Recruiting with Social Media. Karen Miller Executive Vice President Manpower

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1 Recruiting with Social Media Karen Miller Executive Vice President Manpower

2 What s All The Fuss About?

3 Social Media in Recruiting = The New Black Success in social networking is the defining element of the best-practice recruitment marketing portfolio in Arbita 6 Must-Fund Recruitment Marketing Initiatives for 2010

4 the borderless workforce By 2013, more than 75% of the U.S. workforce will be mobile. 54% of workers surveyed by the Economist Intelligence Unit expect management to be more international in composition. Global Growth Collectively, international migrants would make up the 5 th largest nation in the world.

5 influence on candidates 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company s social media site would make them more likely to apply for a job at that company

6 expectations of candidates 57% of job seekers expect a company to interact with fans & followers both active & passive job seekers say they use a company s social media page to apply to jobs posted, ask and get answers to questions and get information not the company s website Careerbuilder/Personified survey June 2010 SOURCE Expectations

7 audit your brand: does it pull? What does your website look like? Sound like? How is your brand translated across the complete job description? How adept are your hiring managers at selling the company: Do they package the notion of working with rather than working for? Do they paint a clear picture of activities and opportunities?

8

9 career site: keys to maximizing Invest in SEO and SEM to drive traffic to your Career Website Compete for Talent at the moment of search Ensure your Careers Website is on the 1 st page of results for: Your Company Name Jobs - - General Electric Jobs Your City Jobs - - Dayton Jobs Your Industry Jobs - - Manufacturing Jobs Job Title(s) You Recruit For Jobs - - Marketing Jobs 30% of Google searches are job related ~300 million/month

10 make your career site intuitive

11 share your employment brand

12 connect with your audience

13 choose your tools

14 select tools that meet your needs

15

16 300 million+ users Average age 27 58% of members make more than $60k 43% College or Grad School educated 46% Male / 54% Female 78% Caucasian / 11% African American

17 facebook: keys to maximizing Fan Pages: Engage with Fans, create Community Send updates to Fans - database of interested users Link back to your Corporate Website/Careers Page Fan Pages index well in search engines Fan interaction is shared in their News Feed Promote Events

18 build an awesome fan page

19 know what fans want

20

21 create a branded channel

22 share what working for you is like

23

24 who s blogging? 16% of fortune 500 companies 39% of inc % of higher education sector 57% of the nation s top 200 charities

25 blogging: keys to maximizing Boost Search Engine rankings Establish expertise Foster relationships with Employees, Candidates and Customers Recruit post about cool job opportunities Share industry news Link to media coverage Address concerns or common questions Link to other social media efforts

26

27 who s using twitter? 200 million+ registered users average age ,000 new users sign up per day 1.6 billion search queries on twitter per day 55% of active twitter users use their phone to tweet 51% of members make more than $60k 55% College or Grad School educated 47% Male / 53% Female

28 twitter: keys to maximizing Balance promotional, personal and conversational tweets Be a real person reflecting a real voice and authenticity Be interesting, informative and entertaining Regularly promote/highlight others (they ll likely reciprocate) Share links of interest to candidates & potential candidates Tailor conversations to your targeted recruits Link to videos & photos on Career Website or Facebook Fan page Post photos from a day in your life (Twitpics, etc.) Last and least - link to your job postings

29 communicate don t just post

30

31 50 million+ users Average age % of members make more than $60k 80% College or Grad School educated 54% Male / 46% Female 84% Caucasian / 8% Asian who s using linkedin

32 LinkedIn: keys to maximizing Use LinkedIn Applications for branding & sharing Slideshare or Google Presentations Wordpress or Typepad Blog Applications My Travel Polls Events Links back to your Corporate Website/Careers Page Groups recruiting benefits, engagement, community Ensure your Company Profile is compelling & complete

33 the future? talent communities

34 Are You Ready?

35 How can we help you? End-to-End Solutions for the Employment Lifecycle Comprehensive range of solutions Increase productivity through improved quality, efficiency and cost-reduction strategies at every stage of your business evolution Concentrate on your core business activities - leave the rest to us

36 36

37 The world of work experts Manpower provides research and reports for economists, journalists, university researchers and think tanks to help them assess and forecast the health and direction of the world s labor markets. Full articles can be found in Manpower s Research Center at Teachable Fit: A New Approach for Easing the Talent Mismatch The talent mismatch will only intensify as the economy recovers. Learn how organizations can recalibrate their talent strategies and find candidates with a teachable fit. Social Networks vs. Management? Harness the Power of Social Media This Fresh Perspectives paper explores how organizations should leverage the connective power of social networking to enhance productivity, innovation, collaboration, reputation and employee engagement. Manpower Employment Outlook Survey The most extensive, forward-looking hiring forecast; 36 countries and territories.

38 Additional resources Follow Leverage white papers & articles Visit Download World of Work app on itunes Learn how Manpower is recruiting relocated talent back to Iowa:

39 Karen Miller Executive Vice President Manpower th Ave, Suite 100 Des Moines IA

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