Social Media Marketing for Lawyers. By Foong Cheng Leong
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1 Social Media Marketing for Lawyers By Foong Cheng Leong
2 Agenda What can your legal practice generate from social media? How to leverage social media for your legal practice? Case Study: What has Malaysian lawyers benefited from social media. 2
3 Key to successful campaign Target Market Business sources? Read Write Thick skin 3
4 What can social media generate? Leads Direct or indirect clients Speaking / Writing arrangements Potential Employees? Goodwill and reputation Brand awareness Expertise awareness 4
5 How to leverage social media for your legal practice? 5
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7 updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic
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9 -Over 13 million users -Malaysia ranks 17 th in the world -76% of Internet population use Facebook -49% of users log in daily -Average number of friends: 364 Source: egroupm Malaysia
10 53% Male 47% Female makes up 35% of users makes up 28% makes up 11% Source: egroupm Malaysia
11 econnection egroups Estimated Malaysian users : 700,000+
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19 Apps? Source:
20 Apps? Source:
21 Apps?
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24 Case Studies 24
25 Case kruel-legalcat.blogspot.com Partner of Khairul, Suhaila & Hazlina 1. What are the social media tools you use? Blogs : 2 blogs. - Legal article - Personal blog. 25
26 Case kruel-legalcat.blogspot.com Partner of Khairul, Suhaila & Hazlina 1. What are the social media tools you use? Facebook (2 pages) Ask The Lawyer (to promote his book) Khairul, Suhaila & Hazlina (to promote his legal firm). 26
27 Case kruel-legalcat.blogspot.com Partner of Khairul, Suhaila & Hazlina 1. What are the social media tools you use? Others: Twitter : LinkedIn :Google Plus, Foursquare, Tumblr, Pinterest 2. Most effective Blog, Facebook and Twitter 27
28 Case kruel-legalcat.blogspot.com Partner of Khairul, Suhaila & Hazlina 3. Benefits a. Lead generation People message me a lot through my blog and Facebook asking questions about conveyancing matters and my book. From my blog, highest traffic is my explanation about difference between Malay reserved land and Bumiputra Lot 28
29 Case kruel-legalcat.blogspot.com Partner of Khairul, Suhaila & Hazlina 3. Benefits b. Goodwill and reputation I am known on Twitter as a lawyer who is well converse about housing, property and conveyancing. I use Facebook and Twitter to talk about property by linking articles and giving comments about the issues. 29
30 Case kruel-legalcat.blogspot.com Partner of Khairul, Suhaila & Hazlina c. Direct work from clients or referral I had occasions where I was called to give talk and write article due to my reputations on social media. I did a talk for PERDA, Penang land authority and write articles for Malaysian Insider. 30
31 Case kruel-legalcat.blogspot.com Partner of Khairul, Suhaila & Hazlina c. Direct work from clients or referral Individuals and companies approached me through blog comments and twitter to ask me to do work for them. I am doing housing project conveyancing work due to my reputation. 31
32 Case Partner of RamRais & Partners 1. What are the social media tools you use? I use Twitter and Facebook. The former more than the latter. I use Twitter to give my views on recent developments and issues on wide areas of social-political-legal concerns. 32
33 Case Partner of RamRais & Partners 1. What are the social media tools you use? For Facebook, I use my wall to share the articles I have written and also media reports that carry my comments. 33
34 Case Partner of RamRais & Partners 2. What are the most effective social media tools to you? Twitter, definitely. I have been lucky enough to build a significant presence on Twitter. Although not intentional, it has the side effect of increasing my profile nationwide. 34
35 Case Partner of RamRais & Partners 3. How did these social media tools benefited you in term of:- a. Goodwill and reputation My comments and opinions on Twitter have for some reason accumulated goodwill and reputation for myself as a social-political-legal commentator. 35
36 Case Partner of RamRais & Partners b. Direct work from clients or referral Through my presence on Twitter I have received work from clients on the social network itself or referrals from people on Twitter. 36
37 Case Partner of RamRais & Partners 4. What type of work was generated from these social media tools? A variety of work. I have handled a few matters relating to defamation through clients from Twitter. I have also been referred criminal briefs from the people I know from Twitter. Lastly, public interest matters have also come to directly from the people on Twitter. 37
38 Thank you Foong Cheng Leong Download this slide at Foong Cheng Leong & Co Registered Trade Mark, Patent & Industrial Design Agent B-5-8 Plaza Mont Kiara, Mont Kiara, Kuala Lumpur, Malaysia TEL FAX WEBSITE
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