WEB ANALYTICS 101. March 20, 2015

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "WEB ANALYTICS 101. March 20, 2015"

Transcription

1 WEB ANALYTICS 101 March 20, 2015

2 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site interactions 7. Answer your questions 2 Web Analytics 101 Augusta Arts

3 WEB ANALYTICS

4 What is web analytics? Measure Innovate Report Digital Analytics Optimize Analyze a tool an activity 4 Web Analytics 101 Augusta Arts

5 It s more than just reporting. Architecture Design Copy Usability Web Analytics Marketing It s a way of understanding your online presence so that you can enhance performance. 5 Web Analytics 101 Augusta Arts

6 How do we use web analytics? Measure Capture conversions and other metrics Innovate Experiment with new ideas to drive traffic Report Generate reports on captured data Optimize Test and enhance effectiveness Analyze Evaluate site performance 6 Web Analytics 101 Augusta Arts

7 Why do we use web analytics? How are users engaging with my site? How do I improve site interaction? Am I creating effective content? Where and why are visitors abandoning my shopping cart? How can I make my marketing campaigns more effective & accountable? to answer difficult questions. 7 Web Analytics 101 Augusta Arts

8 Utility for an Entire Organization ü Executives ü Marketers Track ROI of online initiatives Identify long-term digital marketing trends Capture the most conversions at the lowest possible cost Target high-return regions and market segments Test and optimize ads, messaging and landing pages 8 ü Designers Web Analytics 101 Augusta Arts Demonstrate the value of site usability improvements Show how site design decisions improve website ROI Identify web design parameters like visitor connection speeds and browser types

9 Moving from What? to Why? Who are my visitors? User Segments Demographics Geographic Segments Where are they coming from? Traffic Sources Channels Referral Sites What are they doing on my site? Goals and Conversion Funnels E- commerce Events Where are they going acerwards? Exit Tracking Offsite Links Why is this important? How does it affect my strategy? 9 Web Analytics 101 Augusta Arts

10 HOW IT WORKS

11 Types of Analytics Tools AWStats (Log-Based) Google Analytics (Tag-Based) 11 Web Analytics 101 Augusta Arts

12 Solving the Tagging Problem 12 Web Analytics 101 Augusta Arts

13 When the Tools Don t Work No Tracking Code Cookies are Disabled JavaScript is Off 13 Web Analytics 101 Augusta Arts

14 Understand the Hierarchy User (Visitor) Session (Visit) Session (Visit) Session (Visit) Pageview Pageview Pageview Pageview Pageview Pageview 14 Web Analytics 101 Augusta Arts

15 The Data Behind the Metrics Visit (Session) A group of interactions within a given time frame Are more or fewer people coming to my site? % New Visits The percentage of first time visitors Am I gaining new users or more loyal users? Bounce Rate The percentage of visits where the visitor enters and exits after seeing only one page Does my site meet users expectations? Do users come to my site, do nothing, and leave? Pages/Visit The average number of page views a visitor sees per visit Are users engaging on my site? Is my site sticky? Can they find what they are looking for easily? Time on Site The average amount of time that a visitor spends on the site Are users spending time reading my content? Conversion Rate The average number of conversions per visit Are users ultimately completing a desired action? 15 Web Analytics 101 Augusta Arts

16 Universal Analytics 16 Web Analytics 101 Augusta Arts

17 Mobile App Analytics 17 Web Analytics 101 Augusta Arts

18 BEST PRACTICES

19 Google Analytics Google Analytics provides a lot of data. You can better understand user behavior by looking at trends in what users are doing on the website. Here are some metrics we are tracking: Pages Visited Goal Funnels Goal Completions Events 19 Web Analytics 101 Augusta Arts

20 Understanding Analytics Data Google Analytics provides data X,XXX Sessions X,XXX Users XX,XXX Pageviews X.XX Pages/Session XX:XX Avg. Session Duration XX.XX% Bounce Rate XX.XX% New Sessions 20 Web Analytics 101 Augusta Arts

21 Understanding Analytics Data However, data needs context Sessions by Month 1,200 1,000 1,000 1,000 1,000 1,000 1,000 1, Jan- 14 Feb- 14 Mar- 14 Apr- 14 May- 14 Jun Web Analytics 101 Augusta Arts

22 Understanding Analytics Data 5,000 Sessions January-March ,000 2,000 10,000 Direct Organic Search Referral Social 30,000 and the more context you have, the more informed your decisions will be. 22 Web Analytics 101 Augusta Arts

23 23 Web Analytics 101 Augusta Arts Creating Context Form Segments to Create Context Time Location Device Type Traffic Source Advertising Campaign Site Section Landing Page etc.

