GLOBAL MARKETING RESOURCES:

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1 YOUR WEB AGENCY

2 WHO IS GMR? Founded in 2003, featured in national media, blogs; Principals are published authors and known experts Hundreds of website design, development, maintenance and web marketing clients Truly GLOBAL MARKETING RESOURCES: Dedicated teams of experts in all areas of web development and web marketing 80+ employees and contractors One stop shop web agency focused on WEB STRATEGY and measurable RETURN ON YOUR INVESTMENT

3

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5 WEB MARKETING

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8 TRADITIONAL MARKETING: A DYING STRATEGY

9 BASICALLY, FOR TODAY S BUSINESS OWNER

10 WYSIWYG: WEB MARKETING Real time results, research and trends Measurable, trackable ROI with every web marketing service we provide Know exactly what campaign is giving you the most bang for your buck No more wasted $$$! INCREASE return on investment systematically

11 WHERE DO WE START? We create a comprehensive web marketing strategy unique to your business Analyze and optimize existing website Research relevant keywords to your business Find the web marketing mix that will maximize your ROI Retargeted Ads Organic SEO RWD/ Mobile Web Social Media Pay-Per- Click

12 ORGANIC SEARCH ENGINE OPTIMIZATION - GMR specializes in organic, local search engine marketing - Dedicated staff that studies major search engines ever changing metrics - GUARANTEED page 1 ranking on one or more keywords

13 ORGANIC (FREE) TRAFFIC IS INCREASING

14 GMR SEO EXAMPLES. Paid and related searches GMR s organic listing

15 GMR #1 spot Paid and related searches

16 GMR #1 organic ranking

17 #1 ranking for Orange County Detox client for organic search, local search and social media listings

18 GEO-TARGETING: MORE LOCAL SEARCH CLIENT EXAMPLES

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21 MOST BUSINESS OWNERS NO STRATEGY, NO TARGETED KEYWORDS, FISHING ONLINE

22 WITH GMR - YOUR WEB STRATEGY BECOMES A COMMERCIAL FISHING BOAT NETTING TONS OF FISH!

23 GMR creates targeted landing pages for selected keywords for all our organic SEO and Pay Per Click (PPC) clients to increase conversions and sales HOW DO WE GET THOSE FISH? LANDING PAGES VS. HOME PAGES

24 METLIFE EXAMPLE Met Life uses targeted landing pages for its paid PPC ads to maximize ROI, vs. its organic listing, leading to the home page and lower conversions.

25 TARGETED LANDING PAGES = CONVERSIONS!

26 MET LIFE HOME PAGE = LESS TARGETED, LESS CONVERSIONS ON PPC DOLLARS

27 PAY PER CLICK ADVANTAGES Target your landing pages to your keywords with clear calls to action for highest conversions Test keywords and click-thru/conversion rates in real time Google and major search engines changing look/feel of PPC ads to make them look more organic = more clicks Control your budget and track results daily!

28 THE SOCIAL MEDIA BANDWAGON GMR creates custom profiles for you Facebook, LinkedIn, Twitter, Yelp, Pinterest, Google+, etc. and works with you to make them popular! Identify key influencers in your industry and clientele and get them talking for you! Blog and article writing and submissions, forums Generate a following, likes, follow trends and monthly reporting

29 DO I REALLY NEED SOCIAL MEDIA?

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32 HOW ABOUT BLOGGING?

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34 RE-TARGETED ADS Low relative cost: Pay on impressions, not click-thrus Your ads get seen by new customer segments based on their personal search history and past browsing and purchasing history Reach your customers across all browsers, Facebook exchange, directories!

35 MOBILE WEB STRATEGY: HOW IMPORTANT IS IT?

36

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38 MOBILE WEB STRATEGY & RWD Responsive Web Design (RWD) = Latest web design technique to automatically provide an optimal viewing experience across all devices - laptops, tablets and smartphones- without having separate websites 1.2 billion mobile and tablet web users around the world, with growing numbers (up to 25%) no longer using laptops or desktops for web search! Mobile traffic expected to increase 25+ times current levels by 2015

39 SMART PHONE SEARCH ENGINE RESULTS Mobile search traffic increasing exponentially monthly How do you get found? Targeted, researched keywords and organic SEO is KEY Top two PPC ads displayed ONLY, no side ads, no local search But it doesn t stop here Responsive Web Design landing pages targeted to keywords so smart phone and tablet users can immediately find the info they are looking for!

40 RESPONSIVE WEB DESIGN EXAMPLE M O B I L E V I E W L A P T O P V I E W Multiple designs for popular mobile and tablet screen sizes: 3.5, 5, 7, 10

41 MONTHLY REPORTING EXAMPLE: WHAT DOES IT MEAN TO YOU? Know exactly where your keywords are ranked in local search, PPC, SEO across all targeted areas Keep abreast of new trends and add new keywords over time Geo-target: Know what cities are generating highest rankings

42 MONTHLY REPORTING: WHAT DOES IT MEAN TO YOU? What search engines are you getting most traffic from? How many direct and referral visits? Social media tracking CONVERSION RATES: Who is turning into a lead or new customer?

43 MONTHLY REPORTING: WHAT DOES IT MEAN TO YOU? What keywords are giving you click-thrus? Visits from social media Day by day traffic trends GMR puts this info at your fingertips = Better strategy = More traffic and conversions = Increase ROI month after month!!!

44 WHY GMR WEBTEAM? Comprehensive web marketing strategy unique to your business One stop shop web agency experienced website design, development, implementation and hosting/maintenance firm Specializes in ALL aspects of web marketing ROI and Page 1 ranking guaranteed!! Retargeted Ads Organic SEO RWD/ Mobile Web Pay-Per- Click Social Media

45 YOUR COMPLETE WEB AGENCY

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