The UK s biggest and best toy magazine

Transcription

1 The UK s biggest and best toy magazine

2 John Baulch Publisher TOY WORLD - The UK s biggest and best toy magazine Over the past four years, Toy World has clearly established itself as the UK s number 1 toy trade title. There are three key elements that form the foundation on which any successful trade publication is built: industry knowledge, contacts/ relationships and a love for the subject matter. I have always maintained that the best trade magazines are produced by people who know and understand the market, and no-one comes close to my personal experience in the toy trade. I have a great editorial team, which has recently been extended: combined with my years of experience, this mix allows us to stay fresh while maintaining the highest editorial standards. What s more, Toy World is 100% focused on the toy trade it s the only magazine we publish, so the whole team spends every working day concentrating on the toy market. As a result, Toy World is undoubtedly the toy market specialist. Retailers are knowledgeable people: they want to read a magazine which tells them things they don t know and which offers them insight and analysis. This is why we are confident that Toy World is the most widely read magazine and website for the UK toy market, and therefore why we remain the best title in which to advertise. PRINT The print edition of Toy World remains the core of the brand its heart and soul. Print remains by far and away the most popular way of accessing valuable in-depth industry information and keeping fully up to date with what s happening in the trade. Toy World features news, opinion, insight, analysis, comment, interviews, articles, product features and much more. We have lined up an unrivalled panel of expert contributors, comprising some brand new columnists and some old favourites. Our roster includes the trade s leading information provider NPD Group, experienced industry and social media professional and major retail buyer David Ripley, award winning independent retailer Toy Barnhaus, and PR and social media guru Jim Hawker. Toy World also features the industry s premier gossip column, Allegedly. In short, everything you would expect from a great trade title and a whole lot more! Superior editorial content Toy World really hit its stride from an editorial perspective in 2015: just about every major story affecting the UK toy market has been broken exclusively by us - the launch of the Toy Store in the UK; the changes to the buying team at Toys R US; Argos seeking price reductions due to Chinese currency fluctuations ; Star Wars product shortages; major companies pulling out of Toy Fair: the Grossman buy out and many more. We aim to balance editorial coverage for our advertisers with genuine news content, while our competitors seem content to reprint press releases or focus on niche stories which are of limited interest to many toy retailers. Toy World s superior editorial content is a key factor in maintaining our position as the number one UK toy magazine. There are a finite number of retail buyers in the UK toy trade, and the honest truth is that all three magazines send copies to them. What actually counts in whether those buyers choose to read the magazine when it arrives - and this is where we comfortably beat both other titles. For further details please contact: JOHN BAULCH john@toyworldmag.co.uk MARK AUSTIN mark@toyworldmag.co.uk licensing world Licensed products make up a healthy 30% of the total toy market. So it s no surprise that every edition of Toy World incorporates a dedicated Licensing section- Licensing World- and we also devote an area on the website homepage to highlight the latest licensing news stories. Publisher John Baulch has 35 years experience in the licensing field, so Toy World is perfectly placed to deliver the right licensing coverage to help licensees and retailers in the children s sector make decisions as to which properties to work with.

3 The business magazine with a passion for toys TM PRINT CIRCULATION The Toy World database has been painstakingly researched to provide an up-to-date, quality circulation with zero wastage or duplication. The backbone of Toy World s circulation is its retail component. Toy World reaches every significant buyer of toys in the UK, including: All the key personnel at the major multiple accounts (the whole buying team at each account) Online retailers involved in the toy and kid s sector The widest possible selection of independent toy retailers, including all Toymaster, AIS and Toy Shop UK members, plus many other non-mainstream independent retail outlets which sell toys as part of their product mix Department stores, wholesalers, and other retail channels which sell toys and children s products in any volume Toy World also reaches the key people at every toy supplier, as well as representatives from industry bodies, media organisations and other companies which have a commercial interest in the toy industry. The Toy World circulation also encompasses every licensing company which offers children s properties, as well as all licensees which operate in the kids market in the UK (not just toys). In short, anyone in the UK who has a legitimate interest in the world of toys receives Toy World, along with a selection of major toy suppliers and retailers operating in the global market. toyworld CURRENT PRINT CIRCULATION 5184 COPIES (November 2015) July 2015 volume 4 issue 10 July 2015 volume 4 issue 10 Unlock magical gameplay and learning onscreen with new Imagicard digital learning games. The business magazine with a passion for toys Introducing the NEW The BEST EVER Tablet From LeapFrog RATES Double Page Spread page /2page 925 1/3 page vertical strip 675 1/4page 575 SPECIAL POSITIONS Front Cover 3000 Front Cover / Inside Front Cover 4550 Front Cover / Inside Front Cover + Page Inside Front Cover + Page Outside Back Cover 1950 Inside Front Cover 1750 Inside Back Cover page Hard Centre Bound Insert page Hard Centre Bound Insert x 1/2 page bookends (outside edges of DPS) 1600 Loose Inserts Quoted individually based on size, number of pages and overall weight of insert Agency Discount 10% All prices shown are exclusive of VAT at 20%. In addition to our regular database, Toy World offers extra bonus circulation at all relevant trade shows, including Toy Fair, Brand Licensing and the Nuremberg Toy Fair. A full digital edition of Toy World is uploaded to the website every month. With an average of 12,000 monthly unique visitors, many of whom access the digital edition online, this further increases the monthly readership, particularly in overseas markets. Toy World is designed in large format A4. The sizes are as follows Full page 240mm wide x 315mm deep, with 3mm bleed. For full pages please include a 10mm text margin on all four sides Double page spread 480mm wide x 315mm deep, with 3mm bleed. For double pages please include a 10mm text margin on all four sides Half page Vertical 100mm wide x 285mm deep, no bleed Third page Vertical 70mm wide x 285mm deep, no bleed Half page Horizontal 210mm wide x 138mm deep, no bleed Quarter page Vertical 100mm wide x 138mm deep, no bleed Quarter page Horizontal (Strip Advert) 210mm wide x 65mm deep, no bleed

