CMAGICS. The future of interactive media.

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2 Introduction The manner in which consumers expect to engage with luxury brands is changing. Rapidly. Consumers now expect to experience brands outside of traditional retail environments and static print advertising. They expect more sophisticated platforms, presented in a more dynamic fashion, accessible from their home, work and mobile devices anywhere in the world. Responding to these expectations effectively and at the right time will determine a brand s global positioning. It will determine the strength of their relationship with existing and potential customers; essentially a survival criteria for premium brands. However, any new platforms must must relate to their vintage predecessors, inherit the exclusive nature of the brand image and foster niche communities. Digital Interactive Magazines can be a vital platform for luxury brands to connect with their consumers, but only if implemented in the right way. CMAGICS. The future of interactive media. CMAGICS is a boutique digital agency, focused on heading innovation in Digital Magazine Publishing since early The London-based agency specialises in developing and distributing rich media Interactive Magazines for high calibre brands, publishers and other creative groups.

3 There s more to a double page spread in an Interactive Magazine

4 Advantages Digital Interactive Publications Are more sophisticated, more engaging and more compelling then print. Integrate rich digital media and enhance the user experience. Are the new medium for luxury advertisers offering increased conversion rates. Provide accurate and measurable reader behaviour statistics for intelligent marketing. Create niche communities of loyal customers by offering a personalised experience. Penetrate Search Engines and offer exponential growth in distribution. Instantly direct potential customers and traffic to brand websites for purchase. Are available on multiple platforms and accessible on portable devices. Allow for real-time communication, including discussion through Social Media. Offer infinite possibilities for the creative engagement of current & future generations. Distributing Interactive Publications Costs less then print, but they go further and delivered faster. Achieves instant results through personalised s to existing subsribers. Is enhanced by global Search Engines and Digital Directories. Build subscriptions through Social Media channels and online communities. Is a specialist service offered by the Digital Agency, CMAGICS. Research discovered that Advertising in digital magazines improved perceived interactivity, perceived engagement, message involvement, attitude towards the ad and purchase intention. Adobe, Digital Magazine Advertising Effectiveness Study. 87% luxury executives recommended online luxury lifestyle magazines as an effective medium for targeting affluent consumers with online advertising. Digital Agenda, Luxury Society. Consumers now expect to experience brands outside of the traditional retail environments and static print advertising. They expect more sophisticated platforms, presented in more dynamic fashion, accessible from their home, work and mobile devices - anywhere in the world. Head of Digital Innovation, CMAGICS.

5 CMAGICS delivers interactive magazines on all major platforms.

6 Digital Magazine Publishing by CMAGICS CMAGICS An independent digital agency with extensive experience in digital innovation for the web, mobile and TV. The company specialises in creating compelling interactive experiences that engage users across multiple platforms. Critically, the company consistently uses its knowledge of consumer behaviour, competitor strategies and the digital industry, to maximise revenue for clients. Key strengths: Digital Interactive Magazine Publishing Web Design & Development SEO (Search Engine Optimisation) RIA (Rich Internet Applications) Also leading in: Consumer Profiling and Web Analytics Web Identity and Branding Digital Marketing & Ad Campaigns Social Media Influence Accessibility: Content should be available on multiple platforms, including Mac, PC, ipad, iphone, Android, Samsung, HTC, Motorola and new tablets. Social Media: Utilise the right channels including Twitter, LinkedIn, YouTube, Facebook and niche online communities. PDF Page Turners: Static PDFs designed for print are usually uploaded to page turning platforms known as emags, ezines, ecatalogues, ebooks offering little or no interactivity. Digital Interactive Magazines: Highly sophisticated, rich media integrated publications, specifically designed for digital delivery, yet offering the browsing experience of their print counterparts. Platforms: CMAGICS specialises in creating bespoke interactive experiences on some of the world s leading magazine hosting platforms, including CEROS, Issuu, Zmags and Tailored Platforms.

7 CMAGICS has worked with leading brands. Developed Pioneering Interactive Magazines. And becomes ever more curious!

8 CMAGICS Habib Amir, MD Tel: David Palmer-Jeffery, New Business Director Tel: General Enquiries Web: Crystal Magic Studio, 22 Southfields, London NW4 4ND. United Kingdom

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