to a known and specific group of recipients, Social Media Marketing allows you to reach far beyond your known audience, and catch the attention of millions who may not otherwise hear about your brand. Each time someone in your network responds to your message, members of their own network can see that interaction, introducing your brand to an entirely new and different audience. Social Media Marketing also offers the opportunity to communicate with your customers directly, creating an open line to nurture relationships and build trust. Customers use social media to ask questions about products, seek a shortcut to customer service, discover sales and specials, and more. And when they find what they re looking for, they use social media to tell the world about it. 3

4 SOCIAL MEDIA & TALK FUSION Talk Fusion s Video Communication Products let you make the most of social media s potential for both attracting new eyes and keeping loyal customers engaged. The most watched, commented, shared, Liked, etc., posts on social networks are invariably video-based, and Talk Fusion s Video Communication Products are designed to make distributing your videos easier than ever. For instance, once you ve created and sent a Talk Fusion Video or Video Newsletter, you can use Video Share to post it to more than 200 social sites, as well as to your own Video Blog and our very own video-driven social media site, the Fusion Wall. Each social network has its own users, and posting to as many sites as possible increases the number of viewers. Another example: When someone posts a comment or question about your business, why reply with a boring text response? Respond from anywhere, immediately, by creating a Video using the Fusion On the Go mobile app (available for Android and ios devices) to give your communication a unique, personal and attentive touch. How about being able to showcase your tutorials, product presentations and more? Talk Fusion CONNECT, our Premier 3-in-1 Product: Live Broadcasting, Video Conferencing & Desktop Share lets you record your streaming broadcast and share the link to all of your social networks at any point in the future a recorded broadcast can be shared to unlimited new viewers for as long as its content is relevant. It cannot be overstated: Social media users want to see video. And there s no better way to create a unique, eye-catching, personalized video experience and engage your audience by sharing it to social networks across the Internet than with Talk Fusion. 4

5 SOCIAL MEDIA BEST PRACTICES Social media is a two-way conversation. Respond to and converse with your customers and do it using video whenever possible. Social media marketing is not an occasional or when you remember endeavor. Think of your group of followers as a garden it needs careful daily attention to grow. Customers often follow brands on social media to get special discounts, deals and offers. Give them what they want! Offering exclusive deals to social media users is a great way to build your followers and inspire customers to spread the word about your brand on their own. Always expand your other marketing efforts into social media. Whenever you send a Video or Video Newsletter, share it to your social networks. Always expand your social media marketing efforts back into your and other marketing efforts. Invite followers to visit your site, join your mailing list, visit your showroom, etc. Never use your personal social media profiles as your primary business channels. Create brand-specific profiles for your social networks. Don t feel overwhelmed by the need to constantly generate your own content. Sharing, forwarding, reposting and linking to existing content that s relevant to your brand or industry can be just as effective and appreciated. Pay attention to what your followers on different social networks are talking about, and tailor your content accordingly. Add links to your social media profiles on ALL of your materials, from your website to all Video s and Video Newsletters that you send. Never be afraid to ask your followers questions. Invite them to participate in your brand. Find out what they like about it, what they d like to see more of, etc. Most of all, HAVE FUN! Share the things that make you laugh or smile. Creating an entertaining and engaging social-media atmosphere for your customers and followers can do wonders for your business. Talk Fusion Video Communication Products make any social media marketing campaign more efficient, expansive and easy to execute. Take advantage of all the opportunities they provide for your marketing efforts today! Learn more about the Talk Fusion Video Communication Products and Join Us at 5

6

WHAT IS EMAIL MARKETING?

WHAT IS EMAIL MARKETING? Even as hundreds of millions of people visit social networks on a daily basis, and social media becomes a business buzzword, email remains the #1 way we communicate online today. Facebook may boast 1 billion

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Talk Fusion s Video Communication Products,

Talk Fusion s Video Communication Products, Marketing on the Internet can sometimes seem like an impossible task. Email Marketing is a relatively simple and incredibly effective channel; according to the Direct Marketing Association, every single

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions.

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions. Tradeshow Trends SmartPapers At Staples Promotional Products, we re dedicated to helping you meet your marketing and promotional goals. That s why we ve developed our exclusive SmartPapers, expertguides

More information

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

Why Social Media Marketing?

Why Social Media Marketing? OMG LOL Why Social Media Marketing? 10 ways social media can help grow your business 2013 Constant Contact, Inc. 11-2286 BEST PRACTICES Guide Social Media MARKETING If you re a business owner, chances

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

LINKEDIN CONTENT MARKETING TACTICAL PLAN

LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn

More information

Building Your List Can Be a Thing of Beauty

Building Your List Can Be a Thing of Beauty Building Your List Can Be a Thing of Beauty A step-by-step guide to collecting customer and member email addresses 2011 Constant Contact, Inc. 11-2267 BEST PRACTICES GUIDE EMAIL MARKETING Get the steady

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn

TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn L I N K E D I N C O N T E N T M A R K E T I N G TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Course 1: Getting Started on Facebook for Business

Course 1: Getting Started on Facebook for Business 54 St James Street Course 1: Getting Started on Facebook for Business This practical session is an introduction to Facebook. Working hands on in our IT suite we will work together step by step to set up

