Monthly Marketing Report. January, 2013
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1 TM Monthly Marketing Report January, 2013
2 Highlights Social Media Marketing Mobile Marketing Video Marketing Search Engine Optimization Paid Advertising Content Authority Website Optimization
3 Social Media Marketing Facebook YouTube Twitter LinkedIn
4 Social Recommendations Across All Properties: Sync-up branding Coordinate content Cross-promote social properties Create Google+ page and integrate Use Pinterest for quote typography Establish & maintain social strategy guidelines
5 Social Marketing Strategies a.k.a. Content Marketing Strategies Facebook Utilize for broad arts administration engagement, company updates, on-the-road photos, etc. Purchase promoted posts to increase engagement. YouTube Testimonials, Google Hangouts, sales videos, how-to videos Twitter On-the-road photos updates, etc. Instant news, republication of all published content, etc. Google+ Establish presence. Utilize Hangouts. Republish content. LinkedIn Business page and republication of all content Pinterest Publish typographic quotes, and artwork.
6 Mobile Marketing
7 Mobile Marketing
8 Mobile Marketing Google Analytics ,606 total visits/annual mobile only = 7,465 (15%) tablet only = 2,859 (6%) 4,500k visits/month (avg) 800-1k = mobile = tablet 61.10% average bounce rate 86% = mobile bounce rate 83% = tablet bounce rate
9 Mobile Recommendations Create mobile-specific site: homepage tour contact etc. Reduce mobile bounce rate to 60% Make mobile ticketing expertise a competitive advantage
10 Video Marketing Test video thumbnail graphics to increase CTR Use *same* graphic for YouTube page feature video Google Hangout: Friday Arts Q&A Video blog instead of written
11 Video Marketing
12 Content SEO These are the top-ranking terms related to PatronManager. Try to include these exact keywords multiple times in ALL external communications (i.e. press release about, blog posts, marketing materials, etc.) arts &cke&ng systems best fundraising so4ware best &cke&ng so4ware box office so4ware box office &cket sales box office &cke&ng box office &cke&ng so4ware box office &cke&ng so4ware comparison box office &cke&ng system box office &cke&ng systems donor management so4ware donor management system fundraiser so4ware fundraising so4ware fundraising so4ware comparison fundraising so4ware for nonprofits fundraising so4ware reviews non for profit so4ware non profit crm non profit fund raising non profit fundraising so4ware non profit organiza&on so4ware non profit so4ware nonprofit crm nonprofit &cke&ng so4ware nonprofit &cke&ng system not for profit so4ware online &cket sales online &cket service online &cket so4ware online &cket systems online &cke&ng services online &cke&ng so4ware online &cke&ng solu&ons online &cke&ng system online &cke&ng systems raiser's edge sell online &ckets sell &cket online sell &ckets online selling concert &ckets online selling event &ckets online selling online &ckets selling theater &ckets online selling &ckets online selling &ckets online &ps so4ware for non profit so4ware for nonprofits subscrip&on management so4ware subscrip&on so4ware theater so4ware theatre so4ware &cket management so4ware &cket management system &cket prin&ng so4ware &cket so4ware &cket solu&ons &cket system so4ware &cke&ng so4ware &cke&ng so4ware comparison &cke&ng so4ware reviews &cke&ng solu&on &cke&ng solu&ons &cke&ng system &cke&ng system so4ware &cke&ng systems
13 SEM / AdWords These are your highest ranking KWs (Global/Local) 1. ticketing system (90.5k / 27.1k) 2. box office ticketing (74k / 14.8k) 3. ticket software (40.5 / 12.1k) 4. non profit software (18.1k / 12.1k) 5. not for profit software (9.9k / 8.1k) 6. theater software (135k / 5.4k) Create integrated Google AdWords campaigns search display YouTube remarketing Make separate landing page for each keyword to reduce bounce. + bid on competitor brand names 7. fundraising software (9.9k / 6.6k) 8. ticket system software (14.8k / 5.4k) 9. sell tickets online (8.1k / 4.4k) 10. subscription software (9.9k / 4.4k)
14 AdWords Campaign
15 Video Advertising
16 Content Authority Infographics
17 Content Authority Establish a set of branded tiles to use for regular social media posts. Famous Quotes Marketing Tips Fundraising Tips Box Office Heroics This or That? Believe It Or Not Arts Journal We Love Our Clients etc.
18 Reduce Site Bounce Rate Install survey tab to optimize homepage content.
19 Pop-up Whitepaper Install Popup Domination plugin to increase white paper downloads. popupdomination.com/live/
20 The End emarketingdoctor.com
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