Advertising. Opportunities. Ajax-Pickering Board of Trade Old Kingston Rd. Ajax, ON L1T 2Z

Transcription

1 2016 Opportunities with the Ajax-Pickering Board of Trade gives your company an opportunity to promote your business to a network of over 650+ members and, in some instances, to other local area nonmember businesses. From traditional print opportunities to web advertising, the board takes special care to match advertisers with the right opportunity to ensure maximum recognition and value. Ajax-Pickering Board of Trade Old Kingston Rd. Ajax, ON L1T 2Z

2 2016/17 Business Directory Print Our award-winning annual business directory is scheduled to be mailed out in September 2016 by addressed mail to each of our members plus other local area businesses (lists are provided by the Town of Ajax and City of Pickering Economic Development Departments) for a total of 2,000 businesses. As new members join during the year, they each get a copy of the directory. As well, directories are for sale to the general public upon request. Sizes available from micro ad to full page, all in full colour Formal advertisement sales will begin Spring 2016, with anticipation that directory be distributed early Fall advertisement sizes and applicable prices to be confirmed; if ad space reserved prior to April 1, 2016 advertiser is guaranteed to receive 2015 prices It is the responsibility of the advertiser to provide print-ready artwork in accordance with designated ad specs; if graphic design assistance required, the Board would be happy to provide referrals to one of our member graphic design firms. 2 Page

3 Bulletin by Mail Flyer Insert Our Bulletin by Mail (BBM) is a print copy of our newsletter and is sent out 5 times per year (February, April, June, September, and November) by addressed mail to each of our members. The September newsletter accompanies our business directory and is also sent to local area businesses (lists are provided by the City of Pickering and Town of Ajax Economic Development Departments) for a total of 2,000 businesses. Our members are welcome to include their flyer with the mailing of the BBM offered at a fraction of the cost of mailing using traditional methods. Just provide us with the specified number of copies and payment in our office by the defined due date, and we take care of the rest! This is a great opportunity for our members to advertise their seasonal promotions or products and services. Flyer must be single page and fit into a 9 x 12 envelope Insertion of multi-page items will be considered, but at an increased cost; please call office to get quote Cost to insert flyer for each February, April, June, and November mailing is $160 (plus hst) Cost to insert flyer for September mailing is $275 (plus hst) All payments to be received in office prior to the distribution of the advertising material Cost to insert flyer in all 5 mailings in the year is $815 (plus hst) a savings of $100 over purchasing individually; payment must be made prior to the distribution of the first mailing/flyer insert. Space is limited; flyers will be accepted on a first-come, first-served basis 3 Page

4 Weekly e-bulletin Digital The e-bulletin, our weekly electronic newsletter, is distributed via Constant Contact to a list of over 1,500 members and non-members. This newsletter is distributed as a free benefit of membership and includes member news and promotions, board event news and announcements, and recognition of new members. On the left side bar of the newsletter is the opportunity for our members to place their digital advertisement. Ad size is 200 px x 200 px Ad can be increased in size vertically, but not horizontally Cost to place advertisement for 1 week term is $50 1 month term $100 All payments to be received in office prior to the posting of advertisement Renewal of ad subject to approval It is the responsibility of the advertiser to provide digital-ready artwork. Cost of advertisement does not include production of artwork; if design assistance required, please call office for quote. 4 Page

5 Ajax-Pickering Board of Trade Website Advertisement Website On our website ( there are opportunities for our members to place an advertisement. The advertisement would be located on the right side bar on all pages of the website, with the exception of the event calendar/registration pages. With thousands of visits to our website annually, this is an excellent and affordable opportunity to increase your exposure and reach! Ad size not to exceed 200 px x 200 px Cost to advertise for 1 month term $125 3 month term $300 Ads scroll through a single spot on website; a maximum of 10 advertisements are posted. Ads are posted on a first come, first served basis. Please call office to check if space available. All payments to be received in office prior to the posting of advertisement Advertiser given right of first refusal to renew ad when scheduled term completed $25 administration fee for change in ad during the scheduled term Cost of advertisement does not include production of artwork; if design assistance required, please call office for quote 5 Page

6 Logo on Envelopes Print Our Bulletin by Mail (BBM) is a print copy of our newsletter and is sent out 5 times per year (February, April, June, September, and November) by addressed mail to each of our members. The September newsletter accompanies our business directory and is also sent to local area businesses (lists are provided by the City of Pickering and Town of Ajax Economic Development Departments) for a total of 2,000 businesses. Each of these mailings is placed in large envelopes on the back of which is the opportunity for our members to place a black and white copy of their logo. In 2015, over 4,400 pieces were mailed using these logo d envelopes! Logo printed in black & white, scaled to be same size as other logo sponsors Cost to place logo is $250 for entire year All payments to be received in office prior to the posting of logo Previous year advertiser given right of first refusal to renew logo placement each year It is the responsibility of the advertiser to provide print-ready artwork For optimum quality, logo should be provided in hi-res format 6 Page