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development

More information

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved SPECIAL REPORT 20 Tips to Jumpstart Your Network 2011 All Rights Reserved Twitter is a perfect medium for building an online brand, getting instant feedback from your core audience, strengthening two-way

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

HEALTHCARE MARKETING TRENDS 800.258.0702 IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE. HealthCareMarketingGroup.com

HEALTHCARE MARKETING TRENDS 800.258.0702 IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE. HealthCareMarketingGroup.com 2016 HEALTHCARE MARKETING TRENDS IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE To continue to thrive in the competitive marketplace, you need to employ every tool at your command. Your current

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Inspire, engage and connect with your audience

Inspire, engage and connect with your audience Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

Amp Up Your Email Marketing with Social Media

Amp Up Your Email Marketing with Social Media Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information

The Importance of Leveraging Social Media in ecommerce. October 2011

The Importance of Leveraging Social Media in ecommerce. October 2011 The Importance of Leveraging Social Media in ecommerce October 2011 There is no denying that social media has cemented itself in today s society and changed the way many of us communicate. Not only has

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Hootsuite Campaigns. Product Guide

Hootsuite Campaigns. Product Guide Hootsuite Campaigns Product Guide Hootsuite Campaigns empowers digital marketers with more than 15 types of different social contests, sweepstakes and galleries to attract followers and drive leads. Hootsuite

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

How to Attract Attention to Your Brand

How to Attract Attention to Your Brand How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).

More information

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

3 New Ways To Use Direct Mail for Building Leads

3 New Ways To Use Direct Mail for Building Leads 3 New Ways To Use Direct Mail for Building Leads Introduction Direct mail isn t what it used to be boring and impersonal. Variable data capabilities and cross-channel marketing ideas are breathing new

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

Building an Email List that Builds Your Business

Building an Email List that Builds Your Business Building an Email List that Builds Your Business A Step-by-Step Guide to Collecting Customer and Member Email Addresses Need help getting started? Call 1-866-876-8464 Get the steady response you need to

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Why email marketing. 7 reasons why email marketing will help your business grow

Why email marketing. 7 reasons why email marketing will help your business grow Why email marketing 7 reasons why email marketing will help your business grow WHY EMAIL MARKETING: 7 REASONS WHY USING EMAIL MARKETING CAN HELP YOUR BUSINESS GROW 1 Table of contents Introduction 3 has

More information

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

LINKEDIN CONTENT MARKETING. TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn

LINKEDIN CONTENT MARKETING. TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn LINKEDIN CONTENT MARKETING TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 4 Opportunities for the Taking 4 Your Printable Tactical Plan

More information

Introduction. Page 3 of 12

Introduction. Page 3 of 12 Part -1 Introduction Online Branding is different from building authority unlike some people who believe that these two are same. Online branding is one of the ways to popularise your brand in the virtual

More information

B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement

B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement 2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement Anissa Starnes Director, National Organizations astarnes@constantcontact.com facebook.com/anissactct

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

6 Strategies Lawyers Can Use to Streamline Digital Marketing Work

6 Strategies Lawyers Can Use to Streamline Digital Marketing Work 6 Strategies Lawyers Can Use to Streamline Digital Marketing Work By James Druman Online marketing opens up some fantastic opportunities for attorneys to increase exposure, generate new leads, and grow

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

Channel 4 Digital Media Pack 2015

Channel 4 Digital Media Pack 2015 Channel 4 Digital Media Pack 2015 All4.com All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

Jumplead Quickstart Guide

Jumplead Quickstart Guide Jumplead Quickstart Guide A simple guide to building a solid process for online lead generation. We re going to outline a process for generating leads. Let s go. 1. We know our customers are online. 2.

More information

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

27 Killer Facebook Post Ideas for Small Business Owners

27 Killer Facebook Post Ideas for Small Business Owners 27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com

More information

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting

More information

2014 Social Media Tips

2014 Social Media Tips 2014 Social Media Tips Twitter Best Practices Facebook Best Practices Communications Timeline 2014 ASPCA Mega Match-a-thon Live-Tweeting Tips! Hello, 2014 ASPCA Mega Match-a-thon participants! The following

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE!

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! MARKETING Marketing is getting someone who has a need To know, like and trust you. WHAT S THE BIG DEAL? Video: Social Media

More information

Effective Email Marketing For Artists and Other Creatives

Effective Email Marketing For Artists and Other Creatives COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

Five Tips. For Assembling Integrated Marketing Campaigns

Five Tips. For Assembling Integrated Marketing Campaigns Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

strategy execution results build your brand grow your sales

strategy execution results build your brand grow your sales strategy execution results build your brand grow your sales Social Media Connect Facebook has a market cap of $220bn 1.15 billion Facebook Users Socialnomics Erik Qualman http://www.youtube.com/watch?v=zxpa4dnvd3c&list=uulc9cx5

More information

Product Brochure. www.clickstreamtv.com

Product Brochure. www.clickstreamtv.com Overview is a Do-It-Yourself open source video platform designed for Small to Medium businesses. The system delivers video to any desktop or mobile device. Stream On Demand, Live, Pay-Per-View and Subscription,

More information