24 Business Goals Drive Analytics Increase Engagement Reading blog articles Submitting a comment Increasing pages per visit Downloading a document Generate Leads Calling for more information ing for more information Signing up for a newsletter Submitting a RFP Drive registrations Signup for a volunteer opportunity Registering for an event Decrease Failures Unsubscribing from the newsfeed Un-following on Twitter or Facebook Increase Brand Awareness Visiting the site from brand term or directly Reading an about us page Acquire Members Creating a user account Subscribing to the news feed Following on Twitter and/or Facebook 1. Name your business objectives and goals for your website 2. List success events that help you reach those goals 3. Identify your KPIs 4. Configure analytics to measure your performance against those goals 24 Web Analytics 101 Augusta Arts

25 Use a Dashboard to Diagnose 25 Web Analytics 101 Augusta Arts

26 LET S DIG IN!

27 RESOURCES

28 Google Analytics Blog 28 Web Analytics 101 Augusta Arts analytics.blogspot.com

29 Google Analytics Academy 29 Web Analytics 101 Augusta Arts analyticsacademy.withgoogle.com

30 Google Analytics Help 30 Web Analytics 101 Augusta Arts support.google.com/analytics

31 Google Analytics on YouTube 31 Web Analytics 101 Augusta Arts youtube.com/user/googleanalytics

32 Occam s Razor 32 Web Analytics 101 Augusta Arts kaushik.net/avinash/

33 Optimizely 33 Web Analytics 101 Augusta Arts blog.optimizely.com

34 TAKEAWAYS

35 Key Takeaways 1. Determine your business goals 2. Setup your personal dashboard 3. Review the data for key insights 4. Evaluate your performance 5. Test new ideas 6. Never stop learning 35 Web Analytics 101 Augusta Arts

36 THANK YOU

Digital Analytics Dashboard Understanding and presenting commonly used digital metrics

Digital Analytics Dashboard Understanding and presenting commonly used digital metrics Digital Analytics Dashboard Understanding and presenting commonly used digital metrics 16 June 2015 Stephen Sangar Overview Where are we now? Some common Google Analytics terms Strategy Different sources

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

Website analytics / statistics Monitoring and analysing the impact of web marketing

Website analytics / statistics Monitoring and analysing the impact of web marketing Website analytics / statistics Monitoring and analysing the impact of web marketing What are website analytics / statistics? Web analytics is the measurement, collection, analysis and reporting of website

More information

Google AdWords customers can see their Analytics data from inside their AdWords account

Google AdWords customers can see their Analytics data from inside their AdWords account Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed

More information

Evaluating the impact of research online with Google Analytics

Evaluating the impact of research online with Google Analytics Public Engagement with Research Online Evaluating the impact of research online with Google Analytics The web provides extensive opportunities for raising awareness and discussion of research findings

More information

Introduction to Google Analytics for the Common Digital Experience. Jon Parks Sr. Consultant April 14, 2015

Introduction to Google Analytics for the Common Digital Experience. Jon Parks Sr. Consultant April 14, 2015 Introduction to Google Analytics for the Common Digital Experience Jon Parks Sr. Consultant April 14, 2015 About Jon Parks Sr. Consultant with Atlantic BT Digital marketer with 17+ years of experience

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

ANALYZING YOUR RESULTS

ANALYZING YOUR RESULTS ANALYZING YOUR RESULTS Kelley Jarrett, Market Manager Design Billy Stephens, Account Manager Design Measuring performance and learning from your audiences behaviors and feedback. REVISIT BENCHMARKS

