Your App on LinkedIn!

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1 Your App on LinkedIn! Promoting your new App via LinkedIn >>> Part of the marketing pack available from ios & Android compatible

2 Promoting your App on LinkedIn Introduction LinkedIn is a fantastic place to promote your new App to your connections. If it s done correctly it can be a great way to promote your App at no cost. Ensuring your clients and potential customers download your new App. Once it s on their phone, you can then communicate and interact with them in a new and time efficient way. If you are new to LinkedIn or your personal and company profiles are not up to date then you can outsource this to our specialist team at low cost simply call or contact Your personal profile 100% complete Each senior team member within your firm needs to use their own personal profiles to promote your new App. This is best done once you have set up your new App as a product on your company profile (see below). You can then share the product with your entire network, get recommendations for your new App through LinkedIn and raise your firms profile online. Before you start to share articles using your LinkedIn profile it s important your profile is 100% up to date. If it is not you may wish to get our team to help you do this or download our free report Unlock the Power of LinkedIn for Accountants here Your company profile on LinkedIn Company pages are like personal profile pages for your company. Your company page on LinkedIn is effectively a mini-website for your firm, but it is located on Linked to make it easy for LinkedIn members to find. Your company page will always appear when a LinkedIn member types in your company s name. Because LinkedIn is a trusted source by Google, your LinkedIn page will rank in Google search results. For these reasons, you need to make sure your company page is complete and updated with your latest news, and that includes your brand new App. Make sure you have a LinkedIn company page and that it s up to date This guide is focused on the marketing and promotion of your new App on LinkedIn. Key to this is your company page on LinkedIn, so make sure it s up to date and complete. If you don t have the time, or resources our team can help. Once it is up to date, you then need to add your App as a new product your firm offers. 2 Tel:

3 Adding your App as a new product or service 1. Go to your LinkedIn company page by visiting and clicking companies in the top navigation and then click on your company in the drop down, or use the company search box. 2. This will take you to your company profile, below is an example of a brand new company page. 3a. Next you want to click Edit a product or service, which is the blue button on the right hand side. 3b. This will take you to the Add a Product page. Web Design Digital Marketing Design Lead Generation Social Media 3

4 4a. Step one, select - Product 4b. Step two, select a category Technology is good for your new App. 4c. Name your product we recommend The Your Practice Name new App 4d. Add an image of your App and upload it (100x80 pixels,.png,.jpg, or.gif.) 4e. Describe your new App Product (example text below) 4 Tel:

5 Example Description The brand new App from Your Practice Name Accountants available free This free App has been carefully designed in response to the growing use of smart phones and mobile devices used by our clients and prospects. Its available for both iphone and Android users and you can download it free from the App store or use the QR code on our website. We wanted to develop a way to keep you up to date with the very latest news, views and tips, as well as providing you with key accounting and tax data, in real time, at your fingertips. The Your Practice Name App will enable you to calculate the tax on certain company cars or check the amount of tax you might be paying. It will give you the power to check Stamp Duty costs or see how you might increase your profits as a business. You can also browse the library of tax tables, giving you the very latest tax rates 24/7 whenever you need them. From National Insurance and Inheritance tax to Income Tax and Tax Credits it s there for you. Why did Your Practice Name Accountants develop its own App? We like to think that we are a proactive and refreshingly different firm of accountants. Helping companies across YOUR AREA to become more successful, more profitable and ultimately more enjoyable to run. The Your Practice Name App gives you fantastic content plus it makes it really easy to keep in touch. It has a simple arrange to meet page along with all our contact information, details of all our team members and ways we have recently helped our clients, as well as links to our social media pages. We hope you enjoy the Your Practice Name App. News and offers Recent success stories Up to date tax tables Range of tax and profit calculators Mileage calculator Arrange a meeting facility Plus it also links with our Blog providing you with the very latest news (providing you are using Gold App with Wordpress or I-Blog) Web Design Digital Marketing Design Lead Generation Social Media 5

6 4f. List key features, we recommend something like: 4g. Add a disclaimer, we recommend the below (but take no responsibility for it) Example Disclaimer We recommend you get your own legal team to review this: This App its contents have been produced as a helpful reference point. All the information provided within it should be used as a guide only. The financial information, rates, dates and calculations should only be used in conjunction with advice provided by Your Practice Name Accountants face to face, where we can discuss your specific circumstances. No action should be taken without seeking the appropriate professional or legal advice. The authors accept no responsibility whatsoever for any loss occasioned by anyone acting on information within this App 4h. Add a URL Ideally this will link to a page on your website promoting your App

7 4i. Add a contact at your firm that a reader can contact. 4j. Add a promotion for your new App product something like the below: 5. Congratulations you have now added your exciting App as a product on LinkedIn company page. That s a great first step; the next job is to get as many people as possible to see it. And that can start right away, by sharing your new product with your followers and to your personal connections. 6. Share your new product, go back to your products page and select your new App and click the share button at the bottom. Web Design Digital Marketing Design

8 You now have the option to share your new product with your connections, followers and network. If you have multiple staff using LinkedIn then it is well worth asking each of them to share your new App to their network as well, preferably on different days. The share box will populate at the top with the information you have already provided for your new App product. You now need to fill in the white box at the bottom with the update you wish to share with your network. We recommend that you share it with individuals and groups; the more people view and use your App the better. 7. Ask for recommendations One of the great ways to get your App downloaded and used is to et recommendations. Simply click on Request Recommendations rather than Share and then edit the recommendation box. Simply choose who to send it to and what to say, something like. Subject: Can you recommend our new App? I am sending this to ask you for your brief, but valued recommendation of our new free App that we can include on our company LinkedIn page. If you have not downloaded it yet what are you waiting for? Its fun, useful and available free from either the Apple or Android store. Of course if you have any questions please let me know. Many thanks in advance

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