4 1 currently averages 12,000 monthly unique visitors (November 2015) ONLINE Excellent online communication is a vital component in the success of a 21st century b-2-b organisation. The ability to circulate information on a daily basis to its readership has revolutionised trade magazines, and has ensured their pivotal role in trade communication remains undiminished. Toy World s online and social media presence reflects the importance of these channels of communication, whilst ensuring that the level of coverage complements its print edition, rather than detracts from it. The Toy World Daily Newsflash service keeps the trade up-to-date with the most important developments from the world of toys, whilst avoiding the wall-to-wall press release approach adopted by some of its contemporaries. For example, the Baulch Blog remains the only weekly online column within the toy trade press to offer personal opinion, analysis and a perspective on the week s news and developments. We believe that interesting, informative, original content is what truly drives online readership and nobody is better placed to deliver that than Toy World. 2 5 Advertising opportunities on the website and Daily Newsflash service are limited to ensure maximum visibility and impact for advertisers, and a rewarding, commercially-balanced experience for its readers. 3 There are five key advertisement positions; each of these ads appears on every page of the website and on every newsflash. These positions are shown on the image to the right 4 RECRUITMENT ADS ONLINE The website also incorporates an online recruitment section, offering companies the opportunity to highlight their latest vacancies to the widest possible cross section of potential applicants in a highly cost-effective way. For only 195, the vacancy will be featured on the home page of the website and every daily newsflash which is sent out for the whole month. ONLINE RATES (per calendar month) 1) Banner Ad ) L shaped banner ad & 4) Skyscraper ad ) News Sponsorship ad - 700

5 AD VOLUMES Jan Oct 2015 The strength of a trade magazine can be gauged by the volume of display ads it carries (which actually represents the turnovers of the respective titles). Throughout 2015, Toy World has maintained a very clear lead over its two competitors in commercial terms, showing that toy suppliers believe Toy World to be the most effective vehicle to reach their existing and potential customers Toy World 530 pages % Toy News 347 pages % Toys n Playthings pages - 28% WHAT HAS MADE TOY WORLD THE MARKET LEADER? toyworld The business magazine with a passion for toys January 2015 volume 4 issue 5 January 2015 volume 4 issue 5 UNSOLICITED TESTIMONIALS Here is just a small selection of some of the things which readers have been saying about Toy World... Toy World articles are the only ones to say it how it is; to point out the things going wrong when they need to be pointed out, whereas other magazines try to love everyone no matter who they are. Toy World is the only magazine you can trust to tell the truth; great copy, great articles, great views. WOW!!!! The power of Toy World Mag produces an unbelievable response. The recent article...has resulted in a truly global brand- leading response. It s a weighty tome but produced with a lightness of touch that makes the whole mag eminently readable. I get gravitas as I work my way through, but gravitas with a smile! You are much more well informed than your competitors, positive and basically you get it right - which is why we like to support you. and informative. Even when I was in HK myself I was reading your blog to get a feel of what was going on in HK, since I didn t get to leave the showroom much. I really like your new magazine. It seems more focussed on us independents. It was a really great read. Normally they are sooooooo dull, but I read yours from cover to cover! Keep up the good work Toy World peeps Just read your Friday blog. It s cool, keep it up. It sets Toy World apart. We re very happy to continue supporting your magazine, we really like the format and fresh ideas. I get all 3 publications now and always thought there may not be room for 3, but I have to say Toy World brings something a little different and a very good read. Far greater knowledge of the toy market Far closer to the toy trade, with a finger on the pulse of what s really going on Less of a cut and paste approach to editorial content, both in print and online Feedback from retailers suggests they prefer reading Toy World The Toy World team is 100% focused on the toy market - we publish one magazine, making us the toy trade specialists More advertisers means retailers get a more comprehensive view of what s available in the market they will always prefer to read the largest publication Regularly published first / second all year (often a week or more ahead of at least one competitor) I think the work you have done on Toy World really makes it stand out. I really look forward to receiving your magazine every month, it s the best on the market with lots of inside information. A lot of people have commented to me how much they look forward to reading the Friday Blog - because it gives a summary of what s happened in the week, it s funny and honest. It s refreshing to see someone writing their thoughts down and publishing them. Initially I was not that keen to have three toy trade mags as I did not think the industry could support that number. But the reality is that competition has significantly improved the quality of the publications. Keep up the good work. I am a big fan of your blogs! I find it really entertaining We have already had a good response from the ad so thanks for your continued support. I ve been meaning to tell you how much I enjoy your Friday blogs. You make the industry seem more intimate, more like a family, and you have interesting takes on the industry. You have such a way of being positive and realistic, not something everyone seems to be able to grasp. I ve noticed recently that your team are fastest in getting out news and press releases on the web which is a positive sign. Toy World is more informative and has a good mix to cater for retailers and suppliers. We do find Toy World the best, as it has the most from the independent retailer viewpoint.