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

Optimize Your Drupal Site with Google Analytics

Optimize Your Drupal Site with Google Analytics Optimize Your Drupal Site with Google Analytics July 22, 2015 Mike Nescot Web Ops & Security Manager JBS International, Inc. Nick Grace Front-end Dev Manager JBS International, Inc. JBS International,

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

Google Analytics: Connecting the Digital Marketing Dots. Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting

Google Analytics: Connecting the Digital Marketing Dots. Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting Google Analytics: Connecting the Digital Marketing Dots Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting 1 Has This Ever Happened To You? I have a meeting with my VP in two hours. I need

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

Google Analytics Guide

Google Analytics Guide Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Getting Starting with Google Analytics. Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012

Getting Starting with Google Analytics. Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 Getting Starting with Google Analytics Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 What is Google Analytics? Google Analytics is a tool to quantitatively

More information

Canadian Association for Research Libraries Toronto, Ontario 14 October 2015

Canadian Association for Research Libraries Toronto, Ontario 14 October 2015 Canadian Association for Research Libraries Toronto, Ontario 14 October 2015 Introductions Help & Learning Standard Reports Audience Traffic Sources Content Behaviour Measuring Value Basic Filtering &

More information

Google Analytics Basics

Google Analytics Basics Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10

More information

Designing a Measurement Strategy that Drives Results

Designing a Measurement Strategy that Drives Results Designing a Measurement Strategy that Drives Results How to Achieve Real ROI from your Analytics toolkit Jesse Nichols Global Partner Program Manager, Google Analytics How do you determine whether your

More information

Online Analytics. Best Practices. RTONZ Online Marketing Program Capabilities & Benchmarking. Nick Guebhard and Chris Adams

Online Analytics. Best Practices. RTONZ Online Marketing Program Capabilities & Benchmarking. Nick Guebhard and Chris Adams Online Analytics Best Practices Nick Guebhard and Chris Adams RTONZ Online Marketing Program Facilitated by: Miles Media Program Facilitated by: Session Summary RTONZ Online Marketing Program 1. Results

More information

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide. HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information

How using Google Analytics can improve your website performance and social campaigns

How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly

More information

Google Analytics 101

Google Analytics 101 American Marketing Association San Antonio Chapter presents Google Analytics 101 Instructor: Maria Haase Workshop Objectives Learn how to create an effective Measurement Plan for your organization Learn

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174 Index A AdWords, 182 AJAX Cart, 129 Attribution, 174 B BigQuery, Big Data Analysis create reports, 238 GA-BigQuery integration, 238 GA data, 241 hierarchy structure, 238 query language (see also Data selection,

More information

Google Analytics. Web Skills Programme

Google Analytics. Web Skills Programme Google Analytics Web Skills Programme Google - some facts Google search handles over 1 billion searches per day 7.2 billion daily page views 87.8 billion monthly worldwide searches conducted on Google

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

1 Page. Website and e-mail Metrics

1 Page. Website and e-mail Metrics 1 Page Website and e-mail Metrics Assessing Your Current Audience Website Audience Metrics Questions to Ask about your Metric Current Web Audience What is the size of your web audience? How many living,

More information

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques.

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques. About the Tutorial is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web

More information

Using Web Analytics to Improve Marketing Performance

Using Web Analytics to Improve Marketing Performance OCT 25 8:30 AM REGENT CONCURRENT SESSION Using Web Analytics to Improve Marketing Performance Speakers: Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts Brad Smith, Director,

More information

Optimizing Your Web site 101.2: Motivating your supporters to take initial actions

Optimizing Your Web site 101.2: Motivating your supporters to take initial actions Optimizing Your Web site 101.2: Motivating your supporters to take initial actions Dimitri Lundquist and Misty McLaughlin About the presenters Dimitri Lundquist Interactive Specialist 4 years experience

More information

The 2012 State of Web and Social Media Analytics in Higher Education

The 2012 State of Web and Social Media Analytics in Higher Education The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week

More information

Web Analytics Definitions Approved August 16, 2007

Web Analytics Definitions Approved August 16, 2007 Web Analytics Definitions Approved August 16, 2007 Web Analytics Association 2300 M Street, Suite 800 Washington DC 20037 standards@webanalyticsassociation.org 1-800-349-1070 Licensed under a Creative

