Online Marketing for Franchisees One Less Thing To Worry About

Transcription

1 Local Franchise Marketing(white pictures of IFA, Googl Partner), Bing/Yahoo Partnership Online Marketing for Franchisees One Less Thing To Worry About We understand that franchisees are extremely busy people who manage countless tasks EVERY SINGLE DAY. Consequently, many find themselves unable to focus the necessary time and attention they d like to on every part of their business. One effort that tends to be put on the backburner is local marketing. It s not that franchisees and franchisors don t appreciate the value of an excellent local marketing strategy, it s simply a matter of finding the energy and resources to implement those strategies and measure their results. Variation of This Graphic Simple, Flexible, Measurable Digital Marketing At Local Search Masters, we provide proven, scalable digital marketing solutions to franchise systems, whether it involves a single franchise unit, a co- op of multiple franchisees or the entire network. We re more than a dashboard providing data about reviews and campaign results (though that s important), we re a young, hungry team of dedicated specialists who LISTEN to your needs and continually strive to optimize the effectiveness of your local marketing efforts.

2 LSM Franchise Case Studies MES Co- Op SEO, Franchisee SEO, America s Best Choice Onsite SEO? What s Our Approach? SEO Onsite SEO Optimize the content and structure of your website(s) and social networks for desktop and mobile devices to make certain that Google, Yahoo and Bing s search engines always comprehend 1) what exactly your franchise offers and 2) which market areas your franchise services. We also develop new web pages and optimize new web content that you create as needed. Link Building Earning links from reputable websites is a key component of SEO. We have a proven and powerful link building strategy designed to help franchises earn fresh inbound links each and every month. A well- done link building campaign also provides more brand exposure on sites relevant to your target audience and generates more quality visitors to your site. Booyah! Content Creation Develop exclusive marketing content designed to 1) to acquire inbound links from authoritative websites, and 2) be shareable materials that your target audience values. Your account manager and dedicated team of LSMers also offer content consultation to any other agencies responsible for filling up your content calendar; we re team players!

3 Local Listings Local listing development is not an arms- race; the business with the most listings does not achieve the best ranking in Google local maps section. It s more about quality vs. quantity. We make certain that key listings are always up- to- date and duplicate listings are removed using a combination of listings services and LSM elbow- grease (that means by hand), helping your franchise avoid being listed in directories not in- line with your values. Say goodbye to local listings log in frustration too, we provide a local listing username/password document that s yours to keep Online Advertising Search Engine Marketing Our team of Certified Google Partners design optimized desktop and mobile- friendly ad campaigns for franchises on Google Search Network and Google Display Network, and potentially on Bing and Yahoo. We utilize remarketing (aka retargeting) to get your ads back in front of people who left your site before converting into a new or employee customer opportunity. For co- ops with multiple franchisees in one market, we ensure owners don t compete against each other for ad space. Social Advertising Similar to Frank Constanza s billiards room, social advertising is the place to be. We manage desktop and mobile- friendly social ad campaigns on Facebook, Twitter, LinkedIn, YouTube and Pinterest that skillfully places your brand in front of a designated audience. The end result is a cost- effective ad medium that produces new leads, fans, app downloads and happy franchisees.

4 Brand Management Social Profile Optimization Many people who find your franchise locations online proceed to conduct further research about the business by way of social media. If your franchise s profiles on key sites like Facebook, Yelp, LinkedIn, YouTube and Google aren t branded and optimized, you re decreasing your chances of winning new customers. We build out social profiles that will impress customers visually and provide the key information they need to take action. Message Creation & Communication In today s noisy, A.D.D world full of multiple businesses offering similar products and services, it s more important than ever to deliver the right messages at the right time. We fuse our understanding of your franchise with our expertise in marketing franchise brands online to create an initial messaging strategy that s applied to your social network posts and online advertisements. Our team tracks, analyzes and acts on conclusions drawn from the data to find the optimal messaging formula for your brand: what to post, where to post it and when. Review Management Your reputation is something that needs to be managed daily and never overlooked. We monitor your social networks and local listings, read what your current and potential customers are posting, and quickly produce appropriate responses. This work maintains the integrity of your brand and helps us better understand the needs of your customer, information that we relay over to you so everyone can act accordingly.

5 Marketing The opportunity hidden in plain sight. Our goal is to unlock the power of a well- run campaign and, foster large sums of added value from your current and future customers. We create mobile- friendly s that capture your attention and quickly drive the main- point home. Each campaign is then evaluated and tested to ensure we squeeze out every drop of goodness from the next campaign Account Management Educational Tutorials & Webinars We put together instructional videos and webinars designed to help franchises learn more about current digital marketing best practices. Certain topics originate from your requests and others originate from your account manager when they see opportunities to educate you on new and exciting ways to improve the success of your online marketing efforts. Tracking & Reporting At the end of the day, what matters is your return on digital investment (RODI). Our proprietary tracking and reporting dashboard will provide you with need- to- know information about the results of our work and the current standing of your online reputation, 24/7. Each dashboard is customized to your system s particular needs and allows for different people to have different levels of access to the data.

6 Client Communication Open, honest channels of communication are an integral component of a successful relationship. Our account managers pick up the phone when you call, they re on time for your regularly scheduled strategy sessions and reporting webinars, they provide advice when appropriate, they fly out to meet with you and never hesitate to give you their honest opinion. We hope you treat us with the same levels of respect and dedication; it definitely makes for a more fruitful relationship! Ready to stop worrying about digital marketing? Contact us today (contact element)