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

etools for Online Communication : Analytics and Email

etools for Online Communication : Analytics and Email etools for Online Communication : Analytics and Email Arnold Chandler, Trainer About Me Arnold Chandler, Consultant Principal, A. L. Chandler Consulting (www.arnoldchandler.com) Founder of The Bay Area

More information

A PRESENTATION BY RITESH GUPTA

A PRESENTATION BY RITESH GUPTA A PRESENTATION BY RITESH GUPTA WEB ANALYTICS next 2 Deep Dive 01 into Web Analytics Web Analytics < 3 Digital Analytics / Measurability Caution: The addictive adrenaline of analzying website data, interpreting

More information

Creating Dashboards in Google Analytics

Creating Dashboards in Google Analytics Creating Dashboards in Google Analytics 12/10/2011 TABLE OF CONTENTS Introduction to Dashboards... 3 Adding Data to Dashboards... 3 Creating a Management Dashboard... 4 1. Starting the Dashboard... 4 2.

More information

Google Analytics Boot Camp Presented by:

Google Analytics Boot Camp Presented by: Google Analytics Boot Camp Presented by: Shelby Thayer Web Strategy and User Experience Penn State Outreach Suzanne Clark Division of University Advancement Miami University Today s Speakers Shelby Thayer

More information

What are the main Google Analytics features?

What are the main Google Analytics features? Page 1 What is Google Analytics? Google Analytics is a cloud-based analytics tool that measures and reports website traffic. It is the most widely used web analytics service on the Internet. Why should

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Marketing Welcome Course overview Course content How is the course delivered?

More information

Getting Started with Google Analytics 7 Easy but comprehensive steps

Getting Started with Google Analytics 7 Easy but comprehensive steps Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales

More information

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2 P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 CLIENT DASHBOARD 15 MOBILE ANALYTICS

More information

How to Use Social Media Analytics

How to Use Social Media Analytics Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

Using Web Analytics to Track the Use of Formal and Informal Learning. Walter Wimberly, SunGard Public Sector

Using Web Analytics to Track the Use of Formal and Informal Learning. Walter Wimberly, SunGard Public Sector 101 Using Web Analytics to Track the Use of Formal and Informal Learning Walter Wimberly, SunGard Public Sector Successfully Measuring the Use of Your elearning Site (An Introduction to Web Analytics)

More information

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine

More information

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users Michael Beasley UX Designer, ITHAKA Ypsilanti, Michigan, USA üf IBs fmij ELSEVIER Amsterdam Boston Heidelberg

More information

Getting the most from your Google Analytics

Getting the most from your Google Analytics Session 2 Exploration main reports in more detail Real-Time reports Real-Time reports Use Real-Time to monitor user activity as it happens see each pageview being reported seconds after it occurs how many

More information

How to Develop a Mobile Strategy

How to Develop a Mobile Strategy How to Develop a Mobile Strategy 1 Presenter Andy Etemadi EYEMAGINE President & Chief Technology Officer 2 Presenter Greg Lett Lett Direct Vice President Web Marketing 3 Agenda Mobile Trends in ecommerce

More information

Social Media. Measuring the ROI of. Optimize. Discover. Measure

Social Media. Measuring the ROI of. Optimize. Discover. Measure Measuring the ROI of Social Media With the rise in popularity of various social networking sites, it s clear that social media is an integral piece of a successful marketing mix; however, it has always

More information

WEB ANALYTICS: HOW TO USE TO YOUR ADVANTAGE

WEB ANALYTICS: HOW TO USE TO YOUR ADVANTAGE April 24, 2013 WEB ANALYTICS: HOW TO USE TO YOUR ADVANTAGE Presented By: Marie Ketner Technology Director Sheridan Books, Inc. CALL ATTENDEE STATISTICS No Answer, 4 Are you currently using analytics on

More information

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director Demystifying Digital Introduction to Google Analytics Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Workshop Overview 1. Introduction 2. Getting

More information

Presented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo

Presented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo Presented By: Web Analytics 101 Avoid Common Mistakes and Learn Best Practices June 2012 Lubabah Bakht, CEO, Vitizo Web Analytics 101, Lubabah Bakht, June 2012 This 12-page whitepaper provides a deep understanding

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

HOW DOES GOOGLE ANALYTICS HELP ME?

HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors

More information

INTRO TO. Brock Murray Twitter - @SEOBrock / Instagram - @seoplus

INTRO TO. Brock Murray Twitter - @SEOBrock / Instagram - @seoplus INTRO TO Brock Murray Twitter - @SEOBrock / Instagram - @seoplus ABOUT BROCK MURRAY Started as a web designer in 2002 Designed hundreds of websites for local businesses Established seoplus+ in 2012 Trainer

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Contents Foreword Introduction xix xxi Part I Measuring Success 1 Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Website Measurement Why Do This?... 4 Information Web Analytics

More information

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Introduction to Google Analytics

Introduction to Google Analytics Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

[ New TODAY website ]

[ New TODAY website ] [ New TODAY website ] Extended Reach, Longer Shelf-life, Bigger Impact Print Today newspaper 300k circulation Online & Mobile Monthly Pageviews: Over 16 million Monthly Unique Visitors: Over 1 million

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Introduction to Analytics

Introduction to Analytics Introduction to Analytics Dave Rohrer Covario Sr. SEO Strategist London 18 21 February Audience Participation! 5Quick Questions 1. Publishing, Ecommerce, Lead Generation? 2. In-house or Agency? 3. Owner,

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

WHITE PAPER Analytics for digital retail

WHITE PAPER Analytics for digital retail WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Social Media ROI Essentials: Measuring What Really Matters

Social Media ROI Essentials: Measuring What Really Matters Social Media ROI Essentials: Measuring What Really Matters Maria Saltz Sr. Manager, Social Media Analytics The Real Value of Your Social Followers Customers that engage with brands on Social Media Stronger

More information

Marketing & Admissions Strategies

Marketing & Admissions Strategies Marketing & Admissions Strategies 6.25.12 2012 EMBA Council Western Regional Meeting Jon Masciana Sr. Director, Marketing & Communications The Paul Merage School of Business Agenda What s Your Marketing

More information

Make Quality Content Count with Web Analytics. Rick Allen @epublishmedia edui 2011, October 14 #eduiconf

Make Quality Content Count with Web Analytics. Rick Allen @epublishmedia edui 2011, October 14 #eduiconf Make Quality Content Count with Web Analytics Rick Allen @epublishmedia edui 2011, October 14 #eduiconf 2 So what? Exactly. 3 [Web analytics] changed the game for marketers and advertisers. But with respect

More information

Analytics Data Groups

Analytics Data Groups Analytics Data Groups Analytics Data Groups: Metrics and Dimensions When using the Site Analytics Gadget and the Page Analytics Gadget, the data for each group of metrics and dimensions are provided in

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search

More information

WEB ANALYTICS. Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673

WEB ANALYTICS. Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673 WEB ANALYTICS Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673 WEB ANALYTICS IS ABOUT INCREASING REVENUE WHAT WE LL COVER Why should you use Asynchronous code What are

More information

Why You Need Web Analytics 2013 Enhance.ie.All Rights Reserved.

Why You Need Web Analytics 2013 Enhance.ie.All Rights Reserved. Why You Need Web Analytics 2013 Enhance.ie.All Rights Reserved. 1 Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web

More information

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Telephone: 0780 676 4868. Fax: +44 (0) 700 6026 062. www.clickrecruitenrol.com E-mail: training@omtac.com ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Thank you for attending the

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

Guide: Social Media Metrics in Government

Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.

More information

Netbiscuits Analytics

Netbiscuits Analytics Netbiscuits Analytics The most comprehensive marketing analytics tool, allowing digital marketers to quickly visualize, measure and improve multiscreen visitor engagement and conversion of digital content.

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Google Analytics Training Seminar. Wednesday 23 rd October, 2013 3:00pm 5:00pm

Google Analytics Training Seminar. Wednesday 23 rd October, 2013 3:00pm 5:00pm Google Analytics Training Seminar Wednesday 23 rd October, 2013 3:00pm 5:00pm Your Presenter: Vorian Agency General Manager Matt Lynch Over 20 years IT and Online Marketing Experience, primary speciality

More information